Archives June 2025

Introduction

Gaining a leadership role today goes beyond having experience and successes, since being noticeable and strategic is also very important. There is intense competition, so the chances of error are very narrow.

The use of Applicant Tracking Systems (ATS) by companies is one of the main barriers that people may not realize. It’s possible that strong candidates will not make it past the screening, just because their documents do not follow ATS rules.

To sum up, it is now crucial that your resume meets ATS standards. To make sure your resume is noticed and you get a leadership opportunity in the future, your priority should be to adjust it for ATS. You will learn in this article why and how you can turn your dreams into success.

The ATS Challenge for Senior Professionals

High Volume, High Stakes

When you occupy a leadership role, it usually sparks competition among others. As companies try to find experts to lead them, every opening ends up with a flood of applications from people with the same qualifications. Firms face a lot of resumes in the hiring process, so most rely on ATS to review them at the first stage automatically.

For those with plenty of work experience, mention on your resume is fighting for attention against technology as well as against others.

Sophisticated Algorithms In ATS

Today’s ATSs are much more capable than just using keywords for searching. Systems now use advanced methods to review and rate the indicators of leadership.

• Actions that aid the company’s expansion
• Cross-functional impact
• Managing a team and making vital choices
• There are tangible results, such as higher revenue and better ways of operating.

If the way you show your skills on your resume does not make your qualifications obvious and scannable, they may not be noticed by the system.

The Risk of Disqualification

Only experience is no longer a sufficient skill. A resume that is not formatted correctly or written in the right manner can result in highly experienced people being rejected without being considered. The reason isn’t that they lack qualifications; they are simply unprepared for ATS use.

It is especially irritating for senior staff members when employers overlook them silently. When you don’t know what’s holding you back from getting a reply, you might think the job market is not favorable, when in truth, your resume might keep employers from noticing you during your job search.

Understanding How ATS Evaluates Leadership Resumes

Keyword Recognition

A key feature of any ATS is its ability to spot important keywords related to a person’s work experience and skills. The language for top roles in the industry goes beyond common terms like “manager” or “strategy” and includes “leadership over multiple sections of the company,” being responsible for its profits, or managing changes in technology. If you don’t include these main terms in your resume, or place them in long and complicated paragraphs, the system might not consider your resume important.

Contextual Analysis

Advanced software goes further than keywords by looking at the way candidates make use of them. They try to find out your role, decision-making power, and how your duties are connected to the company’s strategy. When you mention you guided a product introduction, it is more significant than just saying you aided with product development. The system scans what you write and the order of your points to spot signs of leadership.

Format Parsing

Information is correctly extracted from documents by ATS software when their format is clean and structured. When you use special fonts, layout columns, graphics, or fancy designs, the system may read or skip particular parts of your resume. Candidates for leadership who pay attention to every detail must avoid simple errors on their resumes because these mistakes can make it harder for their skills to be recognized.

Quantification Detection

Numbers matter. ATS software learns to spot important results such as KPIs, percentages, how much revenue is affected, the team’s size, how much money was saved, among others. These results reflect what you do day in and day out as a leader. These phrases are liked by hiring managers and also help you pass the filtering system.

Crafting ATS-Ready Content for Leadership Roles

When you make an ATS-optimized resume, you use formatting to highlight your skills and leadership style, so that both machines and recruiters can tell how qualified you are. Here are the tips you should use to make every part of your resume stand out and be effective.

The Professional Profile or the Executive Summary

• The opening of your resume gives a sense of who you are, and this is where ATS often begins.
• Place important leadership terms in your content normally, for example, “business transformation,” “stakeholder alignment,” or “enterprise growth.”
• Give importance to your major skills and achievements in your field, mention your main work strengths, and note some measurable accomplishments to draw early attention.
• Work to fit your summary to the kind of words and ways of leading mentioned in the job details. If the company focuses on either innovation or perfect operations, include that message in your profile.

The Experience Section: Presenting My Effective Leadership in Different Roles

• Skills and experience need to illustrate what you achieved in your previous roles.
• Write your closing points with key leadership verbs, such as “Orchestrated,” “Transformed,” “Catalyzed,” “Drove,” and so on.
• Wherever you can, prove your achievements by giving specific data. Metrics can illustrate how a takeaway business has become more successful, fallen short, and similar.
• “Cut down operation costs by 18% as a result of enhancing the supply chain.”
• Try to mention examples when you directed the plan, pushed for important changes, or acted as a leader in the process.
• Leadership in Multiple Areas: Stay involved in different groups, places, or organizations to demonstrate how much you can lead.

Be Sure to Include More than Only Basic Work Skills

• You should group your skills using keywords so that the ATS can detect your qualifications in leadership.
• Divide skills into groups based on similar topics, such as:
• Examples of Strategic Leadership are setting a vision and bringing about business transformation.
• For instance, managing income and expenses (P&L), and improving processes

Formatting and Structure for Seamless ATS Parsing

To make sure an ATS can study your resume, try to maintain a professional and basic layout. Avoid having things like graphics, tables, or multiple columns in your resume, as the ATS may miss your information because of them. Make sure to write the headings “Professional Experience,” “Skills,” and “Education” for the system to find each part of your resume. Follow a consistent pattern in fonts, dashes, margins, and use bold text to avoid clutter in your document. While saving your file, go for a .docx or a simple text .pdf—they work best with ATS software. If you format your resume correctly, it is more likely to get through the screening and attract recruiters’ attention.

Leveraging ATS Resume Checkers for Optimization

ATS resume checker helps you know how your resume might look to an automatic screening used during the hiring process. It notes places where your resume might be missing the right keywords, have certain problems in its structure, or seem messy. You just need to add both your resume and the desired job description when using the program. With the tool, you receive a score and specific advice to help you fix the problem. Again, after you revise it, check your resume to ensure the changes work well. Making your resume this way helps it tower above others and gives you a better chance of getting an opportunity to be interviewed.

Conclusion

A resume that is prepared for an applicant tracking system makes it more likely that an interview will follow, especially in senior and leadership positions. Now, your content should be adjusted, the right keywords included, and your resume must be set up properly—there’s no way around that. If you check your resume with a tool and know how ATS operates, you stand a much better chance of being spotted by employers. People who want to gain leadership roles should work on improving their communication skills.

Photo by Andrea Piacquadio:

Mumbai, June 11, 2025: Tata Asset Management today announced the launch of first of its kind mobile app, aimed at giving users a holistic picture of their financial world. Designed as a unified digital platform, the app brings together simplicity, intelligence, and personalisation, all under the brand platform: “One App. One View. Infinite Opportunities.”

Hemant Kumar, Chief Distribution and Digital Officer, Tata Asset Management

Moving beyond the scope of conventional investing apps, the Tata mutual fund app brings together a suite of intelligence tools that support every step of the investor’s journey, starting from on boarding & learning to investing and tracking.

“One App. One View. Infinite Opportunities isn’t just a tagline; it’s the core of what we’re delivering,” says Hemant Kumar, Chief Distribution and Digital Officer, Tata Asset Management. “Today’s investors expect a single intelligent platform that gives them clarity and control across all their financial assets. This app brings it all together – seamless tracking, one view portfolio, and a personalised experience that empowers users to invest with confidence. It reflects our commitment to innovation, while making wealth creation simpler, smarter, and more accessible.”

Key features of the app include: 

1. Financial Roadmap:A dynamic goal setting and tracking tool that helps users visualise, plan, and stay on course to meet their short- and long-term financial objectives.

2. Portfolio 360:A comprehensive dashboard that brings together mutual funds, equity holdings, and bank accounts (savings, current, term, and recurring deposits), offering a complete view of the user’s financial portfolio.

3. FIRE Calculator:A goal-based planning tool to help users track their journey towards financial independence and early retirement.

4. Smart Cart:Lets users save selected investment options in one place, so they can review and invest in them later at their convenience.

5. Chatbot:Integrated customer support that puts help just a tap away.

6. Simple & Secure Onboarding:A seamless sign-up process that ensures fast, safe, and hassle-free access to all features.

7. Learning Modules:Easy-to-access educational content that empowers users to make informed investment decisions.

With ‘One App. One View. Infinite Opportunities’, Tata Asset Management aims to place itself at the heart of India’s digital investing ecosystem. The app is now available for download on the App Store and Google Play.

Bengaluru, 11th June 2025 — The Akshaya Patra Foundation proudly presents Music for Meals, a two-day musical charity concert headlined by the renowned Carnatic fusion band AGAM, in association with DivyaSree Developers as co-sponsor. This initiative merges the universality of music with the Foundation’s mission to nourish the dreams of millions of children through freshly cooked mid-day meals.

The much-awaited event, scheduled for 14 & 15 June 2025 at the MLR Convention Centre, Whitefield & Prestige Centre for Performing Arts, Konanakunte, marks the global launch of AGAM’s new album ‘Arrival of the Ethereal’. With overwhelming love from the people of Bengaluru, both shows are already running full-house, making it a back-to-back success across two consecutive days.

“At DivyaSree, we believe that true progress lies at the intersection of purpose and impact. Our vision has always extended beyond building spaces—towards building communities and shaping better futures.We are proud to support Music for Meals by Akshaya Patra as a co-sponsor, joining hands with a movement that resonates deeply with our values. As Akshaya Patra celebrates 25 years of nourishing young minds, this initiative embodies the transformative power of collective goodwill—where music becomes a catalyst for change. Together, let’s celebrate a journey of purpose, and continue to empower lives through meaningful partnerships.” — DivyaSree Developers

 “Music has the power to unite, uplift, and inspire. Through Music for Meals, we are not just hosting a concert — we are building a bridge between art and impact. We are deeply grateful to the people of Bengaluru and our partners for transforming melodies into meals, and support into opportunity.” — Mr. Shridhar Venkat, CEO, The Akshaya Patra Foundation

As Akshaya Patra steps into its 25th year of service, this concert is not just a celebration of music, but a commitment to continue fuelling academic success, health outcomes, and holistic development of underserved children. Every ticket contributes to transforming lives – one note, one meal at a time.

This concert is made possible through the generous support of our esteemed partners. DivyaSree Developers joins as the Co-Sponsor, reinforcing their commitment to social good. Paakashala adds culinary finesse as the Culinary Expert Partner, while Kalyan Jewellers supports the event as our Associate Sponsor. Porter plays a vital role as the Logistics Partner, and Radio City 91.1 FM, our Radio Partner, amplifies our message to audiences far and wide. Their collective support fuels this musical initiative to nourish millions of young dreams.

We extend our heartfelt thanks to AGAM’s fans and the vibrant community of Namma Bengaluru for championing this noble cause through their continued support and energy.

Mumbai, June 11, 2025: Jio BlackRock Investment Advisers Private Limited (JioBlackRock Investment Advisers), a 50:50 joint venture between Jio Financial Services Limited (JFSL) [BSE, NSE: JIOFIN] and BlackRock Inc. (BlackRock) , has received regulatory approval from the Securities and Exchange Board of India (SEBI) and BSE Limited to commence operations as an Investment Adviser in India. 

This follows the announcement on May 26, 2025, of regulatory approval from SEBI for Jio BlackRock Asset Management Private Limited to commence operations as an investment manager for its mutual fund business in India.

With this license, JioBlackRock Investment Advisers will now focus on developing a digital-first product designed to meet the evolving needs of today’s investors. Further details about the company’s innovative and customer-centric offering will be announced closer to launch.

Hitesh Sethia, Managing Director and CEO, Jio Financial Services Limited said: “We are pleased to announce that JioBlackRock Investment Advisers has received regulatory approval, marking a significant milestone in our partnership with BlackRock. As Indian investors increasingly seek personalized, insight-driven financial solutions, this joint venture is poised to democratize access to world-class advisory services. We are confident that JioBlackRock will redefine the future of wealth creation in India by empowering investors with global expertise and local relevance.” 

Rob Goldstein, Chief Operating Officer, BlackRock, said: “India is one of the fastest growing and most dynamic investment markets in the world. JioBlackRock Investment Advisers will benefit from the power of BlackRock’s global investment expertise and market-leading technology, combined with the local market knowledge and digital innovation and reach of our partner Jio Financial Services. The strength of this unique combination will enable us to provide world-class, personalised investment advice, as we work to help millions of people in India to achieve better financial futures, including long-term goals like retirement.” 

JioBlackRock Investment Advisers is also pleased to announce the appointment of Marc Pilgrem as its Managing Director (MD) and Chief Executive Officer (CEO).

Marc brings over 25 years of global financial services experience to his new role. He previously served as the Head of Specialist Clients and Investment Trusts for Europe, the Middle East and Africa at BlackRock, where he led initiatives to enhance client engagement and expand BlackRock’s investment trust offerings across the region. Prior to that, he was Chief Operating Officer and Head of Business Strategy for iShares EMEA, overseeing strategic planning and operational execution for BlackRock’s exchange-traded fund business. 

Marc will draw upon his extensive experience in wealth management, digital transformation and client engagement as JioBlackRock Investment Advisers aims to deliver innovative investment solutions to millions of investors in India.

Marc Pilgrem, Managing Director and CEO, Jio BlackRock Investment Advisers Private Limited said: “I’m excited and honoured to lead JioBlackRock Investment Advisers’ work to make high-quality investment advice more accessible and affordable through a digital-first approach. We’re building a service that reflects the needs of today’s investors in India– simple, transparent, and grounded in expertise.” 

The edible oil market is undergoing a transformative shift as health-conscious consumers increasingly prioritize nutritional value, natural ingredients, and sustainable sourcing. A significant trend within this evolution is the rising demand for organic edible oils. These oils, derived from organically grown sources without the use of synthetic fertilizers, pesticides, or genetically modified organisms (GMOs), are gaining popularity among a growing segment of consumers who are seeking healthier dietary alternatives and environmentally responsible products. The organic edible oil movement is not only reshaping consumer preferences but also influencing production practices, retail strategies, and innovation within the global edible oil industry.

According to Persistence Market Research, the global edible oil market size is estimated to reach a size of US$ 223.0 Bn in 2025. It is predicted to rise at a CAGR of 5.4% to reach a value of US$ 322.2 Bn by 2032. Persistence Market Research anticipates that the demand for edible oil is growing due to rising population, increasing fast-food consumption and emergence of enriched edible oil products.

Understanding the Shift Toward Organic Edible Oils

The growing awareness of the connection between diet and health has prompted a reevaluation of traditional cooking oils. Consumers are becoming more informed about the potential health risks associated with heavily processed oils that contain trans fats, chemical residues, or high levels of omega-6 fatty acids. In contrast, organic oils are perceived as cleaner, safer, and nutritionally superior. These oils are extracted using natural processes, often cold-pressed to preserve nutrients, and are free from synthetic additives, aligning with clean-label trends in the food industry.

Key Factors Fueling the Demand for Organic Edible Oils

• Health and Wellness Awareness: The modern consumer is increasingly health-conscious and vigilant about the nutritional profile of food products. Organic edible oils are rich in essential fatty acids, antioxidants, and vitamins, making them a preferred choice for individuals focused on heart health, weight management, and overall wellness.
• Clean Label and Transparency: Shoppers are demanding transparency in food production. Organic oils offer traceability, often labeled with certifications that validate the purity and sourcing of ingredients. This transparency builds consumer trust and aligns with the values of informed, ethical consumption.
• Rise in Chronic Health Conditions: With the global rise in lifestyle-related health issues such as obesity, cardiovascular diseases, and diabetes, consumers are seeking preventive solutions through diet. Organic oils are perceived as healthier fats, contributing to better metabolic and cardiovascular health.
• Environmental and Ethical Considerations: Organic farming practices emphasize sustainability, soil health, and biodiversity. Environmentally conscious consumers prefer organic oils because they reduce environmental impact and support ethical agricultural practices.
• Growth of Plant-Based and Natural Food Movements: The surge in plant-based diets has extended to cooking ingredients. Organic edible oils fit well within vegan, vegetarian, and natural food lifestyles, further expanding their consumer base.

Popular Organic Edible Oils Gaining Traction

• Organic Olive Oil: Known for its heart-healthy monounsaturated fats and antioxidants, organic olive oil is a staple in Mediterranean diets. It is widely used for cooking, dressing, and as a finishing oil.
• Organic Coconut Oil: With its high smoke point and lauric acid content, organic coconut oil is popular for both culinary and cosmetic uses. It is favored for its antibacterial properties and energy-boosting medium-chain triglycerides (MCTs).
• Organic Sunflower Oil: Rich in vitamin E and omega-6 fatty acids, organic sunflower oil is a common choice for frying and sautéing. Its light flavor and versatility make it suitable for a wide range of cuisines.
• Organic Mustard Oil: Particularly popular in South Asian cooking, organic mustard oil is appreciated for its pungent flavor, antimicrobial properties, and high content of monounsaturated fats.
• Organic Flaxseed Oil: High in omega-3 fatty acids, organic flaxseed oil is used more as a nutritional supplement or salad dressing ingredient than for cooking, due to its low smoke point.
• Organic Sesame Oil: Known for its antioxidant properties and distinctive taste, organic sesame oil is often used in Asian cuisine and health-focused cooking applications.

Impact on Production and Supply Chain

• Organic Farming Practices: To meet rising demand, more farmers are transitioning to organic cultivation. This shift requires compliance with organic farming standards, which emphasize the avoidance of synthetic chemicals and the use of natural fertilizers and pest control.
• Processing Techniques: Organic edible oils are typically processed through cold pressing or expeller pressing to retain nutrients and avoid chemical solvents. This enhances the quality and shelf life of the final product.
• Certification and Regulation: Products marketed as organic must adhere to regulatory standards and undergo certification from recognized bodies. Compliance with these standards ensures authenticity and helps consumers make informed choices.
• Supply Chain Adjustments: As demand increases, supply chains are evolving to accommodate the sourcing, transportation, and storage needs of organic products. Specialized logistics, temperature-controlled environments, and contamination-free packaging are critical to maintaining organic integrity.

Retail and Marketing Strategies

• Premium Positioning: Organic oils are often positioned as premium products with higher price points. Brands emphasize health benefits, sustainable sourcing, and quality assurance to justify the premium and attract affluent and health-conscious buyers.
• E-commerce and Direct-to-Consumer Sales: Online platforms are playing a pivotal role in the growth of organic edible oils. Direct-to-consumer models allow brands to communicate values, share sourcing stories, and offer subscription-based models to loyal customers.
• Packaging Innovations: Environmentally friendly packaging, such as glass bottles and recyclable containers, complements the organic positioning of these oils. Attractive, informative labels help convey the product’s health and sustainability credentials.
• Education and Engagement: Brands are investing in educating consumers about the benefits of organic oils through blogs, social media, cooking classes, and influencer collaborations. This engagement fosters brand loyalty and drives repeat purchases.

Regional Dynamics and Market Expansion

• Urban Consumer Preferences: Urban consumers, especially millennials and working professionals, are the primary adopters of organic edible oils. Their awareness of global health trends and higher disposable incomes support premium purchases.
• Tier II and III Market Growth: While urban centers are leading the organic oil movement, awareness is gradually spreading to smaller towns. Retail expansion and government-led organic promotion campaigns are aiding market penetration.
• Cultural Integration: Organic oils are finding a place in traditional cooking. Organic mustard oil, ghee, and coconut oil are becoming popular among consumers who want traditional flavors with modern health benefits.
• Global Influence on Local Consumption: Exposure to international cuisines and health practices has influenced local dietary habits. Indian consumers are now incorporating oils like olive and flaxseed into everyday cooking, driven by global wellness trends.

Innovation and Product Diversification

• Blended Organic Oils: Some brands offer blended organic oils, combining the nutritional strengths of different oils. These products cater to consumers seeking balance in fatty acid profiles and diverse health benefits.
• Fortified Organic Oils: Enriched with vitamins or functional ingredients like omega-3s, turmeric, or antioxidants, fortified organic oils are designed to offer additional health advantages and cater to functional food consumers.
• Flavored Organic Oils: Infused with herbs, spices, or garlic, flavored organic oils provide a gourmet experience while maintaining health benefits. These products appeal to culinary enthusiasts and home chefs.
• Ready-to-Use Cooking Solutions: Pre-measured pouches and spray bottles of organic oils offer convenience and portion control, targeting busy households and health-focused meal preppers.

Challenges Facing the Organic Edible Oil Market

• Higher Cost of Production: Organic cultivation and certification processes are cost-intensive, leading to higher retail prices. Price sensitivity among consumers can limit the market size in regions where affordability is key.
• Limited Availability of Raw Materials: Sourcing certified organic raw materials can be challenging, especially in regions with limited organic agriculture. This impacts production scalability and consistency.
• Consumer Skepticism: Some consumers question the authenticity of organic labels due to lack of awareness or past incidents of false claims. Building trust through transparency and third-party certifications is essential.
• Regulatory Hurdles: Variability in organic certification standards across regions can create confusion for manufacturers and consumers. Harmonizing regulations and ensuring compliance is a continuing challenge.
• Market Competition: With rising demand, the market has seen an influx of brands, increasing competition. Differentiation through quality, storytelling, and value-added features is key to gaining market share.

Future Outlook of the Organic Edible Oil Market

• Expansion of Organic Agriculture: With more incentives and awareness, organic farming is expected to grow, ensuring a stable supply of raw materials for edible oil production.
• Rising Influence of Health Professionals: Nutritionists and health coaches advocating for organic oils will further shape consumer behavior and increase adoption among health-conscious populations.
• Mainstream Retail Presence: As demand grows, mainstream grocery stores and supermarkets are increasing shelf space for organic edible oils, making them more accessible to a broader audience.
• Technological Advancements: Innovations in processing, packaging, and preservation will enhance product quality, shelf life, and consumer convenience, supporting long-term growth.
• Integration with Wellness Ecosystem: Organic edible oils are increasingly becoming part of a larger health ecosystem that includes fitness, mental well-being, clean eating, and holistic lifestyles.

Mumbai, 11^th June, 2025 — Schneider Electric, the global leader in digital transformation of energy management and automation, has reaffirmed its commitment to the home electricals market with a wide range of innovative new products to communicate the differentiated value proposition to homeowners, retailers, electricians, home builders, architects and more.

With a sharp focus on innovation, localization, and category leadership, the company has identified homes as an important growth engine for its overall business. India’s residential market is projected to grow at a CAGR of over 10%[1], driven by rising incomes and greater demand for smarter living. Schneider Electric is leveraging this growth by expanding its consumer-focused portfolio and enhancing brand visibility, positioning itself to lead the smart home revolution in India.

The company has unveiled its new integrated marketing campaign “Bring Home the Smart.” to communicate with the home owners.  The high-octane marketing campaign forges a deeper emotional connection with homeowners and other key stakeholders like retailers, builders, architects, and electricians. Rooted in the cultural shift where homes have become sanctuaries of peace, convenience, and care, the campaign redefines smart living as a source of ease, intelligence, and reliability. The campaign, thus, moves beyond the functional messaging to highlight Schneider Electric’s global strengths in technology and innovation to create meaningful offers for the Indian market.

Schneider Electric’s direct engagement strategy is built on three core pillars: strengthening channel partnerships, launching differentiated products, and investing in consumer awareness and brand-building. At the heart of this strategy is a new campaign that highlights the company’s innovative home automation range. Key offerings include the Miluz Zeta switches with an industry-first Air Quality Indicator (AQI)—a unique feature that monitors indoor air quality in real time; Miluz Zeta motion-sensing LED foot lamps, designed to enhance safety and convenience throughout the home, lighting the way to safer nights where every step is guided; and the Wiser Smart Home Automation solution, which seamlessly adapts to diverse lifestyles. Wiser offers advanced features such as GPS-enabled appliance control and an energy management system, enabling smarter, more efficient living. These innovations exemplify Schneider Electric’s commitment to blending intuitive technology with everyday usability and elegant design.

Ms. Sumati Sahgal, Vice President – Home & Distribution, Schneider Electric India, added: “This is a defining moment in our journey to build stronger brand affinity with Indian consumers. Our switches and home automation range are thoughtfully designed to meet the evolving needs of today’s households—where design, convenience, safety, and sustainability go hand in hand. With ‘Bring Home the Smart’ campaign we aim to make smart living more accessible, intuitive, and delightful for every Indian home.”

Mr. Rajat Abbi, Vice President – Marketing, Greater India, Schneider Electric, said “With our new ‘Bring Home the Smart Campaign’, we’re redefining smart living by shifting the narrative from complexity to intuitive comfort — where intelligent technology seamlessly integrates into everyday life, empowering consumers to focus on what truly matters. Through this integrated marketing campaign, our aim is to creatively communicate the differentiated value proposition of our innovative offers to our customers.”

“We are pleased to appoint Roop as Chief Executive Officer for Version 1,” said Brian Humphries, Chairman of the Board at Version 1. “Since he joined six months ago as Chief Commercial Officer, Roop has consistently demonstrated the strategic acumen, commercial expertise, customer centricity and leadership qualities that are essential to guide the organisation forward. He brings the energy, drive and values that reflect who we are and where we’re headed.

New Delhi, 11th June 2025 — Value 360 Communications Limited, one of India’s leading integrated communications and brand-building firms, today announced its foray into AI-powered content creation through a strategic collaboration with acclaimed filmmaker and AI innovator Vivek Anchalia. This announcement comes at a pivotal moment as Value 360 prepares to file its Draft Red Herring Prospectus (DRHP) this month, in line with its proposed public listing on the SME Exchange.

The AI-powered creative studio currently under formation will combine cutting-edge generative AI technologies with domain expertise in storytelling, brand strategy, and scalable content production. The venture is designed to offer brands, marketers, and content creators a next-generation solution for high-volume, highly personalized, and cost-efficient campaign production across digital and traditional channels.

“This new AI-powered creative studio reflects Value 360’s larger vision to not just participate, but actively lead the evolution of communications, marketing, and storytelling,” said Kunal Kishore, Group CEO & Co-Founder of Value 360 Communications Limited. “As we enter the public markets, we want to demonstrate to our investors, clients, and partners that our growth strategy is rooted in innovation, agility, and anticipating what modern brands will demand over the next decade.”

Vivek Anchalia brings unique domain leadership to this venture, having built India’s first AI-native content studio. As founder of Amazing Indian Stories, Anchalia has pioneered AI-powered filmmaking, including India’s first AI-generated feature film Naisha. His previous credits include co-writing Netflix’s Rajma Chawal and directing Tikdam on Jio Hotstar, cementing his credentials as a creative technologist seamlessly blending human narrative with AI capabilities.

“AI is not a threat to creativity, it’s a force multiplier,” said Anchalia. “Together, we are building a model that enables brands to scale quality content like never before, while preserving creative integrity. This is the future of storytelling, and I’m excited to build this vision alongside Value 360.”

Expanding Value 360’s Ecosystem

The studio will function as part of Value 360’s broader expansion into adjacent verticals that complement its core public relations and integrated communications business. By blending AI-powered creative solutions with its existing media, influencer, and digital ecosystems, Value 360 aims to offer a fully integrated, end-to-end solution for brands seeking speed, efficiency, and creative scale.

With this move, Value 360 strengthens its long-term positioning as not just a communications agency, but a diversified, innovation-first marketing services platform — aligned with global trends driving consolidation across content, creative, data, and technology.

IPO Filing Imminent

Value 360 Communications Limited is slated to file its Draft Red Herring Prospectus (DRHP) later this month as it moves toward an IPO on the SME Exchange. This public offering marks a significant milestone in the company’s 18-year journey from a founder-led entrepreneurial venture to one of India’s most respected independent marketing and communications organizations.

New Delhi, 11 June 2025: Finnair will start flights to Toronto, Canada, on 4 May 2026 and will have three weekly frequencies to the city next summer; on Mondays, Wednesdays and Sundays. The route re-opening sees Finnair return to Toronto after a 11-year hiatus, as the company last flew to Toronto in summer 2015.

“We are excited to grow our North American network and bring Canada back as a destination. Toronto is a popular travel destination and offers especially our European customers great connections also to other parts of Canada,” says Christine Rovelli, Finnair’s Chief Revenue Officer.

Toronto, Canada’s biggest city and the country’s commercial and financial hub, is known for its multicultural and vibrant cultural life. Just over a hundred kilometers from the city is also one of Canada’s most famous attractions, Niagara Falls, making it easy for travelers to combine a city break with nature experiences.

In addition to Toronto, Finnair will fly next summer to New York, Dallas, Los Angeles, Chicago and Seattle in North America.

New Delhi, 10^th June 2025: Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) has announced the launch of its new social media film to mark the occasion of Father’s Day on June 15th. The film is a touching tribute to the often unnoticed, quietly powerful role fathers play in our lives through a compelling narrative that captures the essence of fatherhood in everyday moments.

The film strings together a series of relatable moments: a father stepping in to deal with a cockroach as his children scream in panic, shielding a child from a falling cup of hot tea, and walking toward an unknown noise in the night, despite visible fear and sweat on his forehead. The film culminates in a quiet scene subtly integrating the brand’s life insurance app as a modern tool that enables fathers to secure a future as thoughtfully as they manage the present by checking his policy and scrolling to his child’s name.

With cinematic storytelling, the film leans into a simple truth which is that fathers feel fear, pain, and uncertainty just like anyone else, but they never let it come in the way of their role as protectors. With each scene, the film reinforces a reminder that real promises are not always grand, they are often made in small, everyday acts.

In doing so, the film echoes the brand’s ‘Promises Ka Partner’ philosophy, a commitment to helping individuals fulfil their responsibilities to loved ones through simple insurance solutions and a seamless claim experience.