Archives June 2025

Zscaler Named Leader by Gartner and IDC for Cloud Security and Data Loss Prevention

INDIA, JUNE 5, 2025 – Zscaler, Inc. (NASDAQ: ZS), the leader in cloud security, today announced it has been positioned by Gartner, Inc. in the Leaders quadrant of the “2025 Security Service Edge Magic Quadrant.” This year, Zscaler set the bar by excelling beyond all other vendors, placed highest on the ‘Ability to Execute’ axis.

SSE enables secure, identity- and policy-driven access for the right users to the appropriate internet resources, SaaS platforms, and private applications. The report calls out key SSE market drivers such as VPN replacement, Zero Trust networking, and SaaS adoption and GenAI security, stating: “Gartner estimates that SaaS is the largest cloud revenue generator and that it will grow at a compound annual rate of over 15% through 2028.” 1

Leveraging over 15 years of cybersecurity innovation and insights from thousands of CIOs and CISOs, Zscaler enhances this approach with Zero Trust Everywhere. By expanding the SSE platform beyond user access, Zscaler enables organizations to streamline their IT operations through a unified, cloud-native SSE platform designed to safeguard their entire enterprise.

“We’re proud to see Gartner recognize Zscaler’s position in the Leaders quadrant, reinforcing our mission to help organizations unlock the full potential of their information while driving business performance,” said Jay Chaudhry, CEO, Chairman, and Founder of Zscaler. “Being named a Leader in the Magic Quadrant for SSE is a testament to our commitment to delivering a comprehensive, industry-leading SSE platform that safeguards enterprises against today’s rapidly evolving and complex threat landscape. My vision is to extend Zero Trust Everywhere– to users, to branches, to workloads, and IoT/OT devices.”

Further strengthening its leadership in cloud security, Zscaler has been named a Leader in the IDC MarketScape: Worldwide Data Loss Prevention (DLP) 2025 Vendor Assessment. This recognition highlights Zscaler’s innovative approach to protecting sensitive information across globally distributed organizations, empowering enterprises to tackle modern security challenges while enabling business continuity and operational efficiency.

The IDC MarketScape evaluated Zscaler’s DLP capabilities as part of its Zero Trust ExchangeTM platform. Zscaler offers cloud-first solutions designed to mitigate risks associated with data breaches, malicious actors, and accidental exposures, helping to ensure compliance with diverse data sovereignty regulations and delivering resilience across hybrid workforces.

The IDC MarketScape cited the following strengths for Zscaler:

  • Market Foundation in Zero Trust: “Zscaler has a sizeable customer base for its Zero Trust Network products. This gives Zscaler a solid foundation for expanding and growing its data security footprint while offering customers a consolidated experience.”
  • World-Class Customer Support and Seamless Integration: “Customer feedback cited the speed and depth of Zscaler’s customer service and support, as well as the interoperability with other products in the portfolio.”

“Being named a Leader in the IDC MarketScape for Data Loss Prevention validates Zscaler’s focus on enabling secure cloud transformation while addressing critical business needs like data residency, resilience, and regulatory compliance,” said Andreas Hartl, Senior Vice President, Asia Pacific & Japan at Zscaler. “Our Zero Trust Exchange platform eliminates the complexity of securing sensitive data across jurisdictions, helping organizations navigate evolving cloud threats such as AI-driven attacks, undersea cable interruptions, and public cloud outages. With innovative features, AI guardrails, and streamlined failover mechanisms, Zscaler empowers customers to confidently adapt to the demands of today’s digital economy while reinforcing trust with partners and end-users.”

These dual recognitions from Gartner and IDC reinforce Zscaler’s differentiated approach to cloud-delivered security. As enterprises embrace Zero Trust to drive secure digital transformation, Zscaler’s unified platform empowers them to reduce complexity, stay ahead of evolving threats, and meet the demands of a modern, resilient business.

BFSI Sector Accelerates Green Transformation, Poised to Add 0.7 Million Sustainable Jobs by 2030

By-Anuj Khurana, Co-founder & CEO, Anaptyss

“With aggressive technology transformation efforts in the BFSI industry over the past few years, the need for sustainable operations has become even more pertinent. There is an urgent call for organizations to not just focus on digitization, but approach their tech integration journeys in a way that reduces the environmental footprint and builds long-term resilience. There is a critical need to rethink how everyday operations impact the planet, including the rising concerns around plastic-heavy, paper-dependent legacy systems or energy-intensive cloud and automation deployment. Organizations across the sector are adopting measures that are helping them embed sustainability within the fabric of digital transformation.

In tandem, there is an increased focus on green job profiles within the sector, with companies hiring specialists to enable their sustainable development journeys. The BFSI sector by itself is expected to add close to 0.7 million green jobs over the next 5 years, fundamentally fast-tracking responsible innovation in the ecosystem.”

Tata Teleservices Commits to Sustainability and Green Future on World Environment Day

– By, Mr. Aditya Kinra, Vice President, Tata Teleservices

“At Tata Tele Business Services, we believe that sustainability is not just a commitment—it’s a way of life. This World Environment Day, we reaffirm our pledge to minimize our environmental impact by conserving energy and water, promoting circularity, and transitioning to renewables. Every conscious choice we make—whether in our operations or daily habits—takes us a step closer to a more sustainable and resilient future. Together, with our customers, partners, and employees, we are shaping a greener tomorrow—one responsible action at a time.”

Parag Milk Foods Ltd. Strengthens Board with Appointment of Mr. Amitabh Mukhopadhyay and Mr. Milind Anil Patil as Independent Directors

Mumbai, 5 June 2025 – Parag Milk Foods Ltd., one of India’s leading dairy and nutrition-focused FMCG companies, has announced the appointment of Mr. Amitabh  Mukhopadhyay and Mr. Milind Anil Patil as Independent Directors to its Board. This move reinforces the company’s focus on strong governance and strategic agility as it continues to scale sustainably and expand its footprint in the global nutrition space.

The appointments come at a time when Parag Milk Foods is scaling its innovation and sustainability efforts. Both Mr. Mukhopadhyay and Mr. Patil bring decades of cross-sectoral leadership and financial expertise, offering valuable perspective and oversight as the company enters its next phase of transformation.

Mr. Amitabh Mukhopadhyay is a seasoned corporate leader with over 35 years of experience across the Tata Group, Thermax, and other reputed institutions. A Chartered Accountant and Law graduate, he has held prominent leadership roles including President and Group CFO at Tata AutoComp Systems, Business Head and Group CFO at Thermax Limited, and Managing Director & CEO at IFB Agro Industries.

Currently, he serves on the boards of Quick Heal Technologies, Foseco India, Heubach Colorants India, and Sanghvi Movers. He also leads a strategic advisory firm specialising in global M&A, post-merger integration, and business transformation, and mentors several startups in India’s innovation ecosystem.

Mr. Mukhopadhyay commented on the appointment: “I have always admired Parag Milk Foods’ unique blend of legacy and innovation. In an industry that’s evolving rapidly, the company’s strategic focus on value-added nutrition and sustainable practices positions it for long-term impact. I look forward to contributing to strengthening financial stewardship and board governance as it scales new frontiers.”

Mr. Milind Anil Patil brings close to four decades of experience in the pharmaceutical and healthcare sectors. He retired in 2024 as Regional Finance Lead – Emerging Asia and CFO & Executive Director (India) at Pfizer. Prior to this, he held senior roles at Siemens, Novartis, Johnson & Johnson, Parke-Davis/Warner Lambert, and Ciba-Geigy.

An FCA and alumnus of executive programmes at Harvard Business School and the Tuck School of Business, Mr. Patil has been recognised with prestigious accolades, including FE CFO of the Year (2022) and CA CFO – Healthcare Sector Award (2015). He currently serves as an Independent Director at Rubicon Research and Advagen Pharma, and advises Themis Medicare Ltd.

Mr. Patil added: “I am excited to join Parag Milk Foods at a time of such dynamic opportunity. I look forward to supporting the leadership team in strengthening financial discipline, accelerating innovation, and driving long-term stakeholder value.”

Commenting on the appointments, Ms. Akshali Shah, Executive Director, Parag Milk Foods Ltd., said: “We are delighted to welcome Mr. Mukhopadhyay and Mr. Patil to our Board. Their combined experience in corporate finance, strategy, compliance, and governance will significantly strengthen our decision-making processes. As we evolve into a global nutrition powerhouse, their insights and leadership will help us navigate new opportunities, mitigate risks, and drive long-term stakeholder value.”

Rishto Se Bandhi Gauri Cast Celebrate World Environment Day with Tree Plantation

On the occasion of World Environment Day, the team of Rishto Se Bandhi Gauri on Sun Neo took a beautiful break from their shoot to give back to Mother Earth. With their hands in the soil and smiles on their faces, the cast came together for a meaningful tree plantation activity. It wasn’t just about planting saplings—it was about planting hope, healing, and harmony. The lead actors of the show, Savi Thakur, who plays Rudra, and Eshaa Pathak, who portrays Gauri, shared their experiences and thoughts on planting trees.
Savi Thakur shared how special this moment was for him, “I had such a great time planting trees today. Honestly, I’ve grown up watching and doing this at home since childhood. But ever since I moved to Mumbai, I haven’t had many chances here; we usually just manage with a few potted plants. So today felt really special. To all my fans, I want to say this, just like you connect with everything we artists do, I hope you also connect with this small but meaningful act. Nature gives us so much, but we rarely give anything back. If you think about it, we’re always just taking. Planting even one tree is like giving a small gift back to nature. And Sun Neo has given this great opportunity to plant trees today, trust me, this one step helps all of us in the long run. So, to everyone who watches and follows me, please, go plant a tree. It’s good for you, me, and the entire planet. Let’s do our bit.”
Eshaa Pathak expressed her deep love for greenery, saying, “My home is like a mini garden. I’ve filled it with plants because I absolutely love planting. There’s a special connection I feel with greenery, so being part of today’s tree plantation initiated by Sun Neo made me really happy. In fact, I’ve even kept a few plants in my makeup room to stay close to nature every day. As celebrities, we’re doing this not just for the camera, but to set an example, to start a movement. Planting trees is not just a good deed, it’s a need now. The way global warming is rising and seasons are changing, it’s clear we’ve hurt Mother Nature deeply. And now, it’s time to heal those wounds. And the only medicine is planting. The more trees we plant, the better and cleaner our environment will be. We’ll get fresh air, more oxygen, and a healthier planet. So, I request all of you to take a small step. Even if one person plants just one tree, it can make a huge difference. Try it once you’ll feel a bond with nature that grows stronger day by day. And trust me, it’ll make you feel proud that you did something good, not just for yourself, but for everyone. Let’s care for our Mother Earth.
Rishto Se Bandhi Gauri is the story of Gauri, a kind and strong girl whose faith helps her face life’s challenges. When she is forced into an unwanted marriage, she bravely takes on her new role in the Bundela family. With courage and wisdom, she tries to create her own path. Starring Eshaa Pathak, Savi Thakur, and Swati Shah, this emotional drama airs every night at 8:30 PM on Sun Neo.

MiQ Sigma Breaks the Fragmentation Cycle: The First AI Platform That Unifies the Programmatic Ecosystem

MUMBAI – June 05, 2025  Global programmatic media partner MiQ today announced the launch of MiQ Sigma, a transformative AI-powered advertising platform, backed by its latest machine-learning technology trained on the world’s most connected data set. Built from the ground up with programmatic excellence at its core, MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. MiQ Sigma’s sophisticated AI unifies these vast data inputs to improve planning, audience development, and activation of digital advertising tools across India’s complex digital media landscape—where the scale, diversity, and platform fragmentation demand agile, AI-first solutions.

Built from the ground up to tackle fragmentation and accelerate performance, MiQ Sigma allows Indian advertisers to connect the dots across multiple DSPs, SSPs, and programmatic media environments, resulting in smarter reach and stronger outcomes. It is now the only advertising tool that connects the entire programmatic ecosystem in one place. This powerful performance, delivered rapidly to clients in the dynamic Indian market, will help companies boost results and identify new opportunities in the country’s mobile-first ecosystem, where regional nuances are key to campaign success. Its unified platform fundamentally shifts how brands and advertisers can connect with consumers, providing a level of speed and client confidence that is unrivaled in today’s fragmented digital landscape.

 “In India’s dynamic and evolving media ecosystem, both speed and localisation are key components to high-performing campaigns. We are thrilled to introduce MiQ Sigma to the market, allowing brands to unlock the potential of their operations, making campaigns & insights faster, smarter, and more connected—it is what will power MiQ to drive market leading outcomes, and give our teams and clients a serious edge in a rapidly changing market,” said Lee Puri, Co-founder of MiQ.

Varun Mohan, Chief Commercial Officer, India at MiQ added, “MiQ Sigma marks a monumental step forward for Indian advertisers looking to unify strategy, speed, and performance across the programmatic ecosystem. It puts the power of cutting-edge AI directly in the hands of our clients and partners—whether they are trying to decode the OTT boom, retail media surge, or multilingual audiences. With MiQ Sigma, they are no longer forced to choose between performance and reach. They can optimize for the best possible ROI across the country through cutting edge technology and intelligence, accessible through a singular powerful platform.”

MiQ Sigma’s debut in India comes at a time of exponential digital growth, with over 900 million internet users, 50mn+ CTV Households, 20+ OTT platforms, booming commerce, and a rising appetite for data-driven media. Early trials of MiQ Sigma globally have seen performance leaps of over 132% increase in conversion rate and 57% lower cost per action – which can bring about a powerful shift in India’s media buying landscape. This is accomplished through a number of key features and functionality built into the technology:

  • Sigma Intelligence. Powerful visualization featuring hundreds of diverse data feeds, spanning ‘watching, browsing and buying’ behaviors of over 1.7 billion global audience profiles, all connected together to provide marketers unmatched reach and insights.
  • Trading Agent. Campaign management and optimization features are supported by an interactive trading agent, trained on 15 years of MiQ trading data and underpinned by the three leading LLMs (Claude, Gemini, and ChatGPT). Through simple, natural language commands, the agent enables traders to make quicker multi-DSP decisions and take immediate action, automating what used to be manual analysis and improving performance.
  • Gen AI Personas. Custom audience profiles, built by generative-AI and accessed through natural language prompts, bring audience planning to life in seconds. These personas can then form the basis of campaign development, turning insights into actions in minutes.

MiQ Sigma’s ecosystem is fueled by integrations globally with industry leaders including The Trade Desk, Google DV360, Amazon Web Services, Samba, Experian, Databricks, Numerator, Celtra, and Circana – creating an unmatched foundation for programmatic excellence.

Driving a sustainable future with LED Outdoor Displays in modern buildings

As urban centers continue to expand, buildings are evolving into far more than just places of work or residence. Today, architectural facades are becoming dynamic digital canvases that captivate passers-by and spark conversation. Traditionally, large-scale LED displays were seen as costly and energy-hungry, but the global shift toward sustainability has spurred innovative solutions that balance striking visuals with eco-friendly design.

 Rethinking traditional building displays

Older building displays were often notorious for their high energy consumption. While LEDs are generally more energy-efficient than traditional lighting like incandescent or fluorescent bulbs, early LED displays didn’t fully realize that advantage due to technical limitations.

Firstly, they lacked efficient thermal management, causing excessive heat generation that wasted energy (and also shortened component lifespan). Secondly, inefficient power supplies and imprecise voltage control led to further waste, especially when static or bright-white content forced RGB diodes to run constantly at maximum intensity. 

As a result, early LED displays could consume up to 1,000 watts per square meter, leading to high electricity costs and a large carbon footprint.

Maintenance added another layer of difficulty. Many legacy systems were large, hard to service, and required extensive time for repairs or recalibration. These concerns underscored the urgent need for solutions that could reduce operational costs while aligning with sustainability goals.

 Turning to green LED solutions

Recent innovations in LED technology have ushered in a new era of energy-efficient, adaptable, and environmentally friendly building displays. A key innovation is in thermal design, such as flip-chip COB technology, which can reduce device temperature by 5-10°C and power consumption by around 45%.

This improvement stems from flip-chip COB architecture, where LED chips are mounted directly onto the substrate, eliminating traditional wire bonds. This design minimizes thermal resistance, allowing heat to dissipate more efficiently and lowering junction temperatures. These enhancements bring down heat output and energy use.

Precise voltage control, enabled by common cathode setup, further enhances efficiency by powering each RGB diode individually. Compared to conventional common anode design, this new approach reduces energy consumption, all while maintaining the vibrant, high-definition visuals demanded by today’s audiences.

Software-driven management and control offer another key path to energy savings. Smart content management systems, such as Hikvision’s PixMaster intelligent engine, dynamically adjust brightness and contrast based on content and ambient light conditions. This ensures the display uses only the power it needs, optimizing energy efficiency without sacrificing visual performance.

Additionally, robust aluminum shells protect components from harsh weather, ensuring long-term durability and reducing maintenance frequency. These innovations make modern LED displays a reliable investment and contribute to minimizing waste.

A real-world example of sustainability in action

The transformative potential of these innovations can be seen in the case of Kamir’s new office building in Croatia. Faced with an outdated system that consumed excessive energy and lacked versatility, Kamir installed a 26-square-meter outdoor LED video wall using Hikvision’s P6 Outdoor Fixel LED technology. Featuring flip-chip COB and common cathode designs, the new system is an energy-efficient display, reducing energy consumption by 45% while maintaining stunning visual clarity.

The installation’s intelligent energy management system adjusted brightness in real time, optimizing power use without compromising clarity. Its robust construction ensured reliable performance across Croatia’s varied weather conditions. Besides, the commercial LED display’s dynamic content capabilities attracted sponsors and advertisers, transforming the façade into a revenue-generating platform. This upgrade not only enhanced Kamir’s brand visibility but also demonstrated its commitment to sustainability.

The global pursuit of greener solutions is redefining expectations across industries, and building displays are no exception. By adopting energy-efficient LEDs, smart content management, and durable designs, leaders like Hikvision are helping property owners transform energy-intensive displays into key components of sustainable strategies.

Each installation marks progress toward a future where technology not only captivates but also benefits cities and communities. As more businesses recognize the long-term advantages, sustainable displays will become a cornerstone of urban design. Explore more about our LED display solutions and sustainability-focused innovations.

MIT-WPU Launches India’s First Private University Battery Research Center Focused on Advanced Li-ion and Na-ion Technologies

New Delhi: In a significant step toward advancing sustainable energy solutions, MIT-World Peace University (MIT-WPU) has launched a state-of-the-art battery fabrication and research facility focused on lithium-ion (Li-ion) and sodium-ion (Na-ion) technologies. This pioneering initiative, established for the first time by a private state university, is aligned with national missions such as Atmanirbhar Bharat and Make in India, aiming to contribute meaningfully to India’s energy independence.

The facility is designed for end-to-end battery development, featuring comprehensive in-house capabilities ranging from active material synthesis to coin cell fabrication and electrochemical performance evaluation. The MIT-WPU research team is actively engaged in the development of advanced electrode materials to enhance key battery performance parameters, including energy density, cycling stability, and operational safety. Simultaneously, efforts are underway to develop next-generation solid-state electrolytes (SSEs), focusing on materials with high ionic conductivity and thermal stability. These SSEs offer safer and more efficient alternatives to conventional liquid electrolytes, marking a significant leap in energy storage technology.

Innovative approaches such as the use of glass-polymer composite electrolytes and the development of paper-based batteries are also being explored. Additionally, the facility has initiated work on the synthesis of high-purity solvents and electrolytes for Li-ion batteries an important step toward supporting Indian battery manufacturers with high-quality raw materials.

Equipped with the latest tools and instrumentation, the facility supports both academic research and collaborative projects with industry and research institution helping translate cutting-edge ideas into scalable, real-world solutions. Soon, the facility will also be equipped to manufacture cylindrical and prismatic cells, expanding its capabilities for a wider range of battery applications.

Prof. Dr. Bharat Kale, Director, Centre of Excellence in Materials Science at MIT-WPU and former Director of C-MET, MeitY, Govt. of India, MIT-WPU, said: The launch of this state-of-the-art battery fabrication and research facility marks a major milestone in MIT-WPU’s commitment to advancing sustainable energy technologies. As the first such initiative by a private state university in India, it aligns with national missions like Atmanirbhar Bharat and Make in India, aiming to strengthen India’s energy independence. With end-to-end capabilities—from material synthesis to cell fabrication and electrochemical evaluation—we’re developing advanced electrode materials and solid-state electrolytes for safer, more efficient lithium-ion and sodium-ion batteries and Lithium sulfur as well.  The grropu is also working on paper batteries in collaboration with MID Sweeden   This facility not only fosters academic and industry collaboration but also serves as a vital platform for training future talent. With greater support from national funding agencies like ANRF and others, private institutions like ours can significantly contribute to India’s clean energy future.”

Beyond research and innovation, the facility is committed to nurturing future talent. It serves as a dynamic platform to train engineering and science students and offers exciting opportunities for Ph.D. scholars and researchers to pursue advanced work in battery technologies.

This visionary initiative reflects the integral mission of Dr. Rahul Karad, Executive President of MIT-WPU, to empower MIT-WPU students with creative competence in future-forward technologies, ensuring they are well-equipped for impactful and successful careers in India’s clean energy transition.

Hello Kids Makes Quality Preschooling Accessible Across 300+ Tier 2 and Tier 3 Cities

Bangalore, India – June 6, 2025: Hello Kids, India’s pioneering preschool chain, has successfully expanded its presence to over 300 Tier 2 and Tier 3 cities, bringing quality early childhood education to the nation’s underserved regions. As India’s first “No Royalty” preschool model, Hello Kids empowers local entrepreneurs to build sustainable businesses while making high-quality preschool affordable and accessible for every child.

With over 1030 centres currently operating across India, Hello Kids is on track to reach 2,000 preschools by 2028, continuing its mission to bridge the urban-rural education divide and nurture young minds at scale.

Founded in 2005, Hello Kids has redefined preschooling through its unique blend of Montessori, Playway, and Gurukul methods—adapted to meet the diverse learning needs of Indian children. The model focuses on holistic development, including cognitive, emotional, and physical growth, and is setting new standards in the education sector.

The “No Royalty” model has been a game-changer for educational entrepreneurs in smaller cities, lowering the entry barrier and enabling more schools to flourish without the financial burden of recurring royalty fees. This innovation has accelerated Hello Kids’ nationwide expansion, with centers now operating in cities like Varanasi, Coimbatore, Dharwad, Raipur, and hundreds more.

“At Hello Kids, we believe that every child—regardless of geography or background—deserves access to quality early education. Our ‘No Royalty’ model not only supports local entrepreneurs but also ensures affordability for parents. We are proud to be building the future of India, one preschool at a time,” said Mr. Pritam Kumar Agrawal, Founder of Hello Kids.

Looking ahead, Hello Kids aims to reach 500+ cities in the next two years through its inclusive and scalable model. The brand continues to innovate in curriculum design, teacher training, and digital education tools, while also promoting strong parent-school engagement.

OnePlus to power Gods Reign’s quest for glory at BMPS 2025 featuring INR 2 crore prize pool

National, June 05, 2025: OnePlus, the global premium technology brand, has announced a strategic partnership with Gods Reign, one of India’s most accomplished esports organizations. The collaboration, enabled by Times One, part of Times OOH, represents a bold step in creating a high-performance, innovation-driven esports ecosystem in India.

With these partnerships, OnePlus aims to strengthen its position in the gaming market while contributing to the growing esports scene in India. OnePlus will integrate its latest technology into Gods Reign’s gaming environment. The collaboration will drive mutual growth through product feedback loops, co-branded activations, and amplified storytelling around Gods Reign’s journey across top-tier Battlegrounds Mobile India (BGMI) tournaments.

Gods Reign has consistently made headlines with their strong performances across national and international tournaments. Earlier this year, they cemented their position as one of India’s top BGMI teams by winning the ESL Snapdragon Pro Series (SPS) Season 6 and taking home INR 50 lakh in prize money. With the BGMI Pro Series (BMPS) 2025 currently underway, where 96 of the country’s top teams are competing for a massive INR 2 crore prize pool, Gods Reign is driving their training and tournament push with OnePlus’ top-tier gaming technology.

OnePlus is dedicated to delivering performance that gamers can rely on, ensuring smooth frame rates, effective thermal management, and long-lasting battery life when it matters most, making the devices perfectly tuned to support the team through high-intensity training and competitive play.

The company also plans to involve these teams in its product development process. Players will give feedback on current devices, which will be used to improve performance in real-world gaming conditions. OnePlus is making a statement through this partnership that its devices are battle-tested and gamer-approved, rigorously refined through high-stakes competition.

 “This partnership with OnePlus marks a significant milestone for our team. We’re proud to be aligned with a brand that not only understands elite performance but also shares our hunger for innovation and excellence. With Times One’s support, we look forward to creating impactful experiences for our fans and the gaming community,” said Mr. K R Rohith , CEO & Co Founder , Gods Reign.

The deal was facilitated by Times One, which connects forward-thinking brands with the vibrant esports and gaming audience through strategic collaborations and branded experiences.

 “At Times One, we believe in the transformative power of esports as the next big cultural movement. Facilitating this partnership between OnePlus and Gods Reign underscores our mission to bring together premium brands and elite gaming talent. We are thrilled to play a pivotal role in scripting this chapter of India’s gaming evolution,” said Mr Kanishka Singh ,Head Gaming Business , Times One.

As per the FICCI-EY Media and Entertainment Industry Report 2025, the number of brands investing in esports is projected to grow from 68 in 2024 to 75 in 2025, while total player participation in tournaments is expected to grow from 2 million to 2.8 million in the same period. This growth signals a broader shift in how brands are recognizing esports as a credible, high-engagement platform. In this landscape, the partnership between OnePlus and Gods Reign is strategically aligned with where the industry is headed.

With this collaboration, OnePlus and Gods Reign are setting a new benchmark in brand-team synergies, offering fans high-octane gameplay powered by next-gen technology.