Archives June 2025

Hyderabad, 3r^d June, 2025: BINDZ has marked a defining year of expansion and operational maturity, closing FY 2024–25 with a 100% year-on-year growth in both revenue and headcount—growth that was achieved by December 2024. Building on this momentum, the company opened a second delivery center in Hyderabad, positioning itself to support increased demand for offshore financial consulting services across the globe.

Throughout the year, BINDZ expanded its client base, deepened service offerings in valuation, risk advisory, client accounting services (CAS), and compliance, and significantly broadened its delivery footprint across India. The company’s commitment to quality and innovation was recognized with the Economic Times Award for Operational Excellence and Client Impact.

“This growth is not just a reflection of numbers—it’s the result of consistent delivery and the trust our client has placed in us,” said Sirish Korada, Managing Director and CEO of BINDZ. “We designed BINDZ around a belief that financial consulting, especially in the outsourced model, needed to be more accountable and transparent. Our Build-Operate-Transfer (BOT) model continues to be a powerful differentiator.”

The addition of the Hyderabad office marks a key milestone in the company’s operational strategy, offering geographic diversification and access to new talent pools. This location strengthens BINDZ’s ability to deliver scalable, agile support across time zones, especially during peak periods.

“Our delivery models are built not just for today, but for what’s next,” said Yogesh Pondicherry, Head of Delivery & Quality. “The Hyderabad center enhances our responsiveness and resilience, allowing us to quickly adapt to client needs—from scaling support teams to meeting evolving compliance demands.”

BINDZ also maintained a strong focus on internal capability building. Investments in leadership development, workplace flexibility, and employee well-being—including transport allowances and comprehensive family insurance—have enabled the company to attract and retain top-tier talent across metro cities and emerging hubs.

Ajay Patil, Head of Human Resources, added, “Our people are aligned to more than just KPIs—they’re aligned to the purpose behind our work. That’s why you see a high sense of ownership, which translates into client impact and long-term retention.”

Looking ahead, BINDZ is focused on strengthening its advisory verticals and expanding its service lines, including audit support, tax compliance, marketing finance, and transaction advisory. New partnerships in North America, Europe, and Australia are underway, aimed at delivering tech-enabled financial solutions to global clients.

Maninder Singh Hira, Chief Corporate Officer, noted, “Finance today plays a central role in shaping business strategy. We are committed to giving our clients sharper insights and dependable execution so they can make better decisions, faster.”

With a two-city delivery model, deep financial expertise, and a growing global client base, BINDZ is well-positioned to support the next generation of businesses looking to build intelligent, cost-effective, and insight-driven financial operations.

Delhi , 3rd June– This Pride Month, MagickHome goes beyond rainbow filters and hashtags with a powerful message: everyone deserves a home where they’re accepted, not judged. The home interior brand launches “Make Room for Pride,” a heartfelt initiative designed to create real, lasting impact for the LGBTQIA+ community – by transforming houses into homes through thoughtful, inclusive, and beautifully designed interiors.

For many queer individuals and couples, the idea of “home” still remains complicated – rented apartments come with stigma, relationships face silent exclusions, and safety is still not a given. MagickHome’s new campaign takes a stand: No terms. No clauses. No judgement.

“At MagickHome, we don’t just build spaces—we create sanctuaries. This initiative is about showing up, not just showing off,” said Jayesh Sali, Head of Marketing, MagickHome. “We’re not just celebrating the community, but contributing by redefining what home can mean—for everyone.”

MagickHome is teaming up with notable queer artists and creators — such as Atulan and Divesh @honey.imm.home — to be the faces, voices, and hearts of this campaign. The initiative is further supported by vibrant communities like LGBT Mumbai, BeUnic India and Lucknow Queer Pride, to amplify the message of inclusivity and home-as-haven across digital platforms.

The brand is launching a nationwide call for entries, inviting LGBTQIA+ individuals and couples who’ve struggled to feel at home in their own spaces. Two winners will receive personalized MagickHome makeovers—completely free, worth Rs. 5 Lakhs each. From a redesigned corner to a full modular transformation, these rewards are meant to create belonging in its most tangible form.

Each makeover will unfold authentic and heartfelt stories showcased through a series of short reels and videos dropping on brand’s social media handles, viewers will witness personal journeys, powerful reactions, and the joy of finally having a space that accepts them unconditionally.

With this campaign, MagickHome is taking a step towards building truly inclusive spaces for the LGBTQIA+ community. The message is clear: a home should be a place of safety, freedom, and self-expression—free from judgment and conditions. Through this campaign, MagickHome is not just offering interiors, but a sense of belonging where every identity is celebrated, and every person is welcomed.

Gurugram, 3rd June 2025 – Global Data Center markets are seeing surging demand due to relentless growth and expansion of cloud computing and AI workloads according to the latest report by Cushman & Wakefield, Global Data Center Market Comparison 2025. The report, covering 97 global markets, highlights power access, land availability, and infrastructure as key factors shaping data center development. The report reveals that Mumbai ranks 6th globally in under-construction capacity, surpassing global hubs like London, Dublin, demonstrating the city’s rapidly growing status as a data centre hub.

The data center industry experienced significant growth in 2024, Asia Pacific cities continue to demonstrate strong growth momentum, ten of the world’s 30 largest data center markets are now in the Asia Pacific region. The report highlights that Asia Pacific ended 2024 with 1.6 GW of new capacity coming online, bringing the region’s total operational data center capacity to 12.2 GW. The development pipeline remains strong, with an additional 14.4 GW of capacity currently under construction or planned. Key drivers such as 5G rollouts, increased cloud adoption, rising digital content consumption, and expanding IoT use cases continue to accelerate demand in the region’s data center sector. These trends have attracted sustained investor interest, supported by rising occupancy levels, stable rental yields, and long-term growth prospects from hyperscale and colocation expansions. With these fundamentals, Asia Pacific is poised for continued growth over the next three to five years.

Amid this regional momentum, Mumbai is emerging as a significant contributor to capacity expansion in the APAC region. The report further states that Mumbai ranks as the 7th most established data center market in the APAC region. At the end of 2024 the city had 335 MW of data center capacity under construction, which, once completed, will expand its operational capacity by 62%.

At the same time, Mumbai accounts for 42% of India’s projected under construction capacity—underscoring its growing prominence as a regional data center hub. The data center growth is further supported by digital infrastructure upgrades in the city. According to the Cushman & Wakefield India Outlook Report, 2025 may witness the completion of three crucial undersea data cable projects landing in Mumbai. These are expected to significantly increase India’s internet capacity and speed, enhancing inter-regional digital connectivity with Africa, Europe, the Middle East, and Asia. The completion of these projects will further elevate Mumbai’s position as a major connectivity hub in the Southeast Asian region.

Gautam Saraf, Executive Managing Director – Mumbai & New Business, India, Cushman & Wakefield added“India’s data center landscape is undergoing a strategic shift—Mumbai has firmly positioned itself among the top global markets, while Pune is emerging as a key data center hub in the APAC region. India’s data center sector has attracted prominent international operators and investors, even as domestic players continue to expand capacity. This dual momentum—global confidence and local commitment—underscores the country’s readiness to scale sustainably. The next few years will see India add over 2.7 GW of capacity across under-construction and planned projects, reinforcing its position as a future-ready digital infrastructure powerhouse”.

Pune emerging data center powerhouse

Ranked 4th among APAC’s top emerging data center markets in Cushman & Wakefield’s Global Data Center Market Comparison 2025, the city is rapidly becoming a preferred destination for hyperscalers and enterprise-grade colocation facilities.

Austin, Texas / Tampere, Finland – June 3, 2025 – Silicon Labs (NASDAQ: SLAB), the leading innovator in low-power wireless solutions, and Wirepas, a global leader in decentralized IoT connectivity, today announced they have shipped 10 million wireless SoCs running Wirepas’ RF mesh connectivity software, primarily in the Indian market with the Silicon Labs sub-GHz FG23 SoC. These chips power some of the world’s largest and most demanding industrial mesh networks across sectors including smart electricity metering, emergency lighting, industrial monitoring and building automation.

The two companies have a long history of collaboration enabling robust, ultra-resilient and massively scalable IoT networks that meet the scale, security, and reliability demands of industrial-grade applications. This milestone confirms that their joint solution is not just technically sound, it is market-proven at scale, and ready to support the digital backbone of global infrastructure.

In December 2024, Silicon Labs and Wirepas announced that four million smart electric meters using Wirepas Mesh software had been deployed in India built on the sub-GHz FG13 and FG23 platforms, helping the country meet the goals of its Advanced Metering Initiative. The solution provides reliable, cost-effective connectivity across dense, complex environments, being a critical enabler for India’s ambitious grid modernization and electrification goals.

Another standout success is in Norway, where more than one million similarly-equipped smart meters are connected in a single decentralized mesh network, one of the largest of its kind in the world. These types of deployments demonstrate that robust, self-healing mesh connectivity can now support national-scale infrastructure, laying the groundwork for smarter, more efficient, and more sustainable infrastructure powering cities and industries.

Other segments are also gaining momentum, with some, such as the emergency lighting sector, experiencing very high adoption rates.

“Our partnership with Wirepas is built on a shared vision: to enable industrial-grade wireless connectivity at scale,” said Ross Sabolcik, Senior Vice President of Product Lines at Silicon Labs. “By combining Silicon Labs’ energy-efficient wireless platforms with Wirepas’ decentralized mesh stack, we help our customers build massive, secure, and resilient IoT networks faster and more cost-effectively. We’re excited to continue driving transformation across industries together.”

“This 10-million milestone demonstrates the unmatched scalability and resilience of our joint solution,” said Teppo Hemiä, CEO of Wirepas. “With Silicon Labs’ hardware and our mesh software, we’ve enabled massive networks that simply work, even in the most challenging conditions. Our partnership is helping industries solve real problems at the infrastructure level, accelerating the digitalization and electrification of society.”

Austin, Texas / Tampere, Finland – June 3, 2025 – Silicon Labs (NASDAQ: SLAB), the leading innovator in low-power wireless solutions, and Wirepas, a global leader in decentralized IoT connectivity, today announced they have shipped 10 million wireless SoCs running Wirepas’ RF mesh connectivity software, primarily in the Indian market with the Silicon Labs sub-GHz FG23 SoC. These chips power some of the world’s largest and most demanding industrial mesh networks across sectors including smart electricity metering, emergency lighting, industrial monitoring and building automation.

The two companies have a long history of collaboration enabling robust, ultra-resilient and massively scalable IoT networks that meet the scale, security, and reliability demands of industrial-grade applications. This milestone confirms that their joint solution is not just technically sound, it is market-proven at scale, and ready to support the digital backbone of global infrastructure.

In December 2024, Silicon Labs and Wirepas announced that four million smart electric meters using Wirepas Mesh software had been deployed in India built on the sub-GHz FG13 and FG23 platforms, helping the country meet the goals of its Advanced Metering Initiative. The solution provides reliable, cost-effective connectivity across dense, complex environments, being a critical enabler for India’s ambitious grid modernization and electrification goals.

Another standout success is in Norway, where more than one million similarly-equipped smart meters are connected in a single decentralized mesh network, one of the largest of its kind in the world. These types of deployments demonstrate that robust, self-healing mesh connectivity can now support national-scale infrastructure, laying the groundwork for smarter, more efficient, and more sustainable infrastructure powering cities and industries.

Other segments are also gaining momentum, with some, such as the emergency lighting sector, experiencing very high adoption rates.

“Our partnership with Wirepas is built on a shared vision: to enable industrial-grade wireless connectivity at scale,” said Ross Sabolcik, Senior Vice President of Product Lines at Silicon Labs. “By combining Silicon Labs’ energy-efficient wireless platforms with Wirepas’ decentralized mesh stack, we help our customers build massive, secure, and resilient IoT networks faster and more cost-effectively. We’re excited to continue driving transformation across industries together.”

“This 10-million milestone demonstrates the unmatched scalability and resilience of our joint solution,” said Teppo Hemiä, CEO of Wirepas. “With Silicon Labs’ hardware and our mesh software, we’ve enabled massive networks that simply work, even in the most challenging conditions. Our partnership is helping industries solve real problems at the infrastructure level, accelerating the digitalization and electrification of society.”

As a major move to boost tourism and bilateral relations between India and Sri Lanka, Mrs. Jyoti Mayal, former President of the Travel Agents Association of India (TAAI) and Chairperson of the Tourism and Hospitality Skill Council (THSC), recently travelled to Sri Lanka to participate in the inauguration of Sancharaka Udawa 2025, a two-day tourism exhibition organized jointly by the Sri Lanka Association of Inbound Tour Operators (SLAITO) and Sri Lanka Tourism Promotion Bureau..

During her visit, Mrs. Mayal had the honour of a one-on-one meeting with His Excellency Anura Kumara Dissanayake, the Honourable President of Sri Lanka. The meeting brought out her successful TAAI convention celebrated in 2023 and reaffirmed her continuous support to Sri Lanka at different stages of its tourism resurgence. This event was a stage to introduce new proposals based on skilling partnerships between the two countries, with the aim of encouraging each other’s growth in the tourism and hospitality industries.

The President welcomed the recommendations graciously and appreciated her enthusiasm and efforts towards building capacity and sustainable tourism promotion. Mrs. Mayal underscored the need for cross-border skilling initiatives to enhance employment and tourism standards and hence consolidating the Indo-Sri Lankan tourism partnership.

Further complementing these efforts, she met with Hon. Vijitha Herath, Minister of Tourism and Foreign Affairs, who extended an invitation for continued dialogue and multiple future meetings to explore deeper cooperation and sustained collaboration.

“India and Sri Lanka share a rich cultural and historical bond. Through skilling and strategic tourism collaborations, we can not only boost employment and tourism numbers but also foster stronger people-to-people connections. I’m committed to working closely with Sri Lankan counterparts to create impactful and lasting change,” said Mrs. Jyoti Mayal.

 Mrs. Mayal also had a positive meeting with Mr. Buddhika Hewawasam, Sri Lanka Tourism Promotion Bureau Chairman. In talks, there were deliberations on bilateral joint initiatives in skill development, generating employment, and strategic marketing to boost inbound tourism footfalls between the two nations.

This diplomatic outreach is a forward-looking period in Indo-Sri Lankan relations that promises a stronger, capable, and resilient tourism economy across borders.

Pune, India, June 3rd, 2025: Seqrite, the enterprise cybersecurity arm of Quick Heal Technologies Limited, has entered into a strategic partnership with SecureKloud, a global leader in cloud security and compliance. This partnership brings together Seqrite’s security and privacy capabilities with SecureKloud’s cloud-first approach to safeguard the full spectrum of IT assets within customer environments.

Under this partnership, SecureKloud will integrate and promote Seqrite’s solutions within its offerings to clients across India. The initiative aims to help enterprises navigate digital transformation while ensuring data privacy and regulatory compliance, with a focus on expanding Seqrite’s reach in regulated sectors through SecureKloud’s established enterprise network.

Commenting on the development, Vishal Salvi, CEO, Seqrite, said, “We are excited to collaborate with SecureKloud in expanding the reach of Seqrite’s cybersecurity offerings. At Seqrite, we envision a future where enterprises no longer choose between innovation and security; they thrive because of it. Our partnership with SecureKloud bridges the critical divide between cloud scalability and cyber resilience. Together, we aim to help businesses navigate today’s complex threat landscape with an integrated, proactive, and scalable security approach.”

Venkateswaran Krishnamurthy, Chief Revenue Officer & Whole Time Director, SecureKloud Technologies, commented, “SecureKloud is excited to enter into a strategic partnership with Seqrite, whereby we will position Seqrite’s cybersecurity offerings to our enterprise customers in India. Given SecureKloud’s leadership in Cloud/AI/SaaS, this partnership further strengthens our position in offering its enterprise customers an end-to-end solution and being a trusted partner in extending cutting-edge technology solutions.”

Enterprises will benefit from reduced complexity in managing multi-cloud environments, improved visibility into cloud-based threats, and automated compliance reporting. The combined solutions are particularly impactful for sectors such as healthcare, finance, and manufacturing, where data sovereignty and regulatory adherence are paramount.

Mumbai, June 3, 2025: FanCode, India’s premier digital sports destination, has secured exclusive television and digital rights for two of European football’s most prestigious tournaments: UEFA Women’s EURO 2025 and the UEFA U21 Men’s Championship 2025. The tournaments will be streamed live and exclusively on FanCode this summer, reinforcing the platform’s growing reputation as the go-to destination for global football in India.

The UEFA Women’s EURO, scheduled from July 2nd to July 27th, is Europe’s flagship competition in women’s football and continues to break records with each edition. England, the defending champions and 2022 hosts, return to the tournament looking to defend their crown against powerhouses like Germany (8-time winners), Netherlands, Sweden, and France. FanCode will bring Indian fans closer to stars like Alexia Putellas (Spain), Lauren James and Keira Walsh (England), Ada Hegerberg (Norway), Aitana Bonmatí (Spain), and Kadidiatou Diani (France), offering an unmatched viewing experience of the finest talent in the women’s game. A total of 31 matches will be played.

FanCode co-founder Yannick Colaco said, “The growth of women’s football globally has been phenomenal, and Indian fans have embraced it with passion. We are proud to bring UEFA Women’s EURO 2025 to our platform, continuing our commitment to making world-class women’s sport accessible to fans across India.

At the same time, the UEFA U21 Men’s Championship is a proven breeding ground for the next generation of global football stars. These are tournaments with massive international following, and now Indian fans can watch all the action seamlessly, live and exclusive on FanCode. It’s part of our vision to make top-tier global football more accessible than ever before.”

Guy-Laurent Epstein, UEFA’s director of marketing, commented: “We are pleased to partner with FanCode as the home of the upcoming UEFA Women’s EURO & UEFA Under-21 Championship in the Indian Sub-continent region. Football fans will be able to enjoy extensive and the highest quality coverage of UEFA Women’s EURO 2025 & UEFA Under-21 Championship 2025, with all matches broadcast on FanCode’s digital platform.”

FanCode has a proven track record of promoting women’s football in India, having streamed marquee events such as the FIFA Women’s World Cup 2023 and Barclays FA Women’s Super League. These events have not only seen strong viewership but also sparked meaningful conversations around the growth of women’s sport in India.

In addition, FanCode will also be the exclusive broadcaster of the UEFA U21 Men’s Championship, a key tournament that has launched the careers of modern-day greats like Andrea Pirlo, Mesut Özil, Juan Mata, and Thiago Alcântara. The 2025 edition, kicking off on June 11 and going on till June 28th, is expected to feature a host of exciting young stars including Manchester United’s Kobbie Mainoo, PSG’s Warren Zaïre-Emery and Man City’s Rico Lewis amongst others.

These players represent the future of European and world football, and the tournament is set to deliver thrilling action and breakout performances. England come into the tournament as defending champions, having become the first team to win the title without conceding a single goal in the 2023 edition.

Football fans can access all the action on FanCode’s mobile app (Android and iOS), TV app (Android TV, Amazon Fire TV Stick, Jio STB, Samsung TV, OTT Play, Amazon Prime Video Channels, Airtel XStream), Tata Play Binge, WatchO, Playbox, SunDirectGo Vi Movies & TV,  on TV on Tata Play FanCode Sports (ch.475), Jio TV/Jio TV+, and on website at www.fancode.com.

3^rd June 2025, National: India’s leading electric intercity bus brand NueGo by GreenCell Mobility, announces a blockbuster collaboration with the most awaited killer comedy of the year – Housefull 5! Starring an ensemble of Bollywood’s finest – Akshay Kumar, Riteish Deshmukh, Abhishek Bachchan, Jacqueline Fernandez, Nargis Fakhri, Sonam Bajwa, and more – this fifth installment of India’s biggest comedy franchise promises chaos, comedy, and a whole lot of confusion. The film, directed by Tarun Mansukhani and produced by Sajid Nadiadwala, releases on 06th June 2025.

India’s biggest Comedy Franchise is produced by Nadiadwala Grandson Entertainment. NGE, under the strong leadership of Sajid Nadiadwala have successfully completed 75 Years in the Entertainment Business, highlighting the industry impact & the legacy of the banner. This time, the madness unfolds as three young imposters pose as long-lost heirs to a billionaire’s empire and they unwittingly tumble into a deadly game of cat and mouse as they become prime targets in a string of grisly murders.

This collaboration aligns perfectly with NueGo’ s ethos of offering entertainment-filled and safe travel experiences, making every journey a memorable one. In true Housefull style, NueGo is taking the fun up a notch with a special 10% discount across all its routes. Just use the promo code ‘HOUSEFULL5’ when booking via the NueGo app or website (www.nuego.in). This limited time offer invites passengers to explore eco-friendly and sustainable travel at a discounted rate.

Speaking on the collaboration, Mr.Devndra Chawla, CEO & MD of GreenCell Mobility, said, “We are thrilled to partner with the film Housefull 5, starring superstars like Akshay Kumar, Riteish Deshmukh, Abhishek Bachchan, Jacqueline Fernandez, Nargis Fakhri, Sonam Bajwa, and more. At NueGo, we strive to provide safe, sustainable and comfortable travel experiences. By integrating sustainable travel with entertainment, we aim to transform how people perceive and enjoy inter-city journeys, fostering a greener and more engaging future”

Dipti Jindal, CEO of Nadiadwala Grandson Entertainment, said “Much like Housefull 5, NueGo brings a sense of comfort, excitement, and delightful surprises to every journey. What truly elevates this partnership is their steadfast commitment to cutting-edge technology and sustainable, eco conscious mobility. It’s a seamless fusion of entertainment and environmental responsibility and we’re genuinely excited to take our audiences on this joyous, laughter filled, and green journey together.”

 NueGo prioritizes the safety & comfort of its passengers and is the first brand to equip its entire electric bus fleet with Advanced Driver Assistance Systems (ADAS). NueGo has been a frontrunner in championing Women’s Safety in India’s intercity electric bus service sector. It is the first brand to launch a dedicated 24×7 helpline number for women travelers, introduce Pink Seat feature while ticket booking, providing clean and hygienic mid-points and buses equipped with advanced cutting-edge security measures such as CCTV Surveillance, GPS Live Tracking, Driver’s Breath Analyzer Tests, Speed lock at 80 km/hr and more.

He said about Shreesha – “He was consistent from day 1. He would always ask teachers for more tests, stayed for hours daily after classes to discuss his doubts with teachers and peers.” And “Lakshmi one of the most obedient student had a never give up attitude. Smart preparation, played to her strengths, due to her strong fundamentals in Chemistry and Maths, she was able to excel with flying colours”. And “Mithil was a great self-learner and had excellent peer to peer learning and used all our resources rightly. Would take teachers help whenever required. Never missed any tests and attended paper discussions.” 

Shreesha said, “Initially, I was not able to solve harder questions. Then Hareesh Sir guided me and I started using the modules of AAA which have a really diverse and relevant collection of problems, especially for IIT JEE Advanced and my problem solving ability drastically improved”.

Lakshmi was quoted as saying, “The mock tests that were conducted exposed us to a wide variety of questions from a particular chapter and attempting them in the exam and learning how to solve them later strengthened our concepts”. “I’d also like to emphasize how vital it is to maintain your physical, emotional and mental health during your preparation.”

Mithil said, “Initially I faced problem in consistency which was later solved with the help of our teachers. Faculties gave their 100% by staying with us in the academy for longer durations where they cleared our doubts, AAA gave us plenty of mock tests over the period of 2 years by which I got to know about my mistakes and got it rectified.”

Bengaluru – June 3, 2025: Flipkart, India’s homegrown e-commerce marketplace, today announced its continued investment in Video Commerce through its new initiative ‘Creator Cities.’ With 18,000 sq. ft. of production space across Mumbai, Bangalore, and Gurgaon, Flipkart’s Creator Cities are designed to seamlessly integrate content creation, influencer marketing, and commerce. Fueling the future of influencer marketing, these cutting-edge creator studios will be driven by over 300 production experts and 200+ creators every month, empowering brands to craft powerful, scalable content strategies.

Flipkart continues to anchor the growth for Live and Video Commerce in India today, and there has been an 8X increase in ‘daily live hours’ (live on-app video streams) over the past year. Users are watching multiple category-related live videos at any time through the day, with engagement surging 17X in the past year.

The launch of Flipkart’s Creator Cities marks India’s first large-scale investment in physical infrastructure dedicated to Video Commerce, a fast-growing format that is reshaping online shopping. Currently, there is minimal infrastructure available in the Video Commerce industry, and Flipkart is taking a big step in bridging this gap. Creators will be given access to high-quality infrastructure, guidance, and tools, enabling them to create impactful content. With this, Flipkart is enabling an end-to-end solution that is non-fragmented and creators from diverse backgrounds can now participate meaningfully in the content-commerce economy.

By facilitating a deeper understanding of audience behavior and creator-led influence, Flipkart’s ‘Creator City’ model will help brands and sellers tailor their offerings more effectively. As per a recent report by BCG, 72% of Indian Gen Z consumers look to creators’ social channels as their primary source for shopping inspiration. Social commerce spending in India is also projected to reach $10–14 billion by 2025, accounting for 7–9% of total online retail spending, highlighting the growing potential of creator-led commerce. Brands tapping into this shift through video commerce are well placed to unlock greater reach and resonance with digital-native consumers.

Leveraging the infrastructure and service models enabled by Creator Cities, sellers will be able to leverage this model as a one-stop-shop for building and scaling their influencer marketing strategy, enabling faster go-to-market execution and higher consumer engagement.

Flipkart’s ‘Creator City’ launch will enable brands and sellers to bring the right kind of selection to the Gen Z audience, in a shopping format they prefer; one that’s immersive, authentic, and driven by content.

Flipkart’s Video Commerce Growth Journey

Video commerce now stands as a strategic growth pillar for Flipkart, reflecting its continued investment in next-generation retail innovation. By leveraging influencer collaborations and pioneering formats such as farmer-to-customer live streams, Flipkart has not only deepened customer engagement but also enhanced conversion rates.

Over the past year, Flipkart has significantly strengthened its Video Commerce offering, with customers spending more than 10 million hours engaging with the platform’s video-led offerings. A key driver of this growth has been the seamless integration of video into the user journey – right from the homepage and search results to dedicated on-app destinations like ‘Play’. This rapid growth has been particularly notable in Tier 2 and Tier 3 cities and among Gen Z and millennial consumers – segments that are increasingly driving demand for immersive, visual shopping experiences. Today, video experiences are available throughout the user journey on Flipkart – ‘Play’ for inspiration, influencer curation on search & browse, and product videos on the product page.

Speaking about the investment in physical infrastructure and the launch of ‘Creator Cities’, Neha Agrahari, Senior Director – Video Commerce, Flipkart, commented, “Video commerce is rapidly evolving, and Flipkart is at the forefront of shaping this dynamic landscape. Over the past few years, we’ve gained a deep understanding of what works in the video commerce landscape – insights we’ve now used to shape Creator City into a purpose-built model that addresses the needs of both creators and commerce partners. With ‘Creator Cities,’ we are making a strategic investment in the future of e-commerce, empowering a vibrant ecosystem of creators, brands and sellers to connect with consumers in immersive and authentic ways. This initiative will not only enhance the shopping experience for our users but also unlock opportunities for creators to learn and build commerce-specific content, while enabling new avenues for growth and engagement for our sellers.”