Archives September 2025

Ananya Panday & Lakshya Catch Up Over Parle Platina Hide & Seek Caffé Mocha

Mumbai, September 19, 2025: Parle Products, India’s leading manufacturer of biscuits and confectionery, today announced the launch of a new campaign “Catch up over Hide & Seek Caffé Mocha” featuring Bollywood stars Ananya Panday and Lakshya. Centered around Parle Platina Hide & Seek’s premium coffee variant, the campaign brings alive playful and heartwarming encounters, with the irresistible taste of cookies acting as the catalyst.

H & S Coffee Thumbnail

Parle Platina Hide & Seek Caffé Mocha is a unique offering that combines the rich aroma of real coffee with the indulgence of the world’s finest choco chips, making it one of a kind. Known globally as the world’s best moulded cookies, Hide & Seek continues to innovate while staying rooted in delighting cookie lovers across generations.

With International Coffee Day around the corner, the campaign leverages the perfect occasion to celebrate the Caffé Mocha variant and create buzz among coffee enthusiasts and cookie fans alike. By associating with Ananya Panday and Lakshya, the brand aims to elevate its imagery and strengthen its connection with Gen Z and millennial audiences.

Commenting on the campaign, Mayank Shah, Vice President at Parle Products, said: “Hide & Seek has always stood for joy, fun, and unforgettable moments. With Caffé Mocha, we are raising the bar by blending two global favorites, coffee and choco chip cookies into a one-of-its-kind indulgence. Ananya and Lakshya perfectly capture the youthful, vibrant, and playful spirit of the brand, making them the ideal faces to tell this story. Through this campaign, we are not just introducing a flavor; we are creating a cultural moment that connects deeply with today’s generation and strengthens Hide & Seek’s position as the most loved cookie brand in India.”

Vinod Kunj, MD and CCO of Thought Blurb Communications added, “Coffee has always been about connections. With Parle Platina Hide & Seek Caffé Mocha, we have reimagined that ritual. Here choco and coffee come together to create a warmer, richer way to begin a conversation. The playful banter between Ananya and Lakshya shows how the cookie can break the ice and open up a new connection.

Ananya Panday shared her excitement, saying,“Coffee and cookies are my ultimate comfort combo, and Hide & Seek Caffé Mocha captures that perfectly! I am delighted to represent a brand that I grew up enjoying and now get to share with my fans in such a fun way.”

Echoing her thoughts, Lakshya added, Hide & Seek Caffé Mocha’s new campaign brings to life a playful and relatable connect that shows how something as simple as sharing a coffee cookie can spark meaningful connections. Working on the Hide & Seek Caffé Mocha campaign with Ananya has been a wonderful experience. I can’t wait for everyone to catch up over Hide & Seek Caffé Mocha and make it part of their own stories.

Designed to resonate with India’s growing coffee culture, “Catch up over Hide & Seek Caffé Mocha” invites consumers to celebrate little joys and connections over every bite.

THIS WORLD WELLNESS WEEKEND, EMBRACE MINDFUL LUXURY AT THE RITZ-CARLTON, PUNE

Pune, 19 September 2025The Ritz-Carlton, Pune, a sanctuary of timeless luxury and holistic living, invites guests to celebrate World Wellness Weekend with a thoughtfully curated series of wellness experiences from 19th to 21st September, 2025. Designed to nurture mind, body, and spirit, the bespoke programming reflects the hotel’s commitment to creating moments of mindfulness, movement, and renewal.

Wellness Weekend_RC (2)

Across three days, the journey begins with invigorating Functional Training and Circuit Training sessions to build strength, stamina, and energy. Mornings awaken with the vitality of Surya Namaskar and Yog Nidra, offering balance through movement and deep relaxation. Guests can also immerse in soulful practices of Hatha Yoga, Pranayam with Sound Healing, elevating both physical and spiritual wellness. The weekend culminates with the serene rhythm of Moonlight Yoga and Chandra Namaskar, harnessing the calming energy of the moon to restore inner peace.

By participating in the global celebration of wellness, The Ritz-Carlton, Pune underscores the importance of integrating health, mindfulness, and self-care into everyday life, inspiring guests to embrace well-being as a lifestyle.

Wellness Weekend at The Ritz-Carlton, Pune
Dates: 19th – 21st September, 2025

All-New Altroz Scores 5-Star Bharat NCAP Rating Across All Fuel Variants

Mumbai, 19 September, 2025: Tata Motors, India’s leading automobile manufacturer, today announced that the All-New Altroz has achieved the prestigious 5-star safety rating from Bharat NCAP (B–NCAP). With an impressive score of 29.65/32 in adult occupant protection and 44.9/49 in child occupant protection, the Altroz is now officially India’s safest hatchback. Synonymous as the benchmark for safety in its segment, the Altroz was the first hatchback to secure a 5-star rating from Global NCAP in 2020. Notably, it is the only premium hatchback in India to offer petrol, diesel, and CNG powertrains. It has also made history by becoming the first car in its segment and body style to achieve the highest 5-star safety rating under the Bharat NCAP protocol across all its powertrains. Furthermore, it is the only CNG-powered car to secure the highest safety rating. This milestone reaffirms the Altroz’s unmatched leadership in both safety and versatility across all its fuel variants.

India's Safest CNG Car - Altroz

Celebrating the remarkable safety rating of the Altroz, Mr. Mohan Savarkar, Vice President & Chief Product Officer, Tata Motors Passenger Vehicles Ltd. said, “The Altroz has always been a pioneer in the premium hatchback segment. With its combination of contemporary design, advanced technology, and a multi-powertrain led approach, it truly makes the customer ‘Feel Special’. A trendsetter for the industry, the Altroz has once again redefined benchmarks by being the only car in its segment to achieve the coveted 5-star rating by Bharat-NCAP across petrol, diesel, and CNG powertrains, making it the safest hatchback in India. This achievement reaffirms our commitment to deliver cars that our customers can depend on with confidence.” 

Launched in May 2025, the All-New Altroz continues its legacy of safety and trust. Built on Tata Motors’ proven ALFA (Agile Light Flexible Advanced) architecture, the Altroz with its Diamond Strength Safety Shield ensures enhanced structural rigidity with reinforced crumple zones, setting new benchmarks in occupant protection. India’s safest hatchback is equipped with a robust safety suite that includes six airbags, Electronic Stability Program (ESP), and ISOFIX child seat restraints as standard across all personas, coupled with a 360° HD Surround View Camera with Blind View Monitor, Direct TPMS, SOS and Breakdown assistance, Auto Headlamps, Rain-Sensing Wipers, and LED Fog Lamps with cornering function—delivering all-round protection and complete peace of mind on every drive.

Beyond safety, the Altroz elevates the premium quotient with a segment-best digital and cabin experience. A 10.25” Ultra View infotainment system by HarmanTM pairs seamlessly with a full-digital HD cluster, supported by a voice-enabled sunroof, wireless Android Auto & Apple CarPlay, wireless charging, dual 65W fast chargers, an air purifier with express cooling, and iRA connected car technology. Soft-touch materials, ambient lighting, and lounge-like rear seating enhance comfort and luxury. On performance, the Altroz stands out as the only premium hatchback in India to offer the widest powertrain range — Petrol, Diesel, and iCNG with twin-cylinder technology — along with multiple transmission choices including a Manual gearbox, DCA, and AMT, making it a truly versatile and premium choice in the segment.

Croma announces iPhone 17 offers across stores, TRiBE by Croma, Croma.com and Tata Neu

National, September 19, 2025: Croma, India’s leading omni-channel electronics retailer from the Tata Group, today announced a special line-up of customer offers on the new iPhone 17 range across Croma stores, TRiBE by Croma outlets, Croma.com and the Tata Neu app. The launch campaign opens with a sale window from 19–27 September, followed by extended offers through 26 October, with select benefits continuing thereafter. 

Customers can explore and purchase iPhone 17 from a nationwide network of 560+ stores of Croma and TRiBE by Croma – Croma’s dedicated Apple-authorised reseller, across 206 cities, as well as via Croma.com and Tata Neu, for a seamless, omnichannel experience. TRiBE by Croma offers a premium Apple shopping experience with trained specialists and the full Apple portfolio, ensuring expert assistance from selection to setup.

From 19–27 September, customers can get up to INR12,000 exchange bonus, earn up to 10% NeuCoins* with Tata Neu HDFC Card, and avail no-cost EMI options on eligible iPhone 17 purchases made at Croma and TRiBE stores and online on Croma.com and Tata Neu. As a special offer, applicable only during this launch sale window, customers can get up to 20% off on select Apple accessories, ideal for completing the iPhone setup with cases, chargers and audio gear.

Commenting on the announcement, a spokesperson at Infiniti Retail Ltd, said, “Each year customers look to Croma for the most dependable iPhone buying experience with great value on exchange, transparent finance options, assured accessories and expert guidance. With our special iPhone 17 offers, we have simplified the upgrade journey across every channel spanning our Croma stores, TRiBE by Croma, Croma.com and Tata Neu, so customers can pick the iPhone they love and unlock meaningful savings and rewards.”

Imagine by Ample Redefines iPhone Launch with India’s Most Rewarding Apple Shopping Experience

India, September 19, 2025 Imagine by Ample, Apple Premium Partner and India’s most trusted Apple expert, has once again reimagined how Apple fans experience a launch. With 47+ stores across South India and a robust pan-India omnichannel platform, Imagine has made the arrival of the iPhone 17 not just seamless, but truly celebratory.

This year, Imagine went beyond convenience to create the “More Portal”—a first-of-its-kind digital engagement hub that turned the pre-book journey into a rewarding adventure. Customers who pre-booked through Imagine enjoyed assured rewards worth INR 17,000, alongside daily games, hidden surprises, and a chance to win prizes worth up to INR 11 lakhs—including AirPods, diamonds, and even a dream trip to the Maldives. The campaign set a new benchmark for making the iPhone purchase as exciting as the product itself.

At Ample, every Apple launch is more than a product release – it’s a celebration with our customers,” said Neha Jindal, Chief Marketing Officer, Ample Group. “With iPhone 17, we designed an experience that goes beyond shopping. From assured rewards to the thrill of the More Portal, Imagine is the place where Apple fans can truly celebrate Apple innovation.”

Building on the pre-book success, Imagine is bringing Day-1 delivery promises, LIVE video shopping, and personalized in-store experiences to customers nationwide. Customers who do not receive their pre-booked iPhone 17 on launch day will be compensated with accessories worth INR2,000 — a gesture that underscores Imagine’s unwavering commitment to reliability and customer care. With flexible payment plans, trade-in benefits, and instant financing, upgrading has never been easier.

“The iPhone 17 launch is a celebration, and at Imagine, we made sure our customers felt the magic before they even held the phone,” said Partha Sarathi Bhattacharyya, Chief Business Officer – Retail, Ample Group. “From our More Portal pre-book campaign to day-one delivery of iPhone 17, Imagine continues to set the standard for what Apple shopping should feel like.”

Imagine has invested heavily in omnichannel services that put customer convenience first. Shoppers on Imagine Online Store can connect directly with Apple-trained experts via live video calls to receive personalized demonstrations and buying advice – replicating the in-store experience from the comfort of home. 

With nearly 30 years of Apple expertise, 47+ stores across South India, and a pan-India digital footprint, Imagine stands as India’s most trusted Apple destination. With a partnership that stretches back to the days before the very first iPhone, its enduring relationship with Apple stands as a testament to shared vision and trust—building a legacy of authenticity, expert guidance, and service excellence over the years

Today, Imagine goes beyond being a place to buy Apple products. With doorstep delivery, omnichannel convenience, and Apple-trained experts, it is where customers discover more convenience, more expertise, and more delight in every Apple experience. 

Festive Season 2025: When Homes Become Runways of Celebration

India, 19 september 2025:The festive season in India is a time when homes are refreshed, renewed, and reimagined to welcome joy and togetherness. This year, design is playing an even bigger role, with products that bring couture-inspired artistry, indulgence, and vibrant energy into everyday living spaces. From laminates, bathroom fixtures to paints, brands are offering collections that make it easier than ever for homeowners to turn their homes into runways of celebration.

Laminates are at the heart of this transformation, allowing people to infuse drama and personality into walls, cabinetry, and furniture. With rich textures and striking finishes, they provide both functionality and style, perfect for festive-ready homes. 

Ms Parul Mittal, Director, Greenlam Industries: With the launch of Greenlam Laminates’ latest collection, featuring 4 new trends, 79 unique decors, and 3 cutting-edge textures, Indian homes take centre stage this festive season. Every design reflects our commitment to blending couture-inspired artistry with industry-leading innovation, so each space feels like a runway of premium and self-expression. At Greenlam, we invite discerning homeowners to experience not just surfaces, but curated masterpieces that elevate every celebration

Festive design is also about adding touches of indulgence, and bathrooms are increasingly becoming spaces for self-expression. Brands are introducing statement fixtures that double as works of art, creating an element of luxury where it’s least expected. 

Mr. Ranjeet Oak, Managing Director, South Asia, Kohler: With the Wild at Heart collection, we wanted to bring artistry and luxury into the bathroom, a space that is increasingly central to home makeovers. At Kohler, we believe design is most powerful when it creates an emotional connection, and this collection reimagines everyday fixtures into statement pieces that reflect creativity, distinction, and a sense of indulgence, perfect for homes looking to make a festive-ready transformation” 

Colour finally completes the festive makeover, setting the mood for celebration. Walls become expressive canvases, turning homes into vibrant reflections of personality and warmth. 

Srikant SK, Head of Consumer Experience at Birla Opus Paints:At Birla Opus Paints, we consider the festive season an occasion that truly transforms homes into vibrant, expressive canvases. This is a time when every detail matters, from new decor pieces to the festive glow of lighting, and our paints, with their range of vibrant shades, make walls the perfect backdrop for this celebratory spirit.

We strongly believe a wall isn’t just a surface; it’s a key element in shaping the emotional and sensory experience of a space. To ensure this beauty endures, our paints are engineered with features like scuff resistance, dust resistant, spatter-proof technology, delivering high gloss finishes that truly make colours pop. Just as a runway showcases curated artistry, our product range empowers homeowners to craft interiors that are an extension of their unique style. Every carefully chosen shade and texture ensure their homes don’t just look good, but truly feel like a celebration of their personality, ready to embrace the joy and warmth of the festivities”

This festive season, products are doing more than decorating homes, they are enabling homeowners to celebrate their individuality with surfaces, fixtures, and colours that blend innovation with artistry. With every new design, Indian homes are stepping onto the runway of celebration, ready to host the season in style.

Global Unity Showcased at One World One Family Festival 2025

Unity Amid Adversity: World Leaders, Artists and Faiths Unite at the One World One Family World Cultural Festival 2025

Sathya Sai Grama, Muddenahalli | 19 September 2025 – While the world divides, a spectacular wave of culture, artistry, and compassion is weaving it back together at the One World One Family World Cultural Festival 2025 in Karnataka. Hosted at Sathya Sai Grama, Muddenahalli, this one-of-a-kind festival is uniting the arts, traditions, wisdom, and spirit of service from every corner of the globe under one roof, celebrating humanity as one family. Taking place from 16 August to 23 November, this unprecedented gathering is a beacon of unity amid diversity.

Sadguru Sri Madhusudan Sai with Sri D V Sadananda Gowda, Former Chief Minister of Karnataka at the One World One Family Cultural Festival 2025

Hosted by the One World One Family Mission, which has a presence in over 100 countries, the Festival has become a crossroads where spiritual leaders, humanitarians, dignitaries, artists and audiences from across the globe come together as One World, One Family

Renowned spiritual leaders from Lebanon, Japan, the Kingdom of Saudi Arabia, and North Macedonia shared timeless wisdom at the Festival that stirred hearts and minds. Among their powerful reflections were: “The greatest testimony of faith is to love without condition and serve without expectation,” and “Every act of kindness, however small, reminds us that we are not strangers but members of one human family.” At the heart of their message was a call to see our differences not as barriers, but as precious gifts that, when embraced as a way of life, can unite the world in the spirit of oneness.

The Festival has drawn eminent dignitaries including Sheikh Humaid Bin Abdullah Al Mualla, Member of the Royal Family of the United Arab Emirates; Yousef Mustafa Ali Abdel Ghani, Ambassador of the Hashemite Kingdom of Jordan to India; Aloys Bizindavyi, Ambassador of the Republic of Burundi to India; and Alexis Bukuru, Ambassador of the Republic of Burundi to South Africa. They hailed the Festival as a powerful platform for global dialogue, harmony, and shared responsibility in addressing the world’s greatest challenges.

The Festival stage came alive with performances celebrating the richness of world cultures. Highlights included Lebanon’s “Love is My Identity” concert, South Africa’s 13 Voices, the Royal Drummers of Burundi, Soca rhythms from Trinidad and Tobago, Zimbabwe’s traditional dances, Mbakumba, Shangara, and Dinhe, melodies from Germany and Greece, Japan’s Spirit of Prayer, Jordan’s lively Dabke, and a classic ballet from Russia. This diversity of music, dance, and art showed that when love crosses all borders, humanity truly thrives.

Beyond culture, the Festival exemplifies the Mission’s spirit of selfless service. The One World One Family Mission has been providing life-saving nutrition, healthcare, and education—entirely free of charge to communities across the world, turning compassion into action. 

This grace-in-action takes many forms, including surgeries and life-saving surgeries and medicine, therapy and counselling, mobility aids, neonatal care equipment, and sustained elder care; cooked meal distributions, ration kits, and monthly food baskets; university scholarships and fee support, school supplies and uniforms, values-based education, daycare support, and community blood donation drives.

The Festival honoured outstanding humanitarians for their contributions in Education, Healthcare, Women and Child Welfare, Music and Fine Arts, and Corporate Governance, with the most prestigious One World One Family Humanitarian Award 2025 presented to His Excellency Kgalema Motlanthe, former President of South Africa, in recognition of his lifelong commitment to justice, dialogue, and social cohesion.

The Festival also honoured global leaders for their vision, innovation, and dedication to addressing complex challenges and creating a better world for all.

At the heart of the celebration was Sri Madhusudan Sai’s discourses on the Ashtavakra Gita, which inspired the audience on the path of self-realisation and the journey from diversity to divinity. In one of the inspiring sessions, he cited: “Don’t absorb negativity; don’t match it. Protect your energy, lead with love, and guard your peace – that’s your real power.” He also encouraged everyone to choose discipline over impulse and cultivate discernment, allowing higher intelligence to take the lead and guide their actions. 

As part of the One World One Family World Cultural Festival, the One World One Family Mission is also celebrating the key Indian Festivals that reflect the timeless wisdom of Sanathana Dharma. These festivals guide humanity toward a life rooted in Dharma (righteous duty), Karma (the law of cause and effect), and the concept of Vasudhaiva Kutumbakam (the world is one family).

The Navaratri and Ati Rudra Maha Yagna celebrations, taking place from 22 September to 2 October at Sathya Sai Grama, will showcase Sanathana Dharma in its deepest spiritual expression.

The One World One Family World Cultural Festival 2025 is an once-in-a-lifetime celebration of what’s possible when humanity and spirituality come together with pure intent and selfless love. Visitors are invited to be part of this global gathering of love, peace, spirituality and shared humanity

Jaro Institute of Technology’s IPO to Open on Tuesday, September 23, 2025

Jaro Institute of Technology Management and Research Limited’s Initial Public Offering to Open on Tuesday, September 23, 2025

Mumbai, September 19, 2025: Jaro Institute of Technology Management and Research Limited is set to launch its maiden Initial Public Offering (IPO), which will open for subscription on Tuesday, September 23, 2025, and close on Thursday, September 25, 2025.

Mr. Sanjay Namdeo Salunkhe, Chairman and Managing Director of Jaro Institute Of Technology Management And Research Limited at the IPO Press Conference held in Mumbai today

The IPO consists of a fresh issue of equity shares aggregating up to 170 crore and an offer for sale of up to 280 crore equity shares by the promoters and selling shareholders. Investors can bid for a minimum of 16 equity shares and in multiples of 16 thereafter.

Jaro Education plans to use a portion of the net proceeds to fund marketing, brand building, and advertising initiatives, as well as prepayment or scheduled repayment of certain borrowings, in addition to general corporate purposes.

An early mover in the online higher education and upskilling space, Jaro Education was established in 2009 by Namdeo Salunkhe, a first-generation entrepreneur with over 17 years of experience in the education sector. He is supported by Ranjita Raman, the CEO and Whole-time Director, who brings over 15 years of expertise in the field.

The institute delivers personalized, technology-enabled degree and certification programs in collaboration with its partner institutions, catering to both students and working professionals, including C-suite executives.

As of March 31, 2025, Jaro Education operates 22 offices-cum-learning centres across major Indian cities for offline learning and maintains 17 immersive tech studios on the campuses of various IIMs. The company partners with 36 institutions, including IITs, IIMs, and renowned global schools such as the Swiss School of Management and the Rotman School of Management, University of Toronto.

Jaro offers 268 programs across a wide academic spectrum, including DBA, MBA, M.Com., MA, PGDM, MCA, B.Com., BCA, and other degree programs in collaboration with 17 Indian universities, 14 of which are ranked among the top 100 by the National Institutional Ranking Framework (NIRF).

In addition, the company provides online, hybrid, and in-person certification courses in areas like management, fintech, data science, business analytics, design thinking, and digital marketing. These are delivered in collaboration with 21 Indian institutions, including 7 IIMs, 7 IITs, and 2 other NIRF top 100-ranked institutions.

Nuvama Wealth Management Limited, Motilal Oswal Investment Advisors Limited, and Systematix Corporate Services Limited are acting as book-running lead managers, while Bigshare Services Private Limited is the registrar to the offer.

The IPO is being conducted through the book-building process, with:

  • Not more than 50% of the net offer reserved for Qualified Institutional Buyers (QIBs)

  • At least 15% for Non-Institutional Investors (NIIs)

  • At least 35% for Retail Individual Investors (RIIs)

India’s Grand silk , Handloom, cotton and Jewellery Expo.

Bengaluru 19th September 2025 :  Rajasthan Handicrafts & Furniture  organizes handwoven Sarees  Exhibition & Sale   at  Siddharth Convention Centre, HSR Layout, Bengaluru  on from  19th to 29th September 2025 – from  19th to 29th September 2025 for Dusseshra and Deepavali  festive edition. Celebrate style & culture with the largest silk cotton,

Handloom Marvels

The Expo will showcase the masterpiece Sarees, Kurtis, homedecor, dresses, bridalwear, footwear, and many more under one roof.

Speaking on the expo Mr. Ravi, Promoter said, “Every season we host an exclusive exhibition across various cities in India. This festive season, we handpicked some of the best handloom sarees for our customers  for an exclusive  exhibitions & sale in Bengaluru.

Date – 19th to  29th  September 2025

Venue:  Siddharth Convention Centre, 25th A main , 26th cross HSR Layout 2 sector, Bengaluru-560102  on from  19th to 29th September 2025

Timings: 10am to 8pm

Aditya Birla’s Indriya Launches Festive Jewellery Line with Reimagined Classic ‘Dil Abhi Bhara Nahin’

Indriya, Aditya Birla Jewellery, launches its festive collection through a musical celebration of a recreated legendary song, ‘Dil Abhi Bhara Nahin’

National, September 19, 2025: Indriya by Aditya Birla Group celebrates the festive season with its new collection, ‘Alka’, unveiled in a soulful music video with a recreated legendary song, ‘Dil Abhi Bhara Nahin’. The video features Aditi Rao Hydari and Siddharth coming together for the first time in a music video, showcasing their real-life chemistry in a story that redefines modern romance.  

Indriya, Aditya Birla Jewellery, launches its festive collection

Conceptualised by the Ogilvy India team, soulfully composed by Sneha Khanwalkar, with lyrics and direction by Anvita Dutt, the film tells an endearing tale of a couple stealing special moments amid festive grandeur. It taps into a cultural shift—deepening bonds and cherishing moments with the people who matter most. The story is about finding the ‘us’ in the ‘we’—discovering intimate, personal connections within our closest circle. From a woman’s love for her jewellery to her love for those she holds dear, Indriya’s jewellery becomes a timeless expression of these emotions.

The festive collection is inspired by the mythical city of Kubera, the God of Wealth and Prosperity, and celebrates the beauty and abundance of festivity. Crafted in gold, diamonds, and polki, the collection features opulent necklaces, earrings, and bangles — perfect for every festive moment. Rooted in ancient lore where lotuses bloom eternally, swans glide gracefully, and peacocks shine in moonlit palaces – every design of Alka brings to life timeless symbols of grace, prosperity and celebration. Crafted with festive joy, Indriya’s Alka Collection will make you fall in endless love as your heart sings Dil Abhi Bhara Nahin”. 

Speaking on the campaign, Sandeep Kohli, CEO, Indriya, said, “We see jewellery as a powerful symbol of the bonds that truly matter. This campaign is our ode to the quiet, personal moments that make the festive season so special—the ones you share with the people who are closest to your heart. Aditi and Siddharth’s real-life chemistry brought this narrative to life beautifully, showing that true luxury isn’t in grand displays, but in the small, heartfelt connections we cherish.”

Shantiswarup Panda, CMO, Indriya, added “Indriya’s exquisitely designed festive collection, ‘Alka’, is inspired by the beauty and bountifulness of Alkapuri, the mythical abode of Kubera the God of wealth. This collection embodies the warmth & prosperity of the festive season,  along with the deep longing for those closest to our hearts. Our campaign beautifully brings out this endless love through a story featuring Aditi Rao and Siddharth Suryanarayan stealing a moment amid festive celebrations. This festive season, Indriya unveils the full version of the soulful, reimagined rendition of the classic song, Dil Abhi Bhara Nahi, offering a fresh, emotional ode to the endless love the brand celebrates”

With 29 stores in 15 cities, Indriya continues to grow its presence across India and captivate consumers with expert craftsmanship and intricate designs, each crafted with endless love. Indriya celebrates a woman’s love for jewellery by offering a variety of designs for all occasions, from everyday wear to special celebrations, and exquisite bridal jewellery, with over 20,000 designs in gold, polki and diamond.