Archives December 2025

FTA Global Unveils “B2B Indian Tech Industry: Search & Demand Trends 2025”: How India Discovers Enterprise Technology Today

FTA Global, a new-age marketing company, today announced the release of its comprehensive industry report, B2B Indian Tech Industry: Search & Demand Trends 2025. The report presents an in-depth overview of the latest developments, search shifts, and demand patterns shaping the B2B technology landscape in India.

The study highlights a significant evolution in how Indian enterprises discover technology solutions. Search-led discovery has become the primary method through which decision-makers evaluate tools across AI, SaaS, cloud, FinTech, cybersecurity, and Industry 4.0. This analysis is based on detailed search and visibility patterns tracked across major metros and high-growth Tier 2 industrial hubs.

Key revelations from the report include:

• Strong Rise in AI-led Demand: AI-related B2B queries have grown by 35% YoY, making AI and ML the largest contributor to search activity within the B2B tech category.
• IoT and Industrial Automation Momentum: Searches for IoT integration, smart factory solutions, and industrial automation have grown by nearly 28%, with Tier 2 cities leading the growth curve.
• Growth in Seller Tools: B2B logistics, inventory SaaS, and ERP tool searches have shown steady 20% YoY growth.
• AI Overviews Impacting Visibility: Google’s AI Overviews prioritise content in AI, IoT, FinTech, and automation, pushing brands to optimise for zero-click visibility, structured data, and conversational queries.

The report also outlines the search share distribution across major B2B technology categories. AI and ML account for 20% of total market share, followed by FinTech and InsurTech at 15%, IoT platforms at 12%, and healthcare analytics, manufacturing tech, and B2B e-commerce enablement at 10% each. Blockchain represents 6%, while quantum computing contributes 3%.

Segment-Specific Insights Show Distinct Patterns Across Brands and Cities

The analysis highlights diverging growth trends across technology segments and regions:

• Cloud and SaaS Leadership: Google Cloud records 16% growth, followed by AWS at 12%, Freshworks at 14%, Zoho at 22%, and Microsoft Azure at 9%.
• Indian SaaS Brands Gaining Ground: Zoho and Freshworks continue to dominate domestic visibility and outperform global competitors in Tier 2 regions.
• Metro vs Tier 2 Dynamics: Metros account for 66% of total B2B tech search volume, but Tier 2 cities display nearly double the growth rate. Bengaluru leads with 22% share, while Pune and Hyderabad are witnessing the fastest year-on-year rise.
• Rise in Vernacular and Local Intent Searches: Vernacular B2B tech queries have increased by 20 to 30% year-on-year, and “near me” searches such as “ERP vendor near me” and “IT support near me” have surged by more than 20%.

B2B App Discovery and Hybrid Search Behaviour

The report identifies that 60% of app-related B2B searches are non-branded, driven by queries such as “CRM app for SMEs” or “inventory management app.” Meanwhile, branded searches like “Zoho app” and “Freshdesk app” continue to grow strongly, reflecting a hybrid discovery pattern among enterprise users.

Search Share-of-Voice (SOV) rankings show Microsoft Azure, Google Cloud, AWS, Zoho, Salesforce, and Freshworks leading in overall visibility, followed by TCS, IBM, Oracle, Infosys, and SAP.

AI Reshaping Search Behaviour and Technology Evaluation

The impact of AI is clearly visible across search behaviour as well as enterprise decision-making. Brands with AI-integrated offerings such as Microsoft Copilot, Infosys Topaz, and IBM WatsonX are experiencing significant visibility gains. Indian SaaS brands are also seeing strong momentum, driven by deeper penetration into Tier 2 and Tier 3 markets.

“The B2B technology ecosystem is entering a phase where search behaviour is no longer linear. Enterprises are discovering solutions through AI-led answers, vernacular queries, and localised intent that did not exist at this scale even two years ago,” said Senthil Kumar Hariram, Founder and Managing Director, FTA Global. “Our report shows that brands must engineer their presence for this new discovery framework. This means building structured data, creating concise and authoritative content, and investing in regional and city-specific visibility to capture demand from the next wave of business buyers.”

The report includes a strategic roadmap for 2025, outlining key investment areas for B2B technology brands. These include optimising for AI Overviews, creating vernacular and hyperlocal content, prioritising structured data, and strengthening presence across Tier 2 industrial hubs that contribute significantly to the rising demand curve.

Mumbai, Dec 16: Knight Frank India in its annual review of the country’s real estate performance, highlighting 2025 as a defining year that marked a decisive shift from recovery to structural transformation. The sector demonstrated strong fundamentals across all verticals—residential, commercial, retail, logistics, warehousing, and data centres—driven by policy stability, end-user demand, and India’s sustained economic momentum.

Reflecting on the sector’s evolution, Shishir Baijal, International Partner, Chairman and Managing Director, Knight Frank India, said,

“The progress made in 2025 has reaffirmed our belief in the underlying strength of India’s real estate sector. What we are witnessing is not just a cyclical upswing, but a structural realignment built on genuine demand, better governance, maturing capital, and a deepening trust in India’s long-term economic trajectory. As India moves confidently toward becoming a USD 1 trillion real estate economy by the end of the decade, the opportunities ahead are both exciting and transformative.”

Residential Market: Premiumisation Strengthens, End-User Demand Drives Growth

India’s residential real estate market sustained its upward momentun, with premium and luxury housing emerging as the dominant demand segment. Homes priced above INR 10 million accounted for more than half of all sales across major cities, underscoring the shift in affordability, aspiration, and buyer profile. Financially stable end-users replaced speculative investors as the primary market drivers, contributing to sustained demand even as prices rose across key metros. Markets such as Bengaluru, Hyderabad, Chennai, and Delhi NCR recorded double-digit price appreciation, reflecting both scarcity of quality supply and deep buyer conviction.

Developers increasingly focused on premium offerings that prioritise brand assurance, sustainability, privacy, and advanced digital integration. Meanwhile, the affordable housing segment remained constrained by rising input costs and limited financing, signalling the need for targeted policy interventions to restore balance across the income spectrum. Tier-2 and Tier-3 cities continued to expand their share of residential activity, supported by infrastructure upgrades, rising household incomes, and proactive state-level reforms. Their growing influence marks one of the most important structural shifts of the decade.

Office Market: Strong Comeback Led by GCC Expansion and Flexible Workspace Growth

India’s office real estate market delivered one of the most confident performances of the decade. Despite global economic headwinds, demand from multinational corporations, global capability centres (GCCs), technology firms, consulting companies, and innovation-led enterprises remained robust.

Gross office absorption is expected to cross 80 million sq ft in 2025, reaffirming India’s position as a global talent and enterprise hub. GCC expansion, in particular, emerged as a powerful driver, consolidating India’s role in the global value chain.

Flexible workspaces recorded record expansion, driven by hybrid work stabilisation and enterprises’ preference for agile, specialised formats. With India now among the world’s fastest-growing flex markets, operators broadened their portfolios to include enterprise solutions, managed offices, and sector-specific innovation hubs.

Retail, Logistics, Warehousing and Data Centres: Rejuvenation and Rapid Institutionalisation

Retail real estate saw a resurgence in 2025, with high streets and malls pivoting to experiential formats that enhanced footfalls and conversion. Curated dining districts, wellness clusters, entertainment anchors, and digitally enabled stores shaped a new era of consumption.

Simultaneously, logistics, warehousing, and data centres cemented their place as core investment categories. E-commerce expansion, manufacturing reforms, and India’s accelerating digital infrastructure pushed institutional capital deeper into these asset classes.

Warehousing Market Insights 

Sector Outlook for 2026

Knight Frank India anticipates a continued strengthening of demand across premium and luxury residential segments, fuelled by rising incomes and greater global integration. A marginal reduction in interest rates in upcoming monetary policies could unlock a new cycle of first-time homebuyers.

The commercial office sector is expected to maintain its momentum, with GCCs, technology firms, and global enterprises solidifying India’s status as a strategic operations hub. Flexible workspaces will continue evolving into more specialised and sector-driven formats. Tier-2 and Tier-3 markets will play an expanding role in both residential and commercial growth, supported by infrastructure delivery and economic decentralisation.

However, the affordable and mid-income housing categories will require focused policy support to bridge the growing gap between consumer aspiration and affordability. Across segments, trust—rooted in governance, developer credibility, infrastructure execution, and institutional capital—will remain the defining theme of the next phase.

Dec 16: 91Springboard, one of India’s leading comprehensive workspace solutions provider, today announced the launch of its next-generation mobile app, a unified platform designed to elevate the customer experience by making every workspace interaction simpler, faster, and more intuitive. In line with 91Springboard’s customer-centric philosophy, the app integrates workspace reservations, transactions, community involvement, and support, into a single, user-friendly platform, resulting in a smooth experience for both members and non-members.

The newly launched mobile app is designed to simplify everyday interactions with workspaces, enabling members to manage their needs efficiently. The app also enhances engagement by allowing users to apply for exclusive offers that the company provides, register for community events, and raise requests real-time. Through client management tools, rapid customer information access, team supervision, and efficient communication, the app acts as a personal workspace assistant, helping professionals navigate their day with greater ease and efficiency.

To further enhance accessibility, the app is also open to non-members, giving them the ability to book meeting rooms, day passes, and event spaces without any long-term commitments, making flexible workspace access more inclusive than ever.

Commenting on the new app launch, Sameer Singh, COO of 91Springboard, said,

“The new app reflects our vision to create a fully integrated and customer centric workspace experience. By combining convenience, connectivity, and collaboration on one platform, we are reducing effort for our clients and giving them seamless experience to engage with the 91Springboard ecosystem. Through this platform, we aim to streamline our members’ journey, from bookings to community engagement, all in one integrated process. This is an important step forward in enhancing the digital experience for our growing community of professionals.”

91Springboard has been a key enabler in India’s flexible workspace landscape. By supporting startups in their early growth stages, providing customised hubs for GCCs, or helping large enterprises with established operations, 91Springboard builds spaces that resonate with innovation and collaboration. With cost-effective solutions at two distinct price points – value accretive and premium, the flex space provider ensures adaptability, thoughtful customisation, and consistent quality across diverse business needs.

The new app, which consolidates everything a professional may need into one intuitive platform, represents another milestone in the company’s ongoing mission to create smarter, more user-centric work environments. With 45 hubs across Bengaluru, Delhi, Goa, Gurugram, Hyderabad, Mumbai, Noida, Chennai, and Pune, 91Springboard continues to invest in technology-led solutions that make workspaces more seamless, transparent, and user-centric. It’s all here at 91Springboard.

HETC Foods Launches “Navdhan”, Bringing Science-Backed Sprouted Millet Nutrition to Indian Kitchens

Hyderabad, Dec 16: HETC Foods Private Limited today announced the launch of its new-age food brand “Navdhan”, a range of scientifically processed sprouted millet powders, at a press briefing held at FTCCI OBT Board Room, Red Hills, Hyderabad.

Navdhan aims to make millet consumption easy, scalable, and sustainable. Currently the products are available in Telangana and Andhra Pradesh, soon they will be made available across India. 

They are also available online through e commerce portals, through the company website as well as retain network. 

The real challenge is cooking difficulty & time it consumes.   Traditional millet preparation often involves soaking, fermenting, grinding, or slow cooking. In today’s fast-paced lifestyles, this complexity discourages daily use compared to rice or wheat. The second major concern is digestibility concerns Improperly processed millets contain anti-nutrients (phytates, tannins) that can reduce mineral absorption and cause bloating or discomfort. Without awareness of sprouting or scientific processing, many consumers abandon millets after a poor experience. The Navdhan addresses these concerns.  

The press conference was addressed by Mr. Sai Srinivas Vavilala and Mr. Srinivas Garimella, Co-Founders of HETC Foods Private Limited, serial entrepreneurs who outlined the vision behind Navdhan and the science-driven approach adopted to reintroduce millets in a more nutritious, digestible, and convenient form for modern Indian households.

Speaking at the briefing, Mr. Sai Srinivas Vavilala, CEO of HETC Foods, said that

“Navdhan represents the convergence of traditional food wisdom and modern engineering discipline. “Millets have always been part of India’s food heritage, but their full nutritional potential is often locked by anti-nutrients. At HETC Foods, we apply scientific rigor to sprouting, processing, and milling, ensuring better mineral absorption, improved digestibility, and consistent quality,” he said.

Under the Navdhan brand, HETC Foods has developed a controlled sprouting process that carefully regulates water quality, soaking duration, sprouting conditions, hygiene, temperature, and milling. This process significantly reduces anti-nutrients such as phytates and tannins, thereby unlocking essential minerals and enhancing bioavailability. Each batch is produced at HETC’s state-of-the-art facility in Hyderabad, reinforcing the brand’s commitment to food science and quality.

Mr. Srinivas Garimella, Chairman of Daifuku Intralogistics India Pvt. Ltd. and Co-Founder of HETC Foods, highlighted the larger purpose behind Navdhan.

“This is not just a product launch; it is about building a movement that aligns with India’s push for millets under the Shree Anna initiative. Navdhan aims to make millet consumption easy, scalable, and sustainable at a national level,” he said.

The founders noted that while millets are widely recognised as superfoods, their adoption has remained limited due to challenges in preparation and availability at a household scale. Navdhan seeks to bridge this gap by producing sprouted millets at industrial scale while preserving their nutritional integrity.

The choice of Hyderabad as the launch city was described as both strategic and symbolic, given its prominence as a hub for food science, nutrition research, and innovation.

With the launch of Navdhan, HETC Foods aims to inspire families to adopt healthier, sustainable food choices, demonstrate how scientific processing can transform traditional grains, and position Navdhan as a proudly Indian food innovation that honours tradition while nourishing modern lives

NEXad by Huella Services Launches SocialSync: India’s First Capability That Converts Social Posts into Premium CTV Ads in Under Two Hours

New Delhi, Dec 16: NEXad by Huella Services today announced the launch of SocialSync, a category-first innovation that transforms any brand’s existing social media post into a premium, interactive Connected TV (CTV) creative in just under two hours.

SocialSync will help brands to convert any piece of creative already published on YouTube, Instagram, Facebook, LinkedIn, X, or Snapchat into a full-screen, interactive CTV format without re-edits, without reshoots, without production loops, and without new assets.

Commenting on the launch of SocialSync, Karan Khanna, Co-Founder & COO, Huella Services, said:

“Brands spend weeks, sometimes months, building CTV creatives. And somewhere in that madness, great ideas lose momentum. So we asked ourselves a very simple question: Why can’t the content brands are already creating become TV-ready instantly? Nexad’s SocialSync is the solution for brands and it is the most disruptive creative breakthrough on CTV.”

SocialSync is designed to be radically simple and solves six challenges for brands – faster time-to-market, better utilisation of existing content, festive and moment-led campaigns that can’t afford delays, true cross-platform amplification without recreating creatives, turning organic social content into high-impact CTV units, and transforming paid social videos into interactive TV experiences. This launch places NEXad ahead of every CTV provider in India — no other platform currently offers this capability.

“SocialSync pushes NEXad into a groundbreaking new space of creative intelligence, finally bridging two worlds, Social-native + CTV scale, that have always worked in silos. This is speed without compromise. Your storytelling no longer has to pause because a TV asset isn’t ready. Your hardest-working social content can now live where attention is deepest, the living room,” said Karan.

NEXad by Huella Services is India’s first adtech platform that transforms passive CTV viewing into interactive brand experiences. It has redefined the future of advertising and has become a key touchpoint, merging the large-screen TV experience with digital targeting and measurement to reach affluent urban households. 

NEXad brings brands to life through immersive, high-impact experiences that captivate viewers and spark meaningful engagement. By seamlessly integrating programmatic DSP’s and SSPs to deliver precision-targeted, data-driven campaigns, NEXad ensures your message reaches the right audiences at the right time. 

Mumbai, Nov 16:- As India strengthens its institutions through transparency and accountability, the need for professionally managed religious organisations is growing. Addressing this shift, Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool), Mumbai, inaugurated Batch 2 of its Temple Management Programme on 13 December 2025, offering students a unique opportunity to apply management education beyond corporate settings.

The inauguration brought together leaders from academia, law, and public service, who underscored the importance of ethical and structured temple governance. The programme blends classroom learning with field immersion and practitioner insights, equipping students with capabilities across services management, perspective management, an understanding of the spiritual economy, financial frameworks, and community engagement, preparing them for responsible leadership in sacred institutions.

Welcoming the new batch, Advocate Shri S. K. Jain, Chairman  Managing Council, Shikshan Prasarak Mandal, and Chairman  College Development Committee, emphasised the importance of responsible trust governance in today’s complex environment; “Temple Trust Management goes far beyond administration. It involves balancing the interests of trustees, devotees, priests, government authorities, and society at large. This programme equips learners with the right mindset and managerial discipline to protect trust assets, ensure transparency, manage crowds sensitively, and uphold faith without compromising emotions,” he said.

Drawing attention to current challenges faced by religious trusts, ranging from regulatory compliance and financial accountability to crowd control and infrastructure utilisation, he added that structured education in temple management is no longer optional but essential for safeguarding India’s spiritual and cultural institutions.

Prof. Dr. Uday Salunkhe, Group Director, WeSchool, highlighted the programme’s larger vision of nation-building through education; “For us, this initiative is about ‘Temple Management for Nation Building’. Temples are not only places of worship; they are social, cultural, and economic nerve centres of communities. By integrating modern management practices with Indian Knowledge Systems and value-based learning, we aim to create leaders aligned with the vision of Viksit Bharat 2047,” he said.

Dr. Suresh Haware, Chairman, Temple Management  Core Committee, congratulated WeSchool for being the first institution globally to launch a formal, structured programme in temple management; “WeSchool is the pioneer of Temple Management education. The first batch will always be remembered as the founding cohort of this movement, and the second batch carries forward that legacy. This programme addresses real-world challenges such as, temple economy and even the application of emerging technologies like artificial intelligence,” he said.

Adding a social perspective, Shri Sumant Amshekar, social worker and activist, spoke about temples as invisible yet powerful centres of management; “The best management is often the one that is not noticed. Temple management is about service, discipline, and creating an ecosystem where devotees experience dignity, order, and spiritual fulfilment. This programme has the potential to turn temples into centres of social transformation,” he said.

Dr. Suhas Pednekar, Former Vice Chancellor, University of Mumbai, highlighted the cultural significance of temples in India’s civilisational framework; “Indian society has always stood on four pillars, home, school, temple, and nature. Strengthening temples through knowledge and modern management is essential to preserving our cultural foundation while preparing for the future,” he remarked.

With the inauguration of Batch 2, WeSchool continues its mission to create socially responsible leaders capable of managing sacred institutions with professionalism, compassion, and accountability, ensuring that India’s temples remain resilient pillars of faith, service, and nation-building.

The acquihire significantly bolsters Justo’s execution capability by bringing together seasoned on-ground leadership, strong developer relationships, and a proven mandate delivery framework. With the addition of projects taken over, active mandates, and a healthy forward pipeline, this incremental mandate portfolio adds an annualised business potential of nearly ₹800–1,000 crore, strengthening revenue visibility alongside Justo’s existing business volume of approximately ₹2,000 crore.

Bengaluru, India, Dec 16: Lam Research Corp. (Nasdaq: LRCX) today announced the winners of its annual Lam Research Challenge 2025, one of India’s first exclusive systems engineering competitions in the semiconductor equipment manufacturing industry.  

The first prize was awarded to Ashish Negi, Shivam Kumar Jha, Swayam Bansal, and Sai Tejaswi from Maharaja Agrasen Institute of Technology, while Anubhav Anand, Anumula Bharath Kumar, Daksh Sambhare, and Smit Kadu from Indian Institute of Technology, Guwahati stood second, and Harshan J, Mohammed Rehan Tadpatri, Thareesh Prabakaran, and Thiruchalvan Thiyagarajan from National Institute of Technology, Calicut secured third place. 

The challenge, in its second year, attracted close to 7000 students from 474 colleges across 24 states in the country, all of whom demonstrated a passion for tackling complex engineering problems using technology, innovation, and teamwork. The Lam Research Challenge is one of the country’s only systems engineering competitions that requires participants to integrate hardware, software, systems thinking, along with agility and project management skills to solve real world engineering problems for the semiconductor industry. Students from across the country participate for a chance to win a total of 10 lakh INR in cash prizes, and a select few are offered exclusive internships at Lam India.  

“The Lam Research Challenge has evolved into more than a systems engineering competition. Through problem-solving and transformative learning, we strive to inspire the spirit of innovation and help foster future talent for the semiconductor industry. Congratulations to this year’s winners and all the bright students who made the competition a success,” said Rangesh Raghavan, corporate vice president and general manager, Lam Research India. 

Part of the company’s broader initiative to build a pipeline of technical talent to address the needs of the growing semiconductor industry in India, the Lam Research Challenge gives students hands-on experience in systems engineering, bridging the gap between theoretical knowledge and real-world applications.  

The Lam Research Challenge is the latest in a series of progressive developments from the company to support innovation, collaboration and a pipeline of engineering talent to meet the future needs of the semiconductor industry. Through the broad deployment of its Semiverse® Solutions courseware that offers a virtual nanofabrication environment, Lam aims to upskill engineers across Indian universities.

India’s total exports recorded a robust double-digit growth of 15.5% (year on year) in November 2025, driven by strong performance in both merchandise and services sectors, leading to a significant reduction in the trade deficit, said Mr. Rajeev Juneja, President, PHDCCI, in a press statement issued today.

Merchandise exports surged 19.4% year-on-year, rising from USD 31.94 billion in November 2024 to USD 38.13 billion in November 2025. Similarly, services exports grew 11.68%, increasing from USD 32.11 billion to USD 35.86 billion over the same period, he said.

Mr. Juneja highlighted that the key drivers of merchandise export growth in November 2025 included iron ore (70%), cashew (57%), oil meals (40%), electronic goods (38%), and coffee (34%), among others. Despite global headwinds, India registered positive export growth with 14 out of its 20 major trading partners, reflecting increasing diversification and resilience in external trade.

Looking ahead, Dr. Ranjeet Mehta, CEO & Secretary General, PHDCCI, said that India’s exports are expected to continue on a resilient growth trajectory, supported by sustained government efforts to diversify export markets and enhance global competitiveness. He noted that the government’s Export Promotion Mission (EPM) and deeper engagement across regions including the US, EU, Gulf Cooperation Council (GCC), and Asia-Pacific will play a pivotal role in propelling India’s export growth.