Archives December 2025

TheCloudSEO, founded in 2024, is a new-generation growth systems company helping MSMEs and startups simplify marketing using performance, storytelling, and AI. Bootstrapped with zero external support, the company has already served 46 clients, with 12 actively scaling today.

Born out of deep frustration with slow turnarounds, confusing agency workflows, and a massive gap in B2B lead generation, TheCloudSEO was created to fix the broken marketing processes that hold small businesses back. The company’s operating belief is simple: marketing should be fast, predictable, and system-driven.

TheCloudSEO runs on a signature 3-layer growth framework combining:

• Visibility Engine – brand story, content, ads, awareness

• Lead Engine – funnels, landing pages, AI-powered ads, audience intelligence

• Conversion Engine – CRM workflows, WhatsApp automation, retargeting, AI follow-ups

This model helps businesses build predictable revenue without increasing manpower or marketing spend.

Founder Krishna Gaur, who has led marketing transformations across India, GCC, and the US, says:
“MSMEs don’t need more manpower they need smarter systems. They don’t fail because of their product; they struggle because marketing feels overwhelming. We started TheCloudSEO to fix that with simpler, cleaner, more effective systems.”

With integrated services across performance marketing, social media marketing, AI-SEO, branding, e-commerce growth, and cloud infrastructure, TheCloudSEO is positioning itself as a dependable and system-driven growth partner for India’s emerging and fast-growing brands.

Built for Founders, Trusted by Founders

Despite being bootstrapped, TheCloudSEO has gained rapid trust because of its execution-first, operations-led culture. The agency runs its clients’ marketing “as if they were its own brands,” leading to strong retention and meaningful revenue outcomes.

With India’s MSME sector undergoing digital acceleration, TheCloudSEO aims to empower founders with the systems, tools, and execution models required to scale sustainably without complexity.

Bengaluru, Dec 13:  Leading POSH advisory firm Metis Posh Consultants announced the launch of Metis Posh  Radio, India’s first and only radio platform dedicated to POSH (Prevention of Sexual  Harassment at the Workplace) awareness, education, and empowerment. The aim is to  spark meaningful conversations about workplace dignity and inclusion. 

Metis Posh Radio offers a curated line-up of audio shows that touch upon and explain the  nuances and grey areas pertaining to workplace safety. Listeners can find a host of topics  categorised under four segments: 

• POSH Conversations — engaging discussions with HR leaders, legal experts, and  advocates on a variety of topics 
• POSH Files — true stories of courage, resilience, and finding one’s voice at work 
• POSH Judgements — case-based narratives decoding landmark court rulings across  India 
• Did You Know — short, insightful snippets that explain the nuances of POSH law 

Through this initiative, Metis Posh aims to educate, engage, and inspire organisations to  build safer and more inclusive workplaces. It further underscores Metis Posh’s ongoing  commitment to create awareness and compliance through training, audits, and advisory  services.

Speaking on the launch, Rajesh Atihalli and Jayaprada Hemmige, Founders of Metis Posh  Consultants, said: 

“Metis Posh Radio is more than just a platform, it’s a movement. Every story,  every voice, and every discussion here is about changing how India talks about  workplace safety. Our goal is to make POSH awareness accessible, relatable,  and continuous because safe workplaces start with informed people.”

The platform is designed for HR professionals, corporate leaders, and employees who wish  to stay informed, compliant, and proactive about POSH law and workplace culture. With on demand and live programming, Metis Posh Radio blends expert knowledge with storytelling  to make learning engaging and impactful. 

Hyderabad, Dec 13: DEEP Trust, a non-profit organisation working to uplift vulnerable children and communities, will celebrate its 11th anniversary tomorrow with DEEP Annual Day – DEEP Elevate 2025 at Hotel Daspalla, Jubilee Hills, Hyderabad.

The milestone event will bring together children, youth, educators, volunteers, partners, and supporters to reflect on DEEP’s journey over the past decade and to unveil its roadmap for the future.

A major highlight of DEEP Elevate 2025 will be the launch of the DEEP Mobile Health & Screening Bus, a fully equipped mobile facility designed to deliver preventive healthcare directly to underserved communities. The mobile unit will provide breast cancer screening, cervical cancer screening, basic diagnostics, and essential health education, enabling early detection of diseases and reducing the financial burden associated with late-stage treatment. By reaching remote and low-resource areas, the initiative is expected to benefit thousands of women and families, significantly strengthening community health outcomes.

On this occasion, DEEP Trust will also launch the DEEP Mobile App, a user-friendly digital platform that enables beneficiaries to access information and services seamlessly.

Founder Trustees Dr Rakesh Kalapala and Dr Madhu Vasepalli will unveil DEEP Vision 2030, an ambitious roadmap aimed at transforming 5 million lives through equitable healthcare, quality education, and innovative skill development initiatives.

The event will showcase DEEP’s flagship programmes, including DEEP on Wheels (Mobile Health), the Physiotherapy Centre (KGNMT), education support programmes across schools and Child Care Institutions (CCIs) such as Asritha, Srividhya, VSS, THARA Home, Balyam Home, Government Special Homes, among others.

It will also highlight skill-building centres for youth and women, scholarships for economically weaker students, and environmental awareness drives. Volunteers and partners will be honoured for their invaluable contributions to grassroots development.

Dec 13:-Venue Bella Vista Campus, ASCI, Hyderabad  The Administrative Staff College of India  Hyderabad, and the National Statistical Systems Training Academy (NSSTA), Ministry of Statistics & Programme Implementation (MoSPI), Greater Noida, Uttar Pradesh, signed a Memorandum of Understanding (MoU) on December 12, 2025, at the ASCI Bella Vista Campus, Lok Bhavan Road, Hyderabad.

This partnership aims to foster synergy between the two institutions in the areas of training, research and knowledge creation, with a shared commitment to advancing capacity building in governance and public administration. The collaboration covers a wide range of initiatives, Capacity-Building Programmes, Research Projects, Consultancy Assignments, Faculty Exchange, Mission Karmayogi initiatives, Resource Sharing, and other mutually agreed activities.

The MoU establishes a framework for enhanced professional, academic and scholarly engagement in the domains of public policy, governance, administration, data analytics, data protection, digital transformation, crime analysis and related fields. It seeks to promote the generation and dissemination of knowledge based on reciprocity and mutual benefit.

The MoU was signed by Dr. O. P. Singh, Registrar & Secretary, ASCI, and Dr. J. S. Tomar, Deputy Director General, NSSTA, MoSPI. Dr. Janardhan Reddy, IAS (Retd.), DoRS ASCI; Dr. Valli Manickam, DoTP ASCI; Dr. Subodh Kandamuthan, Dean LDP, ASCI; Shri Santosh Kumar Gupta, Director, NSSTA; and officers from ASCI, Hyderabad, were present during the event.

Significance of the MoU;

The collaboration aims to organize joint programmes such as lectures, seminars, workshops, panel discussions, symposia, webinars and training programmes in identified areas of mutual interest and expertise. It also envisages the publication of proceedings of these events, including background papers, compendiums, white papers, journals, dossiers and policy documents on emerging and relevant themes.

Both institutions will mutually share infrastructure, resources and expertise for the execution of these programmes. The collaboration may also include arrangements for field visits and other academic engagements that contribute to strengthening learning and research outcomes.

ASUS Concludes 2025 Community Tour with the Fourth Edition of ‘Beyond Incredible with ASUS’ in Kolkata

Kolkata, Dec 13: ASUS, the Taiwanese tech giant, successfully concluded the fourth and final city edition of its 2025 community initiative- Beyond Incredible with ASUS, in Kolkata. After successful chapters in Bangalore, Pune, and Hyderabad, the Kolkata session brought together 85+ tech enthusiasts, creators, students, and regional media for an afternoon of hands-on learning and conversations around technology, design, and product innovation. This edition also served as a year-end recap of ASUS’s major gaming and non-gaming launches in 2025, setting the stage for expanding the initiative further in 2026.

The event showcased a mix of ASUS’s ROG and notebook lineup, featuring products such as the Zenbook models, Vivobook models, and the ROG Strix and Zephyrus series, giving attendees an immersive experience of the brand’s latest innovations across consumer and gaming categories.

Addressing the event, Mr. Arnold Su, Vice President, Consumer and Gaming PC, ASUS India, said,

“With every chapter of ‘Beyond Incredible with ASUS’, our goal is to bring technology closer to people in a way that feels personal, immersive, and inclusive. This initiative is not just for creators or professionals – it’s for anyone passionate about tech and eager to understand how innovation can empower their everyday lives. Kolkata has reinforced how meaningful these interactions can be, and as we wrap up 2025, we look forward to nurturing this community further, city by city, building stronger connections and deeper brand resonance.”

The event opened with a Brand Story segment that included a walkthrough of the company’s community and education-driven efforts in India, including its CSR programs, ProArt meet-ups, ROG Showdown tournaments, ROGVerse initiatives, and ASUS Live sessions. Finally the event covered ASUS’ evolution across consumer, ROG, and creator portfolios.

Adding to the excitement, two popular Kolkata-based influencers, Rabir Das and Bipradev Roy, also joined the gathering, interacting with participants and amplifying the event’s digital presence. The session highlighted how ASUS and ROG laptops launched in 2025 integrate these technologies, demonstrating practical use cases for creators, gamers, and everyday users. To keep the energy high, the event featured a lively quiz, followed by a thrilling gaming tournament, and exclusive photo ops and giveaways for attendees.

With the Kolkata edition, ASUS concludes the 2025 leg of Beyond Incredible with ASUS. The brand has so far reached over 200+ people through community events held in Bangalore, Pune, and Hyderabad, further strengthening its local tech engagement footprint.  The brand will expand the initiative with a broader city lineup and more specialized sessions in 2026, continuing its effort to create consistent, informative, and accessible tech experiences across the country.

Roorkee, Uttarakhand | Dec 13: Indian Institute of Technology Roorkee successfully conducted the Grand Finale of the Smart India Hackathon (SIH) 2025 – Hardware Edition as a Nodal Centre for the Ministry of Education’s Innovation Cell. The five-day national event (8–12 December) brought together top hardware innovators from across India to develop implementable solutions to critical national challenges.

The Smart India Hackathon, launched by the Government of India and guided by the vision of the Hon’ble Prime Minister Shri Narendra Modi, has grown into one of the world’s largest open-innovation platforms for students. It empowers young minds to solve real-life challenges posed by ministries, industries, and public-sector organisations. SIH plays a pivotal role in advancing Atmanirbhar Bharat, Digital India, and the national innovation mission by encouraging indigenous design, rapid prototyping, and technology-led problem-solving. The Government’s continued support for SIH reflects its commitment to positioning India’s youth at the forefront of hardware, software, and deep-tech innovation.

This year, IIT Roorkee hosted five major hardware problem statements issued by two key ministries:

· Ministry of Home Affairs (NSG & BSF): Surveillance during extreme weather; Handheld radio set with satellite-based personal tracking.

· Ministry of Agriculture & Farmers Welfare (DoA&FW): Sugarcane maturity prediction device; Low-cost cotton-picking machinery; Advanced jute ribboner machine for in-situ retting.

A total of 23 shortlisted teams from leading institutions across Tamil Nadu, Haryana, West Bengal, Chhattisgarh, Madhya Pradesh, Telangana, Jharkhand, Maharashtra, and Uttar Pradesh participated in the event. They represented institutions such as the University College of Engineering, Kancheepuram, Chennai Institute of Technology, IIIT Sonipat, Shri Shankaracharya Professional University, and Samrat Ashok Technological Institute, among others. Teams worked intensively through day-and-night sessions involving design, prototyping, simulation, testing, and continuous mentoring by ministry representatives, including the National Security Guard, Border Security Force, and the Department of Agriculture & Farmers Welfare.

The Grand Finale concluded today with final evaluations and the valedictory ceremony. Winners for each problem statement category are structured as follows (to be filled upon official declaration):

PS-wise Winners (Hardware Edition – IIT Roorkee Nodal Centre)

PS ID: SIH25196 – Surveillance during extreme weather conditions (MHA–NSG)

Joint Winners: Impact Innovators and Fenix

Solution Highlight: Developed an all-terrain, weather-resilient surveillance system integrating thermal imaging, autonomous drone patrol, and real-time alert analytics. The solution ensures continuous monitoring even in heavy rain, fog, or low-visibility conditions, supporting NSG teams with faster response and enhanced situational awareness.

PS ID: SIH25255 – Handheld Radio Set with Satellite Personal Tracking System (MHA–BSF)

Winner: Megatron

Solution Highlight: Built a rugged handheld radio device equipped with low-power satellite communication and GPS-based personal tracking. The system offers encrypted voice communication, SOS beaconing, and real-time location sharing—significantly improving border patrol safety and coordination during operations.

PS ID: SIH25264 – Prediction of Optimum Maturity of Sugarcane Crop (MoA&FW)

Winner: Farmedge

Solution Highlight: Designed a portable, farmer-friendly digital scanner that uses multispectral sensing and AI models to predict sugarcane maturity. The device gives instant field-level insights on harvest readiness, improving yield quality, reducing losses, and enabling data-driven decision-making for farmers.

PS ID: SIH25266 – Low-Cost Machinery for Cotton Picking (MoA&FW)

Winner: Mindsmiths

Solution Highlight: Created an affordable semi-automated cotton picking machine with soft-grip mechanical arms and debris-reduction technology. The innovation boosts picking speed, minimizes waste, and reduces labor dependency – offering a scalable solution for small and marginal cotton farmers.

PS ID: SIH25267 – Jute Ribboner Machine for Enhanced In-situ Retting (MoA&FW)

Winner: Caffeinated Coders

Solution Highlight: Engineered a lightweight, energy-efficient jute ribboner machine capable of uniform ribbon formation to accelerate in-situ retting. The solution improves fibre quality, reduces manual effort, and supports sustainable jute production by optimizing the traditional retting process.

Prof. K. K. Pant, Director, IIT Roorkee, congratulated the participants and said, “SIH 2025 demonstrates the remarkable innovation capability of India’s youth. IIT Roorkee is proud to enable this national platform and support the development of hardware solutions that will contribute to India’s technological growth and competitiveness.”

The Chief Guest for the valedictory ceremony, Prof. V. K. Malik, Dean SRIC, IIT Roorkee, said, “The solutions developed during this five-day finale demonstrate exceptional clarity, commitment, and technical depth. The participating teams have shown how real-world challenges can be addressed through indigenous hardware innovation, and we are proud to serve as a platform for such national talent.”

Prof. Varun Sharma (SPOC, SIH 2025) and Faculty Coordinator Tinkering Lab, IIT Roorkee shared, “The passion, discipline, and engineering depth exhibited by students across the five-day event were exemplary. The ideas presented reflect the next generation of indigenous hardware innovation.”

With the successful hosting of SIH 2025 – Hardware Edition, IIT Roorkee reinforces its leadership in fostering a vibrant innovation ecosystem, strengthening industry-academia collaboration, and empowering young technologists to contribute meaningfully to India’s growth.

CPI inflation for November 2025 stood at 0.71% (Y-o-Y)  staying below the lower bound of RBI’s mandated inflation target range: PHDCCI

New Delhi, Dec 12: Year-on-year inflation rate based on All India Consumer Price Index (CPI) for the month of November, 2025 over November, 2024 stood at 0.71% (Provisional), according to the data released by the Ministry of Statistics & Programme Implementation, still staying below the lower bound of the Reserve Bank of India target range of 2–6%, said Mr. Rajeev Juneja, President, PHDCCI, in a press statement issued here today.

The marginal increase in CPI inflation is mainly attributed to rise in food and fuel and light prices, said Mr. Rajeev Juneja. He added, “Food inflation during the month of November, 2025 is mainly due to moderate increase in prices of Vegetables, Egg, Meat and fish, Spices.”

Over the next two quarters, we anticipate that India’s inflation will stay within a manageable range on the back of benign food prices, GST rates rationalisation, reasonable energy prices, and Reserve Bank of India’s strategic monetary management, said Dr. Ranjeet Mehta, CEO & Secretary General, PHDCCI.

TDDCF plans to set up 400–500 Vijaya Dairy Parlours in 3–4 years; aims to raise milk procurement from 4 lakh to 6 lakh litres per day: Gutha Amith Reddy, Chairman, TDDCF

Hyderabad, Dec 12: The Federation of Telangana Chambers of Commerce & Industry (FTCCI), in collaboration with the Indian Dairy Association – Telangana Local Centre, organised a full-day national seminar titled “Innovations and Opportunities in Dairy Entrepreneurship: From Farm to Market” at the KLN Prasad Auditorium, Federation House, Red Hills, Hyderabad.

The seminar was organised as part of National Milk Day 2025, commemorating the birth anniversary of Dr Verghese Kurien, the Father of India’s White Revolution. Though National Milk Day falls on November 26, the celebrations were observed on the occasion of this seminar.

The event was graced by Sri Gutha Amith Reddy, Chairman, Telangana Dairy Development Cooperative Federation Ltd (TDDCF) as Special Guest; Sri Ch. Rajeshwara Rao, Chairman, Indian Dairy Association – Telangana Local Centre as Keynote Speaker; and Dr A. Sarat Chandra, Registrar, P. V. Narsimha Rao Telangana Veterinary University. Senior FTCCI leadership present included Sri K. K. Maheshwari, Senior Vice President; Sri Srinivas Garimella, Vice President; and Sri S. Chandra Mohan, Chairman, FTCCI Agro & Food Processing Committee.

Addressing the gathering, Sri Gutha Amith Reddy announced that the Telangana Dairy Development Cooperative Federation Ltd plans to expand its Vijaya Dairy parlour network by setting up 400 to 500 new parlours over the next three to four years. He invited interested entrepreneurs and applicants to come forward to establish Vijaya Dairy parlours, stating that marketing and branding are currently a key focus area. He informed that 50 new parlours have already been opened within GHMC limits and another 25 in rural areas, adding that the expansion is an ongoing process, with a possible rollout of around 25 parlours per month.

He further stated that TDDCF is currently procuring around 4 lakh litres of milk per day and aims to scale this up to 6 lakh litres per day. Elaborating on the federation’s operations, he said that while approximately 4.40 lakh litres of milk are procured daily, sales are about 3.20 lakh litres, with the surplus converted into products such as milk powder and butter. Strengthening milk procurement and market absorption remains a key priority, he added.

The Chairman noted that the federation has moved from survival mode last year to a sustainable phase now, and explained that urbanisation—nearly 50% of the population around Hyderabad being urban—is one of the reasons Telangana lags in milk production. He also highlighted the government’s commitment to improving dairy output and shared that AI and ERP systems are being used in breeding, rearing, and operational management at the federation.

In his keynote address, Sri Ch. Rajeshwara Rao said that farmers’ declining focus on livestock rearing, especially milk-giving animals, is driven not by lack of awareness but by economic stress, structural shifts, and policy gaps. He stressed that livestock rearing remains the best alternative source of steady income for farmers and called for assured milk pricing, timely payments, village-level fodder security, strong and transparent cooperatives, and animal insurance and health cover to revive dairy farming as a primary livelihood.

Dr A. Sarat Chandra pointed out that while India is the world’s largest milk producer with 248 million metric tonnes, productivity remains low. He noted that average milk yield per lactation in India is around 1,700 litres, compared to 3,500 litres in Western countries, underscoring the need for focused productivity enhancement. He also highlighted that while India is food-secure, it remains protein-deficient, and milk is a critical source of nutrition.

In his opening remarks, Sri K. K. Maheshwari, Senior Vice President, FTCCI, recalled the transformative contribution of Dr Verghese Kurien to India’s White Revolution. Sri S. Chandra Mohan emphasised the need for policies encouraging every farmer to rear livestock to ensure nutritional security and steady income.

The one-day seminar featured four technical sessions covering Dairy Farming and Production, Processing and Value Addition, Dairy Technology and Digital Transformation, and Financial Support, with participation from experts from academia, industry, dairy cooperatives, and financial institutions. The objective was to create a knowledge-sharing platform for dairy startups, FPOs, cooperatives, and entrepreneurs.

Among others present were Sri Srinivas Garimella, Vice President, FTCCI; P. Vijay Gopal Reddy; Prof. B. P. Acharya; Madhusudhan Rao, GM, TDDCF; Dr Yadlapalli Venkateswara Rao; Sri Patanjali Rao Upadrasta; Dr N. Natraj; Jayakumar Udernani; Dr Ch. Harikrishna; Vamseedhar; Dr J. Tamizh Kumaran; Dr Ch. Satyanarayana; A. Praveen Reddy; V. Gopala Krishna Murthy; and Shri Panduan N. Marpalle.