Archives 2025

Chola MS General Insurance Redefines How India Sees Insurance with its Refreshing #SimpleHai Campaign

Chennai, 26th September 2025: Cholamandalam MS General Insurance (Chola MS), a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Group (Japan), has launched its new digital campaign #SimpleHai, shifting the conversation around insurance from complexity to simplicity.

Breaking away from the perception of insurance as complicated and cumbersome, the campaign draws inspiration from everyday life, transforming ordinary moments into stories that show how insurance today is made simple, transparent, and digitally powered. The aim is to encourage people to stay insured and protected with confidence.

The campaign includes a hero brand film and two motor insurance films, each designed to communicate Chola MS’s philosophy in a light-hearted yet meaningful way. From the pressure of finding “the one,” to the frustration of “solving a tricky math problem”, to the chaos of “unpredictable traffic”, the films highlight life’s many complexities, while showing how getting insured with Chola MS is refreshingly simple. By blending humour, emotion, and relatability, the campaign reinforces that while life may be complicated, insurance doesn’t have to be.

At the heart of the #SimpleHai campaign lies the T3 philosophy—Trust, Transparency, and Technology. True to its #Pledge2Protect, Chola MS demonstrates how digital innovation makes insurance effortless, allowing customers to buy a policy in just three simple steps, settle claims seamlessly with AI-powered support, customize coverage with add-on options, access a wide garage network across India, and renew policies instantly via WhatsApp.

With this approach, Chola MS makes protection straightforward, quick, and reliable for every customer. Released across digital platforms including YouTube, Meta, and Instagram, the campaign amplifies Chola MS’s refreshed brand voice, engaging audiences with stories that are simple, human, and memorable. Through #SimpleHai, Chola MS moves beyond transactional communication, positioning insurance as a trusted enabler of peace of mind in everyday life. The campaign sets a new benchmark for insurance advertising, making protection not only simple, but also desirable.

India, September 26, 2025: Education in Ireland, the national brand representing Irish Higher Education Institutions (HEIs) worldwide, today announced the return of its flagship roadshow in India, scheduled from October 4–12, 2025. 

The initiative will bring 21 leading Irish universities and colleges to five major Indian cities- starting in Chennai on October 4th, followed by Bengaluru on October 5th, Kochi on October 8th, Pune on October 11th, and concluding in Mumbai on October 12th– with the aim of offering insights into Ireland’s globally recognized higher education system and vibrant student life.

The fairs are part of Education in Ireland’s nationwide campaign, #StudyEmeraldIsle, which seeks to provide a comprehensive, one-stop guidance platform on higher education opportunities in Ireland. At the fairs, students and parents will gain direct access to representatives and academics from a wide range of Irish institutions as well as officials from the Irish Visa Office, who will host dedicated sessions to simplify the visa application process.

Students attending the fairs will have the opportunity to:

• Explore a wide portfolio of undergraduate and postgraduate programmes in technology, healthcare, sustainability, arts and humanities, business and finance, innovation, and much more.
• Gain insights into research opportunities, industry-linked programmes, and scholarships.
• Understand Ireland’s post-study work environment, which has made it a launchpad for global careers.
• Access personalised, one-on-one consultations with university representatives and visa officials, and gain in-depth understanding of programmes from academics.

Ireland has rapidly emerged as one of the fastest-growing study destinations for Indian students, with more than 10,000 Indian students enrolling in Irish institutions in 2024, a number that has doubled over the past five years. The country’s strong academic reputation, career-focused programs, vibrant research ecosystem, and post-study stay back option have cemented its position as a highly sought-after choice among Indian aspirants.

Speaking about the fairs, Ms. Elizabeth McHenry, Regional Manager – Asia, Education in Ireland, stated, “Ireland is committed to offering world-class education in an environment that is innovative, globally connected, and welcoming to international students. With these fairs, we want to give Indian students and their families first-hand access to our institutions to enable them to explore how Ireland can shape their academic and professional futures. From cutting-edge programmes and scholarships to our strong post-study work pathways, Ireland continues to be one of the most exciting and rewarding education destinations worldwide.”

Frizz out; smooth shine in — with Sara Ali Khan as the new face of Streax Shine Hair Serum

Mumbai, 26th September 2025 – Streax, from the house of Hygienic Research Institute Pvt Ltd (HRIPL), has signed Bollywood favourite Sara Ali Khan as the face of its Streax Shine Hair Serum. Launching with the TVC “Frizz Gone, Smooth Shine On”, the brand showcases Sara’s fun, confident persona while highlighting how the serum delivers smooth, Shiny, frizz-free hair in seconds.

With her vibrant personality, youthful charm, and effortless sense of style, Sara Ali Khan mirrors Streax’s philosophy of helping consumers “shine on” with confidence. Her natural elegance and relatability make her the perfect face for Streax Shine Hair Serum, a brand loved for its ability to transform hair. To celebrate this partnership, Streax has unveiled its new TVC campaign, “Frizz Gone, Smooth Shine On”, starring Sara. The film captures everyday moments—like windy rooftops and bustling commutes—where frizz can strike unexpectedly and shows how a quick touch of Streax Shine Hair Serum delivers smooth, glossy, camera-ready hair in seconds. The campaign underlines the product’s promise of instant frizz control and shine, making it the go-to solution for women who want to look their best and Shine On’

Priyanka Puri, Sr. VP – Marketing, HRIPL, added, “Sara Ali Khan is the perfect face to front the Streax movement—where haircare is not just about products but about confidence and everyday style. “Frizz Gone, Smooth Shine On” brings alive the idea that frizz can strike anyone, anywhere, and Streax Shine Hair Serum is a simple, everyday solution that transforms frizz into smooth, shiny, camera-ready hair in an instant. With Sara bringing this story to life, we’re set to inspire a new wave of shine and style across the country to embrace everyday shine with confidence and style “

Sharing her excitement, Sara Ali Khan said, “I’m truly excited to join the Streax family! For me, hair isn’t just about style, it’s about confidence and self-expression. What I love about Streax Shine Hair Serum is how it instantly adds shine and smoothness, making every look feel complete.”

Enriched with Walnut Oil & Vitamin E, Streax Shine Hair Serum is celebrated for adding instant shine, smoothness, and frizz-free radiance, empowering consumers to look and feel their best every day—whether it’s for a casual outing or a glamorous occasion.

The Streax Shine Hair Serum is available in convenient and affordable pack sizes of 45 ml, 100 ml, and 200 ml, across leading stores nationwide. The Streax Hair Serum range further extends to Frizz Control Hair Serum, Heat Protect Spray, and Moisture Boost Spray, offering customized solutions for different hair needs. These products are available at all leading online and offline platforms, making professional-quality haircare easily accessible to every consumer.

Mumbai, September 26, 2025: Digisol Systems Ltd., India’s Own IT Networking Choice, turned a Saturday afternoon into a power-packed networking experience with Digisol System Integrated Partners at Cray Craft, Marol.

The exclusive gathering brought together leading System Integrators for a day filled with good food & music, inspiring conversations, and meaningful collaborations. Beyond just a luncheon, it was a celebration of partnerships and a platform to exchange ideas that fuel growth in India’s digital future.

From 10:30 AM onwards, the venue buzzed with energy as partners connected over engaging discussions, shared success stories, and explored possibilities with Digisol’s future-ready IT networking solutions. Adding to the charm was the thoughtful inclusion of a plus-one option, allowing partners to bring along a spouse, colleague, or business associate, which made the luncheon not just professional but also personal and memorable. Many SIs embraced this opportunity and attended with their loved ones or associates, creating an atmosphere of warmth and camaraderie. The experience was further elevated by a special partner felicitation, celebrating their unwavering support and valuable contributions.

Sharing the thoughts on the event, Mr. Prashant Shanbhag, Sr. Project Business Evangelist & RSM (North & West), Digisol Systems Ltd. said: “Our SI partners are at the heart of everything we do. The SI Power Connect Luncheon was more than a networking meet—it was about celebrating our journey together and strengthening bonds that drive India’s digital growth story.”

With the success of the Mumbai edition, Digisol continues to reinforce its commitment to its partner ecosystem—fostering trust, collaboration, and growth while staying true to its vision of building an Atmanirbhar Digital India.

New Delhi, September 25, 2025 TeamLease RegTech, India’s leading regulatory technology company, today announced the appointment of Mr. Madhu Damodaran to its Board of Directors. His addition further strengthens the company’s leadership as it scales its technology platform, expands labour compliance services, and deepens its advocacy in the compliance ecosystem.

Madhu is a Member of the Central Board of Trustees of the Employees’ Provident Fund Organisation (EPFO).  A respected voice in industrial relations and regulatory policy, he has played a pivotal role across leading industry bodies. Within the Confederation of Indian Industry (CII), he serves as a Member, National IR Committee, Member of the Karnataka State Council and Co-Convener of the State Future Skills and IR Panel (Karnataka). He is also a member of the Executive Committee of the Employers’ Federation of India (EFI) and the Regulatory Committee of the India Staffing Federation (ISF).

In this role, he will contribute as a strategic advisor and mentor. His role will focus on forecasting compliance shifts, shaping long-term strategy, and strengthening TL RegTech’s position as a leading organisation in combining legal, regulatory, and technology offerings. 

“Madhu brings an exceptional blend of policy insight and practical experience. His guidance will be pivotal as we advance our roadmap, expand our services and strengthen our advocacy. With his expertise, we are confident of delivering even greater value to our clients and shaping the future of compliance in India” said Sandeep Agrawal, CEO and Co-Founder, TeamLease RegTech.

Commenting on his appointment, Madhu Damodaran said: “Compliance has evolved from a mere statutory requirement to being fundamental to responsible and sustainable business practices. TeamLease RegTech has been a leader in transforming this space through technology and I look forward to contributing to its mission of making compliance simpler, more transparent and future-ready for India.”

“Madhu’s addition to the RegTech Board strengthens our vision of integrating advanced technology with extensive domain expertise. His experience in labour law, governance and industry advocacy will be a valuable asset as we continue to expand our services and assist organisations across diverse sectors in navigating the complexities of compliance, ensuring they stay ahead in an ever-evolving regulatory landscape,” said Ashok Reddy, Managing Director, TeamLease Services.

With this appointment, TeamLease RegTech continues to reinforce its commitment to building a compliance ecosystem that is ready for the future, empowering organizations to navigate regulations with increased confidence, efficiency and transparency.

Pune, 26 September 2025 – Affordable Robotic & Automation Ltd (ARAPL), (BSE: 541402 | NSE: AFFORDABLE), India’s first listed robotics company, has cleared a fresh round of fund infusion into its subsidiary Humro (formerly ARAPL RaaS), as it looks to scale operations and deepen its presence in overseas markets.

At a board meeting held on 18 September 2025, the company cleared an interest-free loan of Rs 25 crore from promoter and managing director Milind Padole, with a provision to convert the amount into equity or warrants at a later date. The board also approved raising an additional Rs 50–60 crore via a preferential issue, the proceeds of which will be reinvested into Humro and subsequently converted into equity, subject to regulatory approvals.

The move follows an earlier announcement this month of an USD 8–10 million investment plan into Humro, formerly known as ARAPL RaaS, through a mix of promoter contribution, preferential issue and debt. Of this, Padole has committed USD 3 million in his personal capacity by diluting part of his shareholding in ARAPL. The balance is expected to be raised from institutional investors and debt markets.

The fresh capital will be deployed towards capex, order book execution and working capital requirements as Humro looks to scale up its operations. The Pune-based subsidiary has built a strong order pipeline of around Rs 32 crore, expected to start translating into revenues by FY26. It has also secured in-principle technology approvals from global clients in the United States and Europe, a step seen as critical for scaling its export business.

“Humro has built a robust product portfolio and secured validations from leading global clients, which is a significant endorsement for an Indian robotics company operating in such a competitive space,” said Mr. Milind Padole, Chairman and Managing Director, ARAPL.

“Over the past four years, we have steadily invested in R&D, intellectual property, and software-led automation platforms, giving us the confidence to compete with established global players. This fresh round of funding will allow us to accelerate our growth trajectory by scaling production, deepening customer engagements, and investing in our talent base. Importantly, it positions us to strengthen our US presence at a time when supply chain diversification and tariff-led cost dynamics are opening up new opportunities for Indian companies in advanced automation. Our focus will be on leveraging India’s cost advantage while continuing to deliver high-quality, reliable solutions that meet global benchmarks,” added Mr Padole.

Founded in 2005, ARAPL has emerged as a significant player in India’s automation landscape. The company has deployed more than 7,500 robots and 14,000 automated car parking systems, employs over 400 professionals, and operates a 350,000 sq. ft. facility on the outskirts of Pune. Its intellectual property portfolio includes nine patents and three proprietary software platforms.

The capital raising comes at a time when Indian automation firms are benefitting from global supply chain realignments and rising tariffs on Chinese imports into the US. With its mix of cost competitiveness and proprietary technology, ARAPL is seeking to position Humro as a serious contender in the fast-growing robotics-as-a-service (RaaS) and autonomous mobile robotics market, where demand is being driven by warehousing, logistics and advanced manufacturing sectors.

Currently, the global robotics market is dominated by Japanese, European and American majors, Indian players like ARAPL are beginning to carve out a niche by offering affordability and faster deployment cycles. The latest infusion underscores the company’s ambition to tap this opening and emerge as a credible global challenger.

New Delhi, 25th September 2025

The National Solar Energy Federation of India (NSEFI), in partnership with Amazon successfully hosted the 1st Data Center Summit on Carbon-Free Energy at The Lalit, New Delhi. The landmark event brought together senior policymakers, renewable energy leaders, and data center industry captains to chart the course for India’s sustainable and carbon-neutral digital infrastructure.

Shri. Deepak Gupta (IAS Retd.), Hon Director General, NSEFI mentioned “Data centres can procure solar power directly from farmers’ fields or get green attributes through decentralized agrivoltaic projects. This model creates a virtuous cycle of growth—data centres reduce their carbon footprint, farmers become energy entrepreneurs, and rural India becomes a stakeholder in the digital economy. The digital industry can lead by example, showing how sustainability and growth can move hand in hand.

Shri. Michael Punke, Vice President, Global Public Policy, Amazon Web Services, highlighting Amazon’s carbon-free data center initiatives and investment journey in India mentioned “As we look to the future, we recognize new challenges, including the increasing energy demands of technologies like generative AI. That’s why we’re diversifying our investments across solar, wind, nuclear, battery storage, and emerging technologies. Our commitment to achieving net-zero carbon by 2040 remains unwavering. I want to emphasize that this is a journey we must undertake together. The path to sustainable digital infrastructure requires collaboration between government, industry, and society. AWS is committed to being a partner in India’s sustainable digital transformation, and we look forward to making this vision a reality together.”

Delivering the Chief Guest Address, Hon’ble Minister of State for Power and New & Renewable Energy, Shri. Shripad Yesso Naik, emphasized that “Under the visionary leadership of our Hon’ble Prime Minister Shri Narendra Modi ji, India has achieved 50% of its installed electricity capacity from non-fossil fuel sources—five years ahead of schedule. Our renewable energy capacity has grown more than four-fold in the last decade, and we are on track to reach 500 GW by 2030. The digital revolution and the clean energy revolution must now converge. India strongly believes that energy transition is not only about megawatts and gigawatts. It is about jobs, skills, and innovation. Every new carbon-free data centre built in India will create green jobs, boost indigenous manufacturing of renewable and storage systems, and generate new business models for digital–energy convergence. It is about farmers supplying biomass for clean energy, engineers developing next-generation cooling systems, and startups innovating in energy management India’s vision is clear: a digital economy powered by carbon-free energy. This vision is aligned with our broader national goals of Atmanirbhar Bharat, Energy Security, and Net Zero by 2070. With the right mix of policies, innovation, and partnerships, I am confident we can make India a global hub for sustainable digital infrastructure.

Shri Shripad Yesso Naik ji also launched the new logo and website of NSEFI Green Data Center Coalition, which will act as a nodal resource for both data center and Renewable Energy stakeholders.

Key dignitaries including Dr. Mohammad Rihan, Director General, National Institute of Solar Energy, Shri. Rajesh Kulhari, Joint Secretary, MNRE, and Shri. Ghanshyam Prasad, Chairman, CEA shared insights on policy frameworks, regulatory support, and the roadmap for enabling 24/7 renewable energy adoption in data centers.

India, September 25, 2025: Salesforce, the world’s #1 AI CRM*, today announced findings from its new Connected Citizen research, revealing that Indian constituents want more proactive, personalised, and seamless public services, and are ready to embrace AI agents to achieve this. The research highlights overwhelming public support for AI agents, with 100% of Indian constituents saying they’d use an AI agent to interact with the public sector.

Government agencies are increasingly looking for ways to improve responsiveness, efficiency, and productivity to meet rising public expectations. In response, Salesforce recently launched Agentforce for Public Sector to augment government workers with digital labor – a digital workforce of intelligent AI agents – that can autonomously handle complex and time-consuming tasks while staying within defined guardrails. For India, a nation at the forefront of digital transformation, AI agents present an immense opportunity to further strengthen citizen engagement and accelerate the country’s digital ambitions. From easing access to information to simplifying everyday processes, AI agents can help public institutions scale services efficiently while building more connected and responsive citizen experiences that benefit communities nationwide.

Comments on the news: 

Arundhati Bhattacharya, President and CEO, Salesforce – South Asia, said, “India’s digital transformation is among the most ambitious in the world, and AI agents present a powerful opportunity to accelerate this journey. AI agents present a transformative opportunity to reimagine how the government serves its citizens – making services faster, more intuitive, and more inclusive. By automating high-volume, routine interactions, AI agents can free public servants to focus on what humans do best: applying empathy, creativity, and expertise to complex cases. The result is a digital workforce that augments human potential, enabling governments to deliver citizen experiences that are more responsive, trusted, and impactful at scale.”

By the numbers:

Indian citizens call for improved government service

• 86% of Indian constituents expect the government to proactively offer more relevant services.
• The most important improvements the public sector can make to its service delivery include offering 24/7 support, responding faster to citizen needs, and improving data security.

Indian citizens feel government interactions can be time-consuming and confusing

• Nearly two-thirds (62%) of Indian constituents say they’ve missed deadlines – such as filing applications, completing official paperworks, or renewing services – due to complicated or confusing interactions.
• The top barriers to seeking public assistance and services: 

1. Takes too long
2. Lack of digital options
3. Confusing or hard-to-navigate processes
4. Lack of clarity on available services

Indians want proactive, personalized, and seamless public services

• The survey reveals that Indians want their government to anticipate their needs, simplify processes, and deliver services proactively.
  • 95% of Indian constituents are interested in being automatically enrolled in government programs they qualify for.
  • 94% of Indian constituents are interested in having pre-filled forms for government services.
  • 94% of Indian constituents  are interested in automatic emergency response coordination.
  • 94% of Indian constituents are interested in receiving personalised notifications.

Indian citizens are ready, optimistic, and eager to engage with AI agents

• Salesforce’s research highlights overwhelming public support for AI agents, with 100% of Indian constituents saying they’d use an AI agent to interact with the public sector. 
• Indian constituents said they would be more likely to use an AI agent if it could:
  • Provide them with 24/7 access to information and services (70%)
  • Give them more personalised support (55%).
  • Keep their personal information safe (53%).
  • Help them efficiently access government resources (53%).
  • Reduce the number of websites and steps needed to address needs (46%).
• 90% of Indian citizens believe it’s likely they will soon work with an AI agent to complete public sector forms.

Trust and the human connection remain essential

• At the same time, Indians would want concerns around data security and the loss of human connection to be addressed in order to be comfortable with the technology, underscoring the importance of building trust, ensuring transparency, and deploying agents side-by-side with humans to deliver exceptional results.
  • Top 3 concerns using AI agents to interact with the public sector

1. Data security risk 
2. Loss of human connection
3. Technology moving too fast

Agentforce for Public Sector

With Agentforce for Public Sector, government agencies can use AI agents to assist employees and constituents, speeding up government responsiveness, enabling better support for the public, simplifying enforcement, and reducing risk for government workers. This frees government workers to focus on mission-critical tasks while enabling easier, faster, and more cost-effective public services.

Methodology

Data from this study are from a double-anonymous survey conducted from November 27 to December 23, 2024. The survey generated 11,500 responses from adults across North America, Latin America, Asia-Pacific, and Europe; 1,000 of these respondents were based in India.

Bengaluru, September 25, 2025:Avtar, India’s pioneer and leading workplace culture consulting and inclusion solutions company, today announced findings from the 10th edition of Best Companies for Women in India (BCWI), listing. The findings mark an evolution in the integration of inclusion as an important business imperative in India Inc. In this landmark edition, the BCWI listing features 125 companies. For the first time, women’s representation in leadership touches 20%, even as overall women’s representation amongst Best Companies stays stable at 35.7%.  Professional Services leads with 44.6% of workforce being women, followed by ITES with 41.7% women. Pharma with 25% of women, FMCG with 23% and Manufacturing with 12% women are intensifying their inclusion efforts.

The study also examined reasons for which women and men quit work. While attrition rates of women and that of men are similar across levels in Best Companies with hovering around 20%, the no.1 reason for both women and men to leave their organizations is access to better job opportunities. Health/well-being related challenges emerge as another dominant reason for women to exit the workplace, even more than child-care responsibilities

In its 10th edition, BCWI received 365 applications from organizations across various industries, regions and sectors in India, out of which companies from industries as diverse as Automotive, BFSI, Chemical, Conglomerate, Consumer Products, E-Commerce, Global Capabilities Centre (GCC), Hospitality, Health Care, IT, ITES, Logistics and Management Consulting, Manufacturing, Media, Pharmaceutical, Professional Services, Revenue Cycle Management,  Real Estate, Retail and Apparel, and Science & Engineering, Telecommunication and Utilities, made it to the Best Companies List. The 2025 Avtar & Seramount Top 10 Best Companies for Women in India listed alphabetically, are: Accenture Solutions Private Limited, AXA XL India Business Services Pvt. Ltd, Cairn Oil and Gas Vedanta Limited, EY, KPMG in India, Mastercard Incorporation, Optum Global Solutions (India) Private Limited, Procter & Gamble India, Tech Mahindra Limited and Wipro Limited.  

Avtar also released the seventh edition of its annual index – Most Inclusive Companies Index (MICI) that spotlights organizational commitment to include the diversity strands of Persons with Disabilities (PwD), LGBTQ+, generations and cultural diversity. From 58% companies focusing on People with Disabilities (PwDs) in 2019, the focus has increased drastically to an absolute 100% of companies focusing on the same, this year. The companies that feature in MICI together employ 9687 People with disabilities. LGBTQ+ inclusion also has gained widespread acceptance – from 23% companies focusing on LGBTQ+ in 2019, this has grown to 95%, this year. The 2025 Avtar & Seramount Champions of Inclusion, listed alphabetically, are: Accenture Solutions Private Limited, Allianz Services India, AXA XL India Business Services Pvt. Ltd, Encore Capital Group Inc, EY, IBM India Private Limited, KPMG in India, Mastercard Incorporation, Omega Healthcare Management Services Pvt. Ltd. and UST. 

For the very first time, Avtar also announced the Top 10 Best Companies for ESG. The BCESG framework evaluates companies on the three tenets of ESG – environmental stewardship, social responsibility, and governance excellence. This study revealed that energy efficiency (90% companies) and solar adoption (80% companies) are the most prevalent sustainability strategies, while hydroelectric and wind energy remain underutilized due to infrastructure and geographic limitations. While 100% of companies have a formal policy for occupational safety and health, 90% deliver ESG specific training to all its employees. The 2025 Avtar & Seramount Top 10 Best Companies for ESG, listed alphabetically, are: CGI, Eaton Technologies Pvt Ltd, EPAM Systems India Private Limited, GRP LTD, Infosys Limited, Lear Corporation, Solenis chemicals, Tata Communications Ltd, UST and Wipro Limited. 

Dr. Saundarya Rajesh – Founder, President, Avtar, celebrating the progress expressed, “My heartiest congratulations to all our winners for bringing inclusion and belonging to life, through intention and focused action! The results are here for us to see – from an average women’s representation of 25% in 2016, the best companies have collectively grown to 35.7% women’s representation, this year. Women in C-suite leadership touches an impressive 20%, up from 13% in 2016. What’s truly encouraging is that these efforts extend beyond multinational corporations – the share of Indian companies that feature in the Best Companies listing has grown from 25% in 2021, to 40% this year.”

She further added, “As we honor the achievements of these frontrunners, many of whose journeys we have seen up close in the past 10 years, we are also inspired by the broader movement they are driving. One that empowers women, enables allies, embraces diverse identities and engages responsibly with sustainability, helping unlock the full potential of the workforce!” 

“What inspires me about the Most Inclusive Companies Index is the real change it sparks—helping organizations in India break down barriers, design thoughtful solutions, and open new opportunities for underrepresented talent,” said Subha Barry, President of Seramount. “This recognition reflects the passion and commitment of leaders who are creating workplaces where women, LGBTQ+ employees, persons with disabilities, and talent across generations feel valued and can truly thrive.”

New Delhi, 25 September, 2025 — In an era where consumers are fatigued by sponsored noise and brands are scrutinized for every partnership, SPAG, a FINN Partners company, has unveiled FINNFluence — a next-generation influencer marketing solution designed to bring trust, compliance, and measurable impact back to the heart of influencer marketing.

With the influencer economy in India projected at INR 3,500 crore in 2025, growing at rate of 25 percentege , marketers face a dual challenge: navigating explosive growth while combating influencer fraud, regulatory tightening, and consumer demand for authenticity. FINNFluence answers this challenge by moving beyond superficial likes and follower counts to what matters most to today’s CMOs — reputation, relevance, and return on investment.

Built on SPAG’s proprietary SCORE model — Signal, Compliance, Overlap, Relevance, and Engagement — FINNFluence delivers a trust-first, ROI-driven framework that quantifies credibility, safeguards brand reputation, and ensures cultural resonance. Each collaboration is designed to be both compliance-forward (aligned with ASCI and FTC guidelines) and performance-led, where impact-driven KPIs replace vanity metrics.

“Influence without trust is just noise. FINNFluence embeds credibility at the very core of influencer marketing. By marrying data intelligence with cultural insight, we are equipping brands to deliver impact that is measurable, meaningful, and market-ready. This is not influencer marketing as usual — it’s influence evolved,” said Aman Gupta, Managing Partner, SPAG FINN Partners.

Why FINNFluence Matters for Today’s Marketers

• Trust as the new currency: In an era of consumer skepticism, FINNFluence ensures every partnership is rooted in credibility and authenticity.
• Compliance as a growth driver: With tightening regulations, brands need influencer models that reduce risk while scaling across diverse markets.
• Data as a decision engine: Through advanced scoring and analytics, FINNFluence provides marketers with the insight-rich reporting they need to prove ROI to the boardroom.
• Cultural relevance as a differentiator: From health and tech to consumer, finance, travel, and sustainability, FINNFluence helps brands resonate in sectors where values and purpose shape consumer decisions.

“Audiences today don’t just buy products; they buy into values. They are discerning, skeptical, and demand authenticity. FINNFluence is designed for this new reality — building creator ecosystems that align with purpose and brand safety, while ensuring every rupee spent delivers long-term equity,” said Shivani Gupta, Managing Partner, SPAG FINN Partners.

From Paid Buzz to Earned Trust

Unlike conventional models chasing virality, FINNFluence is sector-agnostic yet precision-focused. Whether for health, technology, consumer, or sustainability brands, it creates long-term brand-safe partnerships that move influence from transactional to transformational.

As digital ecosystems in Asia-Pacific evolve, FINNFluence is designed for scalability across diverse cultural and regulatory environments giving global marketers a model that’s built for impact, integrity, and influence at scale.