Archives 2025

Bengaluru, Karnataka, September 15, 2025: Honourable Deputy Chief Minister of Karnataka – Shri. DK Shivakumar, today inaugurated HDFC Bank’s state-of-the-art branch at Global Tech Park Building, O Shaughnessy Road, Langford Town in Bengaluru.

Present on the occasion was Mr. Ahmed Zackaria, Branch Banking Head – Karnataka & Kerala, HDFC Bank.The Honourable Deputy Chief Minister also formally launched the Bank’s annual Festive Treats Campaign 2025 in the state which coincides with the festive season. This brings more than 10,000 offers across cards, loans, PayZapp, and EASYEMI, making festive purchases more affordable and rewarding for customers. The Festive Treats offers are applicable across a range of products — apparel, electronics, dining, travel and jewellery among other things.

HDFC Bank will leverage its wide network of 528 branches, 1156 ATMs, digital channels and more than 100000 lakh merchant and dealer touchpoints for the festive campaign in Karnataka.

Shri. Tushar Girinath, IAS, Additional Chief Secretary- Urban Development and Home inaugurated the locker room.

Mumbai, 15th September 2025:  Transforming traditional festive marketing into a dynamic consumer experience, Indica Crème hair color, from the house of CavinKare, redefined how brands engage with consumers this Ganesh Chaturthi with its unique Salon-in-a-Pandal activation in Mumbai. Seamlessly blending cultural celebration with innovative storytelling, the brand turned the iconic Khetwadi Cha Ganraj pandal, into a trailblazing hub of beauty and consumer engagement by offering devotees an on-the-spot 10-minute quick, safe and transformative hair coloring experience at its exclusive salon stations.

Link to the campaign video: https://youtu.be/hRO3VWLMBBM

Launched under the theme “Hair Color That Cares,” the one-of-a-kind initiative was strategically designed as a purpose-driven marketing activation to engage consumers directly during the festive season. The 10-day initiative witnessed over thousands of devotees engaging with the brand, with more than 230 consumers experiencing live hair coloring at the specially designed salon setup. The activation highlighted Indica Crème’s disruptive advantage in the crème hair color category, delivering salon-quality results in just 10 minutes while reducing consumer effort by two-thirds. In addition to this, the brand also distributed over 34,000 sachets, encouraging people of Mumbai to try the product at home and extending the brand experience well beyond the pandal.

The activation stood out not only for its novelty but also for the product’s unique advantage. Indica Crème is India’s only crème hair color with 30% lesser dye chemicals vs competition crème hair color brands, making it a safer, gentler choice without compromising on vibrant results. Available in popular shades like Natural Black, Dark Brown, and Burgundy, the initiative quickly became a talking point among pandal visitors, blending the joy of devotion with the excitement of a fresh look.

Speaking on the campaign, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare, said, “This initiative was about celebrating confidence and color in a way that truly cares for consumers’ hair. Indica Crème, with its 30% lesser dye chemical formulation, offers people the chance to enjoy salon-like coloring while being gentle on their hair. Bringing this experience to such a vibrant festive platform allowed us to see firsthand how much consumers appreciate the blend of beauty, care, and convenience.”

By turning one of Mumbai’s iconic festive hotspots into a hub of interactive beauty, Indica Crème successfully demonstrated how festive marketing can go beyond traditional promotions to create meaningful consumer experiences. With a specially designed salon-styled setup, the visitors had the opportunity to experience the brand’s promise of quality, convenience, and affordability firsthand. With devotees trying the product on-site and taking home free sachets, the initiative highlighted the power of purpose-driven, experiential marketing to drive trial, build trust, and leave a lasting impression, proving that innovation and cultural relevance can go hand-in-hand to create memorable festive moments.

1:F5: Pratik Shah, Managing Director – India & SAARC, F5

“We are in an era where applications are the front door to every business, and deep tech is no longer just about speed or intelligence, it’s about precision, control, and trust. As applications become more autonomous, distributed, and API-centric, our engineers are creating the foundations that keep them performant, secure, and trusted across every environment. From orchestrating encrypted traffic to enabling AI-driven threat mitigation, they deliver and secure extraordinary digital experiences, true to our mission of making apps go faster, smarter and safer.

  As deep tech accelerates programmable infrastructure, API security, and adaptive application delivery, it is engineers who are leading with discipline, clarity, and purpose. Their work is powering the digital age, one where innovation is deeply human, deeply secure, and engineered for scale.””

2:Techno Digital: Amit Agarwal, President, Techno Digital

“At Techno Digital, engineers are at the very center of everything we do from revolutionizing power infrastructure to spearheading digital transformation. Rooted in a legacy shaped by the pioneering spirit of our parent group, TEECL, our foundation has always been built on engineering excellence. We honour the visionaries who have not only powered the electrical landscape and laid a foundation for digital revolution but are now actively redefining the future of digital infrastructure across India’s AI ambitions and digital economy.

Today’s data centers are evolving into high-density, AI-ready ecosystems, and it is our engineers who lead this transformation pushing the boundaries of thermal design, energy efficiency, and operational resilience. Their contributions go beyond technology; they are strategic and purposeful, crafting sustainable, low-PUE facilities through innovations like pioneering liquid cooling systems.

As we change the digital landscape, their relentless ingenuity ensures uptime in a world that never sleeps and sustainability in a world that cannot wait. We celebrate their brilliance, discipline, and unwavering commitment to excellence, for it is through their work that we continue to power progress today and into the future.”

3:Twilio: Nathaniel Okenwa, Developer Evangelist at Twilio

“At Twilio, we celebrate developers who transform imagination into innovation and ideas into human connection. We see developers as creative problem solvers who bring empathy, ingenuity, and ownership to everything they build. Our mission is to unlock their imagination and empower them with the tools to shape the future. To us, being a builder means creating with purpose, solving with empathy, and innovating with impact. By nurturing inclusive pathways into technology and investing in developer education and experience, we are building a world where every developer can create impact at scale. When developers lead, innovation thrives, and the world becomes more connected.”

4:Lenovo: Satish Pratapneni, Director – R&D, Lenovo India

“We are at the cusp of a transformative era in engineering, where hardware, software, and intelligence converge to redefine what systems can do. At Lenovo’s R&D center in India, our focus extends beyond building servers or optimizing algorithms we are architecting resilient, adaptive platforms that extend human capability.

From AI-driven diagnostics that detect diseases before clinical symptoms emerge, to energy-efficient liquid cooling systems that enable next-generation data centers, to designing in efficient power distribution circuits in system architectures that is aware of growing global power demands. Each innovation reflects a purposeful integration of science and ethics. The real opportunity lies in designing systems that are not only scalable and performant, but also responsible, secure, and sustainable. As engineers, our role is to embed foresight into design, ensuring that the technologies we create today empower people and ecosystems tomorrow.”

5:Intuitive Cloud: Jay Modh, Founder-CEO, Intuitive.Cloud

Engineering has always been about people, not machines. At Intuitive.Cloud, we focus on designing solutions that improve how businesses operate and how people live and work. The responsibility we carry as engineers is to lead with empathy, question assumptions, and build technology that serves humanity, not just efficiency. When purpose drives innovation, progress becomes meaningful and lasting.

6:Abhilash Shetty, VP & Head of Digital Engineering, Visionet Systems

“Fueled by recent breakthroughs in deep tech—like Agentic AI, autonomous AI agents, Edge AI, Generative AI, machine learning, and intelligent automation— industries across the board are transforming at a speed many struggle to keep up with as the rules of the game shift constantly. Engineers are at the forefront of this Tectonic shift, reshaping the business landscape by turning advanced technologies into real-world solutions that spark innovation and enhance productivity.

At Visionet, “Engineering Simplified” is more than a tagline—it’s a core principle which reflects our commitment to make these disruptive technologies easy to adopt by keeping architecture & implementations simple, efficient, and secure. As India surges into its Techade, our engineers are primed for this new era—using deep tech and engineering excellence to drive change, building scalable, future‑ready solutions that deliver real impact.”

7: Prasenjit Ghoshal, Head of Engineering, Ennoventure, Inc.

“On National Engineers’ Day, we celebrate the vision and determination of engineers who continue to shape the world around us. From building world class infrastructure and sustainable cities to designing cutting-edge digital solutions, engineers are the true architects of progress. Their pursuit of innovation and problem-solving drives technological advancement and lays the foundation for a more resilient and inclusive future.

As technology continues to reshape our world, the role of engineers goes beyond technical expertise. They are change-makers who combine creativity with science to solve some of the most pressing challenges of our times, be it in healthcare, sustainability, infrastructure, or digital security. Today, there is also a pressing need for engineers to design solutions that create a world free of counterfeits, protecting both brands and consumers.

At Ennoventure, we deeply value this spirit of engineering excellence. Our patented solutions that integrate AI, cryptography, and cloud technology to combat counterfeiting are a testament to what happens when engineers push boundaries to create impact. Every invisible cryptographic signature on packaging that protects a brand and its consumers is the result of an engineer’s vision to make the world safer and smarter.

INDIA,15 september 2025:Brighten up instantly with the new O3+ D-Tan Face Serum, your go-to solution for tan removal and glowing skin! Powered by glycolic acid, lactic acid and niacinamide, this dermatologist-approved serum gently exfoliates, fades dark spots and evens out pigmentation for a visibly radiant complexion. Say goodbye to dullness and hello to luminous even-toned skin without dryness or irritation.

Enriched with mulberry extract it naturally boosts brightness making it ideal for all skin types. Use it daily to transform your skincare routine and reveal your glow fast. Get ready to de-tan, brighten and shine!

Gurugram, September 15, 2025: JSW MG Motor India has been awarded with top honours at the Federation of Automobile Dealers Associations (FADA) Leadership Excellence Awards 2025. The company took home prestigious accolades, securing top positions in both the Overall Dealer Satisfaction Study and the FADA Crème de la Crème Satisfaction Study 2025. It was also recognised as one of the leading brands in the industry in terms of the Sales Experience Index. In the Overall Dealer Satisfaction Index, JSW MG Motor India scored 868 points, significantly above the segment’s average of 771 points.”

The FADA Dealership Excellence awards are one of the most sought-after titles in the automotive industry, and honour outstanding performance, innovation, and best practices across India’s auto retail landscape. JSW MG Motor India’s high rankings underlines brand’s efforts to support its dealers through comprehensive resources and innovative practices to deliver a superior customer experience.

Vinay Raina, Chief Commercial Officer, JSW MG Motor India said, “It is a proud moment for us to be honoured by FADA, for the second year in a row. This achievement celebrates the trust of our dealer partners and the passion of our teams whose passion and perseverance drive us to consistently set new benchmarks in the automotive industry.”

These awards solidify JSW MG Motor India’s credibility and established reputation for customer satisfaction. With around 550 sales and aftersales touchpoints across 222 cities, the company remains committed to setting new standards of excellence in the automotive industry.

 India, 15 september 2025:Adidas Originals unveils the Jabbar Lo x Bruce Lee, a tribute to the legacy of Kareem Abdul-Jabbar and his on-screen moment alongside Bruce Lee, bringing together two icons from the worlds of sport and cinema. Introduced in the 1970s as the first signature basketball shoe from adidas, the Jabbar Lo returns in a special edition that arrives in a bold utility yellow colorway and draws inspiration from the iconic visual moment shared by Abdul-Jabbar and Lee.

Crafted for fans of both icons, the limited-edition features premium materials and elevated branding elements including: 

• Kareem Abdul-Jabbar’s Skyhook logo in Gold Foil 
• Bruce Lee Foundation’s “kick” logo on heel in gold foil alongside Bruce Lee’s signature on the lateral heel 
• Custom insole artwork featuring stylized imagery of Bruce Lee and Kareem Abdul-Jabbar

The Jabbar Lo x Bruce Lee retails for INR 8999/- and will be available on September 13th, 2025, on adidas official website and select adidas stores.

Hyderabad / San Francisco, 15th September 2025: Indian mountaineer and endurance athlete Satish Gogineni has etched his name in history by becoming the first Indian to ski solo and unsupported to the South Pole, completing one of the world’s most grueling human endurance challenges.

Starting at Hercules Inlet, Satish skied alone for 1,133 km across Antarctica, hauling a sled weighing more than 126 kg while ascending to the South Pole’s altitude of 2,300 meters. Over the course of 51 days, he endured whiteout conditions, relentless polar winds, and temperatures plunging below –40°C, skiing for up to 12 hours a day and burning more than 6,000 calories daily. His arrival at the South Pole in January 2025 marked a historic first for India.

Reflecting on his journey, Satish said: “There were days I could barely see a meter ahead of me, and nights when the silence felt overwhelming. But I kept reminding myself why I was here, for Spandana, and for the message that even in life’s harshest conditions, we can find the strength to keep moving forward.”

Adventure With a Purpose

The expedition was part of Project Spandana, Satish’s mental health awareness initiative dedicated to his late cousin, Spandana, who tragically lost her life to suicide. Through this project, Satish uses extreme adventure as a platform to advocate for mental health therapy and suicide prevention, highlighting that everyone deserves a chance to heal, recover, and thrive.

A Life Beyond Limits

Originally from Hyderabad and now based in San Francisco, Satish left a corporate career in financial risk management at Bank of America to pursue his passion for adventure. He is the founder of True North Expeditions, a venture that promotes athlete development, outdoor leadership, and inclusivity in adventure sports.

His record of achievements includes summiting five of the world’s 8,000m peaks, Everest, Lhotse, Kanchenjunga, Annapurna, and Dhaulagiri—while also becoming the fastest Indian to complete the Everest–Lhotse double summit in under 19 hours. Beyond the Himalayas, he is the second Indian to ski unsupported across Greenland’s ice sheet and has completed 14 full marathons, including four of the prestigious World Majors (New York, Chicago, Tokyo, Berlin).

What’s Next

Through True North Expeditions, Satish will be leading groups to Mt. Kilimanjaro in September 2025 and Mt. Aconcagua in January 2026. On a personal front, he is preparing to attempt the 10 tallest mountains in South America, followed by polar training expeditions, a 21-day ski of the Northwest Passage in Canada or a 35-day South–North crossing of Spitsbergen in Svalbard in early 2026. These are part of his preparation for a world-first Antarctica expedition in November 2026.

New Delhi, 15th September 2025: Binge Labs, a strategy-first organic social media tech company based in Delhi, has launched The Founder’s Playbook, a first-of-its-kind resource designed to help startup founders build enduring digital brands rooted in clarity, conviction, and consistency.

The Playbook draws from Binge Labs’ experience supporting founders across fintech, consumer, SaaS and healthcare sectors. It addresses recurring challenges such as low content recall, founder-brand dissonance, performance-first thinking and reactive storytelling. Grounded in Binge’s principles of pattern recognition and first-principles thinking, it offers a foundation for intentional and trust-led communication moving beyond formulas to offer actionable nudges, behavioural insights, and mental models that guide what to say, when to say it and why tone matters.

It positions personal branding not as a vanity project, but as a leadership skill. Founders are encouraged to prioritise consistency over virality, conviction over mimicry and strategy over aesthetics. Even without going viral, those who follow the framework see improvements across investor confidence, hiring and customer loyalty.

Commenting on the launch, Aryan Anurag, Co-founder at Binge Labs said “Business runs on humans, and humans run on stories. Behind every company is a founder whose lived experiences, challenges and vision cannot be replicated. If you’re not telling that story, you’re missing your most powerful growth lever. Personal branding isn’t vanity, it’s trust, connection, and influence. It’s the next big driver of business growth. We created this Playbook to make that journey a level easier for you, so you can tell your story with clarity, consistency, and conviction.”

Some of the key insights uncovered:

• Founders with aligned messaging across public content, updates and informal formats see stronger recall and trust.
• Conviction-led storytelling yields longer engagement spans even at lower frequency.
• Early clarity on tone and purpose accelerates team adoption and prevents reactive loops.
• In sectors like fintech and healthtech, trust-based narratives often outperform performance-led messaging.

The Playbook also offers clear guidance on discovering a founder’s “why,” structuring content for long-term recall, selecting platforms like Instagram and LinkedIn, balancing in-house vs. agency execution and using AI for scale without losing authenticity. It helps leaders avoid branding myths and equips them with tools to build narrative equity in a distracted digital world.

Binge Labs’ own evolution has played a key role in shaping The Founder’s Playbook. What began as a creative-led experiment has grown into a 50+ member strategic storytelling company, now partnering with founder offices, venture firms and brands to build narrative equity that endures. The Playbook captures learnings from this journey and is already being deployed across live mandates, helping early teams shift from scattered, reactive content to cohesive storytelling that builds trust and long-term influence.

Guwahati, September 13, 2025 – Joining in the Durga Puja festive cheer, Croma, India’s leading omni-channel electronics retailer, launches the first leg of its much-awaited ‘Festival of Dreams’ campaign, unveiling a host of irresistible offers across electronics and home appliances.

Running from 12th to 22nd September, the festive offers are available across Assam, Meghalaya, West Bengal, Odisha, and Jharkhand Croma stores, giving customers the perfect opportunity to upgrade their homes and devices this Puja season. The campaign features cashback up to Rs 30,000 and attractive flat discounts across key categories to make festive shopping more affordable and convenient for every household. The GST relief is well-timed to give customers an additional 10% benefit on TV and AC categories. All of these offers together make this Puja look much brighter for Croma consumers.

Designed to offer both value and convenience, these limited-period deals are supported by easy EMI plans and massive exchange offers, encouraging customers to visit stores to buy and upgrade dream electronics in Croma Festival of reams with affordability at its very core. 

“Durga Puja is a time of celebration, togetherness, and renewal. At Croma, we want to make this season even more special by enabling families to bring home the latest technologies at great value. With 36 stores across West Bengal, Odisha, North East and Jharkhand and our seamless online experience, we are committed to making this festive shopping journey a joyful celebration,” said a Croma spokesperson.

Whether you upgrading your entertainment setup with a brand-new smart TV, gifting a smartphone, or enhancing your kitchen with high-performance appliances, Croma’s festive deals ensures something for everyone.