Archives 2025

1oth september,At the AVPN Global Conference 2025 in Hong Kong, Dr Priti Adani, Chairperson of the Adani Foundation, delivered a stirring appeal to philanthropists, businesses and changemakers: “Don’t just give. Build together.” 

In her keynote, Dr Adani emphasized that the next leap for social development depends on collaboration and on bringing every philanthropic institution, NGO and partner onto a single platform where efforts are aligned, learnings are shared and impact is multiplied. Dr Adani reminded the audience that the true strength of philanthropy is not in isolated contributions but in unified action. “We must be co-builders, not just donors. Real change happens when we work as partners — pooling resources and breaking down silos.”

She called for a collaboration platform where philanthropists across the world can move beyond numbers, focusing instead on the human stories of dignity, resilience and transformation, saying, “Impact is never about numbers. It is about the stories behind them — stories of hope, transformation and empowerment.”

“Dr. Priti Adani’s keynote was a powerful call to bold action.” said Ms Naina Subberwal Batra, CEO of AVPN. “She reminded us that we need to act, even amidst uncertainty and to invest in solutions to build the foundations for a sustainable and equitable future for Asia. At AVPN, we echo this call for action. Philanthropy must stay the course and unite diverse stakeholders so that together, we can turn conviction into action and build systems that withstand the test of time and uncertainty”. 

Dr Priti Adani outlined three non-negotiables for this shared movement:

• Co-Building: Every partner comes not as a donor, but as a builder of lasting change.
• Multipliers, Not Beneficiaries: The true measure of impact is not in what we give, but in how we extend our beneficiaries as multipliers of change.
• Uniting Skills with Values: Skills without values are buildings without foundations. Unite them — and you build generations.”

Dr Adani declared, “This is not a moment to clap. It is a moment to commit! We must be the generation that sowed in the drought, that believed before the rains came, that built a harvest of dignity and opportunity for all.”

Closing her address, Dr Adani urged the gathering to go beyond symbolic gestures and to actively collaborate, learn from one another, share best practices and inspire each other to aim higher.

Roundtable on

“Empowering MSMEs: Risk Ready to Navigate Market Uncertainty”

Shri Ateesh Kumar Singh, Joint Secretary, Ministry of Micro, Small and Medium Enterprises, Government of India urges industry to come forward and give their inputs to build MSME resilience, at PHDCCI Roundtable on “Empowering MSMEs: Risk Ready to Navigate Market Uncertainty”

MSMEs are the backbone of India’s economy, contributing significantly to GDP, exports, and employment. Yet, in a current rapidly evolving environment, they face market volatility, regulatory compliance, supply chain disruptions, and the pressures of digital transformation related challenges.

To chart pathways for MSME resilience, PHDCCI organised a Roundtable on “Empowering MSMEs: Risk Ready to Navigate Market Uncertainty” on Tuesday, 9th September, 2025 at PHDCCI, New Delhi.

Industry should come forward, work on growing government data sets and give their specific inputs to build resilience for MSME in this era of disruptions. He highlighted that the 2.0 versions of Government initiatives are coming up accompanied with legal reforms and striking a balance between easing compliances and emerging compliance burdens to enhance ease of doing business, said Shri Ateesh Kumar Singh, Joint Secretary, Ministry of Micro, Small and Medium Enterprises, Government of India at the Roundtable.

Shri Singh also urged PHDCCI members and MSME participants of the roundtable to give their ideas to enhance the impact of the government’s initiatives .

Dr. Rajan Sudesh Ratna, Deputy Head and Senior Economic Affairs Officer, United Nations ESCAP, New Delhi suggested pointed strategies for MSMEs to build resilience, including export diversification by leveraging government initiatives including Atma Nirbhar Bharat, Digital India, Vocal for local; greater utilisation on FTAs accompanied by strong government handholding for MSMEs; Digital adoption and an aggressive stance of government to pursue market access for MSMEs, among others.

Dr. Murali Kallummal, Head of Administration (CRIT) and Professor (CWS), Indian Institute of Foreign Trade (IIFT), CRIT, Centre for WTO Studies, (Under Ministry of Commerce and Industry, Government of India), New Delhi suggested we need a new sectoral definition of MSMEs, ensure greater data availability of informal sector MSMEs and develop an interface between MSMEs and HS Code to guide FTA negotiations.

The esteemed panel also deliberated on the impact of GST 2.0 on MSMEs, focusing on simplification, compliance, and growth pathways that will be set up for the MSMEs, once this reform is in full force. The cost of production will decline for the industry, win – win for consumers as they will get goods for cheaper, and explore export diversification and domestic trade opportunities, said the distinguished panel.

Dr. Jatinder Singh, Deputy Secretary General, PHDCCI, welcomed the delegates and underlined that diversification is crucial for MSMEs. Simultaneously, exploring new export opportunities, acquiring local supply networks, strengthening risk management practices and going in for digital transformation will be a great enabler for MSMEs to achieve greater efficiency and reach.

Mr. Narinder Wadhwa, Co-Chair, Capital Market & Commodity Market Committee, PHDCCI, gave impactful insights on “Navigating Geopolitical and Market Challenges: Building MSME Resilience amid US Tariffs, Exchange-Based Funding Opportunities”. He appreciated the initiatives being taken by our government and the support being offered by the government to MSMEs.

While setting the tone and moderating the session Mr. Sanat Kumar, Chief Economist, PHDCCI highlighted the importance of MSMEs for India’s economy.

The event was supported by the Ministry of Micro, Small and Medium Enterprises, Government of India, and witnessed interactive participation from members and MSMEs across diverse sectors.

GIFT City, India/Abu Dhabi – 10 September 2025: Artha Bharat Investment Managers IFSC LLP, the first Category III AIF foreign portfolio investor to shift the domicile of its special situations fund from Mauritius to GIFT City, is embarking on a global expansion strategy as part of its ambitious goal of reaching $3 billion in assets under management (AUM) by 2030.

Already among the largest fund management entities operating out of GIFT City, Artha Bharat is now expanding its footprint to the Middle East. The firm is in the process of establishing a presence in Abu Dhabi Global Markets (ADGM), where it sees strong opportunities to tap both the Indian diaspora and growing institutional interest from sovereign and quasi-sovereign funds.

“The Middle East has one of the largest concentrations of Indian diaspora and has long been one of the key magnets driving inward remittances into India. We have also seen increased investments into India by sovereign funds such as Mubadala, Qatar Investment Authority and Abu Dhabi Investment Authority amongst others. To tap into the growing potential of HNI, family office and SWF across the GCC markets we are in the process of setting up operations in Abu Dhabi Global Markets,” said Sachin Sawrikar, Managing Partner, Artha Bharat Investment Managers IFSC LLP.

The firm that recently moved into a 2,300 sq. ft. leased office in GIFT City has also opened a 10-seater, 1,200 sq. ft. office in Dubai, with another of similar size being planned in Abu Dhabi Global Markets.

Artha Bharat plans to float feeder funds for non-U.S. investors to channel capital into its strategies, including:

Artha Global Opportunities Fund – one of India’s largest foreign distressed debt funds, already delivering a 6X return in just 2 years of its 7-year life.

Artha Global Multiplier Fund – a long-short hedge fund targeting U.S. markets, which has already delivered 13.4% absolute returns in less than 2.5 months.

Artha Bharat Absolute Return Fund – a USD-denominated arbitrage fund investing across equities, commodities and interest rate futures aiming to provide competitive returns vs fixed income avenues to park short term surpluses.

“We believe that providing competitive risk-adjusted returns to our discerning investor base, delivered with a high standard of ethics and integrity, will help us make a mark on the global investment scene and reach our aspirational target,” Sawrikar added.

Sawrikar who has been based in Oman for almost 2 decades and had a long stint with Bank Muscat has already got a good experience of investing and operating in GCC markets.

In addition to the Middle Eastern foray, Artha Bharat is also setting up its own office in Mauritius to house feeder funds for U.S. investors that will invest in its GIFT City managed funds.

To support growth, the firm has also signed a ₹7.5 crore deal to purchase a 7,500 sq. ft. owned office in Shilp Twin Towers in GIFT City, India, tripling its current space and enabling a larger investment team.

By diversifying across geographies and tapping multiple liquidity pools, Artha Bharat expects its global expansion to play a pivotal role in reaching the $3 billion AUM milestone by 2030.

September 9, 2025: European researchers sent a quantum signal over 250 kilometers using readily available parts. The project highlights the feasibility of quantum communications and quantum key distribution as governments prepare for an era in which quantum computers are able to overcome today’s encryption algorithms.

In early 2025, European researchers sent a quantum signal over 250 kilometers. The feat was impressive for a number of reasons, including the fact that the project used off-the-shelf parts and a commercial telecommunications network, even though quantum systems typically need cryogenic cooling.

But it also marks a major milestone in the development of quantum key distribution, which paves the way for ultra-secure quantum networks that can detect eavesdroppers and are highly resistant to hacking.

Quantum Communication

Quantum communication uses the strange properties of quantum physics — quantum particles act in ways that seem to defy the laws of classical physics — to send information in a fundamentally different way than traditional networks.

Instead of sending electrical signals through wires or radio waves through the air. Quantum communication sends individual particles of light, photons, that have been specially prepared in quantum states.

How Does Online Encryption Work Today?

Quantum key distribution is the most important tool in the quantum communications toolbox. But to understand why, you have to understand some basics about how the internet works today.

When you buy something online, your credit card information is encrypted, or scrambled, when you send it to the retailer. But before that transaction even happens, your computer and the retailer need to agree on a secret key to do that scrambling. Think of the key as a password. If someone has it, they unencrypt the message and steal your credit card information. How does your computer and the retailer share that key safely without someone being able to intercept that?

They use something called public key cryptography, which involves two mathematically-linked keys. One is public and readily available, but it can only be used to encrypt a message. The other is private and only the retailer has it. That secret key can only be used to unencrypt the message.

The method for securely distributing these keys was first developed in England in 1975 for national security purposes. It predates the internet, though it was so secret that the inventors could not discuss it for more than 20 years, and other researchers independently developed versions of it for commercial purposes.

Once the retailer decrypts your secret key using their private key, you both have the same secret. That retailer then has a key that decrypts your credit card information after it receives it. While an eavesdropper might be able to intercept the encrypted credit card information, the strength of that encryption is based on extremely complex math problems. Without the key, it would take a normal computer years to solve.

Why is Quantum Key Distribution Better

Quantum computers, however, would likely be able to decrypt those messages extremely quickly. And it’s not just credit card information that’s at risk, but a whole range of sensitive data held by governments and large corporations. While there aren’t any known quantum computers powerful enough to break encrypted messages today, many experts believe that milestone will be reached by 2030.

As a result, scientists and researchers are scrambling to find ways to improve encryption methods, and quantum key distribution is one of them.

With quantum key distribution, a sender and receiver can share random secret keys over an unsecured channel, which are usually encoded in photons. Because of the strange properties of quantum mechanics, however, if someone tries to intercept a quantum signal, the act of measuring it disturbs the quantum state, alerting both sender and receiver.

“Unlike current encryption that relies on math problems being hard to solve, quantum security is based on fundamental physics laws,” Rana said. “Conceptually, it’s totally different and really crazy to imagine!”

Countdown to Quantum

Quantum computers and quantum communications are still years, and maybe decades, away from becoming regular features of our lives.
While researchers have shown that it’s possible to send a quantum signal over long distances, there are still a lot of technical hurdles involved with integrating existing internet infrastructure and extending the range.

And despite significant progress over the last few years, quantum computers are still in their infancy, and require ultra stable, ultra-cold environments to operate. Even when they are created, it’s likely that quantum computers won’t be available to low-level internet scammers for decades.

But the rollout also won’t happen all at once.

For regular people, maybe five to 10 years is when critical infrastructure will use quantum-secured communication, and 10 to 20 years is when businesses handling sensitive data will adopt quantum security for high-value communications.

Consumer devices might incorporate quantum security features, but it’s likely that everyday communication will continue to rely on traditional techniques for decades.

“It’s hard to predict exactly,” Rana said. “Things move fast these days.”

Kolkata, September 09, 2025 — Chowman’s story is one where music and food find harmony. Its founder, a proud Bengali and frontman of the iconic Bangla rock band Lakkhichhara, grew up with a love for food deeply rooted in Kolkata’s bustling Indo-Chinese eateries. Later, while hosting the popular radio show Khetey Khetey Shono, he explored the city’s diverse foodscape, and global music tours introduced him to authentic Asian flavors far beyond what India knew as “Indo-Chinese.” That spark led to a dream—to make authentic Asian dining both accessible and affordable.

Chowman MD Debaditya with Father and the Students on Certification day

In 2010, Chowman was born from a modest 365 sq ft outlet in South Kolkata. With chopsticks placed on every table, the restaurant offered not just meals but an authentic cultural experience. The journey was filled with challenges—limited resources, long hours, endless dedication—but grit and passion transformed Chowman into a household name.

Today, Chowman stands as an institution in itself. With over 50 outlets across Kolkata, Delhi, Bangalore, Hyderabad, and Mumbai, the brand has become part of people’s lives—its signature delivery bags travel across cities and countries, and its chopsticks are treasured as keepsakes. Moving ahead with Mission 2030, Chowman aims to expand to 100+ outlets across India’s metros and Tier-2 cities like Pune, Chandigarh, Chennai, Nagpur, Lucknow and many more

Innovation remains its driving force. Chowman owns a one-of-its-kind noodle factory, ensuring unmatched quality and authenticity in every bowl served. A centralized kitchen crafts all of Chowman’s sauces, maintaining consistent taste across every outlet. Beyond operations, Chowman has become a case study at IIM Calcutta, exemplifying entrepreneurial success and business strategy. It has also grown into an institution of learning, imparting 6-month hospitality management courses for aspiring students in collaboration with reputed institutes like St. Xavier’s.

For its employees, Chowman builds a culture of growth, wellness, and inclusivity. From kickboxing self-defense workshops for women to the first-ever walkathon in India’s F&B industry, Chowman prioritizes holistic development, health, and empowerment at every level.

At its heart, Chowman remains true to its founding vision: to bring authentic Asian flavors—Chinese, Thai, Japanese, and Korean—into every neighborhood, while keeping dining warm, personal, and memorable. With its state-of-the-art kitchens, chef-led training, India’s largest in-house delivery fleet, and an app downloaded by over 4 lakh users, Chowman continues to redefine the foodscape of India.

Chowman is not just a restaurant. It is nostalgia, community, and comfort—an enduring reminder that true success is built on passion, perseverance, and the promise of sharing great food with everyone.

New Delhi, 9th September 2025: For over a decade, Gallant Sports has been synonymous with high-quality sports infrastructure across India, building world-class facilities, installing durable flooring systems, and delivering innovation to schools, corporates, and institutions. Now, the company is entering its next growth phase, by putting its channel partners at the very centre of this journey.

 With the launch of www.gallantpartner.com, Gallant Sports has unveiled a dedicated distribution platform designed exclusively for dealers, distributors, and resellers. This new initiative is not just a website, but a growth channel that will empower partners with easier access, better margins, and stronger support.

Through the Gallant Partner platform, registered partners will benefit from:

· Exclusive wholesale pricing and special partner-only product deals

· Comprehensive product details to make decision-making easier and faster

· 24/7 assistance and dedicated support for seamless business operations

· A transparent, partner-first approach that builds trust and long-term value

To make this launch even more impactful, Gallant Sports has introduced an expanded range of sports flooring and turf solutions, available at special introductory prices for partners.

The new product line includes:

· Pre-fabricated Rubber Floorings: 6mm, 8mm, 13mm options

· Shock Pads: 5mm underlay, 10mm with geo textile, 20mm

· Artificial Turfs: X-Play, 35mm landscape turf, 45mm landscape turf, Libra 50mm

· PVC Vinyl Floorings: Gallant Ball, Gallant Shuttle

Speaking on the occasion, Nasir Ali, Founder & CEO of Gallant Sports & Infra., said: “This is a defining step in our growth journey. With Gallant Partner, we are opening a new distribution channel that ensures our partners are not just resellers, but growth collaborators. By giving them access to exclusive pricing, new products, and transparent systems, we are enabling them to scale with us while strengthening the entire sports ecosystem in India.”

Gallant Sports already works with a strong and growing network of partners across India, ensuring its products reach institutions, schools, gyms, and corporates at scale. The launch of Gallant Partner is set to further deepen these relationships, making it easier for partners to access high-demand products, serve customers better, and grow their own businesses.

For Gallant Sports, this marks the beginning of a new distribution-led growth model – one where partners are at the forefront, equipped with the right tools, support, and product offerings to thrive in a fast-expanding sports infrastructure market.

New Delhi, 9th September 2025: Anmol Industries Limited, India’s favorite biscuit and confectionery brand, has announced its evolution into a comprehensive food company with the launch of its traditional sweets portfolio—starting with the hugely popular  Soan Papdi.

 This significant milestone comes on the back of Anmol’s track record of introducing quality, value-for-money treats to Indian consumers expanding from everyday snacking to festive gorging.

Having established a strong foundation in biscuits, cakes, rusks, and wafers, the brand is now all set to join India’s celebratory and cultural experiences with its entry into traditional Indian sweets space.

Soan Papdi, a classic Indian sweet that generations of families have delighted in, is now packed by Anmol in 200 gm and 450 gm to cater to individual requirements as well as gifting during festivals. The product shows Anmol’s commitment to delivering taste, trust and access in a single brand name that consumers can identify with.

Mr. Aman Chaudhary, Executive Director – Marketing, Anmol Industries Limited said, “Indian food’s landscape is as emotional as it is diverse. Soan Papdi is not just a sweet—it’s a symbol of warmth, festivity, and shared moments. In bringing it under our Anmol umbrella, we are unlocking the promise of taste, trust, and quality in a category which resonates very strongly with every Indian.”

Anmol’s entry into sweets is further enriched with its powerful and extensive distribution network. The new Soan Papdi range by Anmol will be sold in the same outlets where the company’s products have been a household name for years. Anmol Soan Papdi will be available—from local kirana stores and tea stalls to supermarkets and modern retail chains. This seamless availability not only speaks for convenience and familiarity among consumers, but also boosts visibility for the product and creates cross-selling opportunities for trade partners.

Retailers are now able to gain advantage from having a more diverse product portfolio under one, trustworthy brand—allowing them to serve customers’ needs on both everyday and celebration occasions more readily. Consumers can now go to Anmol not just for their chai-time biscuits but also for the times of celebrations, gifting, and sweetness.

With the onset of festive season, Anmol Soan Papdi is ready to become a preferred choice of celebration, encapsulating the spirit of festivals, family warmth of gatherings, and happiness of sharing.

This newest addition is a reflection of Anmol’s evolving story and its even stronger presence in Indian homes. As the company keeps growing from being a biscuit maker to an entire food company, it remains founded in its core promise of “Har Pal Anmol”—insuring that each moment, ordinary or extraordinary, becomes even more memorable with Anmol.

Mumbai, 09th September 2025: Electrum Portfolio Managers, a boutique asset management firm specializing in Indian equities, today announced the appointment of Tejas Gutka as a Fund Manager. His addition to the team will enhance the firm’s investment capabilities and support its commitment to a research-driven, client-centric approach.

 Tejas brings over 19 years of experience in fund management and equity research. He joins Electrum from Tata Mutual Fund, where he managed diversified equity portfolios. Previously, as Head of Equity at Tamohara Investment Managers, he led the investment team and was responsible for the firm’s flagship small-cap portfolio. Tejas is a value-conscious growth investor, which aligns well with Electrum’s Growth-At-A-Reasonable-Price (GARP) philosophy.

“We are very pleased to have Tejas join us. His diverse experience adds depth to our investment team. This strategic addition to the team reflects our ongoing effort to strengthen our investment process and provide outstanding service to our clients.” said Arpit Agrawal, Co-founder & CIO of Electrum Portfolio Managers.

On his appointment, Tejas Gutka said, “Electrum’s strong research ethos and a genuine bottom-up approach is what attracted me. I look forward to working with this talented team to further refine our equity strategies and capitalize on India’s growth story.”

With this appointment, Electrum Portfolio Managers continues to build on its long-term vision of delivering differentiated investment outcomes through expertise, discipline, and deep market insight.

9th september 2025:A mother’s love is powerful, but what happens when it becomes all-consuming? That is the pulse of Prime Video’s upcoming series, The Girlfriend, where a mother’s love for her son tips into dangerous obsession. In this psychological drama, Golden Globe winner Robin Wright breathes life into Laura, a woman whose flawless life is disrupted by her son Daniel’s girlfriend, Cherry (Olivia Cooke). As Laura’s suspicions about Cherry intensify, the lines between protection and paranoia blur. Is Cherry a master manipulator, or is Laura’s maternal devotion slipping into delusion? Wright sheds light on her complex character, revealing the driving force behind Laura’s actions.

Laura Sanderson (Robin Wright) in The Girlfriend
Photo: Christopher Raphael © Amazon Content Services LLC

Speaking about Laura’s motivations, Wright shares, “She is the woman who has everything, and her prized possession is her son, Daniel [Laurie Davidson]. I think she believes that he will never move out of the house, and because he is the prized possession, she will do anything and everything to hold on to him – and the girlfriend interrupts that flow. Laura’s very overprotective and she doesn’t want to lose him, especially to a girl that she has suspicions about. That’s what this show is about, it’s finding out if Cherry [Olivia Cooke] is who she really says she is to Daniel. Laura’s a justice seeker, and she’s put all her emotionality and her heart and her soul and energy into her son and not her husband [Howard, played by Waleed Zuaiter].”

Based on Michelle Frances’ eponymous novel, The Girlfriend is directed by Andrea Harkin and Robin Wright. The series is brought to life by Wright, Olivia Cooke, and Laurie Davidson in the lead roles. The Girlfriend will premiere on September 10, exclusively on Prime Video, in English and Hindi languages.

Chennai, Tamil Nadu, September 9, 2025: Surya Roshni Ltd, one of India’s most trusted names in lighting, fans, home appliances, steel, and PVC pipes, proudly announces its entry into the wires and cables segment in South India with the launch of the cutting-edge Turbo Flex range. With a strategic investment of ₹25 Crores, Surya Roshni is poised to offer South India—particularly Tamil Nadu and Kerala—its premium quality wire solutions tailored for safety, performance, and sustainability.

The South Indian market is known for its discerning consumers who value high quality and brand equity. South India has been a critical growth area for Surya Roshni’s lighting and steel businesses, supported by a strong distribution network with partners engaged for over 20 to 30 years. Capitalizing on this foundation, the company is now launching its best-in-class wires to serve these markets with the same excellence.

The newly introduced wires are available in two variants: the Turbo Flex – FR (Flame Retardant) and Turbo Flex Green – FRLSH (Flame Retardant Low Smoke and Halogen), a RoHS (Restriction of Hazardous Substances) -compliant, eco-conscious wires built with superior safety features, a robust standard offering engineered for everyday reliability. Available in seven vibrant colors — Black, Red, Blue, Green, Grey, White and Yellow — these wires meet the growing demand for both functional safety and aesthetic alignment in residential and industrial wiring setups. The high insulation resistance (HIR) properties make these wires a trusted choice in markets increasingly conscious of both safety and sustainability.

Engineered and manufactured entirely in-house at Surya’s state-of-the-art Malanpur facility, the Turbo Flex wires are rigorously tested for current carrying capacity and offer high insulation resistance, anti-termite and anti-rodent protection, 101% Copper Conductivity with 99.97% copper purity. The wires are available in sizes 0.75 sq mm to 6 sq mm, confirming BIS certification IS 694:2010. They come in a guaranteed 90-meter length and cater to both light-duty and heavy-duty applications, ensuring versatility for electricians and homebuilders.

Currently operating a steel pipe manufacturing facility in the South, Surya Roshni is exploring expansion in wire manufacturing to meet escalating demand. The company anticipates that the wire segment in South India will generate over ₹100 crores in sales, supplemented by an additional ₹100 crores from the existing Lighting & Durables category.

The Southern market will be served by an exclusive, dedicated team alongside the robust distribution and dealer network already established, ensuring strong market penetration and consumer outreach.
Surya Roshni plans to leverage the wires launch as a stepping stone toward deeper expansion into cables and other electrical segments, reaffirming its commitment to innovate and grow in South India’s lucrative electrical market.

Speaking on the launch, Padma Shri J.P Agarwal, Chairman – Surya Roshni Ltd, said:“Our mission has always been to combine trust with technology. Turbo Flex range is more than a wire – it is protection for every home and a symbol of Surya’s promise of quality that lasts for generations. With the Turbo Flex wires, we are offering not just another wire, but a promise of safety, strength, installation convenience and sustainability, underlining our commitment to responsible manufacturing.”

Raju Bista, MD – Surya Roshni Ltd, added:
“With the Turbo Flex range, we are setting a new benchmark in the wiring industry – where every metre delivers safety, performance, and value to our customers across India.”

Further, Vasumitra Pandey, CEO – Surya Roshni Ltd said, “As homes and workspaces become more technologically integrated, the backbone—electrical wiring—must evolve to support it. With Surya, we are delivering not just wires, but a future-ready connection that ensures safety, reliability, and performance for every Indian home and business.”

The Turbo Flex range is competitively priced between ₹1,500 and ₹10,000 depending on thickness, bridging the gap between superior safety standards and affordability—delivering excellent value without compromising quality.

With over five decades of consumer trust backing the brand, Surya Roshni’s Turbo Flex wires are poised to set a new benchmark for the Indian wiring industry — where safety is not just a feature but a commitment.