Archives 2025

Funskool India Enters Electronic Toys Segment with New Giggles Range

New Delhi, Dec 16: Funskool India Ltd., the country’s leading toy manufacturer, announced its entry into the electronic toys category with the launch of a new range of products this December.

Funskool - Electronic Toys

With this strategic move, Funskool aims to leverage its decades of expertise in toy design, manufacturing, and distribution to deliver innovative, interactive, and learning-focused toys for children across various age groups.

Backed by its advanced manufacturing facilities in Ranipet and Goa, Funskool is well-equipped to scale production to meet rising domestic and global demand for electronic toys. These units—renowned for high production standards and international safety certifications—have recently been upgraded with electronic assembly lines and enhanced R&D capabilities to support the company’s expansion into this new segment.

Marking this milestone, Funskool introduces a range of products under its in-house brand Giggles, including My First Learning Pad, Cargo Truck, Dump Truck, My First Learning Laptop, and My First Melody Book.

Commenting on the launch, Mr. K.A. Shabir, CEO of Funskool said:

 “We are excited to enter the electronic toys space, a category that is transforming how children play and learn. This expansion is part of our broader ambition to build India into a global toy-manufacturing hub. Our foray into electronic toys will help us increase our overall market share. The trust that Indian families have placed in Funskool continues to inspire us to deliver safe, high-quality toys that offer fun, entertainment, and holistic development for children.”

The newly launched toys are priced from Rs 1249/- onwards and will be available across a wide range of toy stores and e-commerce platforms.

Avinya Grand Finale Concludes at IIIT Bangalore

Chennai, Dec 16, : The Grand Finale of Avinya, a nationwide initiative by Veranda K-12 designed to foster innovation among students from Grades 8 to 12, concluded on a high note at IIIT-Bangalore. The event celebrated the creativity and determination of India’s young minds, who presented innovative solutions aligned with the United Nations’ Sustainable Development Goals

Rohini Mahajan (left), Cluster Head – Operations, Veranda K-12, Chitrashree C (second from left) and Divyanshi Soo (centre) from Deeksha STEM School, Bengaluru and Prof. Debabrata Das, Director, IIIT-Bangalore

The finale marked the culmination of an inspiring journey that began with over 385 entries from 15 cities across India. After a rigorous evaluation process, the finalists underwent specialized training sessions and mentorship, helping them refine and present their ideas effectively.

Top Winners of Avinya 2025

  • Winner: Chitrashree C & Divyanshi Soo  Deeksha Stem School, Bangalore

  • First Runner-Up: H Praveena Sri Dhurka  BVM Global Group of Schools, Perungudi, Chennai

  • Second Runner-Up: S. Meena & R. Dharshine  Perunthalaivar Kamarajar Govt. Girls Hr. Sec School, Ambattur, Chennai

These participants showcased exceptional creativity, problem-solving skills, and innovative approaches to real-world challenges.

Empowering Changemakers of Tomorrow

Avinya’s mission is to inspire students to think creatively, solve pressing problems, and contribute meaningfully to a sustainable future. For more information, visit: www.verandak12.com/avinya.

The finale featured live presentations judged by a distinguished panel, including:

  • Mr. Chaitanya Shravanth, Founder & CEO  Circle Health

  • Mr. Navratan Katariya, Director  Innovation & Entrepreneurship (IoT & AI), NASSCOM

  • Mr. Prateek Madhav, Co-founder & CEO  AssisTech Foundation (ATF)

  • Ms. Kalpana Subbarramappa, Program Manager  Centre for Nano Science and Engineering (CeNSE), IISc

Prior to the finale, participants attended an intensive Bootcamp, providing insights into ideation, implementation, and entrepreneurship, equipping students with tools to transform innovative ideas into actionable solutions.

Insights from Industry and Academic Leaders;

Mr. Deepak Paul, Managing Director, igus (India) Pvt. Ltd, Chief Guest at the Inauguration Ceremony, highlighted the importance of fostering innovation early.


“Clarity of thought, flexibility, and the ability to define problems correctly are the foundations of effective problem-solving and innovation,” he said, appreciating the initiative for nurturing future-ready young minds.

Prof. Debabrata Das, Director, IIIT-Bangalore, Chief Guest at the Awards Ceremony, emphasized the role of purpose in innovation;

“Innovation is not merely about technology, but about responsibility and impact. Avinya provides a meaningful platform for young innovators across the country to address real-world challenges. At IIIT-B, sustainability is a lived practice, reflected in our commitment to clean energy, responsible resource use, and environmental stewardship. Initiatives like Avinya empower students to become problem-solvers and changemakers for a sustainable future.”

Mr. Rajesh Pankaj, Joint CEO, Veranda K-12, added;

“Avinya was conceived with a simple yet powerful belief: innovation and purpose must begin early. At the Grand Finale, we witnessed not just creativity, but deep thinking, empathy, and a genuine commitment to solving real-world problems aligned with the Sustainable Development Goals. At Veranda K-12, we are proud to provide a platform that nurtures curiosity, critical thinking, and confidence to build solutions for a better tomorrow.”

Fenesta Expands Globally with New Showroom Launch in Ghana

New Delhi, Dec 16: Fenesta Building Systems  India’s most trusted windows and doors brand, has announced the opening of its new showroom in Ghana, marking the company’s entry into the African market. This strategic expansion marks a significant milestone in Fenesta’s international growth journey following a strengthened footprint in key South Asian markets, including India, Nepal, Bhutan, Sri Lanka, and the Maldives.

The move also strengthens the brand’s long-term international strategy, paving the way for further expansion across Africa.

Africa’s evolving construction landscape, characterised by growing urban development and a shift toward contemporary architectural design, presents significant opportunities for advanced fenestration systems. The continent’s urban population is estimated to double by 2050 to 1.4 billion people, creating strong demand for modern, high-performance building products. Fenesta’s entry aligns with this momentum, introducing its complete portfolio, including uPVC and aluminium windows and doors, solid panel doors, façades, and premium hardware, to a market that is embracing reliable, design-led, and climate-responsive solutions.

Speaking on the expansion, Mr. Saket Jain, Business Head, Fenesta, said,

 “Our entry into the African market marks an important milestone in Fenesta’s global growth journey. Africa is undergoing a structural transition in its built environment, and we are well-positioned to support that shift with our proven expertise, product leadership, and service capabilities. As we scale globally, our priority remains to bring the Fenesta advantage to new geographies. Our focus remains steadfast on delivering advanced products backed by trusted service.”

With over two decades of expertise, Fenesta, part of the INR 12,741 Cr DCM Shriram Ltd conglomerate, has consistently advanced the category with an integrated approach to providing building solutions with an end-to-end model that spans the designing, engineering, manufacturing, installation, and post-sales services.

Fenesta has recorded over 5 million installations across more than 500,000 homes, reaffirming its leadership in the category. This achievement has been driven by a strong and expanding dealer network, customer-centric processes, and a continued emphasis on innovation aligned with diverse climatic and architectural requirements.

UP CM Commends Galgotias University for Global Ranking Surge and Innovation

Greater Noida,  Dec 16: In a landmark moment reflecting Uttar Pradesh’s growing prominence on the global education map, Galgotias University received high praise from the  Chief Minister of Uttar Pradesh, Shri Yogi Adityanath ji, during a special interaction. Commending the University’s impressive performance in the QS World University Rankings and Times Higher Education the Chief Minister described Galgotias University as a leading example for higher education institutions across the state and a matter of pride for Uttar Pradesh. He further encouraged the University to continue its upward trajectory and blessed it to achieve even greater heights in global rankings in the years ahead.

During the interaction, the  Chief Minister emphasised the pivotal role of educational excellence, innovation-driven learning, and global collaborations in positioning Uttar Pradesh as an emerging knowledge hub. He noted that the progressive governance and development model of Uttar Pradesh is increasingly becoming a benchmark for other states across the country, particularly in advancing education, infrastructure, and global engagement. In this context, he appreciated Galgotias University’s consistent efforts to build a world-class academic ecosystem and observed that institutions like Galgotias inspire others across the state to aspire to international benchmarks and global recognition.

A key highlight of the interaction was the Chief Minister’s appreciation of Galgotias University’s pioneering student-centric education philosophy G-SCALE (Galgotias Student-Centred Active Learning Ecosystem). Recognised as a future-ready academic model, G-SCALE ensures immersive, personalised, and experiential learning aligned with global best practices. The University’s learning framework is further strengthened through academic inspiration drawn from the InsPIRE model at Nanyang Technological University (NTU), Singapore, reinforcing its commitment to internationally benchmarked education.

The Chief Minister expressed particular satisfaction on learning about Galgotias University’s focused initiatives in emerging and strategic technology domains such as Artificial Intelligence Semiconductor education and research, and Drone technology. He noted that such forward-looking programmes play a crucial role in preparing students for next-generation industries while contributing to India’s vision of technological self-reliance and innovation-led growth.

The Chief Minister also acknowledged the strategic advantage of Greater Noida’s rapidly evolving global infrastructure, including the upcoming Noida International Airport, which significantly enhances international connectivity, global faculty engagement, and student mobility. Galgotias University’s expanding network of global faculty, visiting professors, and international research collaborations was highlighted as a key contributor to its rising global academic stature.

Speaking on the occasion, Dr. Dhruv Galgotia, CEO of Galgotias University, said,

“We are deeply honoured by the encouraging words and blessings of  Chief Minister Shri Yogi Adityanath ji. His recognition of Galgotias University’s achievements in the QS and THE rankings is a strong validation of our efforts. Through our G-SCALE learning ecosystem, academic inspiration from the InsPIRE model at Nanyang Technological University, Singapore, and focused initiatives in AI, Semiconductor, and Drone technologies, supported by active global faculty engagement, we are building a truly future-ready academic environment. Our mission is to contribute meaningfully to Uttar Pradesh’s vision of becoming a global destination for quality education while nurturing leaders who will drive India’s growth story.”

This recognition further energises Galgotias University’s mission to deliver globally benchmarked education rooted in innovation, research, and industry relevance. As the University continues to strengthen international partnerships, global faculty engagement, and future-focused academic initiatives, it remains steadfast in preparing students for opportunities in a rapidly transforming world. The milestone reinforces Galgotias University’s standing as one of India’s most progressive and future-ready institutions.

EVM India Introduces EnAura 100W Soundbar for India’s Home Entertainment Market

Mumbai, Dec 16: – EVM India, a fast-growing name in the Indian consumer electronics and mobility accessories segment, today announced the launch of its latest innovation  the EVM EnAura 100W Bluetooth Soundbar with Subwoofer. Designed to meet India’s rising demand for high-quality yet affordable home audio solutions, EnAura strengthens EVM’s presence in the fast-expanding soundbar category and opens a compelling business opportunity for distributors across the country.

 

With more Indian households upgrading to smart TVs and OTT-first entertainment, the soundbar market has witnessed double-digit growth. EnAura has been engineered to capture this demand curve  offering premium acoustics, robust build quality, and wide compatibility at a affordable price point.

EVM EnAura, Made in India soundbar delivers a total output of 100W, optimized for cinematic clarity, richer bass, and an immersive home-theater experience. The product comes equipped with Bluetooth 5.3 for faster pairing and stable wireless playback, making it ideal for everyday entertainment across devices.

Speaking on the launch, Ankit Shah, COO at EVM India, said:

“EnAura has been strategically designed for the Indian market  where Indian consumers demand powerful performance, simple connectivity, and great value. For our partner network, this launch represents a strong product with high market relevance, excellent demand drivers, and a competitive price-to-performance ratio.”

To ensure broad compatibility across new and legacy setups, EnAura supports HDMI (ARC), Optical, AUX, USB, and Bluetooth, making it suitable for smart TVs, set-top boxes, laptops, gaming consoles, and older television units. Its frequency response of 160Hz–20kHz ensures balanced treble for dialogues and impactful bass for movies, sports, and music.

The soundbar sports a sleek, minimal design with a built-in LED display, designed to blend effortlessly into Indian living rooms  an important purchase factor for families investing in home entertainment upgrades.

In line with Hundia InfoSolutions Pvt. Ltd.’s strong commitment to after-sales reliability, EnAura is backed by a 1-year warranty, and EVM’s extensive network of 500+ service centers across India, including the brand’s signature on-site service. This ensures faster turnaround, reduced dependency on retailer support, and a worry-free experience for end consumers   resulting in smoother sales for partners.

The EVM EnAura Soundbar will be available in an elegant Black finish across leading distribution channels, offline retail, and e-commerce platforms. EnAura Soundbar is now available at an introductory price of INR 5,999 on Amazon.

FTA Global Unveils “B2B Indian Tech Industry: Search & Demand Trends 2025”

FTA Global Unveils “B2B Indian Tech Industry: Search & Demand Trends 2025”: How India Discovers Enterprise Technology Today

FTA Global, a new-age marketing company, today announced the release of its comprehensive industry report, B2B Indian Tech Industry: Search & Demand Trends 2025. The report presents an in-depth overview of the latest developments, search shifts, and demand patterns shaping the B2B technology landscape in India.

Creative (2)

The study highlights a significant evolution in how Indian enterprises discover technology solutions. Search-led discovery has become the primary method through which decision-makers evaluate tools across AI, SaaS, cloud, FinTech, cybersecurity, and Industry 4.0. This analysis is based on detailed search and visibility patterns tracked across major metros and high-growth Tier 2 industrial hubs.

Key revelations from the report include:

  • Strong Rise in AI-led Demand: AI-related B2B queries have grown by 35% YoY, making AI and ML the largest contributor to search activity within the B2B tech category.
  • IoT and Industrial Automation Momentum: Searches for IoT integration, smart factory solutions, and industrial automation have grown by nearly 28%, with Tier 2 cities leading the growth curve.
  • Growth in Seller Tools: B2B logistics, inventory SaaS, and ERP tool searches have shown steady 20% YoY growth.
  • AI Overviews Impacting Visibility: Google’s AI Overviews prioritise content in AI, IoT, FinTech, and automation, pushing brands to optimise for zero-click visibility, structured data, and conversational queries.

The report also outlines the search share distribution across major B2B technology categories. AI and ML account for 20% of total market share, followed by FinTech and InsurTech at 15%, IoT platforms at 12%, and healthcare analytics, manufacturing tech, and B2B e-commerce enablement at 10% each. Blockchain represents 6%, while quantum computing contributes 3%.

Segment-Specific Insights Show Distinct Patterns Across Brands and Cities

The analysis highlights diverging growth trends across technology segments and regions:

  • Cloud and SaaS Leadership: Google Cloud records 16% growth, followed by AWS at 12%, Freshworks at 14%, Zoho at 22%, and Microsoft Azure at 9%.
  • Indian SaaS Brands Gaining Ground: Zoho and Freshworks continue to dominate domestic visibility and outperform global competitors in Tier 2 regions.
  • Metro vs Tier 2 Dynamics: Metros account for 66% of total B2B tech search volume, but Tier 2 cities display nearly double the growth rate. Bengaluru leads with 22% share, while Pune and Hyderabad are witnessing the fastest year-on-year rise.
  • Rise in Vernacular and Local Intent Searches: Vernacular B2B tech queries have increased by 20 to 30% year-on-year, and “near me” searches such as “ERP vendor near me” and “IT support near me” have surged by more than 20%.

B2B App Discovery and Hybrid Search Behaviour

The report identifies that 60% of app-related B2B searches are non-branded, driven by queries such as “CRM app for SMEs” or “inventory management app.” Meanwhile, branded searches like “Zoho app” and “Freshdesk app” continue to grow strongly, reflecting a hybrid discovery pattern among enterprise users.

Search Share-of-Voice (SOV) rankings show Microsoft Azure, Google Cloud, AWS, Zoho, Salesforce, and Freshworks leading in overall visibility, followed by TCS, IBM, Oracle, Infosys, and SAP.

AI Reshaping Search Behaviour and Technology Evaluation

The impact of AI is clearly visible across search behaviour as well as enterprise decision-making. Brands with AI-integrated offerings such as Microsoft Copilot, Infosys Topaz, and IBM WatsonX are experiencing significant visibility gains. Indian SaaS brands are also seeing strong momentum, driven by deeper penetration into Tier 2 and Tier 3 markets.

“The B2B technology ecosystem is entering a phase where search behaviour is no longer linear. Enterprises are discovering solutions through AI-led answers, vernacular queries, and localised intent that did not exist at this scale even two years ago,” said Senthil Kumar Hariram, Founder and Managing Director, FTA Global. “Our report shows that brands must engineer their presence for this new discovery framework. This means building structured data, creating concise and authoritative content, and investing in regional and city-specific visibility to capture demand from the next wave of business buyers.”

The report includes a strategic roadmap for 2025, outlining key investment areas for B2B technology brands. These include optimising for AI Overviews, creating vernacular and hyperlocal content, prioritising structured data, and strengthening presence across Tier 2 industrial hubs that contribute significantly to the rising demand curve.

Deel and Arsenal agree multi-year global partnership

Dec 16:- Deel, the leading global payroll and HR platform, today announced a multi-year partnership with Arsenal, becoming the club’s Official HR Platform Partner.
The agreement marks Deel’s first major venture into world sport and reflects the company’s ambition to grow its global presence. Deel branding will appear across Emirates Stadium and Arsenal’s digital channels, including all home fixtures across the Premier League, Women’s Super League  FA Cup and League Cup.
Arsenal now joins the growing number of global organisations that use Deel to manage their team. Through the partnership, Arsenal will use Deel’s HR platform to streamline the management of its workforce and operations.
Alex Bouaziz, Co-Founder and CEO of Deel, said: “Arsenal is one of the most iconic clubs in world sport, followed by millions and competing at the highest level, which makes this partnership a natural fit with our own global ambition.
“We are proud to welcome Arsenal as a Deel customer, and support the club’s HR operations. This partnership is a milestone for us and places Deel at the heart of global football, connecting our platform with supporters and professionals in every corner of the world.”
Juliet Slot, Chief Commercial Officer at Arsenal, added;
“We’re delighted to welcome Deel to our Arsenal family  a brilliant and innovative team who will bring so much to what we’re trying to achieve at our club. Their global platform matches the scale of our ambition and operations, and their investment will continue to power our growth. We’re looking forward to many successful seasons together.”
Deel now supports more than 37,000 businesses and 1.5 million workers worldwide. In October 2025, the company announced a Series E funding round valuing the business at 17.3bn.

Knight Frank India Reports Sector-Wide Momentum Across Residential, Office, Retail, and Emerging Asset Classes

Mumbai, Dec 16: Knight Frank India in its annual review of the country’s real estate performance, highlighting 2025 as a defining year that marked a decisive shift from recovery to structural transformation. The sector demonstrated strong fundamentals across all verticals—residential, commercial, retail, logistics, warehousing, and data centres—driven by policy stability, end-user demand, and India’s sustained economic momentum.

Reflecting on the sector’s evolution, Shishir Baijal, International Partner, Chairman and Managing Director, Knight Frank India, said,

“The progress made in 2025 has reaffirmed our belief in the underlying strength of India’s real estate sector. What we are witnessing is not just a cyclical upswing, but a structural realignment built on genuine demand, better governance, maturing capital, and a deepening trust in India’s long-term economic trajectory. As India moves confidently toward becoming a USD 1 trillion real estate economy by the end of the decade, the opportunities ahead are both exciting and transformative.”

Residential Market: Premiumisation Strengthens, End-User Demand Drives Growth

India’s residential real estate market sustained its upward momentun, with premium and luxury housing emerging as the dominant demand segment. Homes priced above INR 10 million accounted for more than half of all sales across major cities, underscoring the shift in affordability, aspiration, and buyer profile. Financially stable end-users replaced speculative investors as the primary market drivers, contributing to sustained demand even as prices rose across key metros. Markets such as Bengaluru, Hyderabad, Chennai, and Delhi NCR recorded double-digit price appreciation, reflecting both scarcity of quality supply and deep buyer conviction.

Developers increasingly focused on premium offerings that prioritise brand assurance, sustainability, privacy, and advanced digital integration. Meanwhile, the affordable housing segment remained constrained by rising input costs and limited financing, signalling the need for targeted policy interventions to restore balance across the income spectrum. Tier-2 and Tier-3 cities continued to expand their share of residential activity, supported by infrastructure upgrades, rising household incomes, and proactive state-level reforms. Their growing influence marks one of the most important structural shifts of the decade.

Office Market: Strong Comeback Led by GCC Expansion and Flexible Workspace Growth

India’s office real estate market delivered one of the most confident performances of the decade. Despite global economic headwinds, demand from multinational corporations, global capability centres (GCCs), technology firms, consulting companies, and innovation-led enterprises remained robust.

Gross office absorption is expected to cross 80 million sq ft in 2025, reaffirming India’s position as a global talent and enterprise hub. GCC expansion, in particular, emerged as a powerful driver, consolidating India’s role in the global value chain.

Flexible workspaces recorded record expansion, driven by hybrid work stabilisation and enterprises’ preference for agile, specialised formats. With India now among the world’s fastest-growing flex markets, operators broadened their portfolios to include enterprise solutions, managed offices, and sector-specific innovation hubs.

Retail, Logistics, Warehousing and Data Centres: Rejuvenation and Rapid Institutionalisation

Retail real estate saw a resurgence in 2025, with high streets and malls pivoting to experiential formats that enhanced footfalls and conversion. Curated dining districts, wellness clusters, entertainment anchors, and digitally enabled stores shaped a new era of consumption.

Simultaneously, logistics, warehousing, and data centres cemented their place as core investment categories. E-commerce expansion, manufacturing reforms, and India’s accelerating digital infrastructure pushed institutional capital deeper into these asset classes.

Warehousing Market Insights 

Sector Outlook for 2026

Knight Frank India anticipates a continued strengthening of demand across premium and luxury residential segments, fuelled by rising incomes and greater global integration. A marginal reduction in interest rates in upcoming monetary policies could unlock a new cycle of first-time homebuyers.

The commercial office sector is expected to maintain its momentum, with GCCs, technology firms, and global enterprises solidifying India’s status as a strategic operations hub. Flexible workspaces will continue evolving into more specialised and sector-driven formats. Tier-2 and Tier-3 markets will play an expanding role in both residential and commercial growth, supported by infrastructure delivery and economic decentralisation.

However, the affordable and mid-income housing categories will require focused policy support to bridge the growing gap between consumer aspiration and affordability. Across segments, trust—rooted in governance, developer credibility, infrastructure execution, and institutional capital—will remain the defining theme of the next phase.

91Springboard Launches App to Simplify Workspace Access Across India

Dec 16: 91Springboard, one of India’s leading comprehensive workspace solutions provider, today announced the launch of its next-generation mobile app, a unified platform designed to elevate the customer experience by making every workspace interaction simpler, faster, and more intuitive. In line with 91Springboard’s customer-centric philosophy, the app integrates workspace reservations, transactions, community involvement, and support, into a single, user-friendly platform, resulting in a smooth experience for both members and non-members.

91Springboard Image 1

The newly launched mobile app is designed to simplify everyday interactions with workspaces, enabling members to manage their needs efficiently. The app also enhances engagement by allowing users to apply for exclusive offers that the company provides, register for community events, and raise requests real-time. Through client management tools, rapid customer information access, team supervision, and efficient communication, the app acts as a personal workspace assistant, helping professionals navigate their day with greater ease and efficiency.

To further enhance accessibility, the app is also open to non-members, giving them the ability to book meeting rooms, day passes, and event spaces without any long-term commitments, making flexible workspace access more inclusive than ever.

Commenting on the new app launch, Sameer Singh, COO of 91Springboard, said,

“The new app reflects our vision to create a fully integrated and customer centric workspace experience. By combining convenience, connectivity, and collaboration on one platform, we are reducing effort for our clients and giving them seamless experience to engage with the 91Springboard ecosystem. Through this platform, we aim to streamline our members’ journey, from bookings to community engagement, all in one integrated process. This is an important step forward in enhancing the digital experience for our growing community of professionals.”

91Springboard has been a key enabler in India’s flexible workspace landscape. By supporting startups in their early growth stages, providing customised hubs for GCCs, or helping large enterprises with established operations, 91Springboard builds spaces that resonate with innovation and collaboration. With cost-effective solutions at two distinct price points – value accretive and premium, the flex space provider ensures adaptability, thoughtful customisation, and consistent quality across diverse business needs.

The new app, which consolidates everything a professional may need into one intuitive platform, represents another milestone in the company’s ongoing mission to create smarter, more user-centric work environments. With 45 hubs across Bengaluru, Delhi, Goa, Gurugram, Hyderabad, Mumbai, Noida, Chennai, and Pune, 91Springboard continues to invest in technology-led solutions that make workspaces more seamless, transparent, and user-centric. It’s all here at 91Springboard.

HETC Foods Launches “Navdhan” for Science-Backed Sprouted Millet Nutrition

HETC Foods Launches “Navdhan”, Bringing Science-Backed Sprouted Millet Nutrition to Indian Kitchens

Hyderabad, Dec 16: HETC Foods Private Limited today announced the launch of its new-age food brand “Navdhan”, a range of scientifically processed sprouted millet powders, at a press briefing held at FTCCI OBT Board Room, Red Hills, Hyderabad.

Mr. Sai Srinivas Vavilala and Mr. Srinivas Garimella, Co-Founders of HETC Foods seen showing products Navdhan

Navdhan aims to make millet consumption easy, scalable, and sustainable. Currently the products are available in Telangana and Andhra Pradesh, soon they will be made available across India. 

They are also available online through e commerce portals, through the company website as well as retain network. 

The real challenge is cooking difficulty & time it consumes.   Traditional millet preparation often involves soaking, fermenting, grinding, or slow cooking. In today’s fast-paced lifestyles, this complexity discourages daily use compared to rice or wheat. The second major concern is digestibility concerns Improperly processed millets contain anti-nutrients (phytates, tannins) that can reduce mineral absorption and cause bloating or discomfort. Without awareness of sprouting or scientific processing, many consumers abandon millets after a poor experience. The Navdhan addresses these concerns.  

The press conference was addressed by Mr. Sai Srinivas Vavilala and Mr. Srinivas Garimella, Co-Founders of HETC Foods Private Limited, serial entrepreneurs who outlined the vision behind Navdhan and the science-driven approach adopted to reintroduce millets in a more nutritious, digestible, and convenient form for modern Indian households.

Speaking at the briefing, Mr. Sai Srinivas Vavilala, CEO of HETC Foods, said that

“Navdhan represents the convergence of traditional food wisdom and modern engineering discipline. “Millets have always been part of India’s food heritage, but their full nutritional potential is often locked by anti-nutrients. At HETC Foods, we apply scientific rigor to sprouting, processing, and milling, ensuring better mineral absorption, improved digestibility, and consistent quality,” he said.

Under the Navdhan brand, HETC Foods has developed a controlled sprouting process that carefully regulates water quality, soaking duration, sprouting conditions, hygiene, temperature, and milling. This process significantly reduces anti-nutrients such as phytates and tannins, thereby unlocking essential minerals and enhancing bioavailability. Each batch is produced at HETC’s state-of-the-art facility in Hyderabad, reinforcing the brand’s commitment to food science and quality.

Mr. Srinivas Garimella, Chairman of Daifuku Intralogistics India Pvt. Ltd. and Co-Founder of HETC Foods, highlighted the larger purpose behind Navdhan.

“This is not just a product launch; it is about building a movement that aligns with India’s push for millets under the Shree Anna initiative. Navdhan aims to make millet consumption easy, scalable, and sustainable at a national level,” he said.

The founders noted that while millets are widely recognised as superfoods, their adoption has remained limited due to challenges in preparation and availability at a household scale. Navdhan seeks to bridge this gap by producing sprouted millets at industrial scale while preserving their nutritional integrity.

The choice of Hyderabad as the launch city was described as both strategic and symbolic, given its prominence as a hub for food science, nutrition research, and innovation.

With the launch of Navdhan, HETC Foods aims to inspire families to adopt healthier, sustainable food choices, demonstrate how scientific processing can transform traditional grains, and position Navdhan as a proudly Indian food innovation that honours tradition while nourishing modern lives