Archives February 2026

Gold as Financial Power: Bajaj Finance Launches Festive Bajaj Finserv Gold Loan Carnival – Ending Soon

Business Wire India

Gold is more than just jewellery in India—it is a powerful financial asset that can help meet both planned and unexpected expenses. Bajaj Finance brings this potential to life with the Bajaj Finserv Gold Loan, offering quick approvals, competitive interest rates, and minimal documentation for borrowers. This festive season, the Gold Loan Carnival, running from 25th November 2025 to 28th February 2026, adds an extra layer of excitement, with exclusive rewards and benefits that make borrowing smarter, faster, and more rewarding. It is the perfect opportunity for individuals to make the most of their gold while making informed financial decisions.

Understanding gold loan interest rates

The gold loan interest rates are influenced by several key factors. The purity and value of the pledged gold directly impact the loan amount and applicable interest. Higher gold prices typically allow borrowers to secure larger loans at the same gold weight. Other elements, such as repayment tenure, prevailing market conditions, and economic trends, also shape interest rates. Bajaj Finserv Gold Loan provides transparent and competitive rates, ensuring borrowers can manage repayments effectively while leveraging their gold assets responsibly. Regular monitoring of gold prices helps borrowers determine the optimal time to take a loan.

What is a gold loan and its advantages

To understand what is gold loan, it is essentially a secured loan where gold jewellery serves as collateral. This security allows faster approvals and higher loan amounts compared to unsecured loans. Bajaj Finance offers a simple application process for Bajaj Finserv Gold Loan, either online via the app or website, or at any of its 1,100+ branches. Minimal documentation, such as Aadhaar, voter ID, or passport, is required. Borrowers also benefit from features like part-release of gold, secure storage in monitored vaults, and complimentary insurance, making gold loans a convenient and transparent financial solution.

Repayment tenure and its impact on interest

Repayment tenure is a key factor in determining the overall cost of a gold loan. Bajaj Finance offers options to pay interest monthly, bi-monthly, quarterly, half-yearly, or annually, with principal repayment at the end of the tenure. Borrowers can also prepay or foreclose their loans without any additional charges. Selecting a tenure aligned with personal financial circumstances allows borrowers to manage repayments efficiently and plan expenses effectively, ensuring a stress-free borrowing experience.

Gold Loan Carnival: rewards and benefits

The Gold Loan Carnival offers additional incentives for borrowers. Customers who avail a Bajaj Finserv Gold Loan of Rs. 1,00,000 or above during the offer period are eligible for rewards, provided the loan is not repaid within 180 days. Each customer can claim a reward only once. The rewards include a foreign travel voucher, a 42” LED TV, microwaves, and small electric appliances. This initiative allows borrowers to not only access quick funds but also enjoy festive benefits, making gold loans an attractive option for financial planning.

Seamless application process

Applying for a Bajaj Finserv Gold Loan is quick and straightforward. Borrowers can visit the nearest branch with their gold and KYC documents or apply online from the comfort of their home. The pledged gold is valued based on the prevailing gold price today, after which the loan amount is approved and disbursed, often within a single branch visit. Combined with competitive interest rates, secure gold storage, and insurance, the process ensures an efficient and reliable borrowing experience.

To apply online, follow these steps below:

  • Start the application online through the Bajaj Finserv website or app.
  • Enter the 10-digit mobile number and verify with OTP.
  • Fill in the personal details and choose the nearest gold loan branch.
  • Download the in-principle eligibility letter.

Yellow Capital Launches TradePoint to Streamline Token Distribution for Web3 Projects

LONDON – Feb 23:: Yellow Capital, a leading market-making firm with a venture arm focused on supporting Web3 projects, today announced the launch of TradePoint, a proprietary platform for token distribution, CEX visibility, and algorithmic liquidation.

The platform addresses persistent challenges faced by projects for token distribution through unlocks, airdrops, or treasury sales. Manual selling can trigger sharp price declines, while working with traditional market makers may require giving up custody and accepting opaque processes. These approaches frequently result in wider spreads and damaged market confidence.

TradePoint provides an alternative through programmatic distribution connected directly to trading algorithms. The platform monitors real-time market conditions and releases tokens only when sufficient buying activity is present. This non-custodial approach allows projects to maintain control of their assets while executing distributions that align with natural market demand. 

The TradePoint platform provides full execution visibility and automated settlement infrastructure, enabling projects to track every token movement in real time. It replaces manual selling with algorithmic liquidation that responds to live market conditions, distributing tokens efficiently to minimize price impact.

“We built TradePoint because the existing options for token distribution were fundamentally broken,” said Diego Martin, CEO of Yellow Capital. “Projects need no more choosing between crashing their own market or handing over custody to opaque intermediaries. TradePoint gives them a third option – an algorithmic distribution that works with market conditions. The vision is to empower projects with the infrastructure they need to manage token supply efficiently.”

This launch is part of Yellow Capital’s broader offering to support Web3 projects across their full lifecycle. The firm provides liquidity solutions across more than 140 centralized exchanges, combining market-making services with treasury management and strategic advisory. TradePoint completes this offering by addressing the final critical challenge, managing token supply during distribution events.

Anytime Fitness Continues India Growth Momentum with Latest Delhi Launch

New Delhi, Feb 23: Anytime Fitness, India’s fastest-growing fitness franchise and part of the world’s largest gym chain, has further expanded its footprint in Delhi with the grand opening of its newest club in Mayur Vihar Phase 2. This milestone reinforces the brand’s commitment to making world-class fitness accessible across emerging cities and communities.

The newly launched club is owned and operated by Mr. Rishabh Sanehwal, Ms. Rosy Gaur and Ms. Sadhvi Gaur, marking their third Anytime Fitness franchise and reflecting their strong partnership and continued belief in the brand. It also highlights the growing demand for structured, premium fitness solutions, along with increasing awareness around preventive health and active lifestyles.

The Anytime Fitness Mayur Vihar Phase 2 club features state-of-the-art cardio and strength equipment, dedicated functional training zones, certified personal trainers, and Anytime Fitness’ signature 24/7 access, offering unmatched convenience and flexibility. Members will also benefit from access to the brand’s global network of clubs and its holistic approach to fitness, which combines personalized coaching, community engagement, and safe workout environments.

Speaking on the expansion, Mr. Vikas Jain, Managing Director, Anytime Fitness India, said: “The launch of our Mayur Vihar Phase 2 club marks another important step in Anytime Fitness India’s growth journey. This expansion reflects our continued commitment to making premium fitness more accessible across key urban communities. We are proud to partner with driven entrepreneurs like Mr. Rishabh Sanehwal, Ms. Rosy Gaur and Ms. Sadhvi Gaur, who share our vision of empowering communities through fitness.”

Anytime Fitness has built a strong presence across India through its rapidly expanding network, serving a growing community of fitness enthusiasts. Delhi remains a strategic focus market for the brand, driven by rising health awareness, rapid urbanisation, and increasing demand for premium fitness experiences. Since entering India in 2013, Anytime Fitness has grown to 180+ clubs nationwide, redefining fitness with its accessibility, inclusivity, and innovation. Beyond gyms, the brand has fostered community-driven initiatives like FitCraft and Be Fit Fest, bringing together members, trainers, and fitness enthusiasts to celebrate active living.

The new launch aligns with Anytime Fitness India’s vision to strengthen its presence in high-growth markets and contribute to building a healthier, fitter India.

Can your retirement corpus survive your life and lifestyle

Mumbai, Feb 23: OmniScience Capital has released a comprehensive report on retirement solutions highlighting the structural risks embedded in them. The report titled “The Science of Retirement Planning : Navigating Hidden Risks in a Long Retirement” underscores that retirement success is not determined solely by the starting corpus, but by how effectively that capital withstands inflation risk, longevity risk, and market volatility — particularly sequence-of-return risk over multi-decade horizons. The analysis evaluates four approaches — Fixed Deposits, Life Annuity, Systematic Withdrawal Plans (SWP) using hybrid funds, and an equity-biased aggressive strategy — assuming an initial corpus of Rs 1 crore, annual income requirement of ₹6 lakh in today’s terms and survival up to age 100.

Income Sustainability and Depletion Risk

Under conservative assumptions, a Fixed Deposit approach could see capital depleted by the mid-70s, with income already falling short of inflation-adjusted requirements by over 50% by age 70. A conventional SWP approach could face depletion risk by the early-80s, with deficits widening to over 30% by age 70. A life annuity may provide lifetime income continuity, but because payouts remain fixed, purchasing power erosion could result in deficits, potentially crossing 30% by age 70 and over 80% by age 100.

Table 1 : Nominal Corpus Levels over Time under Different Retirement Solutions

Table 2 : Annual Payouts Needed vs Received under Different Retirement Solutions

In contrast, an equity-biased aggressive strategy could potentially not only avoid depletion within the horizon examined but generate growing surpluses relative to inflation-adjusted income requirements — rising from single digit surplus at age 70 to over 30% by age 100.

Breakeven Corpus Levels

Recognising that a ₹1 crore corpus may not sustain inflation-adjusted income over a 40-year retirement horizon, the study also estimates the breakeven corpus required as a multiple of annual expenses.

Traditional fixed-deposit and insurance annuity-based structures could require close to 40 times annual expenses, conventional SWP structure could require roughly 30 times annual expenses. An equity-biased aggressive strategy could potentially sustain long-term income at approximately 20 times annual expenses.

Table 3 : Breakeven Corpus Required for survival until 40 Years after Retirement

Navigating Retirement Risks

Each retirement structure addresses certain risks while leaving others exposed. Fixed Deposits provide stability and predictability but may struggle to protect purchasing power depleting capital if income gaps are funded from corpus. Life Annuities eliminate longevity risk by guaranteeing lifetime income, yet do not adjust adequately for inflation. SWPs introduce growth potential to combat inflation but remain vulnerable to sequence-of-returns risk, particularly during early market downturns that can permanently impair capital.

An equity-biased strategy that maintains a dedicated debt portion as a buffer while keeping the remainder invested in equities could help navigate these shortcomings. By funding withdrawals from the debt bucket during weaker market phases and linking payouts to a fixed percentage of portfolio value, the approach aims to reduce the need to sell equities at depressed levels while retaining the ability to compound over time.

Since this approach allocates significant part of the investment corpus to equities and with the inherent volatile nature of equities it is expected that the portfolio value will fluctuate significantly. The suggested withdrawals which are defined as a percentage of the portfolio value would also vary in rupee terms. Hence, for the initial 3 to 5 years investors should be prepared for the portfolio volatility and the lower payouts in the rupee terms if markets are unfavourable (sequence of returns risk).

The infographic below illustrates how these vehicles compare across key retirement outcomes.

AOP Health on Rare Diseases: Information. Collaboration. Innovation.

Business Wire India

Between 27 and 36 million1 people in Europe are living with a rare disease, yet only around six percent currently have access to an approved treatment2. Progress in diagnosis and treatment is often slowed by knowledge gaps, including the lack of clear, reliable, and patient-friendly information needed to support informed decision-making. Drawing on 30 years of experience in researching and developing therapies for rare diseases, AOP Health underscores the importance of collaboration across the healthcare community. On Rare Disease Day 2026, the company joins healthcare professionals, researchers and patient representatives in highlighting the need for closer cooperation to generate, share and better use scarce data to improve care for people living with rare diseases.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260223167500/en/

 

 

Rare Diseases: Collaboration is key. image: AdobeStock_1308212316

Rare Diseases: Collaboration is key. image: AdobeStock_1308212316

 

“Working in rare diseases since 1996 has shown us that innovation is never a solo effort,” emphasized Melissa Fellner, Vice President Global Therapeutic Areas at AOP Health. “It requires continuous investment in data, open collaboration and information that reaches patients in a form they can use.”

 

Consistent with this approach, AOP Health is conducting five clinical studies in the field of rare diseases. The company collaborates with researchers at numerous renowned international universities, as well as 58 patient organizations, most of which focus on rare diseases. These partnerships aim to leverage synergies and to strengthen the evidence base.

 

 

Collaboration is key

 

 

Prof. Dr. med. Haifa Kathrin Al-Ali, a professor of internal medicine at Halle (Saale) University Hospital and Director of the Krukenberg Cancer Center Halle, shares AOP Health’s perspectives. ” Without informed patients, it is difficult to generate evidence that truly represents daily clinical reality,” she said. “Close collaboration and an exchange on equal footing are therefore essential, especially in rare diseases.”

 

 

Thus, cooperation between physicians, patients and the pharmaceutical industry plays a crucial role in advancing research.

 

 

New EU regulations require informed patients

 

 

Furthermore, patient involvement is becoming increasingly central to European evaluation and decision-making processes. New frameworks, such as joint clinical assessments (JCAs), and structured evaluation approaches, such as PICO (which defines populations, comparators, and patient-relevant outcomes), explicitly rely on evidence that reflects real-world needs and experiences. Therefore, robust, patient-relevant data and informed patient perspectives are becoming increasingly critical.

 

 

However, meaningful patient participation in these processes requires access to appropriate knowledge and competencies. Eva Otter, Vice President of PHA Europe, a patient advocacy group representing people living with pulmonary hypertension globally emphasizes, “To meet European requirements and participate effectively in evaluation processes, we need access to reliable, evidence-based information presented in a language we can understand. Patient-friendly expert information is therefore not an add-on, but a prerequisite for informed participation and credible assessments.”

 

 

Rare Disease Day 2026: Extending access to patient-centred information

 

 

To coincide with Rare Disease Day 2026, AOP Health is releasing a new episode of its German-language patient podcast to support patients in processing their diagnosis. This episode focuses on health literacy and addresses a central question: How can patients become well-informed and actively engaged in their care?

 

 

Links

 

 

Take a look at aop-health.com from 26.2.-2.3.2026 for a Rare Disease Day special and listen to the podcast „Ab jetzt ist alles anders? Leben nach und mit einer schwerwiegenden Diagnose“. (“Everything’s Different Now? Life After and With a Serious Diagnosis”) here.

 

 

About AOP Health

 

 

AOP Health is a global enterprise group with roots in Austria, where the headquarters of AOP Orphan Pharmaceuticals GmbH (“AOP Health”) is located. Since 1996, the AOP Health Group has been dedicated to developing innovative solutions to address unmet medical needs, particularly in the fields of rare diseases and intensive care medicine. The group has established itself internationally as a pioneer in integrated therapy solutions and operates worldwide through subsidiaries, representations, and a strong network of partners. With the claim “Needs. Science. Trust.” the AOP Health Group emphasizes its commitment to research and development, as well as the importance of building relationships with physicians and patient advocacy groups to ensure that the needs of these stakeholders are reflected in all aspects of the company’s actions. (aop-health.com)

 

 

1https://health.ec.europa.eu/european-reference-networks/rare-diseases_en
2https://www.eurordis.org/rare-disease-policy/european-policy/

 

 

 

 

 

AlUla Skies Festival Returns 17–26 April 2026: A 10-Day Celebration of Balloons, Stars and Spectacle in AlUla

From sunrise balloon ascents over ancient desert landscapes to moonlit cinema beneath some of the clearest skies in the region, the AlUla Skies Festival is set to transform the heavens into a stage from 17 April to 26 April 2026.

Recognised as Saudi Arabia’s—and the Gulf’s—first officially certified International Dark Sky Park, AlUla offers a rare celestial canvas protected from light pollution. For adventurers, culture seekers and stargazers alike, the 2026 edition promises perspective as grand as its landscapes.

SKYRISE: Mass Morning Hot Air Balloon Flights

One of the festival’s most anticipated highlights, SKYRISE, will see 30 hot air balloons ascend together in a breathtaking coordinated display. Ten balloons will accommodate paying guests, who will be collected from 4- and 5-star hotels in AlUla and transported to the launch site before dawn.

The flight path offers panoramic views over the UNESCO-listed Hegra, Saudi Arabia’s first World Heritage Site. From intricate Nabataean tombs carved into sandstone cliffs to sweeping desert valleys, the experience delivers unmatched photographic opportunities before guests are returned to their hotels.

Hot Air Balloon Glow Show

17 & 18 April | 24 & 25 April 2026

As daylight fades, the sky transforms into a luminous theatre. The Glow Shows combine music, acrobatics, projection mapping and choreographed light displays with up to 12 illuminated hot air balloons firing their burners in synchronised rhythm. The result is a dramatic spectacle of light, sound and fire set against AlUla’s iconic desert backdrops.

VOX Moonlight at Maraya

Cinema meets desert magic at VOX Moonlight Cinema, hosted at the world’s largest mirrored building, Maraya. Guests can enjoy the latest film releases under open skies, surrounded by panoramic desert views.

Classic VOX favourites—popcorn, sliders, soft drinks and slushes—are available, while those seeking an elevated culinary experience can dine at Maraya Social by Michelin-starred chef Jason Atherton.

Tethered Hot Air Balloon Experience

17–26 April 2026

For visitors seeking a shorter yet equally thrilling experience, tethered balloon rides at Al Manshiyah Plaza will lift guests up to 50 metres into the air, offering panoramic views of AlUla’s dramatic sandstone formations and oasis landscapes.

House of Constellations

17 April – 02 May 2026

Returning to AlUla Old Town, the House of Constellations blends astronomy with storytelling heritage. This immersive activation features:

  • Interactive installations
  • A 360° planetarium with specially narrated content
  • Telescope observations from Old Town Fort
  • Guided celestial storytelling sessions led by Rawis

Anchored in AlUla’s historic amphitheatre, the experience bridges science and culture under pristine night skies.

Festival Concert: Nancy Ajram Live at Thanaya

23 April 2026

Arabic pop icon Nancy Ajram will headline a major festival concert at Thanaya. With 11 studio albums, multiple chart-topping hits and over 4 billion YouTube views, Ajram is widely recognised as one of the most influential female artists in the Arab world. A three-time World Music Award winner, she has helped elevate Arabic pop to global audiences and continues to shape the region’s contemporary music landscape.

About AlUla

Located approximately 1,100 km from Riyadh in north-west Saudi Arabia, AlUla spans 22,561 km² of extraordinary natural and cultural heritage.

Its highlights include:

  • Hegra – Saudi Arabia’s first UNESCO World Heritage Site
  • Dadan – Capital of the Dadan and Lihyan kingdoms
  • Jabal Ikmah – Home to thousands of inscriptions and rock art carvings
  • AlUla Old Town – A labyrinth of over 900 mudbrick homes dating back to the 12th century
  • Hijaz Railway – A key chapter in regional history

With towering sandstone mountains, lush oasis valleys and archaeological treasures spanning millennia—including Nabataean and Roman eras—AlUla is fast becoming one of the Middle East’s most compelling cultural destinations.

Accelerating Deep-Tech Entrepreneurship: NXP India in Collaboration with Industry, Govt and Academia Kickoffs the 6th Season of NXP India Tech Startup Challenge

Business Wire India

  • In partnership with Startup India Hub, Extreme Tech Challenge (XTC), Electropreneur Park, Semiconductor Fabless Acceleration Lab (SFAL), FabCi and INCeNSE, the program will provide strategic support to Indian tech startups.
  • Top 3 winners will receive a total prize of INR 10 Lakhs, distributed equally, along with an exclusive mentorship program with NXP India’s technical leadership.
  • Applications will be open from February 17 to March 20, 2026.

NXP India, one of the largest R&D centers for NXP Semiconductors and a leader in secure connectivity and embedded processing solutions, today announced the launch of Season 6 of the NXP India Tech Startup Challenge, continuing its mission to drive innovation and entrepreneurship.

Organized in collaboration with Startup India Hub, this initiative aligns with the Government of India’s vision to strengthen and scale the country’s startup ecosystem through the Startup India initiative, driving innovation, entrepreneurship, and global competitiveness. The program aims to enhance global visibility and network scalability for tech startups, while providing access to incubation, mentorship, and international exposure.

Electropreneur Park (ESDM Incubator), SFAL (Semiconductor Fabless Acceleration Lab), FabCi at IIT Hyderabad and INCeNSE at IISc Bengaluru will extend equity-free incubation, access to advanced labs, and expert mentorship to the Top 10 selected startups, helping them accelerate product development, refine business strategies, and scale their innovations.

Additionally, Extreme Tech Challenge (XTC), a US based non-profit organization, will give a special award for “Excellence in Applied AI” recognizing innovative use of “applied intelligence” for a better world. The winner of the “Applied AI” award will be invited to showcase their startup at XTC’s flagship annual AI conference in California, USA in November 2026.

“Since 2021, the NXP India Tech Startup Challenge has been one of our key engines for fuelling India´s fast-growing deep-tech and semiconductor ecosystem,” said Lars Reger, Executive Vice President and Chief Technology Officer at NXP Semiconductors. “As we kick-off Season 6, our mission stays the same: empower bright minds with the right mix of mentorship, industry connections, and access to global platforms-so they don´t just innovate locally, but compete and collaborate on a truly international scale.”

The challenge is dedicated to supporting startups working on IP development, processors, semiconductor fabless ASIC design, and embedded product development across key domains, including Automotive, Industrial & IoT, Smart Cities, Smart Homes, Healthcare, and Energy Management.

Our vision is to build an ecosystem where sustainable development and technology with social purpose are integral to how startups innovate and grow. Through Season 6 of the NXP India Tech Startup Challenge, we are excited to connect Indian entrepreneurs with global networks, technical expertise, and opportunities that can help transform breakthrough ideas into impactful, scalable solutions,” said Hitesh Garg, Vice President and India Managing Director, NXP Semiconductors.

Key Program Benefits:

Top 3 winning startups will receive:

  • INR 10 Lakhs in prize money, equally distributed among the winners (inclusive of applicable taxes).
  • Exclusive mentorship – three interactive sessions per month for three months with NXP India’s technical leadership experts.

Top 10 selected startups will benefit from:

  • Industry visibility and networking opportunities with NXP and ecosystem partners.
  • Up to 3-month equity-free pre-incubation at Electropreneur Park (ESDM Incubator), including access to state-of-the-art ESDM lab equipment, business and technical mentorship, supplier connections, and reimbursement of prototyping expenses up to INR 50,000.
  • Up to 4-month equity-free cohort program at SFAL, with access to high-value In-Kind Partner (IKP) assets, FPGA Innovation Lab@SFAL, specialized tools, business guidance, and investment mentorship.
  • Up to 3-month equity-free pre-incubation at INCeNSE, IISc Bengaluru, including in-kind partner support worth INR 50,000 per startup, access to nanofabrication and characterization facilities, faculty mentorship, and participation in industry events.
  • Selected Top 10 start ups will be aided to incubate at i-TIC, the deep tech incubator of IIT Hyderabad. They will be provided access to the state of the art characterization facilities for chip and system testing. Further, they will be mentored by expert faculty in semiconductor design domain for a period of six months.

Winner of the XTC Excellence in Applied AI Award will benefit from:

  • Inclusion in Extreme Tech Challenge’s global ecosystem of investors and corporate innovation teams.
  • Publicity through XTC’s media channels.
  • Invitation to attend XTC’s flagship annual AI conference in California, USA in November, 2026.

Program Timeline:

  • Application Open Date: February 17, 2026
  • Application Closure Date: March 20, 2026
  • Internal Evaluation Completion: April 30, 2026
  • Grand Finale Event: May 28, 2026 (Virtual)

Eligible applicants must be startups incorporated in India as Private Limited Companies with at least 51% Indian ownership. The challenge seeks the most innovative technology startups working in AI, ML, IoT, 5G, Edge Computing, Functional Safety, Ultra-Wideband, Wi-Fi 6, and beyond.

Season 5 winners, including Bharat Pi, Deepfacts, Lapa Electric, and Adaslabs Technologies, along with past winners such as Muse Diagnostics, Reflex Drive (Sunmint Energy), and Glovatrix, have gained significant industry traction and global visibility. Past winners have also been featured on platforms like Shark Tank India, showcasing the impact of this initiative.

India–France Academic Ties Deepen as Vijaybhoomi University and KEDGE Business School Announce Strategic Partnership

India–France Academic Ties Deepen as Vijaybhoomi University and KEDGE Business School Announce Strategic Partnership

New Delhi, Feb 23: Vijaybhoomi University, India’s first liberal professional university, signed a global academic partnership with KEDGE Business School, France. This collaboration brings together Vijaybhoomi University with AACSB accreditation and KEDGE Business School, a globally ranked institution holding the prestigious triple-crown accreditation of AACSB, AMBA, and EQUIS.

This partnership will benefit students by providing access to world-class education frameworks, cross-border academic exposure, clearly defined global mobility pathways, and strengthened industry connections across Europe. The institutions aim to develop collaborative academic initiatives, including exchange opportunities, progression pathways, joint programmes, and enhanced research and faculty engagement. The announcement highlights the growing importance of international collaboration in education to prepare students for an interconnected global education and economy.

Commenting on the partnership, Mr. Sanjay Padode, President, Vijaybhoomi University, said,

“Our partnership reflects a commitment to creating globally relevant learning experiences for our students. By collaborating with a globally respected, triple-crown-accredited institution, KEDGE Business School, we are going to expand international pathways for our students that combine academic excellence with real-world industry exposure. Our vision is to prepare students confident, globally aware, and professionally competitive.”

Alexandre de Navailles, Directeur Général / CEO, KEDGE Business School, stated,

“The event was special as we are now officially partnered with Vijaybhoomi University as part of KEDGE’s continued commitment to expanding its global footprint. This collaboration will strengthen KEDGE’s global presence and reinforce our commitment to delivering high-quality international education in India. We aim to build sustainable academic collaboration that connects Europe and India in powerful and lasting ways.”

Elaborating on this, Céline Davesne, Associate Dean Programmes & International, KEDGE Business School, said,

 “India represents one of the most dynamic education landscapes in the world, and this partnership enables us to provide top-tier education and international exposure to students. By working closely with Vijaybhoomi University,  our focus in the future will be to design impactful academic pathways for students who want to experience integrated learning exposures and collaborative academic programmes in India.”

The Memorandum of Understanding (MoU) was signed in the presence of Mr. Sanjay Padode, President, Vijaybhoomi University; Alexandre de Navailles, Directeur Général and CEO, KEDGE Business School; and Céline Davesne, Associate Dean Programmes & International, KEDGE Business School, in the presence of senior academic leaders and renowned media persons, where both institutions highlighted their shared focus on innovation, employability, and experiential learning as key pillars of the partnership.

RAKEZ and EPDA partner to streamline environmental approvals for key industrial sectors

Ras Al Khaimah, 23 February 2026: Ras Al Khaimah Economic Zone (RAKEZ) has signed a strategic Memorandum of Understanding (MoU) with the Environment Protection and Development Authority (EPDA) to establish a structured and efficient approval framework for new industrial activities across priority sectors in the emirate.



The MoU was signed by Ramy Jallad, Group CEO of RAKEZ, and H.E. Dr. Abdulrahman Al Shayeb Al Naqbi, Acting Director General of EPDA. The agreement introduces a streamlined verification and environmental approval process covering the cement, chemical, and general industrial sectors. The framework has been developed in close alignment with RAKEZ’s HSE Department to ensure seamless coordination between regulatory and operational functions. The collaboration aims to enhance regulatory clarity, accelerate licensing procedures, and ensure full compliance with environmental standards while supporting sustainable industrial growth in Ras Al Khaimah.

Under the new framework, industrial companies will benefit from a faster and more streamlined environmental approval process, making it easier to move projects forward with greater clarity and efficiency. The MoU also ensures coordinated handling of expansion and modification requests, with clear guidance on environmental requirements from the outset. This structured approach enhances transparency for investors, and strengthens collaboration between EPDA and RAKEZ HSE to support sustainable industrial growth.

Beyond approvals, the partnership enables enhanced knowledge sharing, technical alignment, and joint training initiatives between EPDA and RAKEZ’s HSE teams to further strengthen environmental governance and promote best practices across the industrial ecosystem.

Commenting on the partnership, Ramy Jallad, Group CEO of RAKEZ, said, “This collaboration reflects our shared commitment to balancing industrial growth with environmental responsibility. By aligning processes and enhancing coordination with EPDA, we are creating a more predictable and efficient framework that benefits investors while upholding the highest environmental standards.”

H.E. Dr. Abdulrahman Al Shayeb Al Naqbi, Acting Director General of EPDA, added: “This Memorandum of Understanding with RAKEZ represents a significant step forward in our shared vision of integrating world-class environmental stewardship with streamlined industrial development. By establishing clear, time-bound approval frameworks, we are not only enhancing regulatory clarity for investors in the cement, chemical, and industrial sectors but also reinforcing our commitment to protecting Ras Al Khaimah’s environment. This collaboration ensures that as we facilitate faster business setup and expansion, we do so with the highest standards of compliance and technical oversight, ultimately fostering a sustainable and competitive industrial ecosystem for the emirate.”

RAKEZ is home to nearly 40,000 companies across diverse sectors and continues to strengthen its ecosystem through strategic partnerships that enhance operational efficiency, regulatory clarity, and long-term sustainability.

McCain’s #PartyShuruWithMcCain Crosses 12 Million Views, Turns Jingle into India’s New House Party Anthem

Every house party follows a familiar pattern: it starts with polite smiles, small talk, and awkward silences before warmth and laughter truly set in. Connections don’t happen instantly, and these intimate gatherings need that perfect ice-breaker to lift the mood and spark real warmth.

McCain Foods India has unveiled its #PartyShuruWithMcCain campaign, addressing this common challenge at house parties: breaking the ice. Created and conceptualised by Schbang, the campaign positions McCain as the perfect ice-breaker through their golden, crispy snacks working in tandem with a catchy jingle that serves as the party anthem to ease awkward tensions and get celebrations started.

With this campaign, McCain strengthens its leadership in the growing in-home celebration and sharing occasions category, reinforcing its role beyond everyday snacking. #PartyShuruWithMcCain is as much a strategic brand move as it is a creative one, expanding the at-home snacking occasion and cementing McCain’s place at the centre of how India actually celebrates at home.

McCain acts as the magnet that brings everyone together. Just like good music transforms the energy of a room, McCain’s restaurant-style snacks, universally loved and instantly shareable, get the conversation flowing, turning hesitation into ease and silence into genuine connection. The McCain jingle becomes the party anthem that, paired with crispy, golden snacks, sparks real warmth and transforms gatherings into lively McCain-wali parties.

At the heart of the campaign is a film that captures this transformation perfectly. It opens on a house party filled with polite small talk and stiff silences. The host, with her sixth sense for bringing ‘maza’ to any gathering, reads the room. Instead of simply asking if everyone’s bored, she breaks into a song sequence with the McCain jingle, a familiar device the audience instantly recognises. The moment McCain snacks are served and the jingle plays, the atmosphere shifts entirely, turning the slow-starting get-together into a lively, warm celebration. It’s a narrative choice that shows the host intuitively understanding what the party needs. This core narrative was amplified through a strategic social media execution across Instagram and Facebook, with content designed to reinforce McCain’s role as the ultimate party catalyst and encourage audiences to make the jingle their own celebration anthem.

Behind the creative execution lies a deep-rooted insight about party dynamics: the #PartyShuruWithMcCain initiative recognises that parties inevitably have that initial lull when people just arrive, combining an infectious musical hook with smart positioning that makes McCain the signal that celebration has officially started. The campaign’s warm, playful approach resonated strongly with young adults and families in top metros who value hosting comfortable yet fun celebrations at home.

Across Instagram and Facebook, the #PartyShuruWithMcCain campaign generated over 12.1 million views and reached 7.9+ million people. The content sparked significant engagement with 4M+ engagements across formats, demonstrating that the campaign’s culturally relevant approach to party ice-breakers genuinely connected with audiences.

Shreyashi Kesari, Head of Marketing at McCain Foods India, says, “#PartyShuruWithMcCain celebrates how Indian families actually celebrate: at home, with people they love, over food that brings everyone together. Our jingle became the party anthem because it captures that crucial moment when a gathering transitions from polite to genuinely fun. Paired with our golden, crispy snacks that deliver restaurant-style taste, we’ve made breaking the ice effortless and turned initial awkwardness into memorable warmth.”

Jitto George, President of Solutions at Schbang, says, “At Schbang, we wanted to tap into a universal truth about house parties. They all have that slow start, that initial lull when people just arrive. We decided to own that moment through McCain’s incredibly catchy jingle, making it the anthem that signals the party has officially begun, paired with their crowd-favourite snacks. Because while every party needs that ice-breaker, only McCain combines the perfect snack with the perfect soundtrack to get celebrations truly started.”

The #PartyShuruWithMcCain campaign establishes McCain Foods India as a snack brand that thinks differently about celebration. One that understands the at-home gathering occasion deeply, and has the creative ambition and strategic clarity to own it.