Archives February 2026

Feb, 27: On the occasion of World Protein Day, Optimum Nutrition, the world’s 1 sports nutrition brand, today unveiled Project Protein Thali 2026, the next phase of its consumer awareness campaign focused on making every day Indian meals more protein-inclusive. As part of the initiative, the brand also announced the launch of Gold Standard Unflavoured Whey, its additive-free whey protein offering, developed to meet the growing demand for versatile and ingredient-transparent nutrition solutions.

As awareness around nutrition and fitness continues to rise in India, protein is increasingly being recognised as an essential macronutrient for muscle health, recovery, and overall wellbeing. However, a significant gap still exists between daily protein requirements and actual intake. Simultaneously, consumer preferences are evolving toward simpler, cleaner supplements with minimal ingredients, particularly among users who want to avoid artificial flavours and sweeteners or are looking for more versatile ways to incorporate protein into everyday diets.

Building on the ideology to make every home cooked meal protein rich, Project Protein Thali 2026 initiative aims to demonstrate how small changes in meal composition can significantly improve protein intake by making protein the hero of the plate. The initiative also expands the role of protein beyond post-workout consumption, positioning high-quality unflavoured whey as a convenient ingredient that can be added to regular foods such as rotis, dals, smoothies, and snacks to create more balanced meals.

Complementing the campaign, the newly launched Optimum Nutrition Gold Standard 100% Whey now Unflavoured with whey protein isolate as 1 ingredient, offering high quality protein that supports muscle recovery and performance. Crafted around a clean-label philosophy, it contains zero artificial flavours, zero added sweeteners, zero colors, and no additives, addressing growing consumer demand for cleaner ingredients and simplicity. Its neutral taste allows consumers to customize flavour easily while blending seamlessly into shakes, coffee, oats, and both sweet and savory everyday recipes, making protein easy to incorporate beyond the post workout routine.

Commenting on the campaign and new product launch, Sumit Mathur, CEO of Glanbia India said,

“Protein awareness in India is clearly on the rise, with more people recognising its role in supporting performance, recovery, and overall health. At the same time, we are witnessing a growing preference for cleaner, simpler nutrition solutions. With Project Protein Thali, our goal is to demonstrate how small, practical changes can make everyday meals more protein-inclusive. The launch of Gold Standard Unflavoured Whey further strengthens this commitment by offering a versatile option that can be easily incorporated into daily diets. As the world’s 1 sports nutrition brand, we remain focused on delivering trusted, high-quality nutrition that fits seamlessly into modern lifestyles.”

With Project Protein Thali 2026 and the launch of Gold Standard 100% Whey – Unflavoured, Optimum Nutrition continues to advance its mission of making high-quality protein more accessible and relevant to Indian consumers. By combining practical nutrition education with clean, trusted products, the brand aims to inspire individuals to make small yet impactful changes to their daily meals, reinforcing protein as an essential part of everyday nutrition and active lifestyles.

Raaga & Raasa of Indian Classical Music

In collaboration with Eternal Oasis Gurugram

Gurugram, Haryana | Feb 27 – Swaranjali Delhi, dedicated to the promotion and preservation of Indian classical music, proudly presents Baithaki 2026 – Raaga & Raasa of Indian Classical Music, an evocative evening celebrating the depth, devotion, and dynamism of India’s timeless musical heritage. The event is being organized in collaboration with Eternal Oasis Gurugram, a distinguished Centre for Art, Culture, and Spirituality.

Event Details:

Date: Saturday, 21st March 2026

Time: 5:30 PM onwards

Venue: Anandam | 1st Floor, Eternal Oasis

Sector 42, Gurugram, Haryana – 122002

Baithaki 2026 promises an immersive classical music experience in an intimate baithak-style setting, where audiences can connect deeply with the raagas, emotions (raasa), and spiritual essence of Indian classical traditions.

Featured Artists:

• Master Arjun Ahluwalia – Sitar
• Smt. Sonali Natta – Vocal
• Dr. Rama Sundar Ranganathan – Vocal
• Shri Subrata De – Sitar

Accompanying Artists:

• Shri Jitendra Swain
• Pt. Siddhartha Chatterjee
• Shri Mukesh Bharadwaj

The evening will showcase a rich blend of instrumental and vocal renditions, offering audiences a soulful journey through classical compositions rooted in tradition yet resonating with contemporary sensibilities. Each performance is thoughtfully curated to highlight the intricate beauty of raaga expression and the emotive power of Indian classical music.

Eternal Oasis Gurugram, known for nurturing artistic and spiritual dialogue, provides the perfect ambiance for this gathering — creating a serene environment where music becomes meditation and performance transforms into shared experience.

Baithaki 2026 aims not only to present exceptional artistry but also to foster appreciation for India’s classical heritage among diverse audiences, including young rasikas and seasoned connoisseurs. Through such initiatives, Swaranjali Delhi continues its mission to create meaningful platforms for artists while strengthening the cultural fabric of society.

Music lovers, patrons of the arts, and members of the community are warmly invited to be part of this enchanting evening celebrating the Raaga and Raasa of Indian Classical Music.

RSVP & Contact:

Swaranjali Delhi

Website: www.swaranjali.org

Eternal Oasis Gurugram

Website: www.eternaloasis.org

Contact: +91-9910300319

Be a part of this unforgettable celebration of melody, devotion, and artistic excellence on 21st March 2026 at Anandam, Eternal Oasis, Gurugram

Chandigarh, Feb 27: Sintex, part of Welspun World and India’s leading and trusted manufacturer of quality water storage solutions, has partnered with Sideways to unveil a new television campaign announcing the launch of Sintex Eterno, an industry-first water storage tank with a 50-year warranty. The film will be aired on CTV (connected TV) during the ongoing ICC Men’s T20 World Cup 2026. The 20 seconds TVC showcases the legacy brand’s latest flagship offering, built around the brand promise, “Sintex Sabse Safe Hamesha.” As Sintex celebrates 50 years, the brand commemorates this milestone with a 50-year warranty promise that reflects longevity and generational trust.

 Designed to endure across decades, Sintex Eterno symbolises a philosophy of long-term thinking and the brand’s enduring commitment to safety, hygiene, durability and trust across generations. Known for redefining standards in the water management category through continuous innovation, Sintex brings a bold and refreshing perspective to category communication with this film.

The campaign was developed in collaboration with Sideways. With a 50-year warranty at the heart of the proposition, the creative agency chose to interpret longevity through a generational lens rather than focusing solely on product features – delivering the message through a witty and engaging storyline. Set inside a retail store, the 20-second TVC captures a light-hearted yet impactful moment where the shopkeeper unexpectedly addresses an 8-year-old kid as the primary customer instead of the father. The narrative gradually reveals the logic behind this quirky interaction, a water tank backed by a 50-year warranty is not merely a purchase for today, but a long-term buying decision that also safeguards the next generation. The film cleverly emphasizes Sintex’s decades-long legacy of durability, reliability and generational trust.

With its sharp and unconventional storytelling, the campaign moves beyond traditional product advertising to spark a larger conversation around long-term value and future-ready investments. By combining the tangible assurance of a 50-year warranty with an emotionally resonant narrative rooted in family decision-making, the campaign positions Sintex Eterno as more than just a water tank it is a hygienic, safe and future-proof solution designed to outlast expectations. In many ways, the 50-year warranty becomes symbolic, reflecting a brand that has itself earned trust for nearly 50 years and continues to build for the next 50.

Commenting on the launch, Mr. Yashovardhan Agarwal, Director, Sintex and Managing Director, Welspun BAPL said,

“At Sintex, we believe true innovation lies in building solutions that are not only reliable today but also resilient for decades to come. With Sintex Eterno’s industry-leading 50-year warranty, we are setting a new benchmark in the water storage category and reinforcing our long-standing commitment to safety, hygiene and durability. As we celebrate 50 years of serving Indian households, it was only fitting to introduce a product that carries forward that same longevity in its promise. The 50-year warranty isn’t just a feature it’s a promise that neither you nor your children will ever have to worry about your water tank. A reflection of the trust Sintex has built over decades, and our commitment to safeguarding generations to come. A water tank is a long-term infrastructure decision for any household, and its impact extends far beyond the present generation. Through this campaign, we wanted to move beyond functional communication and highlight a powerful insight that when you choose a product built to last, you are safeguarding your family’s future as well. This film reflects Sintex’s legacy of trust across Indian homes and our promise of ‘Sabse Safe hamesha.’

Abhijit Avasthi, Founder, Sideways, said:

“When a product carries a 50-year warranty, the story must carry the same horizon. Our approach was to interpret longevity not as a statistic, but as a promise that spans generations. The campaign presents Eterno as an enduring presence in homes, one that reflects stability, foresight and responsibility. It positions Sintex as a brand thinking not just about today’s need, but the legacy it leaves behind.”

Mumbai, Feb 27: The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, announced Bollywood actor Kartik Aaryan as the face of HoABL Nagpur Marina, its marquee waterfront plotted development in Nagpur.

Kartik Aaryan’s relationship with HoABL began as an investor, with his purchase of a 2000 sq ft plot at the Sol-de-Alibaug project. This trust-led relationship has now naturally evolved into Kartik endorsing Nagpur Marina based on his conviction in HoABL’s transparency in processes, proven track-record in quality and timelines, consumer-centricity, and long-term vision.

“I am excited to be associated with HoABL as the brand ambassador for its prestigious project – Nagpur Marina. Land is the most enduring form of legacy, and HoABL approaches it with transparency and convenience. What drew me to the brand was its clarity of vision, disciplined execution, and a seamless digital experience, especially for someone like me who is constantly on the move”, said Kartik Aaryan.

Nagpur Marina is an exclusive waterfront plotted development in South Nagpur, envisioned as an international lifestyle enclave. Spanning a 78-acre branded land development, the project is anchored by a 2.91-acre man-made sea and beach at its core, complimented by a 28,000 sq.ft. Grand Marina Clubhouse and thoughtfully curated range of lifestyle amenities.

Designed as a limited, destination-grade address for long-horizon investors, Nagpur Marina’s scale, scarcity, and legacy value have already attracted strong HNI participation, with over 350 families from more than 10 countries investing in the project.

Samujjwal Ghosh, Chief Executive Officer, The House of Abhinandan Lodha said, “Kartik’s association with us began as an investment decision, which is the strongest vote of confidence any brand can earn. His decision to now be the face of Nagpur Marina reflects the values we focus on every day – trust, transparency, and building assets designed to endure. Waterfront-led and thoughtfully planned, Nagpur Marina is a unique address, and we are excited to have Kartik represent that story.”

Strategically located next to the Samruddhi Expressway and the New Nagpur IBFC, Nagpur Marina offers a rare opportunity to own plotted land in Nagpur, designed for discerning, long-term investors.

Mumbai, Feb 27: Mumbai-based luxury real estate developer Platinum Corp., known for its refined approach to redevelopment and elevated lifestyle offerings, has announced a strategic collaboration with celebrated interior designer Sussanne Khan. The association marks a key milestone in the developer’s 2026 vision to create homes that transcend conventional luxury and set new global benchmarks for contemporary living imbibing high end luxury designs and interior finishes for its few landmark projects in premium locations of Mumbai

Pic Credit: Pexel

Sussanne Khan’s appointment reflects Platinum Corp.’s commitment to sculpting elevated living experiences through design. Renowned for her global exposure, meticulous attention to detail, and distinctive design language that blends industrial masculinity with feminine elegance, Sussanne’s philosophy aligns seamlessly with the brand’s evolving portfolio. Her creative synergy with Vishal Ratanghayra, Founder & CEO of Platinum Corp. and a qualified architect himself, adds a powerful dimension to this collaboration.

Sussanne is a graduate in Interior Design from Brooks College, USA and is widely credited with pioneering interior fashion design in India. Her accolades include Asia’s Most Influential Designer (DOTY), Architectural Digest Top 100 Designer for four consecutive years, and Trendsetter for Home Spaces (ET Panache). Her work is defined by a “quiet luxury” approach—timeless, understated, and deeply experiential.

Platinum Corp.’s vision of transforming residences into immersive luxury experiences finds strong resonance in Sussanne’s design philosophy. Together, they aim to craft homes that strike a thoughtful balance between aesthetic finesse and functional excellence—spaces designed from inception to reflect the aspirations, lifestyles, and sensibilities of discerning homeowners. Each residence will embody sophistication without excess, offering curated environments that feel both personal and enduring.

Commenting on the collaboration, Vishal Ratanghayra, Founder & CEO, Platinum Corp., said “Our projects are conceived as subtle expressions of luxury—defined by refined design, thoughtfully curated amenities, and elevated lifestyle sensibilities. Sussanne’s work mirrors this ethos through its elegance, depth, and experiential subtlety. Together, we are creating residences that are timeless, composed, and effortlessly luxurious.”

Sussanne Khan added, “This is the most extensive collaboration I’ve undertaken with Platinum Corp. Our association is rooted in a shared appreciation for understated luxury and refined living. Their emphasis on curated spaces, elegant common amenities, and lifestyle-led environments makes them an ideal partner. The projects that we are crafting are sophisticated, timeless, and illustrious in character & design.”

Sussanne’s expertise will be woven into each distinguished shared space — the majestic lobby, statement entrance foyers, executive business lounge, sculpted landscapes, bespoke fitness studio, grand banquet hall, and exclusive terrace amenities — crafting environments defined by elegance, scale, and timeless luxury. Her involvement will span every stage of development, seamlessly integrating her signature aesthetic with Platinum Corp.’s commitment to quality and luxury.

With over 15 years of trust, timely delivery, and customer-centric developments, Platinum Corp.’s upcoming marquee projects across Mumbai’s golden triangle and other prime locations are poised to become enduring landmarks—where architectural finesse meets lifestyle-focused design and personalized luxury.

Mumbai,  Feb 27: TAT, a regional dining destination based in Vikhroli that celebrates India through its food and brings together regional recipes, invites guests to celebrate the festival of colours through a specially curated culinary experience titled Rang Barse. Guests can savor the limited-edition Holi menu at the restaurant from 27th February to 8th March 2026, featuring festive beverages and desserts from across India, presented through TAT’s contemporary take.

TAT has earned recognition for celebrating the diversity of India’s traditional cuisines through  thoughtfully curated culinary experiences. With ‘Rang Barse’ they yet again bring this vision alive with a menu that draws inspiration from festive delicacies that have long brought families and communities together. The beverage section features the Kesar Badam Lassi, a rich Punjabi-style preparation that is a blend of saffron, almonds and cardamom for a comforting and indulgent experience. Complementing it is the Classic Banarasi Thandai, a smooth milk-based drink infused with pepper, dry fruits and saffron, capturing the essence of North India’s Holi traditions. 

The dessert menu at TAT is a reflection of the time-honoured Holi recipes that will bring a decadent touch to the festivities. The ‘Gujiya with Thandai Shot’ pairs a crisp, flaky pastry filled with khoya and nuts with a refreshing thandai.  ‘Kesari Rasmalai’ consists of a rich serving of soft milk dumplings soaked in fragrant saffron-infused milk, delicately laced with notes of cardamom and almonds. Adding to the fare, is the ‘Malpua and Rabdi’ served as golden pancakes with a chilled rabdi accompaniment and elevated with rose and pistachio accents. 

At its core, TAT celebrates India’s culinary heritage by bringing together festive flavours with regionally sourced ingredients through a contemporary lens. The origin of every menu at TAT carries a story shaped through flavor and experience. With ‘Rang Barse’, TAT honors the festivals of India, transforming its space into a gourmet celebration meant to be savored with love and togetherness.

Stockholm, Sweden, Feb 26 – Sinch (publ) today announced agentic conversations, a new set of capabilities designed to operationalize AI agents across global communication channels, enabling enterprises to deploy intelligent agents across messaging, voice, and email at scale.

As generative AI and conversational channels like voice, RCS and messaging apps become central to customer engagement, enterprises are shifting toward agent-driven models. To scale, AI agents must do more than converse. They need secure integration with enterprise systems to execute actions across channels.

With agentic conversations, Sinch simplifies this transition by providing a flexible, secure and open platform that enables businesses to operationalize AI agents at their own pace and according to their technical maturity. Customers are not locked into a single agent model, proprietary data layer, or closed ecosystem. Whether they choose to build their own solutions, use Sinch’s AI capabilities, bring their own agents, or integrate through Sinch’s ecosystem of partners, Sinch provides the infrastructure and orchestration required to support deployment at scale, built on Sinch’s global messaging, voice, and email APIs.

“Our philosophy is simple: enterprises should be free to build with us or bring their own AI,” said Daniel Morris, Chief Product Officer at Sinch. “We do not believe in locking customers into a single agent model, proprietary data layer, or closed ecosystem. Whether businesses use Sinch’s AI capabilities, deploy their own agents, or work with trusted partners, we provide the communications and orchestration infrastructure that makes those agents operational across messaging, email, and voice.”

Agentic conversations is a suite of capabilities, including Sinch Agent Builder, developer and agent tools such as Sinch Functions and Sinch Skills, as well as a broad set of integrations, designed to help enterprises build, deploy and manage AI agents across channels. The transition toward agent-driven engagement is expected to drive substantial growth in conversational traffic across messaging, voice and email. Managing this increase in volume, while maintaining trust, reliability and compliance, will require infrastructure purpose-built for scale.

“Unlike standalone AI agent frameworks, Sinch provides the trusted communications layer that agents depend on to operate reliably across channels and markets. Sinch has long experience in carrier-grade routing, global number provisioning, regulatory compliance, identity verification, branded calling, deliverability optimization and fraud protection. That experience ensures agent-driven communications are secure, scalable, and ready for real-world deployment.” Daniel Morris said.

As AI agents take on a more active role in customer engagement, enterprises are redefining how they manage trust, relevance, and conversational scale across channels. The next phase of customer communications will be shaped not only by smarter AI, but by the infrastructure that provides agents with the context, data access and intelligence needed to operate securely, reliably, and at volume. With agentic conversations, Sinch positions itself at the center of that shift.