Archives April 2026

Business Wire India

TestMu AI (Formerly LambdaTest), the world’s first full-stack Agentic AI Quality Engineering platform, today announced that Hillside Technology Limited, the technology powerhouse behind global online gambling leader bet365, has adopted its platform to unify software testing and support hundreds of weekly production releases.

 

The global online gaming industry is currently experiencing a massive shift, with the market projected to exceed $150 billion by 2030. As mobile gaming becomes the primary touchpoint for users, the technical complexity of delivering a seamless, low-latency experience has grown exponentially. For industry giants like bet365, the need to validate software across an infinite matrix of hardware, screen resolutions, and OS versions is a mission-critical requirement. This partnership ensures that, as gaming becomes more mobile-centric, bet365 can lead with technical excellence by testing on real-world configurations that mirror its diverse global user base.

 

 

Founded in 2000, bet365 has grown into a global technology pioneer. Today, as an industry leader, bet365 has adopted TestMu AI for its ability to match the company’s high-velocity engineering culture, providing comprehensive device coverage and high-performance automation.

 

 

“By unifying our testing onto a single platform, we’ve eliminated the operational friction of tool-switching and achieved significantly higher stability in our automation. TestMu AI’s performance and availability are exceptional, and their team’s support has allowed the platform to scale beyond our initial expectations. It is now a versatile asset used even for our internal application management,” said Joanna Ward, Head of Software Testing at bet365.

 

 

By leveraging HyperExecute by TestMu AI, bet365 has resolved performance bottlenecks through just-in-time infrastructure provisioning. The platform enables bet365’s engineering teams to:

 

 

• Run Cross-Platform Tests: Execute browser, mobile web, and native application tests through a single unified interface.
• Access Massive Scale: Execute tests across 3,000+ browser and OS combinations and 10,000+ real iOS and Android devices.
• Validate Localized Experiences: Test region-specific payment flows, authentication models, and network conditions to meet compliance requirements across 150+ countries.
• Test on Dedicated Infrastructure: Run tests on secure, isolated real devices reserved exclusively for internal enterprise teams.
• Enable High-Concurrency Execution: Support large-scale parallel testing without shared-environment risks.

 

 

Jay Singh, Co-Founder and Chief Customer Officer, TestMu AI, said, “At the scale bet365 operates, even a millisecond of latency can impact millions of users. Our mission with TestMu AI is to replace fragmented, legacy testing cycles with a unified, Agentic AI quality engineering that scales with the enterprise. By providing bet365 with an integrated ecosystem for testing, we aren’t just helping them find bugs; we are providing the digital resilience required to lead the global gaming market.”

 

The collaboration has empowered bet365 to validate user journeys on a global scale, ensuring that the experience remains consistent and reliable.

 

 

About TestMu AI

 

 

TestMu AI (Formerly LambdaTest) is a Full-Stack Agentic AI Quality Engineering platform that empowers teams to test intelligently and ship faster. Engineered for scale, it offers end-to-end AI agents to plan, author, execute, and analyze software quality. AI-native by design, the platform enables testing of web, mobile, and enterprise applications at any scale across real devices, real browsers, and custom real-world environments.

 

 

For more information, please visit – https://www.testmuai.com/.

 

 

 

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260331630451/en/

 

Business Wire India

cryptact, Japan’s leading crypto tax platform with over 200,000 users since 2017, now serving investors across Japan, Canada, and India, today announced the launch of INR-denominated pricing plans for Indian users, effective April 2026.

Since expanding into India in July 2025, cryptact has positioned its initial rollout as a trial period, offering its full suite of crypto tax calculation and portfolio tracking tools completely free of charge. This allowed thousands of Indian investors to experience the platform’s capabilities firsthand and simplify their Virtual Digital Asset (VDA) tax reporting. Starting in April 2026, cryptact will fully commit to the Indian market by introducing paid INR-priced plans, enabling the company to deliver higher-quality services and features that better respond to the evolving needs of Indian crypto investors.

Why Now

India’s crypto tax landscape demands precision. With a flat 30% tax on VDA gains, a 1% TDS on transactions, and no provision for loss offsets, accurate record-keeping and timely filing are essential — not optional. As the Income Tax Return filing window for AY 2026–27 runs from April to July, now is the time for crypto investors to get their records in order.

For details on India’s VDA tax provisions, refer to Section 115BBH of the Income Tax Act, 1961 on the official Income Tax Department website:

https://www.incometaxindia.gov.in/w/section-115bbh-1

cryptact automates the complex work of compiling transaction histories across exchanges, DeFi protocols, and wallets, calculating gains and losses under Indian tax rules, and generating Schedule VDA-ready reports — so users can file with confidence and stay fully compliant.

New INR Pricing Plans

Starting April 2026, cryptact will offer the following plans priced in Indian Rupees:

 

Plan	Annual Price (INR)	Transactions/Year
Basic	Rs 699	Up to 300
Prime	Rs 2,999	Up to 2,000
Pro	Rs 5,999	Up to 10,000
Pro+	Rs 14,999	Up to 50,000
Pro Unlimited	Rs 29,999	Unlimited

By subscribing to a paid plan, users gain the ability to download the documents required for tax filing.

*A Free plan remains available for portfolio tracking and transaction management; however, tax report downloads are not included in the Free plan.

Special Launch Offer: 30% Off Through July 2026

To support Indian investors during the critical tax filing season, cryptact is offering a 30% discount on all paid plans through July 31, 2026. No coupon code is needed — the discount is automatically applied at checkout.

• Discount: 30% off all paid plans
• Valid Until: July 31, 2026
• Applicable To: All paid INR plans
• How to Apply: No coupon code required — the discount is automatically applied at checkout

CEO’s Comment

“We are thrilled to bring cryptact’s full capabilities to cryptocurrency investors in India. The ITR framework is tightening its regulations to capture crypto income more effectively. We are committed to providing taxpayers with an accurate and efficient calculation solution, bringing peace of mind to their cryptocurrency investments,” said Amin Azmoudeh, Co-CEO, pafin Inc.

Filing Crypto Taxes — Stay Compliant with Crypto Taxes in India

India’s tax authorities are increasingly using TDS data and advanced analytics to identify unreported crypto income. Penalties for non-compliance can be severe, including additional tax of up to 60% and potential prosecution. “Whether trading on Indian exchanges, international platforms, or through DeFi protocols, every taxable event must be reported.”

 

cryptact makes it easy:

• Automatic data import from 137+ exchanges and blockchains via API and wallet connections

• Support for 24,000+ cryptocurrencies, including DeFi and NFT transactions

• India-specific tax reports, including Schedule VDA-compatible output

• Accurate calculations aligned with Section 115BBH and TDS under Section 194S

Get Started Today

Sign up for free at https://www.cryptact.com/en and take control of crypto tax obligations before the filing deadline.

 

For Existing India Exclusive Plan Users

If you are currently subscribed to the India Exclusive Plan, please visit cryptact’s Help Center for details on transitioning to the new INR-priced plans:

https://support.cryptact.com/hc/en-us/articles/47258802526361#h_01KMPV5MSMXP9GX1AGVD3C8332

Business Wire India

Andersen Consulting adds collaborating firm Lukkap, a consultancy focused on experience-driven capabilities aligned with clients’ evolving people, customer, and digital transformation needs.

 

Founded in 2009 and headquartered in Spain, Lukkap delivers integrated solutions that help organizations transform how they serve customers, engage employees, and unlock value through behavioral insights and data analytics. The firm’s multidisciplinary approach spans customer journey redesign, high-impact employee experience programs, talent and leadership development, predictive analytics, and comprehensive outplacement and transition services. Lukkap works across sectors — including healthcare, pharmaceutical, consumer goods, retail, finance, and banking — to build human-centered strategies that drive measurable business results.

 

 

“By combining our experience-led methodology with Andersen Consulting’s global platform, we can accelerate the way organizations approach customer experience,” said Alberto Cordoba, managing director of Lukkap. “Few firms unite strategy, design, and implementation the way we do, and through our collaboration with Andersen Consulting, we can help clients align customer expectations, employee needs, and data-driven insights to deliver meaningful transformation.”

 

 

“Lukkap brings a proven model for connecting people, data, and strategy, making them a strong complement to our existing capabilities,” said Mark L. Vorsatz, global chairman and CEO of Andersen. “As our clients navigate rapid change, particularly in how they engage customers and manage their workforce, this collaboration enhances our ability to provide holistic, experience-centric solutions across markets. Lukkap’s expertise aligns seamlessly with our global platform and reinforces our commitment to delivering integrated, seamless advisory services.”

 

 

Andersen Consulting is a global consulting practice providing a comprehensive suite of services spanning corporate strategy, business, technology, and AI transformation, as well as human capital solutions. Andersen Consulting integrates with the multidimensional service model of Andersen Global, delivering world-class consulting, tax, legal, valuation, global mobility, and advisory expertise on a global platform with more than 50,000 professionals worldwide and a presence in over 1,000 locations through its member firms and collaborating firms. Andersen Consulting Holdings LP is a limited partnership and provides consulting solutions through its member firms and collaborating firms around the world.

 

 

 

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260331314072/en/

 

Business Wire India

NielsenIQ (NYSE:NIQ), a global leader in consumer intelligence, today released its State of Beauty 2026 report, showing the global beauty market grew 10% year-on-year, with E-commerce expanding six times faster than in-store sales. The findings highlight a rapid shift to digital-first, AI-influenced commerce across key global markets.

 

As consumer expectations evolve toward convenience, personalization, and seamless digital experiences, beauty brands are under increasing pressure to adapt. From AI-powered product discovery to social commerce and livestream shopping, the path to purchase is becoming more dynamic—requiring brands to move faster and engage consumers across an increasingly complex ecosystem.

 

 

Key findings from the State of Beauty 2026 report:

 

 

• Global beauty sales grew 10% year-over-year, driven by strong digital acceleration
• E-commerce is growing 6x faster than in-store sales, reshaping channel strategies
• 49% of consumers are willing to pay more for locally made products, reflecting rising demand for authenticity and trust
• 52% will pay a premium for convenience, as time-saving solutions drive purchase decisions
• 63% of consumers prioritize mental wellness, signaling continued expansion of holistic beauty

 

 

“Beauty is entering a new phase of growth defined by both resilience and rising complexity,” Tara James Taylor, SVP, Beauty Vertical, NIQ. “Consumers are more intentional in how they spend, seeking products that deliver real value, simplicity, and wellbeing. At the same time, AI and digital commerce is transforming how consumers discover and evaluate products, shifting advantage to brands that show up clearly and consistently across digital ecosystems.”

 

Digital behaviors are accelerating this transformation. More than half of consumers are now exploring AI-enabled shopping tools, with 49% already receiving beauty recommendations from generative AI. Social commerce continues to gain momentum, with 53% of consumers purchasing through social platforms and 22% buying directly via TikTok Shop. In China, Livestreaming accounts for 70% of beauty sales on platforms like Douyin, underscoring the growing importance of content-driven commerce.

 

 

These shifts are redefining how products are discovered, validated, and purchased, turning online engagement into immediate conversion and driving sustained category growth.

 

 

As AI, social commerce, and digital ecosystems reshape the consumer journey, brands that invest in intuitive, transparent, and data-driven experiences will be best positioned to build trust and capture growth in the next era of beauty.

 

 

About the Report

 

 

NIQ’s State of Beauty Report 2026 is based on retail point-of-sale data across 9 categories in 52 markets, complemented by consumer panels and advanced data collection methods including web scraping to capture a comprehensive view of global beauty purchasing behavior.

 

 

To download the full review, visit: click here.

 

 

FAQ: State of Beauty 2026

 

 

What is driving growth in the global beauty market?

 

 

The global beauty market grew 10% year-over-year, driven primarily by rapid e-commerce expansion, which is growing six times faster than in-store sales. Digital channels, social commerce, and AI-enabled discovery are accelerating consumer engagement and conversion.

 

 

How is AI influencing beauty purchasing decisions?

 

 

AI is increasingly shaping how consumers discover and evaluate products. More than half of consumers are exploring AI-enabled shopping tools, and 49% already receive beauty recommendations from generative AI—helping streamline decision-making and personalize the shopping experience.

 

 

What role does social commerce play in beauty growth?

 

 

Social commerce is a major driver of category expansion. Over half of consumers (53%) now purchase through social platforms, and 22% buy directly via TikTok Shop. In markets like China, livestreaming dominates, with the majority of beauty sales on platforms like Douyin driven by live content.

 

 

What do today’s beauty consumers prioritize most?

 

 

Consumers are becoming more intentional and value-driven. Key priorities include convenience, authenticity, and wellbeing—52% are willing to pay more for convenience, 49% for locally made products, and 63% consider mental wellness essential in their beauty choices.

 

 

How should brands respond to these shifts?

 

 

Brands need to adopt digital-first, data-driven strategies that align with evolving consumer expectations. This includes investing in AI-enabled experiences, strengthening presence across social and E-commerce platforms, and delivering transparent, intuitive, and value-driven product offerings.

 

 

What makes NIQ’s data and insights unique?

 

 

NIQ combines one of the world’s most comprehensive consumer and retail datasets with advanced AI and analytics to help companies understand what consumers buy, why they buy it, and what to do next. This enables brands to move from insight to action with greater speed and confidence.

 

 

About NIQ

 

 

NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.

 

 

With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.

 

 

For more information, please visit www.niq.com.

 

 

Forward Looking Statement:

 

 

This press release on State Of Beauty 2026 report, may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as “expects,” “anticipates,” “projects,” “believes,” “forecasts,” “plan,” “look ahead,” “indicates”, and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.

 

 

© 2026 Nielsen Consumer LLC. All Rights Reserved.

 

 

Disclaimer: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

 

 

NIQ-GENERAL

 

 

 

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260331204757/en/

 

Business Wire India

Sensodyne, Haleon’s leading oral care brand, is strengthening its commitment to better oral health in India with the launch of its ‘Know Your Dental Age’ initiative, placing the concept of Dental Age at the forefront of proactive care. India continues to face a significant oral health gap, with 9 in 10 people experiencing dental issues and most seeking treatment only when symptoms become severe. To drive early awareness and encourage preventive habits, Sensodyne has partnered with the Indian Dental Association (IDA) to introduce the Dental Age Test – a unique oral health and wellbeing tool that helps people understand whether their teeth are aging faster than they should. Accessible through a quick QR scan, it highlights potential concerns and provides simple, actionable steps to manage them, empowering individuals to take timely action and prioritize everyday oral health.

Smt. Anupriya Patel, Union Minister of State for Health & Family Welfare and Chemicals & Fertilizers, led the launch in Delhi, underscoring the government’s commitment to making oral healthcare a public health priority. She was joined by Dr. Ashok Dhoble, Hon. General Secretary, Indian Dental Association (IDA), and Mr. Kedar Lele, CEO India and President India Subcontinent, Haleon. Together, they flagged off the initiative, demonstrating the power of public–private collaboration in shaping a healthier and better‑informed India.

To extend the reach of Dental Age across the country, Sensodyne is also bringing screenings to select Vande Bharat Express routes. Leveraging the wide passenger base of these trains, the effort is making oral health information more accessible for 10 lakh people on the move.

Speaking at the launch, Smt. Anupriya Patel, Union Minister of State for Health & Family Welfare and Chemicals & Fertilizers, said: “Oral health is fundamental to overall well-being, yet awareness and timely action remain limited. Initiatives like Sensodyne’s innovative Dental Age Test are integral to bringing preventive care closer to people and encouraging early intervention. Under the National Oral Health Programme, we remain committed to expanding access to affordable, quality dental care, with prevention at the heart of our healthcare vision. Building a healthier, more informed India requires collective effort, and safeguarding oral health is a shared national responsibility.”

Kedar Lele, CEO India and President India Subcontinent, Haleon, added: “Oral health has long been an overlooked part of overall well‑being, and our mission at Sensodyne is to help change that by making it more understood, more accessible, and more actionable for people. For over a decade, we have been empowering individuals across India to care for their oral health with confidence. Building on this year’s World Oral Health Day, our new initiative leverages the Dental Age Test to give people simple, intuitive insights into how their oral health is progressing and the steps they can take early to protect it. When people have the right information at the right time, they are far more likely to take action and that is where meaningful change begins. Improving everyday oral health requires collective effort from industry, experts, and communities. Our priority will remain expanding awareness and making proactive oral care easier and more inclusive for all, staying true to Haleon’s purpose of delivering better everyday health with humanity.”

To amplify this further, Sensodyne has rolled out a 360° multimedia effort spanning print, digital, influencer engagement, and on‑ground activations. Supported by quick‑commerce platforms, dental experts, fitness communities, and key consumer touchpoints, the initiative is bringing Dental Age to the forefront by making its insights easier and quicker for people to access and encouraging more individuals to take the test. You can check your Dental Age here- https://www.firststepfororalhealth.in/.