Archives April 2026

Murata Launches Ultra-Low Power AMR Sensors to Boost Battery Life in Healthcare and Wearables Devices

Business Wire India

Murata Manufacturing Co., Ltd. (TOKYO: 6981) (ISIN: JP3914400001) has commenced mass production of its MRMS166R and MRMS168R anisotropic magnetoresistance (AMR) sensors for healthcare, wearable, and IoT devices. The MRMS166R is the first AMR sensor to combine an average current consumption of 20 nA with operation from a 1.2 V supply, enabling extended battery life in coin cell-powered systems.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260413296947/en/

 

 

[Murata Manufacturing Co., Ltd.] AMR sensor

[Murata Manufacturing Co., Ltd.] AMR sensor

 

The devices are solid-state magnetic sensors used for switching applications. They detect the presence or absence of a magnetic field and generate an output signal that system logic uses to control functions such as transitions between active and sleep modes. This enables contactless switching without mechanical components, improving reliability, and supporting sealed, miniaturized designs.

 

Automatic switching between active and sleep modes is widely used in battery-powered devices to reduce standby power consumption and extend operating life. In healthcare, applications include capsule endoscopes and medical patches. Wearable devices, including AR glasses and wireless earbuds, as well as security-related IoT devices, such as door open/close detection systems and smart locks, also use this functionality.

 

 

These devices commonly use silver oxide coin batteries (typically 1.55 V), which impose constraints on both available capacity and operating voltage. AMR sensors used as magnetic switches must therefore minimize current consumption while maintaining stable operation at low voltage. Murata addressed these requirements through a redesign of the AMR sensor’s internal circuitry, enabling ultra-low current consumption and reliable operation down to 1.2 V. This significantly reduces battery consumption during standby operation, supporting device operation for more than two years in typical use.

 

 

Both devices are housed in a compact package measuring 1.0 × 1.0 × 0.4 mm (0.04 × 0.04 × 0.02 inches), making them suitable for space-constrained designs. The MRMS166R operates over a 1.2 to 3.6 V supply range (1.5 V typ.) with an average current consumption of 20 nA and a maximum current output of 1 mA. The MRMS168R operates over a 2.0 to 3.6 V supply range (3.0 V typ.), with an average current consumption of 80 nA and a maximum output current of 12 mA, providing higher output drive capability for devices requiring increased load current.

 

 

Murata will continue to expand its AMR sensor lineup and reduce power consumption to support longer operating times and enhanced functionality in medical, wearable, and IoT devices.

 

 

For more details on the AMR sensor lineup, including MRMS166R and MRMS168R, please visit the product page: [MRMS166R, MRMS168R]

 

 

For inquiries regarding these products, please Contact US.

 

 

About Murata

 

 

Murata Manufacturing Co., Ltd. is a worldwide leader in the design, manufacture and sale of ceramic-based passive electronic components & solutions, communication modules and power supply modules. Murata is committed to the development of advanced electronic materials and leading edge, multi-functional, high-density modules. The company has employees and manufacturing facilities throughout the world.

 

 

 

 

 

PMC Organometallix Announces Price Increase on All Products

Business Wire India

 

Due to significant changes in market conditions, PMC Organometallix, Inc. announces that effective May 1, 2026, or as contracts permit, prices across all product lines globally will increase by 10-25%.

 

This adjustment is driven by sustained cost pressures from key inputs including rising raw material costs and escalating freight and logistics expenses. While the company has been absorbing these increases, the current economic environment brought on by the geopolitical crisis of the Iran conflict requires this adjustment to continue providing the high-quality, consistent materials and supply reliability that customers expect. PMC Organometallix will implement these changes in a transparent, collaborative manner and values your partnership while navigating these economic challenges.

 

 

Customers with questions or to discuss a specific situation should contact their account representative.

 

 

About PMC Group
PMC Group is a growth-oriented, diversified, global chemicals and plastics company delivering innovative solutions to everyday needs in a broad range of end markets including plastics, consumer products, electronics, paints, packaging, mining, personal care, food, automotive and pharmaceuticals. PMC was built on a sustainable model of growth through innovation while promoting social good. Dedicated to sustainability, PMC derives over half of its raw materials from renewable sources, operating from a worldwide network across the Americas, Europe and Asia. Learn more at www.pmc-group.com.

 

 

 

 

 

Altair Semiconductor completes spinoff from Sony Semiconductor Solutions, closing initial funding of $50 million led by Pitango Group

 

Hod Hasharon, Israel — Apr 28— Altair Semiconductor announced the successful completion of its transition to an independent company, following a strategic spinoff from Sony Semiconductor Solutions Corporation. The transaction, led by Pitango Group, secured $50 million in initial funding. Sony will remain a shareholder, demonstrating continued confidence in Altair’s market leadership and long-term vision for connectivity powering the Physical AI transformation.

The transition will enable Altair to operate with greater agility and focus on IoT and Physical AI, while maintaining technological superiority and customer commitments. Altair’s chipsets power the largest share of the world’s cellular smart meters and are leading the LTE-M market in smart cities, energy grids, logistics, vehicle asset trackers, and sports wearables. Altair’s technology is essential to the Physical AI revolution, seamlessly connecting the physical world: machines and robots to the cloud and between themselves anywhere across the globe, and connecting AI-powered wearables and next-generation consumer devices that require ultra-low power, continuous connectivity.

Altair Semiconductor completes spinoff from Sony Semiconductor Solutions, closing initial funding of $50 million led by Pitango Group

 “This is an exciting new chapter for Altair. As an independent company, we can move faster and respond more flexibly to rapidly changing market dynamics. We are fully committed to leading the industry’s transition from 4G to 5G IoT.” said Nohik Semel, CEO of Altair Semiconductor.

Altair recently outlined its vision for 5G eRedCap as the foundation for next-generation IoT, with the ALT1550 modem currently in advanced silicon testing. The company’s roadmap reflects its commitment to delivering cost-efficient, power-efficient solutions built for a 20-year device lifespan.

“Sony believes in Altair’s technology leadership and its critical role in the IoT ecosystem. Our continued support reflects our confidence in the team and their ability to deliver innovative connectivity solutions for the global market. Operating as a standalone company will drive innovation and enable faster execution.” said Antonio Avitabile, Managing Director, Corporate Alliances, Sony Semiconductor Solutions Europe, at Sony Group.

“We have known the Altair team for many years and are excited to partner with them at this pivotal moment where every physical device needs to be connected to enable the Physical AI transformation. The current financing round will solidify Altair’s leadership position in IoT and accelerate even further the transition towards 5G eRedCap, riding the wave of Physical AI.” said Eyal Niv, Managing Partner at Pitango.

Altair Semiconductor will continue to support and expand its existing customer base, ensuring a seamless transition for partners worldwide.

 

 

TriFetch comes out of stealth to automate the administrative work that slows specialty clinics

 

TriFetch is building an end-to-end automation layer for independent specialty clinics, covering patient calls and scheduling, referral processing, and prior authorizations. The company is running active pilots across California and aims to help clinics reduce administrative burden so staff can spend more time on care.

San Francisco, CA – Apr 28; In a specialty clinic, the phone rarely stops ringing. Referrals arrive in bursts, prior authorizations stall in payer portals and staff juggle paperwork while patients sit on hold. Independent clinics have been patching these problems with more headcount for decades, even as labor costs rise due to a shortage of highly specialised workers and burnout deepens. TriFetch was built to take that administrative weight off the clinic. By automating the three workflows that dominate clinic operating costs: patient calls, referral processing, and prior authorization, TriFetch helps clinics save on 50%+ of administrative costs while also increasing revenue. This can translate into 1m+ savings for a mid-size practice.

TriFetch announced a $1.9 million pre-seed round led by Nexus Venture Partners with participation from angels from Google, Hipprocratic, Mercor, MIT to scale its automation platform for the front, mid, and back office of specialty care. 

The pressure TriFetch is targeting is structural. Independent clinics face the same administrative load as large health systems with a fraction of the staff. A single prior authorization can take 45 minutes and referral coordination often means hours on hold. Patient calls pile up while the front desk triages between the waiting room and the phone line and those left unanswered go to an inbox with hundreds of unread messages.

“Clinics are doing everything they can to keep up, but the administrative workload keeps expanding,” said Varuni Sarwal, CEO and co-founder of TriFetch. “We built TriFetch to plug into how clinics already run and take the tasks staff dread the most off their plate, calls, referrals, and prior auth, so teams can focus on the parts of care that require the human touch.”

TriFetch automates the three workflows that eat the most staff time. Its multilingual voice agent handles patient calls end to end – inbound inquiries, outbound scheduling, and follow-ups. Its referral engine routes and processes referrals, verifies eligibility, and books patients with humans in the loop. And its prior auth automation submits and tracks requests so paperwork delays never push costs onto patients. The platform plugs directly into how a clinic already runs, with no EHR migration or retraining required. “Clinics don’t need more software where every new tool adds another tab, another login, another thing to learn; they need less friction. TriFetch integrates as the connective tissue of a clinic’s existing operations, adapting to the clinic’s ecosystem and not the other way around,” says co-founder and COO Rosemary He, who is leading the product team. 

Cofounders Varuni Sarwal and Rosemary He met at UCLA while completing their PhDs in Computer Science, where they worked at the intersection of AI and healthcare. Varuni’s research applied machine learning to tabular EHR to predict depression and sepsis while Rosemary built computer vision models to predict Alzheimer’s progression in longitudinal 3D medical images. After publishing in top venues like Nature and ICML, the contrast they saw  from the inside was hard to ignore: while AI was compounding at the frontier, most specialty clinics still ran on fax, phone trees, and manual paperwork. They built TriFetch to bring that capability into specialty care, and have taken a forward-deployed approach, embedding alongside clinic teams until the system runs end-to-end.

TriFetch is currently running multiple active pilots with specialty clinics across California. In an ophthalmology clinic, the doctor and his staff are being overtaken by phone calls and prior authorizations while trying to deliver the highest quality of care to his patients. In a cardiology clinic, staff have been overwhelmed by patient inquiries and internal routing needs. 

In a GI practice, two staff members work full-time processing up to 100 referrals a day and calling patients to schedule them. TriFetch handles that workflow end-to-end, freeing roughly 16 hours of staff time a day and returning more than $200,000 a year to the clinic. For a mid-size specialty practice, that range of recovered costs and captured revenue can run anywhere from $500,000 to $1.4 million a year.

Dr. Shashi Ganti, Ophthalmologist, Cal Retina MD added: “Clinics up and down the US are facing the same administrative headache. Working with TriFetch, we’ve been able to relieve our staff from managing patient calls and scheduling: freeing them up from hundreds of voicemails and phone calls  to focus on the patients in front of them. AI can be incredibly powerful when adopted safely, and I can’t think of a better team to trust with that in my clinic.”

As AI adoption accelerates in healthcare, most tools either target large health systems, solve a single narrow workflow, or are EMR-specific. TriFetch is the first unified, EMR-agnostic automation layer purpose-built for independent clinics that can be customized across specialties and locations, deploying alongside existing systems (NextGen, eCW, Athena, and others) in weeks, not quarters, reducing the need for clinics to stitch together multiple vendors to keep their operations running.

Jishnu Bhattacharjee, Partner at Nexus, commented: “Varuni and Rose are deep domain experts in healthcare AI. Healthcare administrative workflows represent one of the largest untapped opportunities for AI, and the Trifetch team is uniquely positioned to unlock it. They combine deep AI capabilities with real-world clinical understanding to build what we believe can become a category-defining company in healthcare AI. We are excited to partner with Trifetch and support them on this journey”, said 

Calls, referrals, and prior authorization for specialty clinics are the starting point. Over time, TriFetch plans to build the first AI-native operating layer for healthcare systems, expanding nationwide from independent specialty clinics into multi-specialty groups, primary care, and hospital-owned networks, deepening EHR integrations, and connecting the tools clinics already use to the workflows that keep care moving. The goal: less time on paperwork, more time with patients.

TriFetch is guided by a founding cohort of 10+ strategic advisors drawn from operators inside the country’s leading health systems, including former NextGen co-founder Tim Eggena, senior leaders from Sutter Health, Johns Hopkins, Mayo, UW Health, Revere Health, Springfield Clinic, and UChicago Medicine. The cohort reflects TriFetch’s operator-first approach: the people who have run the workflows TriFetch automates are the same people helping shape the product.

SK Telecom Presents AI Reasoning Model at ICLR 2026 to Identify Customers’ True Preferences

 

SK Telecom Presents AI Reasoning Model at ICLR 2026 to Identify Customers’ True Preferences

Seoul, Korea, Apr 28 – SK Telecom (NYSE:SKM, hereinafter referred to as “SKT”) announced today that its new AI recommendation model, which more accurately identifies customers’ true preferences, was presented at a leading AI conference, the International Conference on Learning Representations (ICLR) 2026.

ICLR, along with the Conference on Neural Information Processing Systems (NeurIPS) and the International Conference on Machine Learning (ICML), is regarded as one of the world’s top three AI conferences. Technologies presented at these events see industrial application within a few years or become benchmarks for academic research and product development, making them key indicators of the future direction of AI.

The research paper, titled “More Than What Was Chosen: LLM-Based Explainable Recommendation Beyond Noisy User Preferences,” centers on SKT’s proprietary Conflict-Aware Direct Preference Optimization (C-APO) technology. The technology filters out conflicting preference signals, enabling more accurate recommendations of products that customers genuinely desire.

To achieve this, SKT introduced the concept of “coherent preference” — reflecting recurring patterns and contextual coherence across a customer’s overall behavior. Through this approach, the model distinguishes coherent preferences from revealed preferences derived from single actions, such as accidental clicks or one-time, unintentional choices.

This approach increases the learning weight when the two preference signals align, reinforcing the recommendation. When the signals conflict, the model treats the discrepancy as noise and lowers the learning weight, enabling it to identify the most appropriate recommendations.

Conventional AI recommendation systems have struggled to interpret conflicting preference signals — for example, a customer who typically watches romance films may receive only action recommendations after watching even a single action movie based on a friend’s suggestion. SKT’s new recommendation model, however, filters out such inconsistencies to identify the customer’s true preferences.

SKT plans to apply this research to future agent-based customer recommendation systems that integrate AI for interpreting usage context, generating recommendation candidates, and refining results through an orchestration layer. The company aims to deliver more advanced and personalized recommendations tailored to each customer’s needs and behavior.

“The technology lays the foundation for delivering personalized recommendations by better understanding customers’ true preferences,” said Seok Ji-hwan, Head of AI/DT Data Office at SK Telecom. “The presentation at ICLR 2026 marks a milestone in SKT’s AI transformation to enhance customer experience, and we will continue to advance AI technologies that customers can benefit from.”

 

 

No Barrier’s AI Medical Interpreter Featured in NEJM Study on Patient Language Access in Surgical Care 

San Francisco, April 27: No Barrier, a provider of AI-powered medical interpretation services enabling instant, real-time translation for patients and clinicians, today shares their deployment to test operational efficiency in a study conducted at Mass General Brigham, titled, “Artificial Intelligence for Language Access in Surgical Care: Patient Preferences and an Implementation Framework,” published in the New England Journal of Medicine Catalyst. 

The study, done independently from No Barrier, evaluates how AI medical interpreter technology can improve patient language access in surgical settings, comparing traditional remote video interpretation (RVI), No Barrier’s real-time AI translation platform as well as a hybrid approach.

This is grounded in a modified technology acceptance model (TAM) that assesses patient perspectives through perceived usefulness and ease of use by incorporating emotional resonance, cultural alignment, and trust in their preferences across the interpretation delivery methods.

Flexibility and choice were top findings across patient experiences, emphasizing the need for both modality options as they each reportedly demonstrate different strengths. Remote Video Interpretation (RVI) was preferred in emotionally sensitive or high-stakes conversations, whereas No Barrier’s AI interpretation was valued for its instant and private translation abilities, with patients sharing the sentiment that,  “A combination would be ideal”, reiterating option desirability.

No Barrier CEO, Eyal Heldenberg, expresses that, “It’s an honor to see No Barrier’s technology integrated in studies aiming to increase language accessibility with patient-centric confidence at the forefront. This report is an indicative triumph of a future where healthcare organizations need to consider the implementation of these tools as a core necessity, and validates our hybrid approach that utilizes AI-first, reinforced by the assessment of human interpretation.” 

The authors recruited 23 adult patients with Spanish language preferences using purposive sampling from the Department of Surgery at Brigham and Women’s Hospital, and explored Spanish-speaking surgical patients’ perceptions of varying modalities inclusive of both No Barrier’s AI-based interpretation platform and Remote Video Interpretation technologies. 

No Barrier’s selection as a modality variable reflects the notion that language access should not be treated as supplemental, but as critical to care processes, with their platform offering HIPAA-compliant translation for real-time medical communication in over 40 languages.

Dr. Ilan Shapiro, Medical Advisor at No Barrier shares that, “Patients do better when they have clear, accessible options that reflect their needs, preferences, and realities. A hybrid approach recognizes that one model does not fit everyone and allows care to meet people where they are. When patients feel heard and have choices, engagement improves and outcomes follow. This study reinforces the value of designing care delivery around flexibility, trust, and patient experience.”

Vodia Version 70 Features WhatsApp Business Calling and Messaging

Vodia Version 70 Features WhatsApp Business Calling and Messaging

 

BOSTON: Apr 28- Vodia Networks, Inc., a provider of unified cloud communications solutions to enterprises, contact centers, and service providers, is pleased to announce Version 70, the newest version of the industry-standard Vodia PBX, features WhatsApp Business Calling and Messaging, as V70 now integrates with WhatsApp Business Services.

 WhatsApp Business Services enable rich, conversational experiences between businesses and WhatsApp users for more personal interactions along each customer’s journey. With V70, WhatsApp can be connected directly to the PBX, allowing businesses to manage messaging and calls from a single platform. Messages can be sent and received, calls can be routed through the PBX, and conversations can be handled alongside existing voice infrastructure.

 With the WhatsApp Business Calling API, businesses can manage when and how to connect with customers when voice is required. The API enables both inbound and outbound calls with WhatsApp users via VoIP, using a single verified WhatsApp number for calling and messaging and it even makes it possible to chat while on a call.

 V70 supports direct SIP integration with the WhatsApp Business Calling API. WhatsApp users can call your business number, and those calls are routed directly into the PBX to extensions, queues, or IVRs, without requiring middleware or additional gateways, reducing deployment complexity and eliminating the need for external integration layers. This allows businesses to handle WhatsApp voice interactions using the same routing logic and infrastructure as traditional telephony.

 V70 integrates with the WhatsApp Business Platform to support both incoming and outgoing messaging via the PBX. Text and image messages are supported, allowing teams to manage customer communication within the same system used for voice.

V70 extends the role of the PBX from a voice system. By integrating channels like WhatsApp directly into the PBX, businesses can manage voice and messaging within a single environment, without adding external layers of complexity. 

eHealth Deepens Support for Consumers with End-of-Life Financial Planning Solutions

 

New Final Expense Life Insurance Plans help people and their families better plan for funeral and burial or cremation expenses

A new eHealth survey found 65% of Americans underestimate the cost of a funeral with viewing and cremation; 35% underestimate the cost of a funeral with cremation

INDIANAPOLIS — Apr 28 –eHealth, Inc. (Nasdaq: EHTH), a leading private online health insurance marketplace,  announced it now offers Final Expense life insurance plans, helping Americans and their families plan for funeral and burial or cremation expenses.

The new plans are part of eHealth’s strategy to better meet the coverage and wellness needs of individuals and families, offering an expanded portfolio of plans, services and support to help consumers live healthier, more financially secure lives.  

“Honoring loved ones upon passing is an important part of life for many families, yet this is an often-overlooked part of end-of-life planning,” said Derrick Duke, CEO of eHealth. “The cost of a traditional funeral and burial averages over $8,000, so these new plans can help people prepare for this part of life while helping protect their loved ones from the financial burden associated with a funeral and burial or cremation.”

Anew eHealth survey of more than 1,000 Americans aged 65 and older found many people are unprepared to cover the cost of funeral and burial expenses. Key findings:

·65% underestimate the average cost of a funeral with viewing and cremation, while 35% underestimate the average cost of a funeral with cremation.

·47% worry about burdening loved ones with the cost of a funeral and burial or cremation.

·62% plan to be cremated, while 23% prefer to be buried; 15% don’t know or have no preference.

Among survey respondents living on an income of less than $50,000 per year:

·56% worry about burdening their loved ones with the cost of a funeral and burial or cremation.

·33% have no insurance or money set aside to help cover these end-of-life expenses.

eHealth’s Final Expense plans are offered through Mutual of Omaha and available by phone, allowing licensed insurance agents to discuss coverage options as part of a broader, personalized financial protection discussion. The policies can provide tax-free funds for various purposes, including funeral and burial or cremation expenses, outstanding medical bills, travel costs, legal fees, or other related needs.

Two types of Final Expense plans are available:

  • Level Benefit Plans, offered to people ages 45 to 85, with coverage amounts ranging from $2,000 to $50,000.
  • Graded Benefit Plans, offered to people ages 45 to 80, with coverage amounts ranging from $2,000 to $20,000.

Applicants are not required to undergo a medical exam to qualify for coverage. Instead, eligibility is determined through responses to a limited set of health questions covering a lookback period of approximately two to four years. The plans are designed to be affordable and provide beneficiaries with quick access to guaranteed funds, helping reduce financial stress during a difficult time.

Theaverage cost of a funeral with a viewing and burial exceeds $8,000, while the average cost of a funeral with a viewing and cremation is more than $6,000.

“These new plans allow us to provide people with affordable, easy-to-qualify coverage that helps protect their loved ones from the financial burden associated with end-of-life expenses,” continued Derrick Duke. “It aligns with our commitment to expanding access to products that support financial peace of mind in retirement.”

Specific plan availability may vary by state; some plans may not be available in Arkansas, Montana, New York, and North Carolina. Coverage and premiums may vary based on qualifying factors.
Consult a tax professional for personal tax advice.

 

IPL 2026: Gujarat Titans Cruise Past CSK; KKR Win Super Over Thriller Against LSG

Chennai & Lucknow, Apr 27: It was a day of high drama and dominant performances in the Indian Premier League as Gujarat Titans registered a commanding win over Chennai Super Kings in Chennai, while Kolkata Knight Riders edged past Lucknow Super Giants in a thrilling Super Over finish in Lucknow.

IPL 2026: Gujarat Titans Cruise Past CSK; KKR Win Super Over Thriller Against LSG

Gujarat Titans Outclass CSK in Chennai

Gujarat Titans delivered a clinical all-round performance to secure an emphatic eight-wicket victory over Chennai Super Kings at the MA Chidambaram Stadium.

Kagiso Rabada led the bowling attack with a superb spell of 3 for 25, dismantling CSK’s top order and restricting them to 158/7 despite a fighting unbeaten 74 from skipper Ruturaj Gaikwad.

In reply, Gujarat chased down the target comfortably, reaching victory with 20 balls to spare. Sai Sudharsan starred with a composed unbeaten 87 off 46 balls, anchoring the innings with maturity and aggression. He was supported by Shubman Gill (33) in a 58-run opening stand, before combining with Jos Buttler (39*) in an unbeaten 97-run partnership to seal the win.

The result pushed Gujarat Titans up to fifth place, while Chennai Super Kings slipped to sixth in the standings.

KKR Edge LSG in Super Over Thriller in Lucknow

In a dramatic contest at the Ekana Cricket Stadium, Kolkata Knight Riders defeated Lucknow Super Giants in a Super Over after both teams finished tied at 155 runs.

The match reached its peak when late fireworks pushed LSG to level the scores, setting up a tense finish. In the Super Over, Sunil Narine delivered a match-defining spell, conceding just one run and taking two crucial wickets, shifting momentum decisively in KKR’s favor.

Chasing a target of just 2 runs, Rinku Singh finished the game instantly with a boundary off the first ball, sealing a memorable win.

Earlier, KKR posted 155/7, powered by Rinku Singh’s unbeaten 83 off 51 balls. LSG responded with 155/8, driven by late resistance that forced the tie.

The victory lifted Kolkata Knight Riders to eighth place, while Lucknow Super Giants dropped to the bottom of the table.

A Day of Contrasts in IPL 2026

While Gujarat Titans showcased dominance with a controlled chase and disciplined bowling, Kolkata Knight Riders and Lucknow Super Giants delivered one of the most thrilling encounters of the season, highlighting the unpredictable intensity of T20 cricket.

Both matches significantly impacted the standings and reinforced the growing competitiveness of IPL 2026.

 

AMARON Powers TCS World 10K Bengaluru 2026, Celebrating the Spirit of Endendigu Bengaluru

Bengaluru, Apr 27: AMARON, the flagship brand of Amara Raja Energy & Mobility, powered the TCS World 10K Bengaluru as the official partner, reinforcing its commitment to endurance, consistency, and performance values that mirror the spirit of long-distance running. As part of its ongoing association with Procam International through 2026AMARON was present across key touchpoints of the event, which saw participation from over 36000 runners across on-ground and virtual formats.

At the event AMARON brought its promise of reliability to life through a series of service-led and experiential engagements at various touchpoints.  AMARON-powered ambulances and support vehicles were deployed across the route, quietly supporting runners at critical moments, enabling journeys that demand consistency, reliability, and endurance. Participants had access to two-wheeler and four-wheeler battery check-up camps, along with lubricant oil change services ensuring their journeys beyond race day remained uninterrupted. Along with this, a larger-than-life AMARON battery installation served as the centrepiece, alongside a showcase of vehicles powered by AMARON across categories. The brand also introduced battery-shaped charging stations and interactive zones across the venue blending utility with engagement in a way that felt both functional and intuitive.

Recognised as a World Athletics Gold Label race, the event brought together elite global and Indian athletes, reflecting the spirit of “Endendigu Bengaluru a city defined by steady progress and resilience. The event was attended by a strong elite field, including Uganda’s Harbert Kibet and defending champion Sarah Chelangat, alongside Indian defending champion and event record holder Abhishek Pal and Sanjivani Jadhav.

Commenting on the association, Chandrasekar Radhakrishnan, Chief Business Officer – Automotive and Home Energy Business (India & SAARC), Amara Raja Energy & Mobility, said:  “A marathon shows us that the real race is the one no one sees—built quietly, mile after mile, through discipline and resolve. That’s what Amaron stands for. Not short bursts, but staying power. Not noise, but consistency over time. Our association with the TCS World 10K Bengaluru celebrates those who keep going, away from the spotlight, committed to the long game. Because like every runner out there, Amaron is built to endure—quietly powering every mile that matters.”

Speaking about the TCS World 10K BengaluruWorld Champion and Olympic medallist Blanka Vlašić said, “What makes this special is not the race itself, but everything that leads up to it and the discipline, the preparation, and the consistency that build over time. Every runner here is a reflection of that journey. In many ways, the long game in any sport is always played in the quiet and in the hours of effort no one sees. In a city like Bengaluru, where progress is constant and personal, you can truly feel that spirit of people moving forward in their own rhythm, yet together as one”

Through its continued association with marquee endurance platforms such as the IPL and the Tata Mumbai Marathon, AMARON remains committed to championing performance, consistency, and the spirit of the long game across India.


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