Archives May 2026

Cannes Calling: Nagma Mirajkar Makes Her Grand Debut

Cannes Calling: Nagma Mirajkar Makes Her Grand Debut

Mumbai, India Digital creator and reality personality Nagma Mirajkar, widely known for her appearance on Bigg Boss, is set to make her Cannes Film Festival red carpet debut this year, marking a major milestone in her journey from digital influence to global fashion visibility.

Nagma has arrived in Cannes on 17th May 20269 (today), with her official red carpet appearance scheduled for 19th May 2026.

For her debut, she will be styled in a custom couture creation by internationally acclaimed designer Tasmim Zobaear, founder of TZ Studio, a Paris-based label known for its sculptural silhouettes, intricate craftsmanship, and fusion of South Asian heritage with modern French couture aesthetics.

Tasmim Zobaear is a designer who has built a strong presence in Paris, made his Paris Fashion Week debut in 2022 and has since been recognized for his evolving work within the global couture ecosystem. His design language is defined by architectural tailoring, feminine structure, and detailed embroidery, reflecting a seamless blend of heritage and contemporary luxury.

The collaboration between Nagma Mirajkar and TZ Studio at Cannes marks a cross-cultural fashion moment, bringing together digital-era influence and high couture craftsmanship on one of the world’s most prestigious red carpet platforms.

Zobaear’s recent showcases and Paris-based couture presence have positioned him as an emerging voice in international luxury fashion, further amplified through his bespoke red carpet creations for global events like Cannes.

This appearance signals a significant step in Nagma Mirajkar’s evolving journey as she transitions from digital entertainment and reality television into international fashion and red carpet storytelling.

“Cannes has always felt like a dream that belongs to cinema and couture. Stepping onto this red carpet is not just a moment of visibility for me, but a celebration of how far my journey has come from digital screens to a global stage. I’m incredibly excited to be wearing a creation that reflects both craftsmanship and emotion.” — Nagma Mirajkar

SEBI to Open Bhubaneswar Branch Office, Announces Chairman Tuhin Kanta Pandey

Bhubaneswar, May 18 (BNP): The Securities and Exchange Board of India will soon establish a branch office in Bhubaneswar, marking a significant step toward strengthening financial market regulation and investor outreach in eastern India. The announcement was made by SEBI Chairman Tuhin Kanta Pandey while addressing a regional investor awareness programme organized by the Association of Mutual Funds in India in the city.

SEBI to Open Bhubaneswar Branch Office, Announces Chairman Tuhin Kanta Pandey

Pandey said SEBI would initially begin operations from a smaller office in Bhubaneswar, with activities currently managed through Mumbai and Kolkata gradually shifting to the new centre. He added that plans are also underway to establish a permanent office in the state capital in the future.

Highlighting the growing relevance of alternative financing mechanisms, the SEBI Chairman encouraged Odisha to explore the use of municipal bonds to fund urban infrastructure and development projects. He noted that 22 urban local bodies across the country have issued 33 municipal bonds, mobilizing nearly Rs 4,500 crore for development activities. Municipal corporations in states such as Uttar Pradesh, Maharashtra and Madhya Pradesh have already benefited from the model, he said.

Pandey emphasized that Odisha, with its expanding urban landscape, should leverage municipal bonds to meet increasing financial requirements for infrastructure expansion. He also pointed out that the Central government offers grant-based incentives to encourage such bond issuances.

Speaking on the growth of India’s mutual fund industry, Pandey said the sector has expanded significantly from nearly Rs 12 lakh crore in 2015-16 to around Rs 82 lakh crore at present. Odisha’s contribution currently stands at about Rs 71,000 crore, accounting for less than one per cent of the national market.

Observing that Odisha contributes nearly three per cent to India’s economy, he said the state’s participation in the mutual fund ecosystem should also rise proportionately. At the same time, he noted that Odisha remains among the leading states in terms of monthly growth in Systematic Investment Plan (SIP) investments.

He further highlighted the rapid growth of India’s capital market over the past decade, stating that the country’s total market capitalization increased from Rs 95 lakh crore in 2015-16 to Rs 463 lakh crore in 2025-26. During the same period, the number of investors rose from 3.8 crore to 14.5 crore.

Pandey also said India recorded 366 Initial Public Offerings (IPOs) in 2025-26, through which companies raised nearly Rs 1.9 lakh crore, placing the country among global leaders in IPO activity.

Infobip Research Shows APAC Brands Leading in Channel Adoption, With 57% Using Agentic AI

Business Wire India

Global AI-first cloud communications platform Infobip’s 2026 Customer Experience (CX) Maturity Report reveals what separates brands that automate from brands that truly connect. The report shows that APAC brands are ahead in mobile-first engagement and AI-led automation, reflecting the region’s advanced messaging culture and high customer expectations.

 

Brands in India and Indonesia report 91% WhatsApp adoption, 60% in-app messaging usage, and 18% RCS adoption — 3x higher than other regions. Chatbot and agentic AI adoption are also the highest globally, underscoring how essential conversational experiences have become across the region. With the highest System Potential score of any region, enterprises in Indonesia and India have a clear opportunity to elevate CX maturity by better connecting customer data with the interactions already happening at scale.

 

With ever-increasing customer expectations, achieving CX maturity is the goal for major global brands. This hinges on how well brands can build experiences on mobile channels. There is a fundamental difference between a simple fraud alert on SMS and a two-way WhatsApp chat that allows customers to act immediately.

 

Globally, 96% of brands automate customer interactions in some way, but few are delivering a seamless experience. Only 58% of brands say their channels are fully in sync, and 60% have centralized storage of customer data. Looking closer, only 27% use an orchestration platform, and 50% of brands say their tools are fully API-ready. This means half of the brands struggle with connecting tools and data, and many do not use a unified platform to build truly seamless experiences.

 

This fragmentation is stifling AI adoption and optimization and prevents a seamless customer experience. While over half (53%) of brands use agentic AI in their customer journeys, growth is being held back by disconnected data and a lack of trust in the technology. Organizations cite user trust (71%), data privacy (64%), and tech stack integration (41%) as the primary barriers to deeper AI deployment.

 

CX Maturity looks at what brands are automating now, how they are doing it, and the potential that already exists in their tech stack to streamline AI adoption and scale growth.

 

Ante Pamuković, Chief Revenue Officer at Infobip, commented: “Our CX Maturity report highlights a turning point for global brands this year. The race to adopt agentic AI is well underway, but CX Maturity will be the key differentiator between brands prepared to launch effective AI-powered journeys that last and the ones that will struggle with scaling their adoption. To move from basic automated responses to deep, seamless customer journeys, brands must overcome the dual barriers of fragmented systems and user trust.”

 

Elka Popova, VP of Connected Work from Frost & Sullivan, commented on the state of play in the market: “Agentic AI has redefined the CX landscape with capacity to reason, plan, and implement across workflows. The challenge has now shifted from exploring the technology’s potential to implementing it, requiring enterprises to adapt their systems and build customer trust.”

 

For more information and to view the full findings, download the CX Maturity Report here.

 

Understanding CX Maturity:

 

Infobip has ranked three sectors’ CX Maturity for their ability to deliver outstanding customer experiences with precision and consistency, by measuring three variables out of 100:

 

1. Journey: which parts of the customer journey are automated with communication and mobile solutions.

2. Sophistication: what tech and AI are used for automation and what features are enabled for each use case.

3. System potential: measures the API-ready infrastructure organizations have in place – the communication solutions, channels, and capabilities already available that can be activated to improve customer journeys.

Visa and Jason Sudeikis Turn the Simplest Goal in Football Into the Biggest Fan Moments at the FIFA World Cup 2026™

Business Wire India

At the FIFA World Cup 2026™, everything can change in a split second. A quick pass. A simple finish. A tap in goal. This summer, Visa (NYSE: V), the Worldwide Payment Technology Partner of the FIFA World Cup 2026™, is turning those fleeting moments into something much bigger—launching Tap In, a bold new global campaign based on the belief that everything is a tap in with Visa.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260518011231/en/

 

 

Built around one of football’s most recognizable finishes, Tap In takes the simplest touch in the game and turns it into a powerful metaphor for how Visa works: fast, seamless, and effortless in the moments that matter most. At the FIFA World Cup™, that idea moves beyond storytelling, unlocking opportunity in communities and connecting fans directly to the action as it unfolds live.

 

 

When Players Tap In, Fans Do Too

 

 

At the heart of the campaign, Visa brings the passion of football to life across all three host countries—delivering exclusive promotions, unforgettable moments, and once-in-a-lifetime prizes to cardholders. When the ball hits the back of the net, the moment doesn’t stop at the stadium—it travels instantly to fans’ screens.

 

 

Visa cardholders across the United States and Canada can register to enter Tap In to Score1, a Visa exclusive promotion that can make every match and every tap in goal mean something more. Fans canstay connected throughout the tournament for a chance to win daily, knowing the next tap in goal on the pitch could unlock even more prizes. From FIFA World Cup™ match tickets and a potential trip to the Final, to signed memorabilia and limited-edition merchandise, Tap In to Score turns match moments into shared celebration and opportunity.

 

 

With a simple, repeatable cadence that mirrors the flow of the tournament, Tap In to Score is designed to keep fans engaged beyond kickoff—making participation easy, intuitive, and woven into the rhythm of every matchday.

 

 

In Mexico, eligible Visa cardholders can register to enter Pásala Para Ganar2—a promotion offering fans the chance to win tickets to a FIFA World Cup 2026™ match just by registering their eligible cards. Winners will be randomly selected and notified in early June.

 

 

Jason Sudeikis Leads a Global Roster Built for the Moment

 

 

To bring Tap In to life, Visa has assembled a lineup that blends humor, cultural credibility, and football greatness. The campaign launches with a high impact hero film that captures the unpredictability, energy, and joy of the FIFA World Cup™—showing how a single tap can ripple far beyond the pitch.

 

 

Award winning actor Jason Sudeikis anchors the campaign, journeying through the U.S., Mexico and Canada, using his Visa card to make every step of his FIFA World Cup 2026™ experience easier—illustrating how Visa removes friction and unlocks fandom in real life.

 

 

He is joined in the Tap In campaign by some of the most exciting and iconic figures in the tournament today, including Lamine Yamal, Erling Haaland, Christian Pulisic, Jorge Campos, and legendary announcer, Andrés Cantor.

 

 

Together, they celebrate a simple truth fans instantly recognize: the smallest touches can create the biggest moments.

 

 

“Football has this way of making even the smallest moment feel shared,” said Jason Sudeikis. “Tap In helps fans stay connected to that feeling—whether they’re on the pitch, in the stands, or at home.”

 

 

From Screens to Streets: Making the FIFA World Cup™ a Connected Experience

 

 

Tap In rolls out across broadcast, digital, social, creator partnerships, and live fan moments—meeting fans where football culture lives today. Tap In notifications, creator-led explainers, and immersive environments bring Tap In to life as an always-on FIFA World Cup™ experience.

 

 

Visa’s Tap In Studio activation at select stadiums and major host cities invites fans to step inside the campaign, blending football, art—from Visa’s first-ever global art collection—and culture, while unlocking an experience only Visa can deliver.

 

 

Tap In to Impact

 

 

Visa’s Tap In campaign is also taking the energy of the FIFA World Cup™ and turning it into economic impact that directly supports small businesses, creators and communities across host countries.

 

 

Through Tap In to Impact, Visa is committing $600,000 to three nonprofit partners across each host country: SCORE in the United States, Pro Mujer in Mexico, and Futurpreneur in Canada. These investments support the local business owners, mentors, and community-builders transforming a global tournament into lasting local impact, ensuring the excitement of the FIFA World Cup™ leaves a lasting legacy where it’s played.

 

 

Everything Is a Tap In With Visa

 

 

“Fans don’t just watch the FIFA World Cup™—they live it,” said Frank Cooper III, Chief Marketing Officer at Visa. “Tap In keeps them closer to every moment, turning the easiest goal in football into an invitation for fans everywhere to participate. One tap, and you’re in.”

 

 

To learn more about Visa’s Tap In to Score and how to register to enter for a chance to win match-triggered prizes, visit visa.com and follow Visa on social.

 

 

About Visa

 

 

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

 

 

1 NO PURCHASE NECESSARY. Must be current Visa cardholder as of May 1, 2026, 50 U.S./D.C., PR, or CAN, 18+/age of maj. Match Ticket winners responsible for travel & accommodations. For CAN res. Skill test req’d. Ends July 20, 2026. Rules/Elig: https://tevnt.com/VisaFWC26Promo

 

 

2 Rules/Elig: https://tevnt.com/VisaFWC26Promo/mx/

 

 

 

 

 

Imagicaaworld Entertainment Announces INR 100 Cr Gujarat Expansion

Mumbai,  May 18 : India’s largest amusement and water park operator has approved a strategic investment of up to ₹100 crore in Shanku’s Water Park, a leading leisure destination in Mehsana, Gujarat, near Ahmedabad. This investment marks a significant step in the company’s nationwide expansion strategy, strengthening its presence in high-growth regional markets and reinforcing its long-term vision of building a diversified, customer-centric leisure ecosystem across India. With strong connectivity to key catchment areas including Ahmedabad, Gandhinagar, Mehsana and surrounding regions, Shanku’s offers a compelling platform to enhance customer experiences, drive tourism-led growth, and expand access to organized family entertainment in Gujarat.

The Park is spread across 25+ acres with over 25 rides and attractions, Shanku’s is one of Gujarat’s largest and most established water parks, with strong access to Ahmedabad, Mehsana, Gandhinagar and surrounding catchments. The park has recently undergone extensive renovation and modernization, including advanced water filtration systems comparable to Imagicaa’s flagship Khopoli park.

The investment will be made through a mix of equity and debt, including capital for future expansion on adjoining surplus land. Imagicaaworld will also provide end-to-end Operations & Management services across park operations, guest experience, safety systems, F&B and revenue optimization, earning a management fee of 6%–10%, while leveraging its expertise to enhance performance and scale the destination further.

These developments mark Imagicaa’s strategic expansion beyond destination parks into scalable, high-margin formats. The company recently announced its Q4FY26 results where revenue from operations stood at ₹91.9 crore with a significant increase in footfalls by 5% year-on-year to 6.21 lakh visitors, while continuing to witness steady consumer demand across its existing parks.

Commenting on the development, Jai Malpani, Managing Director, Imagicaaworld Entertainment Limited, said,

 “This transaction represents an important milestone in Imagicaaworld’s growth strategy as we deepen our footprint in Gujarat, one of India’s fastest growing leisure and tourism markets. Gujarat has a strong consumer base, rising discretionary spending and significant long-term potential for organized entertainment destinations.

Shanku’s Water Park is a well-established destination with high-quality infrastructure, strong regional recall and significant growth potential. Strategically located within a one-hour radius of Ahmedabad and GIFT City, this asset sits at the crossroads of commercial growth and weekend tourism.

Through this partnership structure, we aim to leverage Imagicaaworld’s operational expertise and brand capabilities to further enhance guest experiences, drive footfalls and create long-term value for stakeholders.”

Chandikhol Set to Emerge as Strategic Crude Oil Storage Hub Under India-UAE Partnership

Bhubaneswar, May 18 (BNP): Odisha is poised to play a pivotal role in strengthening India’s energy security, with Chandikhol set to emerge as a major strategic crude oil storage hub under a significant India-UAE energy partnership formalized during Prime Minister Narendra Modi’s recent visit to the United Arab Emirates.

Chandikhol Set to Emerge as Strategic Crude Oil Storage Hub Under India-UAE Partnership

Representational image

Under the proposed initiative, Chandikhol will house a massive underground strategic petroleum reserve with a storage capacity of nearly 40 lakh metric tonnes of crude oil. Estimated at around Rs 8,743 crore, the project is expected to significantly enhance India’s emergency fuel preparedness and strengthen long-term energy resilience.

The agreement for the project was signed between the Indian Strategic Petroleum Reserves Limited and the Abu Dhabi National Oil Company during Prime Minister Modi’s visit, following discussions with UAE President Sheikh Mohamed bin Zayed Al Nahyan. The partnership is seen as a major step toward deepening bilateral cooperation in the energy sector and reinforcing India-UAE strategic ties.

Although the Union Cabinet had approved the project in 2018, implementation was delayed due to land acquisition-related challenges. With renewed focus and momentum, the project is now expected to move forward, positioning Odisha as an important pillar in India’s petroleum infrastructure network.

Experts believe the underground reserve will play a vital role during emergency or war-like situations by helping maintain fuel availability in the event of disruptions to global crude oil supplies. The facility is also expected to strengthen India’s strategic fuel reserves and improve preparedness against international supply uncertainties.

Once operational, the project is likely to boost industrial growth, infrastructure development and employment opportunities in Odisha, further reinforcing the state’s growing importance in India’s energy and industrial ecosystem.

Cushman & Wakefield India Wins Two Honours at the 2026 Asia Pacific Property Awards

Business Wire India

Cushman & Wakefield, one of the largest and fastest growing real estate services firms, has been recognised with two prestigious honours at the 2026 Asia Pacific Property Awards (APPA), reaffirming its leadership position in India’s commercial real estate sector.

 

The firm received recognition in the following categories:

  • Best Property Agency / Consultancy – India category – Award Winner
  • Best Real Estate Agency Marketing – India – Five Star Rating

Held annually, the Asia Pacific Property Awards recognize outstanding achievement across the property and real estate industry, celebrating companies that demonstrate excellence in innovation, service, and delivery. This marks Cushman & Wakefield India’s sixth overall and fifth consecutive win at APPA, underscoring the firm’s continued strength in advisory, client service and market positioning.

 

Speaking on the wins, Anshul Jain, Chief Executive – India, SEA, MEA and APAC Office & Retail, Cushman & Wakefield, said, “These recognitions reflect the continued strength of our integrated platform, the breadth of expertise we bring across service lines and asset classes, and the trust clients continue to place in us across markets.

 

India’s real estate sector continues to evolve rapidly across asset classes, driven by infrastructure growth, institutionalisation, changing occupier expectations, and increasing investor interest. As one of the world’s most dynamic real estate markets, it is creating demand for more strategic and insight-led partnerships that can support investment decisions, workplace transformation, capital deployment, and long-term value creation.

 

In this environment, the ability to bring together global expertise, market intelligence, integrated execution capabilities, and deep local understanding becomes increasingly important. These awards are also a reflection of the dedication, collaboration, and market-leading capabilities of our teams, who continue to deliver differentiated outcomes for clients every day.”

 

Awantika Mohanty, Head of Business Development Services India, Singapore & South-East Asia, Cushman & Wakefield, added, “This recognition reflects our commitment to putting clients at the centre of everything we do and to using marketing to stay top of mind with our clients while delivering meaningful insights that help unlock growth opportunities for both their business and ours.

 

At a time when data, insight and agility are reshaping the real estate landscape, our focus has been on helping clients make more informed decisions, unlock value and stay ahead in an ever-changing and often uncertain environment. This award is also a reflection of our team’s passion for innovation and our commitment to living the ‘Better never settles’ credo every day through creativity, collaboration and measurable impact.”

 

Established in 1993, the Asia Pacific Property Awards (APPA) is part of the global International Property Awards, which celebrate the highest levels of achievement by companies operating in all sectors of the property and real estate industry. The Awards are judged by an independent panel of over 80 industry experts who evaluate design, quality, service, innovation, originality, and commitment to sustainability.

 

JK Lakshmi Cement Discusses Low-Carbon Innovation with Swiss Ambassador

Mumbai, May 18 : JK Lakshmi Cement Limited, India’s leading cement manufacturer focused on sustainable constructions solutions, participated in a strategic discussion with H.E. Maya Tissafi, Ambassador of Switzerland in India and Bhutan, on low-carbon cement innovation, sustainable construction, and long-term industry collaboration. The meeting reflected on the shared journey of the Limestone Calcined Clay Cement  initiative and the growing importance of scalable decarbonisation solutions within India’s infrastructure and construction sector.

JK Lakshmi Cement Discusses Low-Carbon Innovation with Swiss Ambassador

The discussion highlighted the progress of LC3 as a commercially viable low-carbon cement technology capable of reducing CO₂ emissions by up to 40 percent compared to conventional cement. The technology has emerged as an important pathway for balancing infrastructure growth with environmental responsibility, particularly in rapidly developing economies such as India.

Speaking on the occasion, Ms. Vinita Singhania, Chairperson & Managing Director, JK Lakshmi Cement Ltd., said,

 “The transition of LC3 from research and pilot implementation to commercial production reflects what meaningful collaboration between industry, academia, and global institutions can achieve over time. As India continues to expand its infrastructure and urban development footprint, sustainable construction materials will play an increasingly important role in shaping resilient and resource-efficient growth. Our production of Green Pro LC3 cement has been guided by a long-term commitment towards responsible manufacturing, operational excellence, and solutions that create enduring value for both industry and society.”

H.E. Maya Tissafi, Ambassador of Switzerland in India and Bhutan, acknowledged JK Lakshmi Cement’s contribution towards advancing low-carbon cement adoption in India and appreciated the company’s early leadership in taking LC3 from research into commercial implementation. The meeting also reflected on the broader importance of international cooperation and industry participation in accelerating climate-responsive industrial solutions.

The interaction further explored opportunities for continued knowledge exchange with Swiss institutions working in sustainable construction and innovative building materials, including EPFL, EMPA, and ETH Zurich. Discussions also covered the evolving role of the cement sector in achieving long-term climate goals while continuing to support India’s infrastructure and housing requirements.

JK Lakshmi Cement has been closely associated with the LC3 initiative since its early stages in 2014, working alongside research and implementation partners including EPFL Switzerland, IIT Delhi, IIT Madras, DA (Development Alternatives) and TARA (Technology and Action for Rural Advancement). The company conducted one of the earliest industrial trials of LC3 and subsequently announced commercial production of Green PRO LC3 earlier this year from its integrated Jaykaypuram plant in Rajasthan.

India remains the world’s second-largest cement producer, with infrastructure expansion, urbanisation, and housing demand continuing to drive long-term sector growth. In this context, low-carbon technologies such as LC3 are gaining wider relevance as the industry strengthens its focus on environmental efficiency, resource optimisation, and resilient construction practices.

The meeting concluded with a shared acknowledgement of the importance of continued collaboration between industry leaders, research institutions, and international stakeholders in advancing sustainable solutions for the construction sector.

WTC Bhubaneswar, World Skill Centre and RBL Bank Organized Interactive Session on Skill Development and MSME Banking

WTC Bhubaneswar, World Skill Centre and RBL Bank Organize Interactive Session on Skill Development and MSME Banking

Bhubaneswar, May 18: The World Trade Centre (WTC) Bhubaneswar, in collaboration with the World Skill Centre (WSC) and RBL Bank, organized an interactive session on skill development and MSME banking, which was widely appreciated for its insightful discussions and engaging exchanges. The session was followed by a networking Hi-Tea interaction.

WTC Bhubaneswar, World Skill Centre and RBL Bank Organize Interactive Session on Skill Development and MSME Banking

The programme brought together participants from handicrafts, skill development institutions, manufacturing units, students, and entrepreneurs, providing a platform for meaningful dialogue on skill enhancement and financial enablement for MSMEs.

The interactive session, held from 4:00 PM to 6:00 PM, focused on strengthening industry-academia collaboration and improving access to financial and skill development opportunities for emerging enterprises.

During the session, RBL Bank presented a comprehensive overview of its banking services and financial solutions for MSMEs, with a particular emphasis on trade finance, forex services, and business banking facilities designed to support enterprise growth and international trade activities. The bank reiterated its commitment to the MSME sector and strengthening financial inclusion through customized solutions.

WTC Bhubaneswar, World Skill Centre and RBL Bank Organize Interactive Session on Skill Development and MSME Banking

The session was also addressed by Shri Rashmi Ranjan Mohapatra, CEO, World Skill Centre, who highlighted the importance of industry-aligned skill development initiatives in enhancing employability and supporting entrepreneurship. He also graciously extended an invitation to members of WTC Bhubaneswar for a courtesy visit scheduled on 5 June 2026, aimed at further strengthening institutional collaboration.

WTC Bhubaneswar, World Skill Centre and RBL Bank Organize Interactive Session on Skill Development and MSME Banking

The event witnessed the presence of Shri Sudhir Paul, Vice President, RBL Bank; Shri Dinesh Bhanja, Vice President, RBL Bank; and Dr. Rina Routray, Advisor, WTC Bhubaneswar and Chairperson, Mahila Atma Nirbhar Bharat, Odisha, along with active participation from WTC members representing diverse sectors.

Participants engaged actively during the Q&A session, discussing opportunities in skill development, financial planning, and MSME growth prospects. The session concluded with a Hi-Tea interaction, offering further opportunities for networking and collaboration among stakeholders.

 

Zithara AI Forays into Australia

Hyderabad, May 18 : Zithara.AI, an AI first retail intelligence platform, announced its strategic entry into the Australian market with the onboarding of Ernesto Buono Fine Jewellery , the esteemed Sydney-based luxury atelier, as its first customer in the region. The launch marks the introduction of Zithara.AI’s unified AI-stack bringing together Customer Relationship Management , Customer Data Platform , marketing automation, conversational AI, omnichannel communication and online reputation management into a single platform built specifically for consumer-focused businesses in Australia.

Zithara AI Forays into Australia

Alongside this expansion, Zithara.AI also unveiled proprietary Meta and Google integrations designed to enable closed loop attribution for offline retail businesses. The platform allows brands to connect digital engagement, social media interactions and advertising spends directly with in store visits, customer conversations and final purchases, helping retailers clearly measure business impact and return on ad spend . Unlike traditional CRM platforms designed primarily for B2B workflows, Zithara.AI is purpose built for consumer-focused businesses operating across physical stores, websites, WhatsApp and social platforms, enabling retailers to centralise customer intelligence and create a unified 360-degree customer view.

As part of the partnership, Ernesto Buono Fine Jewellery will implement Zithara.AI’s AI native CRM platform to unify customer journeys across in store consultations, WhatsApp conversations, Instagram and Facebook interactions, Google reviews and digital campaigns into a single intelligence layer. Founded by master jeweller Ernesto Buono, the Sydney based luxury jewellery atelier is known for its bespoke engagement rings, wedding bands and handcrafted fine jewellery and was recently named among Luxury Lifestyle Awards’ TOP 100 Jewelry & Watch Brands for 2025. Through this deployment, the brand aims to centralise customer data, automate personalised engagement workflows, improve retention and drive repeat purchases while maintaining the personalised luxury experience that defines the brand.

Varun Kashyap, Founder, Zithara.AI, said,

 “We are excited to enter the Australian market with Ernesto Buono Fine Jewellery as our first customer in the region. Luxury retail is built on relationships and personalised experiences, and our platform is designed to help brands unify every customer touchpoint into one intelligent ecosystem. From WhatsApp inquiries and social engagement to in store purchases, retailers can now build stronger and more measurable customer relationships powered by AI.”

Sridevi Reddy, Co founder, Zithara.AI, added,

“Australia has always been a strategic market for us as retailers increasingly look for data driven engagement and measurable marketing outcomes. Through this expansion, we aim to help consumer brands bridge the gap between online engagement and offline retail experiences while improving customer retention, repeat purchases and overall customer lifetime value.”

The platform’s AI native architecture includes its proprietary AI Agentic Framework (MCP – Model Context Protocol Server), a retail first orchestration layer that monitors customer behaviour across physical stores, websites, WhatsApp, Meta and Google to automate engagement workflows and customer follow ups. Zithara.AI also offers Ziri, its AI powered data intelligence agent that delivers real time insights on store performance, customer behaviour and campaign effectiveness directly to business leaders without the need for complex dashboards. In addition, the platform supports unified messaging across WhatsApp, Instagram and Facebook Messenger, helping retailers manage all customer conversations through a single interface while also enabling AI driven Google review nudging and online reputation management.

The launch further strengthens Zithara.AI’s growing international presence across consumer retail markets. The company currently supports more than 500 retailers across India and Southeast Asia. Businesses using the platform have reported up to 3x increase in repeat purchases, 28% improvement in customer retention, 25% uplift in customer acquisition, 25% higher WhatsApp conversion rates and 60% growth in customer lifetime value.