Archives 2026

Fynd’s Republic Day Report 2026 reveals New Shopping Patterns in Fashion E-commerce

Mumbai, Jan 29: Fynd, AI native retail technology company backed by Reliance Retail Ventures Limited, today released its Republic Day Report 2026, offering a data-led view into how India’s e-commerce landscape is evolving during one of the country’s most significant national sale events.

The Republic Day sale period in 2026 recorded 157.4K orders with a gross sales value of ₹298.2 million. While overall volumes were slightly moderated compared to 2025, the data indicates a more measured, value-conscious consumer mindset, signalling a shift away from impulse-led discount shopping toward trust, relevance, and convenience-driven purchases.

Drawing insights from leading marketplaces including Myntra, Flipkart, Amazon, AJIO, and Nykaa, the report analyses shopping behaviour across apparel, footwear, and ethnic wear categories, revealing a maturing e-commerce market where how and when India shops is changing as meaningfully as what it buys.

Key Insights:

  • Marketplace leadership holds: Myntra led Republic Day shopping with over 45% of marketplace order share, followed by Flipkart and Amazon, reaffirming marketplaces as the default discovery channel
  • Prepaid trust strengthens: Digital payments crossed 53% of total transactions during the sale period, signalling rising consumer confidence in prepaid modes even during high-volume events
  • Discounting stays aggressive, but segmented: Fashion-led platforms offered average discounts of 50–60%, while premium and luxury platforms maintained tighter discount strategies under 40%
  • Monday outperformed weekends: Contrary to conventional sales patterns, Monday recorded the highest order volumes during the Republic Day sale period
  • Late evenings dominate: Order activity peaked around 10 PM, highlighting post-work, leisure-driven browsing as the primary conversion window
  • Omnichannel fulfilment balances out: Store-based fulfilment matched warehouse dispatches in 2026, with store leading 50.8% compared to 49.2% by warehouse, reflecting improved store readiness and smarter inventory routing
  • Clear category platform affinities: Casual wear category was led by Myntra and Flipkart, ethnic wear was overwhelmingly Myntra-led, while footwear demand was distributed across multiple marketplaces
  • Non-metro demand leads: Tier 2 and 3 cities together accounted for over 60% of total Republic Day orders, reinforcing the continued expansion of e-commerce beyond metro.

“This Republic Day, Indian ecommerce proved it’s evolving not just in scale, but in intelligence. Brands are no longer just participating in sales; they are optimizing them. From using stores to fulfill more orders to narrowing discount bands and engaging late-night shoppers, we are seeing a smarter, more agile playbook emerge. With deep omnichannel expertise, Fynd’s platform enables brands to seamlessly unify online and offline operations, bringing data, inventory, and customer experiences together in one intelligent layer,” said Ragini Varma, Chief Business Officer, India, Fynd”, said Ragini Varma, Chief Business Officer – India, Fynd.

While Republic Day is a shorter shopping window compared to festive seasons, the findings mirror broader structural shifts in Indian e-commerce from weekday-led demand and prepaid trust to omnichannel readiness and tighter platform-category alignment, signalling a market that is growing smarter, not just larger.

Real Estate Experts Call for Budget Measures to Boost Affordable Housing and Urban Development

Mr. Darshan Govindaraju, Executive Director at Vaishnavi Group

The upcoming Budget is a key opportunity to deepen buyer confidence and strengthen the housing ecosystem. A sustained push on urban infrastructure, access to long-term capital, and ease-of-doing-business reforms will be critical for stable, long-term growth in real estate. Policy measures that support homebuyers and improve sector liquidity can meaningfully accelerate India’s urban development agenda.

Mr. Madhusudan G, CMD at Sumadhura Group

As we look ahead to Budget 2026, the real estate sector is seeking not blanket measures, but thoughtful, targeted policies that reflect a maturing and increasingly segmented market. Moreover, it is important to revisit the ₹45 lakh affordable housing cap on a city-specific basis so that incentives reach genuine first-time buyers. Long-pending structural reforms such as a time-bound single-window clearance system to streamline project approvals and the formal recognition of real estate as an industry are also crucial.

Ramji Subramaniam, Managing Director, Sowparnika Projects

One of the key interventions that we urge the government to consider is extending the 1% GST benefit for affordable housing to homes priced up to INR 65-75 lakh, from the current INR 45 lakh threshold. With land prices in cities rising by 50-75% in recent years and construction costs escalating due to higher raw material prices and a persistent shortage of skilled labour, such a move would reflect current market realities. It would offer relief to first-time homebuyers while allowing developers to focus on making housing accessible for all.

WOTR & Hindustan Unilever Foundation Launch Rural Water, Farming & Livelihood Initiative in Gadchiroli

WOTR and Hindustan Unilever Foundation Launch Water, Farming & Livelihood Programme Across 30 Villages in Gadchiroli, Maharashtra

Pune, Jan 29 : The Watershed Organisation Trust (WOTR), a leading non-profit driving climate-resilient agriculture and rural transformation, has partnered with the Hindustan Unilever Foundation (HUF) to launch a three-year programme aimed at strengthening water security, diversifying livelihoods, and scaling sustainable farming practices across 30 villages in Gadchiroli, Maharashtra.


The initiative, “Holistic Development of Tribal Communities in Gadchiroli through Improved Irrigation Facilities and Alternate Sources of Livelihood,” seeks to create 9.6 billion litres of additional annual water potential. It aims to enhance agricultural and allied production by 4212 tonnes, benefiting 3000 hectares and more than 3116 households and generate an additional income of 15.12 crore rupees for the community.

Gadchiroli faces mounting environmental and livelihood pressures, with forest cover declining from 74% in 1989 to 68% in 2019 and land degradation affecting over 1,045 sq. km. Erratic rainfall patterns over the past three decades have further heightened vulnerability. This initiative addresses these challenges through soil-and-water conservation, climate-resilient agriculture, horticulture, and livelihood diversification.

The project will implement soil and water conservation measures, including the creation and deepening of 
bodies (traditional ponds), to increase water availability and prevent erosion. It will expand irrigation coverage in the project villages to enable year-round cultivation and also promote climate-resilient farming practices such as the System of Crop Intensification (SCI), crop rotation, intercropping, inland fisheries, and horticulture. Farmers will also be supported in other income-generating activities including beekeeping, animal husbandry, handicrafts, and micro-enterprises, with training, inputs, and market linkages, with a particular focus on women-led initiatives.

Prakash Keskar, Executive Director, WOTR, said,
“Gadchiroli is rich in natural resources, yet communities here face increasing challenges from climate change, declining forest cover, and erratic rainfall. With over 32 years of experience across Maharashtra, WOTR considers Gadchiroli a key focus area. Our collaboration with the Hindustan Unilever Foundation will drive meaningful change and foster sustainable development in the region.”
Dr Shraman Jha, CEO, Hindustan Unilever Foundation, added,
“Empowering communities in Gadchiroli is more than a programme, it is a transformational commitment to inclusive growth, resilience, and dignity. By combining sustainable water solutions with diversified livelihood opportunities, we aim to nurture a future where every drop counts and villages thrive.”
The campaign leverages local institutions like Gram Sabhas and state schemes such as MGNREGA to maximise impact. For regions like Gadchiroli, which are blessed with natural wealth but are facing the consequences of climate change, the time to act is now. This initiative aims to bring a change in the region by leveraging the natural resources while also enhancing agricultural productivity and improving average household incomes in the region.

Astrotalk Reports Over 85 Percent Revenue Growth in FY25

Astrotalk reported a strong financial performance in FY25, led by higher user engagement, an increase in paid consultations, and better monetisation across its app-led services in India’s major urban markets.

Total income rose 85% year-on-year to INR 1,214 crores in FY25, compared with INR 656 crores in FY24. Revenue from operations stood at INR 1,176 crores, indicating continued demand across core astrology consultation services. Tier-I cities accounted for the majority of platform activity, aided by higher usage frequency, improved conversion metrics, and stronger repeat behaviour.

To manage higher volumes and maintain service quality at scale, the company sustained investments across marketing, technology infrastructure, operations, and customer experience. Total expenses increased to INR 1,129 crores in FY25 from INR 542 crores in FY24. The increase largely reflected talent acquisition across technology and operations, undertaken as part of organisational expansion and long-term capability development.

Additionally, FY25 expenses included a one-time exceptional employee-related expense of around INR 120 crores, a majority of which was non-cash. Reported profitability was also affected by a non-cash mark-to-market technical adjustment of approximately INR 80 crores on CCPS instruments, with no cash outflow. This was due to IndAS adoption by the company.

Consequently, adjusted for one time impact of exceptional employee benefit expense and non-cash expense on account of CCPS valuation, PBT for FY25 was INR 285 Crores as against PBT of INR 127 Crores in FY24 registering an increase of approximately 125% demonstrating efficiency in operations at scale.

Commenting on the results, Anmol Jain, Co-founder & CBO, Astrotalk, said,

“FY25 represented a year of steady and consistent revenue momentum for Astrotalk, underpinned by deeper engagement, higher repeat usage, and enhanced monetisation across our app-led services, particularly in urban markets. As volumes increased, we made measured investments in our technology platform and team expansion to ensure service reliability, quicker turnaround times, and a seamless customer experience. These investments were undertaken with a long-term perspective and position us well to improve operating efficiencies and support sustainable growth.”

User engagement increased by 27% year-on-year, with the platform recording higher repeat usage and deeper interaction across services, reinforcing the strength of its app-led model in India’s major cities. As part of its revenue diversification strategy, Astrotalk Store, the company’s e-commerce vertical, generated over INR 140 crores in CY25, within a year of its launch, supported by growing demand for astrology-linked products.

Astrotalk is backed by New York-based venture capital firm Left Lane Capital and Indian growth-stage investor Elev8 Venture Partners. The company last raised approximately INR 117 crores at a pre-money valuation of INR 2,400 crores in June 2024 in a bunch of primary and secondary transactions.

Hello Mallows Launches Gourmet, Gelatine-Free Marshmallows with Unique Flavours

Say Hello to ‘Hello Mallows’, the Single-origin Chocolate Coated & Gelatine-Free Marshmallows Packed With Unique Flavo

Mumbai, Jan 29: Who said marshmallows can’t be for everyone? Hello Mallows, a new gourmet brand, is redefining this classic treat with a modern twist—soft, fluffy, melt-in-your-mouth marshmallows that are 100% vegetarian, gluten-free, and gelatine-free, crafted with premium ingredients and unique flavour combinations. Designed to delight both kids and adults, Hello Mallows offers an indulgent yet wholesome snacking experience perfect for gifting, savouring, or sharing.

Hello Mallows 1

Hello Mallows introduces two signature categories:

  • Classic Mallows: Soft marshmallows coated in single-origin dark chocolate with flavour pairings like Dark Chocolate & Flaked Sea Salt and Dulce de Leche & Flaked Sea Salt, finished with a delicate sprinkle of Maldon Sea Salt.

  • Caramel-Filled Mallows: A pillowy marshmallow dome with a gooey caramel centre, enrobed in single-origin dark chocolate and creamy dulce de leche, available in Dark Chocolate & Salted Caramel and Dulce de Leche & Salted Caramel.

“Our vision is simple,” says Sumeet Wadke, Director, Bright Treats Pvt Ltd. “We want to make indulgence more inclusive and imaginative. Over the next three years, we aim to position Hello Mallows as India’s leading gourmet marshmallow brand, experimenting with new fillings, textures, and flavours that go beyond the expected—reinventing comfort food for a generation that loves to explore taste.”

Looking ahead, Hello Mallows plans to expand its omni-channel presence across modern trade, D2C platforms, and strategic B2B partnerships with cafés, gourmet stores, and e-commerce platforms. With seasonal launches, new flavour innovations, gifting formats, and plans for international exports, Hello Mallows is set to bring its signature indulgence to more corners of India and beyond—because joy, like marshmallows, is best shared across cities, cultures, and celebrations.

Awsum Secures Rs 1 Crore Investment on Shark Tank India Season 5; Partners with Namita Thapar and Ritesh Agarwal to Scale ‘Better Bakes’ Across India

New Delhi, Jan 29: Awsum, a new-age functional bakery brand, has secured a Rs 1 crore investment on Shark Tank India Season 5 from Namita Thapar, Executive Director of Emcure Pharmaceuticals, and Ritesh Agarwal, Founder & Group CEO of OYO, at a Rs 75 crore valuation. The partnership marks a major milestone in Awsum’s mission to build India’s first “Better Bakes” category—everyday cakes and brownies made with wholesome, functional ingredients.

shark tank

Founded by Pranav Sharma, Awsum is redefining the Rs 11,000+ crore packaged cake market by replacing refined flour, white sugar, and heavily processed ingredients with traditional Indian staples such as atta (whole wheat), gur (jaggery), and honey. Its 100% eggless portfolio is enriched with Ayurvedic ingredients like Brahmi, Ashwagandha, and Ginseng, offering indulgence alongside functional benefits that support focus, immunity, and overall wellness.

“For decades, consumers have had to choose between taste and health. With Awsum, we’re levelling that playing field,” said Pranav Sharma, Founder, Awsum. “Today’s young India reads labels, cares about ingredients, and wants mindful choices without compromising on flavour. Our goal is to make better-for-you baking mainstream, not premium or niche. Partnering with Namita and Ritesh accelerates that mission and helps us bring wholesome indulgence to every shelf across the country.”

Awsum strategically partnered with Namita Thapar and Ritesh Agarwal for their complementary expertise across health, wellness, and large-scale consumer businesses. The collaboration combines health-focused consumer brand insights with proven experience in nationwide distribution networks, positioning Awsum to accelerate retail expansion and strengthen brand reach.

The fresh capital will be used to:

  • Expand distribution across Tier 1 and Tier 2 cities

  • Deepen presence in retail and quick-commerce platforms

  • Strengthen manufacturing capacity to meet rising demand

  • Introduce new functional SKUs under the Better Bakes portfolio

  • Invest in supply chain and technology infrastructure for consistent freshness, quality, and scale

Awsum has already achieved over Rs 3.4 crore in monthly revenue, with a growing presence across leading quick-commerce platforms and modern retail outlets. Operating from an in-house manufacturing facility in Noida, the company maintains tight control over production, enabling faster innovation cycles and just-in-time manufacturing that ensures freshness while minimizing inventory waste.

The brand’s portfolio includes brownies and cakes in contemporary flavours such as Orange Pistachio, Lemon Blueberry, Banana Walnut, and Carrot Cake, all packaged in ready-to-eat formats for on-the-go consumption. Awsum is steadily trending toward profitability while championing the functional, better-for-you bakery segment in India.

Galgotias University Featured in THE World University Rankings 2026 for Business, Computer Science, and Life Sciences

Greater Noida,  Jan 29: Galgotias University has been featured in the prestigious Times Higher Education (THE) World University Rankings 2026 by Subject, earning global placements in Business, Computer Science, and Life Sciences. The recognition underscores the University’s commitment to academic excellence, research outcomes, and industry-aligned learning.

The rankings highlight Galgotias University’s continued focus on delivering high-quality teaching, practical learning experiences, and globally benchmarked curricula that prepare students for professional success across key disciplines.

Speaking on the achievement, Dr. Dhruv Galgotia, CEO, Galgotias University, said:

“This recognition reflects our continued focus on strengthening academic quality across key disciplines. We have built robust teaching frameworks, relevant curricula, and learning environments that prepare students for real-world professional roles. Galgotias University remains committed to delivering globally benchmarked education while staying closely aligned with industry and student aspirations.”

Subject-wise Global Performance:

  • Business and Economics (601–800 band): Demonstrates strength in management education, cultivating analytical, decision-making, and business skills for corporate and entrepreneurial roles.

  • Computer Science (601–800 band): Highlights focus on computing education and core technologies, preparing students for the digital and technology-driven global workforce.

  • Life Sciences (801–1000 band): Reflects progress in life sciences education, aligned with healthcare, research, and innovation.

In an increasingly competitive global landscape, this recognition reinforces Galgotias University’s growing academic credibility, its emphasis on teaching excellence, and meaningful engagement with the professional world. By equipping graduates with the skills to adapt, contribute, and lead, the University continues to support India’s future-ready talent ecosystem and strengthen higher education outcomes.

Don Bosco Alumni Liluah Hosts REUNION 2026, Celebrating a Century of Salesian Legacy and Women Achievers

Kolkata, Jan 29: Don Bosco Alumni Liluah (DBL) organized REUNION 2026 – Back to School, a grand homecoming event at the Don Bosco School, Liluah campus, bringing together alumni from the batch of 1970 to the present. The event celebrated nostalgia, fellowship, and the enduring values of the Salesian mission.

Don Bosco Alumni Liluah Host REUNION 2026 Celebrating   a Century of Salesian Legacy with Women Achievers_2

Addressing the gathering, the President of DBL highlighted that Reunion 2026 was dedicated to 100 years of Salesian presence in Kolkata. On 11 November 1925, three Salesian priests arrived at Howrah Station, carrying Don Bosco’s vision—a mission that has since transformed thousands of lives through education and social service.

The sprawling Liluah campus warmly welcomed alumni, many of whom travelled from across India and abroad, rekindling memories with former classmates and teachers.

Empowering Women 2026 and DBL Achievers’ Awards

As part of the celebrations and continuing the Adult Literacy Project initiated in 1961, a panel discussion on “Empowering Women 2026” was conducted. Mentored by alumnus and film producer Mr Amit Agarwal, the session featured eminent personalities including Mr Ashoke Vishwanathan (Moderator), Dr Shyamal Samanta, IPS, Ms Smita Roy Chowdhury, Ms Manoshi Roy Chowdhury, Ms Ekavalli Khanna, Ms Mamta Binani, Ms Kanak Lata Datta, and Ms Richa Sharma.

The event also marked the launch of the first-ever DBL Achievers’ Awards 2026, recognizing distinguished alumni—particularly women—who have excelled in their fields. Women awardees included:

  • Manoshi Roy Chowdhury (Education)

  • Smita Roy Chowdhury (Media)

  • Mamta Binani (Corporate)

  • Dola Banerji (Sports)

  • Kanak Lata Datta (Fashion & Lifestyle)

  • Ekavalli Khanna (Film & Entertainment)

  • Dr Rupali Basu (Healthcare)

  • Tarrunum Malik Jain (Music)

  • Richa Sharma (Fashion & Lifestyle)

  • Sangeeta Maheshwari (Social Service)

Men achievers included Dr Shyamal Samanta (Public Service), Ashoke Vishwanathan, and Amit Agarwal (Film & Entertainment). Amit Agarwal became the first alumnus to receive the DBL Achievers’ Award in its inaugural edition.

Additionally, past pupil doctors and chartered accountants were felicitated for their professional contributions under the “Recognising Alumni 2026” session.

Speaking on the occasion, Mr Biswanath Trivedi expressed gratitude to Amit Agarwal (Batch of 1993) for his support in organising the reunion. “When we approached Amit to recognise his achievements, he suggested we also honour women achievers. This idea was embraced by the committee and has now become one of the most impactful elements in the history of DBL reunions,” said Biswanath. He also announced the formation of profession-based alumni groups to foster collaboration, business opportunities, and employment support.

Alumni shared heartfelt reflections: Avinash Agarwal (1995 ISC Batch), who travelled from Birmingham, UK, said, “I feel rejuvenated returning to my alma mater after 30 years. I’ll take back memories and motivation, and hope to return every year.”

Amit Agarwal, emotional on receiving the DBL Achievers’ Award, recalled his school days and shared, “This recognition motivates me to continue performing at my best. My favourite spots remain the auditorium stairs and the church, where I spent countless hours with friends.”

Fr Sanjay Manohar Kujur, Rector Principal, welcomed the guests and reaffirmed the Salesian commitment to uplifting women and youth from marginalized communities. Rev Fr Joseph Pauria, Provincial of the Kolkata Province of the Salesians of Don Bosco, lauded the alumni’s sustained social initiatives, particularly Free Medical Camps and the Adult Literacy Project.

The evening concluded with a live orchestra and a sumptuous dinner, as alumni departed with the promise of returning “Back to School” next year.

Perfios Launches AI-Powered Visual Journey Orchestration Platform ‘Journey Builder’Perfios Launches AI-Powered Visual Journey Orchestration Platform ‘Journey Builder’

Bengaluru, Jan 29:  Perfios.ai, India’s leading B2B SaaS TechFin, today announced the launch of ‘Journey Builder’, an AI-Powered visual journey orchestration platform for financial institutions to design, launch, and optimise product journeys. Journey Builder empowers financial institutions with rapid product innovation and agility, leading to a direct 60%+ reduction in turnaround time to develop and launch new journeys.

Financial products require continuous evolution and upgradation, driven by shifting customer behaviors, new regulations, and market opportunities. Traditional development cycles, however, are often slow, rigid, and resource-intensive, especially as lending and onboarding journeys span multiple tightly coupled systems such as KYC, credit bureaus, consent, fraud checks, and underwriting. Perfios’ Journey Builder addresses the critical need for speed and adaptability in a rapidly changing financial landscape.

Journey Builder enables financial institutions to create, orchestrate, and refine end-to-end customer journeys across fragmented systems without manual intervention and without writing a single line of code. It uses journey-native, step-level analytics to not only measure journeys but also to directly power how journeys evolve in real time.

Key Features and Benefits of Perfios Journey Builder:

  • Visual Journey Composition: A drag-and-drop workflow builder allows product teams to visually map and link data inputs, validation steps, and decisioning logic into a unified process, designed for rapid iteration.
  • Modular & Reusable Components: Journeys are built from modular components and pre-built templates for lending, insurance, CASA onboarding, and more. Common elements like KYC, fraud checks, and underwriting can be reused across products.
  • Pre-Integrated Ecosystem: Features a range of 50+ pre-built connectors for digitisation, document classification, credit bureaus, KYC, and fraud checks, streamlining complex workflows.
  • Journey-Native Analytics: Built-in analytics provide real-time visibility into drop-offs, delays, and bottlenecks at every stage, allowing teams to identify where time is lost and track the conversion impact of each step. Insights are directly actionable, allowing immediate reordering, removal, parallelization, or replacement of steps.
  • Versioning, Governance & Compliance: Built-in versioning, sandbox testing, and audit trails allow institutions to experiment safely without disrupting live journeys, while maintaining regulatory control and compliance readiness.
  • Designed for Business Users: Product managers can design journeys using visual tools, significantly reducing reliance on engineering teams and accelerating development.
  • Domain-Native & India-First: Specifically designed for financial services with built-in risk controls, compliance checkpoints, and regulatory logic. It offers native support for Indian digital rails and compliance, including Account Aggregator, DPDP Act, RBI guidelines, Aadhaar, DigiLocker, and video KYC.

“Financial institutions don’t struggle with insight, they struggle with converting that insight into customer facing journeys. Journey Builder closes that gap by turning real-time signals into configurable journeys that can be changed in days, not months,” said Krishna Chaitanya, Chief Product Officer, Perfios. “By shifting from fixed workflows to living journeys, we’re helping institutions learn faster, adapt continuously, and stay ahead of both customer expectations and regulatory change.”

Perfios has spent over 15 years powering financial decisions for over 1,000 institutions across 18 countries, processing billions of transactions monthly. Journey Builder leverages this extensive experience, turning intelligence into instant action.

Early pilot results for the Journey Builder application have been highly encouraging, delivering a 60% reduction in turnaround time to build and launch new journeys (2.5× faster), a 70% reduction in engineering effort, and 3X faster product iteration. By shifting from ‘fixed workflows’ to ‘living journeys’, organizations can continuously refine and adapt experiences based on real-world behavior.

ICICI Bank inaugurates a branch at Danish Kunj in Bhopal

Bhopal, jan 29: ICICI Bank has set up a new branch at Danish Kunj in Bhopal. This branch, the Bank’s 35th in the city, is equipped with an ATM and a Cash Recycling Machine.

Shri Jai Narayan Chouksey, Founder & Chairman of LNCT Group, inaugurated the branch.

The branch offers a comprehensive range of accounts and deposits, including savings and current account, demat and trading accounts, fixed and recurring deposits and loans like education loan, gold loan, home loan, auto loan, loan against property, personal loan, business loan, and forex services along with card services. It provides locker room facility at its premises.

It operates from 9:30 A.M. to 3:00 P.M. on Monday to Friday, and on the first, third and fifth Saturdays of the month.

The branch also offers Tab Banking facility that provides nearly 100 services at the customer’s place by an employee through a tablet device. The services include opening of accounts and Fixed Deposit (FD), raising cheque book request, generation of e-statements and change of address, among others.

ICICI Bank has more than 330 branches, and over 400 ATMs and CRMs in Madhya Pradesh.

ICICI Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call centres, internet banking (www.icici.bank.in), and mobile banking.