Archives 2026

Zydus Wellness – RiteBite Max Protein has unveiled its ‘Protein Resolution Matlab No Cheating’ on-ground activation for New Year 2026, addressing India’s widespread protein deficiency through experiential engagement. Created and conceptualised by Schbang, the campaign features an innovative approach: using bold yellow-and-black footsteps inspired by metro wayfinding systems to physically guide commuters toward protein awareness – a smart intervention designed to convert fitness resolutions from mental intentions into physical actions. 

The campaign’s strength lies in its behaviour-led approach. Instead of passive advertising, Zydus Wellness – RiteBite Max Protein embedded protein awareness directly into people’s daily commute. Studies indicate that over 60% of urban Indians don’t meet their daily protein RDA* , with unhealthy snacking being a major contributor. The activation addresses this by using footsteps that lead commuters step-by-step to Zydus Wellness – RiteBite Max Protein Kiosks where they take the New Year’s Protein Pledge, participate in interactive fitness challenges like Bend the Bar and Arm Wrestling, engage with nutritionists through trivia, and sample products.

This approach creates memorable moments that make people physically walk towards their fitness goals rather than just thinking about them. Most resolutions fail because they remain just thoughts. People decide something in their mind, but they do not take physical action. There is no trigger that pushes them to actually move.

The campaign resonates with urban Indians aged 18-40, particularly office-goers and daily commuters who intend to eat better but struggle with unhealthy snacking habits, making protein awareness accessible to first-time protein snack users through non-intrusive, metro-embedded experiences.

Dr. Ravinder T Varma, Sr. Brand Manager at Zydus Wellness – RiteBite Max Protein says, “Every year, New Year resolutions begin with intent but often lose momentum. We wanted to change that. Instead of only talking about fitness, we encouraged people to take a visible step towards their goals. By placing footsteps in their daily commute, we turned a routine journey into a simple reminder about mindful protein choices. ‘Protein Resolution Matlab No Cheating’ is our way of bringing protein awareness into everyday life. When Protein Snacking options are visible and accessible, making better choices becomes easier.”

Tejasva Amarnani, Creative Lead, Schbang says, “New year’s campaigns every year bombard audiences with motivation that leads nowhere. We realised that when it comes to protein intake resolutions, motivation isn’t the gap. People lack the steps and the direction to fulfill them. So we thought, “Let’s help them take the steps in the most fun way possible.” The #ProteinResolutionMatlabNoCheating campaign establishes Zydus Wellness – RiteBite Max Protein as a brand that thinks differently about New Year resolutions, proving that protein snacking means no cheating on fitness commitments.

The Sand Stone collection by Technogym offers a renewed aesthetic inspired by nature, combining careful design and advanced materials to differentiate and elevate the design of the most exclusive wellness spaces. The authenticity and warmth of typical Mediterranean sandstone give rise to a versatile and sophisticated palette, capable of combining performance, sustainability, and timeless elegance in a wide variety of premium wellness contexts. The neutral tones and meticulously designed finishes allow the products to blend perfectly with wood, stone, and other high-quality materials, creating authentic and immersive spaces.

Sand Stone’s versatile and cross-cutting aesthetic offering is the only one that enables the creation of wall-to-wall wellness spaces that include products for cardio, strength and functional training in a complete family feeling. This creates a refined environment where design and performance merge into a seamless experience across different lines and products: Technogym Checkup, Artis cardio, Artis strength, Biostrength, up to Personal Tools and Technogym Reform.

Designed for both homes and high-end wellness spaces in hotels, residential complexes, and fitness clubs, Sand Stone allows you to create highly distinctive environments. Thanks to Sand Stone, architects can differentiate their offerings thanks to a consistent and uniform aesthetic that helps improve brand identity, customer experience, and perceived value. Every space becomes an opportunity to communicate quality, refinement, and a wellness-conscious approach.

Sand Stone’s innovation extends to its materials and finishes, designed to foster a renewed connection with nature through textures, colors and sensations inspired by the natural world.

·        Speckled Stone: the product casings are made from an innovative plastic material that contains 2-3% natural mica for a texturized effect reminiscent of real stone. 30% of these components come from recycled materials to reduce production impact.

• Warm Titanium: frames and inlays (the details that define the silhouettes of Artis products) in a metalized titanium finish express both luxury and technology, inspired by contemporary design’s most iconic hi-tech objects.
• Clay: all the tactile surfaces that come into direct contact with the user, such as handles and seats in vegan leather, are made from an opaque warm material that is pleasing to the touch, designed for natural and comfortable interaction.
• Beech and ash wood: the presence of natural wood veining reflects the most organic, living dimension of the material (in the Personal Tools handles and Technogym Reform frame).

Together, these elements create a holistic and exclusive design language made up of warm and welcoming tones that invite everyone to train without intimidation, offering users a unique wellness experience and operators the opportunity to create unique and differentiated spaces.

Founded in 1983, Technogym is a world-leading brand for fitness, wellness, sport, and health. Technogym offers a complete ecosystem made of connected smart fitness equipment, digital services, training content and apps that enable each user to access a fully personalized workout experience, anywhere and anytime: at home, at the gym and on-the-go. With over 2,500 employees Technogym is present in over 100 countries. More than 70 million people train with Technogym equipment in 100,000 wellness centers and 500,000 private homes in the world. For the tenth time, Technogym has been appointed as the Official Supplier of the Milano Cortina 2026 Winter Olympics and Paralympics and it’s the reference brand for the training of worldwide champions.

Chennai, Feb 19th: Marking a major milestone in India’s sleep care landscape, SIMS Hospital has inaugurated the Integrated Sleep Institute, India’s first fully coordinated, multidisciplinary centre dedicated exclusively to sleep health. Designed to overcome the fragmented approach traditionally seen in sleep medicine, the institute brings together 10 specialties under one structured framework, integrating medical, surgical, diagnostic, and supportive services into a seamless, evidence-based care pathway. With a dedicated sleep board and advanced sleep analysis technologies, the institute offers comprehensive and personalised treatment for neurological, psychological, and respiratory sleep disorders across all age groups.

The institute was inaugurated by the Chief Guest actress Aishwarya Rajesh, who played the lead role in DeAr, a Tamil film portraying the challenges faced by a newly married couple when the wife’s snoring disrupts the husband’s sleep. Dr. Ravi Pachamuthu, Chairman of SRM Group was the Guest of Honour at the event.

The Sleep Institute offers specialised treatment for sleep-related disorders, which are linked to sleep-time cardiac events, and stroke. A multidisciplinary team comprising ENT surgeons, pulmonologists, neurologists, bariatric specialists, oral and maxillofacial surgeons, and conservative dentists work collaboratively to deliver personalised care, adhering strictly to gold-standard protocols. The treatments provided include Positive Airway Pressure (PAP) therapy – CPAP, Auto PAP, BiPAP, and gold standard conservative solutions using advanced, minimally invasive technologies including endoscopic, plasma-based, and radiofrequency (RF) methods that are designed to be precise, bloodless, and painless.

The facility houses a dedicated sleep lab staffed by experienced sleep technologists who conduct attended sleep studies in exclusive cabins. Live, real-time data is captured and analysed to evaluate how sleep impacts physiology, brain function, and cardiovascular health. The institute is equipped to perform DISE (Drug Induced Sleep Endoscopy), conducted using monitoring leads similar to ECG. With the support of an anesthetist, sleep is induced to closely simulate natural sleep, during which a flexible endoscope is introduced into the airway to observe obstructions live and in real time.

The institute provides counselling, and cognitive behavioral therapy (CBT)-based treatment for insomnia and sleep apnea. It also offers specialised sleep optimisation programmes for sports professionals who frequently travel across time zones and need rapid circadian adjustment to remain match-ready.

In her comments, Actress Ms. Aishwarya Rajesh said, “While snoring can be normal, there are disease-related forms of snoring that pose a risk. These may arise from neurological or psychological issues, leading to disturbed sleep, difficulty waking from deep sleep, insomnia, or even involuntary physical actions during sleep. There is also the issue of ‘sleep divorce,’ where a snoring partner is forced to sleep separately. I am happy that with the launch of the Integrated Sleep Institute at SIMS, the city now has a comprehensive solution that can address not just health concerns but also relationship challenges within families that arise out of snoring.”

Speaking about the institute’s vision, Dr. Ravi Pachamuthu said, “We are happy to launch India’s first dedicated multidisciplinary institute for comprehensive sleep care. The Advanced Institute of Sleep Health redefines how sleep disorders are diagnosed and treated in India. Unlike conventional models where patients move between disconnected departments, this institute functions as a fully integrated, multidisciplinary centre. Medical, surgical, diagnostic, and supportive services operate though a unified pathway rather than isolated consultations. We are equipped to manage the complete spectrum of sleep-related conditions – from pediatric to adult – through collaborative, evidence-based protocols.” 

Dr. Karthik Madesh Ratnavelu, Director and Senior Consultant, ENT, who heads the Sleep Institute, said, “Stroke and nighttime heart attacks frequently occur in individuals with sleep disorders. In fact, at least three-fourths of patients who experience these life-threatening events have underlying sleep disorders. The problem with snoring is that oxygen intake reduces while carbon dioxide elimination becomes inadequate, leading to serious systemic complications. In many ways, untreated sleep disorders are as risky for heart disease and stroke as cigarette smoking is for cancer.”

Talking about the care delivery model at the Institute, he explained that every patient will be assigned a dedicated sleep navigator, a trained professional who serves as a single point of coordination, guiding the patients through diagnosis, treatment, and follow-up until discharge. The institute’s sleep board ensures shared decision-making. Once investigations are completed, the board, comprising airway specialists, pulmonologists, neurologists, CBT experts, and other specialists, discusses all available options with patients and their families, outlining the benefits and risks of treatments ranging from medication and CBT-based insomnia therapy to surgical interventions. A tailored treatment plan is then finalised with the patient’s informed consent.

On preventive care, Dr. Karthick Madesh emphasised the importance of sleep hygiene: “Waking up at a consistent time helps regulate when we fall asleep. Exposure to morning sunlight suppresses melatonin and triggers cortisol release, which keeps us alert for 12 to 14 hours. Thereafter, melatonin secretion resumes naturally to promote sleep. It is important to avoid arguments and distractions during sleep hours, complete dinner at least two hours before bedtime, and refrain from partying at midnight, late-night eating, or spending entire weekends awake. Such habits disrupt the body’s natural rhythm and increase long-term health risks.”

Mumbai, Feb 19th: Navi AMC Limited successfully conducted a financial awareness session for young doctors at YOUTHCON 2026, the West Zone National Conclave, organised by the Indian Medical Association Junior Doctors Network, supported by IMA Maharashtra JDN MSN. The session was held at IMA Mumbai West Hall and brought together medical students, junior doctors, and early-career practitioners from across Maharashtra. 

The session, led by Aditya Mulki, CEO, Navi AMC, focused on the unique financial realities faced by young doctors including delayed earning years due to prolonged education, student debt, career uncertainty during specialization, and the need for disciplined long-term savings. The discussion aimed to help participants understand how structured investing through mutual funds can support wealth creation alongside demanding medical careers. 

The presentation covered practical themes such as goal-based investing, managing irregular income during training years, the importance of starting early to benefit from compounding, and balancing risk with long-term financial aspirations such as higher education, practice setup, home ownership, and retirement planning. The session also highlighted how mutual funds provide a regulated, accessible investment avenue, with options suitable for investors across income levels and risk appetites. 

A key focus area was addressing common misconceptions including the belief that investing requires large capital, extensive financial knowledge, or constant monitoring. Through relatable examples tailored to the medical profession, participants gained clarity on how systematic investing approaches such as SIPs can help build financial resilience over time, even with modest starting amounts. 

Speaking at the event, Aditya Mulki, CEO, Navi AMC, said, “Doctors dedicate years to building their professional capabilities, often postponing financial planning in the process. Our objective through sessions like these is to help young professionals start early, invest consistently, and make informed decisions that support both their personal goals and long-term financial security.” 

The session concluded with an interactive Q&A, where participants sought guidance on risk management, asset allocation, and integrating investments with demanding work schedules. 

This initiative is part of Navi AMC’s broader financial literacy efforts aimed at empowering first-time investors and young professionals across India through education-led engagement. 

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Mumbai, Feb 19 : SMFG India Credit, one of India’s leading NBFCs, successfully concluded the 8th edition of Pashu Vikas Day (PVD), its flagship livestock welfare and rural livelihood initiative, on February 14, 2026. Anchored around the theme ‘Sarvottam Seva: Pashu, Parivar aur Pragati’, the initiative reinforced the organisation’s commitment to holistic rural development by strengthening livestock health, family wellbeing, and sustainable progress.

Launched in 2014, Pashu Vikas Day addresses the critical healthcare needs of cattle owners by providing access to free veterinary services and expert guidance. Over the years, the initiative has evolved into one of the largest one-day cattle welfare programmes in the country.

SMFG India Credit positively impacted over 1.55 lakh lives, including the treatment of approximately 1.4 lakh cattle and healthcare support for over 14,000 people, benefitting more than 30,000 households. The initiative was conducted in 16 states, across 510 SMFG Gramshakti branches, underscoring the company’s deep reach into rural India.

Commenting on the successful conclusion of the initiative, Mr. Ravi Narayanan, Managing Director & Chief Executive Officer, SMFG India Credit, said,

“Sarvottam Seva’ is about delivering service at its highest standard—where empathy meets impact and intention translates into lasting change. In rural India, the health of livestock, the security of families, and economic progress are deeply interconnected. Pashu Vikas Day embodies our commitment to nurturing this ecosystem by caring for cattle, strengthening livelihoods, and supporting community well-being. Through this initiative, we aim to create sustainable outcomes that empower farming households and drive inclusive growth from the grassroots level.”

Over the years, the initiative has earned multiple national and global recognitions, underscoring its scale and impact. PVD was featured in the Limca Book of Records in 2015, Best of India Records in 2018, World Book of Records in 2019 and the World Records Union in 2024 for hosting the largest single-day cattle care camps nationwide. Building on this legacy, SMFG India Credit achieved a significant global milestone in 2025, when Pashu Vikas Day set a Guinness World Record for the ‘Largest Cattle Welfare Lesson, conducted simultaneously across multiple locations in India—further reinforcing the company’s long-standing dedication to rural welfare, livestock care, and community-led development at scale.

The keynote address of the Prime Minister in AI Impact Summit 2026 in New Delhi, noted that the world economy is on an inflection point in artificial intelligence. “India is on the cusp of its own AI revolution, given the largest youth population and one of the most extensive technology talent pools”, says Mr. Rajeev Juneja, President, PHDCCI.

Artificial intelligence as a transformative force will reshape economic structures, governance systems, and patterns of work and given the exceptional speed, scale and depth sooner than we think, he said.

Prime Minister’s reiteration of Summit theme—Sarvjan Hitay, Sarvajan Sukhay (Welfare for All, Happiness for All) is the right step towards democratizing artificial intelligence for all, he added.

India’s AI-driven solutions in agriculture, national security, multilingual services, and accessibility for persons with disabilities reflects India’s growing capabilities in indigenous innovation and scalable public-interest technologies, he said.

India’s guiding framework for AI governance under the acronym M.A.N.A.V. (Human)—Human Vision for AI:

• M – Moral and Ethical Systems: Establishment of robust ethical guidelines for AI development and deployment.
• A – Accountable Governance: Transparent regulatory frameworks and institutional oversight.
• N – National Sovereignty: Protection of data rights and national interests in digital ecosystems.
• A – Accessible and Inclusive: Prevention of monopolization; ensuring AI serves as a multiplier for societal progress.
• V – Valid and Legitimate: Emphasis on verification, authenticity, and technical reliability.

Large-scale investment in skilling, reskilling, and lifelong learning to ensure workforce readiness has the capacity to take away the fear of unemployment and at the same time prepare India for next generation technology frontier, he added.

The Prime Minister’s articulation of India’s support for open collaboration in AI development, while at the same time recognising that AI-leading nations shall treat AI development as a collaboration effort with open standards, and shared code treating it as a Global Common Good, he added.

India is moving fast on its commitment to building a technological ecosystem encompassing semiconductor manufacturing, chip design, quantum computing, secure data centres, he said.

Prime Minister’s commitment to “Design and Develop in India” and “Deliver to the World” showcases emerging AI-led development opportunity for India rather than fear of job loss, and India will navigate this with confidence and with ethical governance, said Dr. Ranjeet Mehta, CEO & Secretary General, PHDCCI. 

Mumbai, Feb 19th: Reinforcing its commitment to India’s skill development vision and expanding equitable access to AI education, Amazon flagged off two AI Skills Vans as part of its Think Big initiative. These are mobile learning labs designed to bring foundational cloud computing and AI education directly to government school students and communities with limited access to emerging technology resources. The vans were flagged off by Shri Jayant Chaudhary, Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Minister of State for Education, in New Delhi in the presence of David Zapolsky, Chief Global Affairs and Legal Officer, Amazon. 

The mobile AI Skills Vans will be deployed across Delhi/NCR and Haryana, helping bridge access gaps in emerging technology education among government schools. Each van functions as a fully equipped mobile learning ecosystem delivering interactive, curriculum-aligned modules that introduces students to cloud technologies, AI fundamentals, computational thinking, and ethical AI principles, complementing formal science and technology education. 

 In 2026, the two vans are expected to directly engage more than 9,000 students and 100 teachers, supporting educators in integrating AI concepts into classroom instructions and building long-term institutional capacity within schools. The teacher training component is designed to in turn, create a multiplier impact, with trained educators expected to reach an additional 100,000 additional students over the next five years through classroom integration, peer learning networks, and teacher-led technology clubs. 

Speaking on the occasion, Minister Jayant Chaudhary said, “India’s skilling journey is grounded in the belief that every young learner should have the tools and opportunities to shape their future. The AI Skills Van exemplifies this vision by taking foundational AI and cloud education directly to students. It is encouraging to see industry leaders like Amazon complement national skilling priorities not only through such initiatives, but also through their long-term investments in India’s digital and innovation ecosystem. This initiative supports our national missions, including Skill India and the AI Mission, by expanding access to future-ready digital skills and ensuring that no student is left behind as we build a skilled, inclusive and innovation-driven workforce for the nation.” 

David Zapolsky, Chief Global Affairs and Legal Officer, Amazon, said, “India’s leadership in building digital infrastructure and skilling initiatives for communities at large is creating unprecedented opportunities for the next generation of innovators. Supporting the Government’s vision of AI inclusion, we have committed to bringing AI education to 4 million government school students by 2030. Through initiatives such as the AI Skills Vans, we aim to combine student learning with teacher capacity building. This reflects our commitment to democratising technology access and ensuring more young Indians are prepared for an AI-enabled future.” 

The initiative, implemented in partnership with Learning Links Foundation, builds on Amazon’s global Think Big Spaces program, which delivers hands-on learning through technology labs, school learning corners, and mobile innovation vans across multiple countries. 

Additionally, Amazon Web Services (AWS) has trained more than 6.2 million individuals in India in cloud skills since 2017 through programs such as AWS Skill Builder, AWS Educate, and AWS re/Start. It also launched the Think Big Spaces program in 2019 to help students in exploring Science, Technology, Engineering, and Mathematics (STEM) learning pathways. In India, the program has expanded to 67 learning spaces, benefiting over 13,000 students, supporting more than 700 women entrepreneurs, and enabling nutrition support for more than 12,000 public school students to strengthen learning outcomes. In addition, it works on renovating school and community infrastructure projects including libraries, Primary health centres, community parks, water harvesting structures etc.  

More recently, at Smbhav 2025, Amazon announced its planned investment of more than $35 billion across all businesses in India through 2030, with AI-driven digitization as one of three strategic pillars, alongside export growth and job creation. As part of this, Amazon committed to bringing the benefits of AI to 15 million small businesses and AI education for 4 million government school students by 2030.

Chennai, India, Feb 19th: ST Telemedia Global Data Centres (India) (“STT GDC India” or the “Company”), a leading AI-ready colocation data centre services provider, today announced the launch of its fourth data centre in Chennai, marking the expansion of its second campus in the city at Siruseri. 

The Siruseri campus is designed as a 45 MW AI-ready facility, with the first phase of 7.2 MW now operational. This milestone reinforces STT GDC India’s continued investment in building next-generation digital infrastructure in Tamil Nadu. 

The facility was e-inaugurated by the Hon’ble Chief Minister of Tamil Nadu, Thiru M.K. Stalin, on 12^th February 2026, reflecting the state’s strong commitment to positioning itself as a preferred destination for large-scale, next-generation data centre investments. 

With 40 MW already operational at its Chennai Ambattur campus, STT GDC India continues to scale its presence in one of India’s fastest-growing digital markets. Earlier this month, the Company also marked the groundbreaking of STT Chennai 4 within the same campus, unlocking a total development potential of approximately 130 MW, inclusive of the existing operational capacity. This expansion further strengthens STT GDC India’s ability to serve the rapidly accelerating demand from hyperscalers, enterprises and cloud service providers. 

The Company has recently signed a strategic Memorandum of Understanding (MoU) with the Government of Tamil Nadu, proposing an investment of ₹4,200 crore to develop state-of-the-art, AI-ready data centre infrastructure in the state. 

Together, these developments reinforce STT GDC India’s leadership in strengthening Chennai’s position as a pivotal hub for AI-led and cloud-driven digital growth, aligned with India’s broader digital economy ambitions.

Aligned with India’s digital growth story, STT GDC India continues to evaluate long-term strategic options to support its future expansion plans, including a potential initial public offering (IPO) targeted for the first half of 2027,

as part of its roadmap to strengthen capital access and accelerate growth across India’s digital infrastructure landscape. 

Commenting on the Siruseri Campus Launch milestone, Bimal Khandelwal, Chief Executive Officer, STT GDC India, said: “The launch of our fourth data centre in Chennai at the Siruseri campus marks a pivotal milestone in our growth journey and reinforces our long-term commitment to the city. As AI adoption accelerates and cloud demand scales, the need for resilient, high-density, future-ready infrastructure has never been more critical. Siruseri has been purpose-built to support hyperscalers and enterprises as they scale seamlessly and sustainably. With strong policy support from the Government of Tamil Nadu and growing customer momentum, we see Chennai playing a defining role in India’s AI and digital transformation. Our focus remains clear – to invest decisively, build sustainably, and deliver world-class infrastructure that will power India’s growth for the next decade and beyond.”

Beyond Chennai, STT GDC India is undergoing one of the most significant expansion phases in its history, strengthening its presence across India’s leading digital corridors. The Company has signed strategic MoUs with the governments of Karnataka, Maharashtra, Telangana and Uttar Pradesh to develop large-scale, AI-ready data centre infrastructure, reinforcing its long-term commitment to building national digital capacity. 

In parallel, expansion plans are progressing across key markets including Mumbai, Noida, Pune Jaipur, Hyderabad and Bengaluru, ensuring customers benefit from geographically diversified, high-availability infrastructure across India’s most critical economic centres. 

Today, with 30 data centres spanning 10 cities and over 400 MW of critical IT load capacity, STT GDC India operates one of the country’s most extensive data centre platforms. Through sustained investments in next-generation, AI-ready campuses, the Company is not only scaling capacity—it is building the digital backbone that will power India’s cloud, AI and enterprise transformation at scale.

New Delhi, Feb 19: Two weeks into Zomato’s Healthy High-five challenge, the data shows a meaningful shift in how urban India orders food: making protein the priority, not an afterthought.

Since February 1, over 10 lakh Indians have collectively begun their High-five journey, ordering healthy meals with over 20 grams of protein more than 15 lakh times. Here’s what the data shows: people are going beyond the first milestone. Over 10,000 customers have earned their first free meal.

A customer from Bengaluru exemplifies this frequency, he has logged 33 high-protein orders in just two weeks, earning multiple free meals along the way. Since Healthy Mode launched in late 2025, a customer from Chennai has placed 811 orders through the feature. These patterns suggest sustained behavior change, not temporary experiments.

The geographic breakdown reveals expected metro dominance: Bangalore leads with 3.78 lakh high-fives, closely followed by Delhi and Mumbai. Interestingly, grilled chicken has emerged as the most-ordered dish in the challenge with over 1 lakh orders in February, suggesting customers are consciously switching to healthier options without sacrificing taste or familiarity.

Aditya Mangla, CEO, Zomato, said,

“We’ve always felt that people want to make healthier choices. They just need it to be simpler and more accessible. The Healthy High-five challenge was our small attempt to enable that. Two weeks in, with over 10 lakh customers participating, it’s encouraging to see not just orders come in, but early signs of habits taking shape.”

Since the launch of Healthy Mode on the Zomato app in late 2025, the feature has driven 74 lakh orders from 12 lakh customers, indicating growing user inclination towards healthy meal options. There’s been a 20% uptick in orders for dishes with ‘High’ healthy scores, compared to September’25.

The Healthy High-five challenge runs till the end of February 2026 on the Zomato app. To participate, order dishes that meet specific nutritional criteria: a minimum of 20g of protein and a high Healthy Score. Healthy Score evaluates dishes on protein, complex carbs, fibre, and micronutrients, and not just calories.

• Every qualifying order once delivered, earns the customer a ‘High-five’
• 4 High-fives unlock a free dish from a curated menu of high-nutrition options listed under the Healthy Mode.

Mumbai, Feb 19: AlfAccurate Advisors Pvt. Ltd., with Arham Yuva Seva Group (AYSG), have partnered for the CSR initiative “Arham Dialysis Sahay,” aimed at supporting underprivileged individuals battling chronic kidney disease by ensuring access to life-saving dialysis treatment.

Dialysis is not a one-time procedure but a recurring medical necessity that places significant financial and emotional strain on families, particularly those from economically weaker backgrounds. Recognizing this challenge, the initiative provides holistic support designed to ease both medical and lifestyle burdens faced by patients.

Under this program, ₹20 lakh worth of assistance has been extended, benefiting 108 dialysis patients. Financial aid was distributed through verified cheque support, enabling beneficiaries to continue treatment at medical centres of their choice. In addition to treatment sponsorship, essential grocery kits containing staple food items were provided to help families manage daily nutritional needs amid rising healthcare expenses.

To promote long-term health monitoring, blood pressure measurement devices were also distributed, empowering patients to track their health independently. Trolley bags were included to help beneficiaries conveniently carry essential supplies and medical equipment.

Chronic kidney disease is a growing healthcare concern in India, with many patients forced to discontinue treatment due to financial limitations. The costs for these treatments run upto ₹1.5 lakh per year. Arham Dialysis Sahay aims to bridge this gap by combining financial assistance with compassionate community support

AlfAccurate Advisors’ participation reflects a commitment to responsible corporate citizenship, while AYSG – a nationwide non-profit with over 1,500 volunteers inspired by Param Namramuni Gurudev – ensured effective implementation through beneficiary verification, logistics coordination, and on-ground execution.

“Our CSR philosophy focuses on creating sustainable impact by supporting healthcare access and easing the burden on families facing long term medical challenges. We sincerely thank Arham Yuva Seva Group for their noble initiative,”said Mr. Rajesh Kothari, Founder & Managing Director, AlfAccurate Advisors, one of the leading Investment Management firms in India.

The initiative highlights how collaborative CSR efforts can create meaningful, sustainable impact by supporting vulnerable communities with dignity, care, and continuity of treatment