Blenders Pride Packaged Drinking Water Unveils ‘The One And Only’, Celebrating the Power of Success with Distinction

Business Wire India

Blenders Pride Packaged Drinking Water, a cultural icon that has elevated the idea of success for generations, unveils its newest campaign, ‘The One And Only’ a compelling new narrative of success. In today’s world, where markers of success have become increasingly visible and crowded, the brand reasserts a timeless truth – True success lies in distinction – that draws admiration and sets one worlds apart.

 

The new campaign captures this spirit, portrayed by three protagonists—Avanti Nagrath, Kirandeep Chahal and Mahieka Sharma — each embodying a different facet of the brand. Avanti radiates charisma with her fearless confidence and individuality, Kirandeep evokes desire with her magnetic and unapologetic presence, and Mahieka inspires awe with poise and quiet admiration – all in an aspirational world filled with many equals — yet where they and hence, the brand itself, stand a cut above the rest and unmistakably command everyone around them.

 

Rooted in style and substance, the brand has consistently shaped aspirational success in modern Indian culture – from leading with innovations, pioneering many industry-firsts to building iconic fashion platforms. With The One And Only’, it now charts the course of its next evolution, speaking directly to a new generation of bold achievers who seek more than recognition – they seek admiration & influence.

 

The 360-degree integrated campaign has been launched across Digital & Social platforms including the ongoing ICC T20 World Cup, front page ads on leading Newspapers and impactful Outdoor sites across major cities, driving widespread visibility and reinforcing the brand’s cultural leadership. 

 

Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, said, Blenders Pride has always believed in the power of success with style and stature. ‘The One And Only’ presents a defining new idea of success, one that’s fueled by distinction. It brings forth the cultural context that, today, the aspiring youth in India aims to not just be successful but stand apart with assurance. With this narrative of success, Blenders Pride captures the resounding aspirations of the youth, while further strengthening its position as an inspiring cultural leader.”

 

Watch the latest film here: www.youtube.com/watch?v=-z3YH-R-QiM

 

Follow for more updates: www.instagram.com/blenderspridefashiontour

MILESTONE GEARS LIMITED RECEIVES SEBI NOD FOR UP TO ₹ 1100 CRORE IPO

Milestone Gears Limited (“the Company”) filed its Draft Red Herring Prospectus (DRHP) with the market regulator, the Securities and Exchange Board of India (SEBI), on November 18, 2025. The company has received SEBI’s nod to raise funds through an offer of equity shares (face value ₹2 each) via an Initial Public Offering (IPO) aggregating up to ₹1,100 crore.

The offer comprises a fresh issue of equity shares aggregating up to ₹800 crore (the “Fresh Issue”) and an Offer for Sale (OFS) by selling shareholders aggregating up to ₹300 crore.

Milestone Gears is a manufacturer of high-precision, complex engineered transmission components with applications across multiple sectors, including tractors, construction equipment, electric vehicles (EVs), locomotives, windmills, and other heavy industries. The company supplies its products to Indian and global original equipment manufacturer (OEM) customers, including their affiliated entities.

Between April 1, 2022, and June 30, 2025, the company supplied products to more than 50 customers, including all the top nine OEMs in the tractor sector in India (Source: 1Lattice Report), and has established long-standing relationships with the majority of them.

The equity shares proposed to be offered through the Red Herring Prospectus are intended to be listed on BSE Limited (BSE) and the National Stock Exchange of India Limited (NSE).

JM Financial Limited, Axis Capital Limited, and Motilal Oswal Investment Advisors Limited are the Book Running Lead Managers (BRLMs) to the issue.

 

Vedanta raises women’s representation target to 35 Percent

Vedanta raises women’s representation target to 35 Percent

New Delhi, Mar 06: Marking International Women’s Day, Vedanta Group has raised its ambition to achieve 35% women representation across all levels of the organisation, while launching #HerAtTheCore, a nationwide campaign and LinkedIn-led hiring drive inviting women to build careers across mining, metals, oil & gas, power and technology.

The announcement comes against a stark industry backdrop. According to the Annual Survey of Industries in India, women accounted for around 18% of direct employment across industries in 2023–24, while in core sectors such as mining and metals, their share remains only about 6%.

#HerAtTheCore campaign seeks to highlight the fact that India is entering a defining decade of industrial growth, powering the global energy transition, building EV supply chains, and strengthening its role in advanced manufacturing and technology. Metals, minerals, oil & gas, and power are crucial for the growth of these industries. And yet, women represent only about 6% of the workforce across core sectors that will build this future. For India’s economic aspirations to be realised, the industries powering them must reflect the full strength of the country’s talent pool.

At Vedanta, women today constitute 23% of the workforce, significantly above industry averages. Anchored in the message “6% isn’t enough and 23% is just the beginning,” the #HerAtTheCore campaign highlights both the industry gap and the opportunity to reshape the future workforce of core industries.

Commenting on the initiative, Priya Agarwal Hebbar, Non-Executive Director, Vedanta Ltd. and Chairperson, Hindustan Zinc Limited, said, “India’s growth ambitions require the full participation of its talent pool. At Vedanta, women today represent 23% of our workforce but this is only the beginning. Our ambition is to grow to 35% and ultimately to 50%. We are not only increasing representation — we are redesigning systems, deploying advanced technologies and building life-stage support frameworks that enable women to thrive in core industries. #HerAtTheCore is both a celebration and a call to action. We encourage talented women across disciplines to join us and help shape the sectors that power the world.”

Technology as an Equaliser

A central pillar of Vedanta’s inclusion strategy is the use of advanced technology to create safer, skill-driven workplaces where performance is defined by capability, not gender. Today’s mining and metals operations are increasingly intellectually driven, with engineers managing complex processes through digital systems and real-time analytics, while heavy lifting is handled by advanced machinery and mechanised equipment. Automation, digital operations centres and remote monitoring have created a more level playing field for men and women alike.

Breaking Barriers in Core Operations

Vedanta has played a pioneering role in opening frontline industrial roles to women:

  • At Vedanta Aluminium’s Jharsuguda operations in Odisha — the world’s largest aluminium smelter — an all-women team runs a full aluminium production line (potline), managing high-precision smelting operations.
  • Women are also taking on specialised technical roles across power generation. In fact, there are women-led teams handling entire locomotive and safety operations, supporting critical plant operations.
  • Following Government of India reforms in 2019, the company deployed women engineers in underground mining at Hindustan Zinc Limited, the world’s largest integrated zinc producer — a historic shift for India’s traditionally male-dominated mining sector.
  • Women work night shifts across operations with strengthened safety systems and secure transport. At Cairn Oil & Gas’s Mangala Processing Terminal, women have operated night shifts since 2019, managing complex 24/7 hydrocarbon processing systems.
  • Hindustan Zinc Limited’s four all-women underground mine rescue teams — the first in India — have represented the country at international competitions, while Konkola Copper Mines in Zambia has trained the Nchanga Ladies Mine Rescue Team, the first female-led rescue unit at the company and in the country.
  • At Vedanta Zinc International (South Africa), women comprise 23% of the workforce — 3.2% above the national mining industry average, supported by initiatives such as dedicated lactation rooms at Black Mountain, housing allocation for single mothers and maternity PPE introduced at the Gamsberg mine.

Supporting Women Across Life Stages

Beyond recruitment, Vedanta focuses on long-term retention and growth through:

  • Structured returnship programmes post maternity
  • Flexible work arrangements and inclusive shift structures
  • Spouse hiring policies in remote locations
  • Leadership acceleration tracks for high-potential women
  • Access to world-class integrated townships offering quality housing, healthcare, education, childcare, sports infrastructure and vibrant community life

From Campaign to Careers

The #HerAtTheCore campaign which is gaining momentum on social media invites women engineers, geologists, data scientists, operators and leaders to apply for roles across businesses of Vedanta Limited.

By combining visible role models with active recruitment, Vedanta aims to signal that core sectors are evolving — and women are central to India’s industrial future.

FTCCI Hosts “SheRise – Give to Gain” to Celebrate International Women’s Day

Disability is not inability. If your mind is strong, your body will follow: Arpita Roay,  a double amputee Yoga trainer

FTCCI Hosts “SheRise – Give to Gain” to Celebrate International Women’s Day

 

Hyderabad, Mar 6: The Federation of Telangana Chambers of Commerce and Industry (FTCCI) hosted a special programme titled “SheRise – Give to Gain” to celebrate International Women’s Day on Friday at the FTCCI Surana Auditorium, Federation House, Hyderabad.

Organised by the FTCCI Ladies Wing Committee, the event aimed to recognise the achievements of women leaders and foster meaningful conversations around leadership, entrepreneurship, resilience, and inclusive growth.

The programme featured inspiring personal journeys of grit and determination.

One of the keynote speakers, Arpita Roy, a double amputee yoga instructor working with Amazon, as well as a yoga instructor with one of the Yoga Academies in the city shared her story of extraordinary courage and indomitable willpower. Though she hails from West Bengal, she lives in the city since 2019 at Hafeespet.

“I have no legs, but no limits,” she said while narrating her inspiring journey.

Never ask Why me? — instead ask ‘What next?’ Life is about moving forward with courage, she said.  Disability is not inability. If your mind is strong, your body will follow.I want young girls to know that no obstacle is bigger than your dreams, she said speaking to 150 plus audience. 

Arpita can bend her body like a rubber band and perform yoga postures that even regular gym-goers find difficult — yet she has no legs.

Despite losing both legs in a scooter accident in 2007, she performs advanced Hatha Yoga asanas, including a perfect headstand, proving that determination can overcome any physical limitation. She now works as a yoga instructor at a yoga school in the city.

Sharing her emotional journey, Arpita said that initially she did not feel the impact of losing her legs as strongly as she did when she experienced society’s indifferent attitude towards differently-abled individuals.

“I never asked ‘Why me?’ But when society least cared about people like us, that is when it hurt the most,” she said.

Arpita now walks with the help of artificial limbs. Having lost her parents, she lives independently in Hafeezpet, occasionally receiving support from close friends.

“I am not different from others — I am differently abled. But it is still difficult to make ends meet,” she shared.

She expressed her aspiration to dedicate herself fully to yoga training and motivational speaking.

“I want to visit schools and colleges to share my journey and inspire young girls,” she said.

Another speaker, Keerthi Priya Odapalli, Founder and CEO of Koh! Foods, shared her entrepreneurial journey. Koh! Foods is a Telangana-based brand offering healthy vegetable powders and mixes designed to make urban diets more nutritious.

Hailing from a small village in rural Telangana, Keerthi completed her B.Pharm from BITS Pilani and later earned an MBA from the Indian Institute of Management Calcutta. Her story inspired the audience of over 150 attendees.

Inspired by her mother, who used to send dehydrated vegetable powders while she was working in the corporate sector, Keerthi identified a clear entrepreneurial opportunity.

With financial support through the Stand Up India scheme and a ₹50 lakh debenture under Startup India, she established a 6,000 sq. ft. manufacturing facility.

Koh! Foods procures fresh vegetables and converts them into powders using electrical dehydration technology. The company’s product range includes Spinach Powder, Beetroot Powder, Carrot Powder, and Dehydrated Tomatoes.

Leaving behind a corporate career, this IIM graduate now works alongside her mother to build a brand focused on 100% residue-free products, targeting ₹1 crore in revenue and beyond.

The event also featured an interaction session with Keerthi Priya Odapalli and Rohini Deepthi Natti, Co-Founder of Koh! Foods, where they shared deeper insights into their entrepreneurial journey.

Harika Varma, Global Technology Leader and Serial Entrepreneur, shared insights from her professional journey marked by innovation, leadership, and perseverance.

Smt. Uma Devi Chigurupati, Executive Director of Granules India Limited, attended the event as the Chief Guest.

She emphasised that despite technological progress and economic development, women still face many challenges.

“There is a need to celebrate Women’s Day because women must be recognised for their strength and contribution. If given equal opportunities, women often outperform men in many areas,” she said.

She also shared her inspiring personal story of participating in marathons with her husband across seven continents, including Antarctica, despite having no previous running background.

“A fit woman in the family means a fit family. Everyone must prioritise fitness and lead an active lifestyle,” she added.

R. Ravi Kumar, President of FTCCI, spoke about the theme ‘Give to Gain.’ “Give whatever you can without expecting anything in return. The moment you expect returns, the purpose of giving is lost. Every human being has strengths and something valuable to contribute,” he said.

Dr. Tasneem Shariff, Chairperson of the FTCCI Ladies Wing Committee, highlighted the importance of women’s participation in economic growth.

“According to a United Nations study, if women participate in economic activity at the same level as men, the global economy could grow 26% faster,” she noted.

A panel discussion moderated by Dr. Tasneem Shariff, Co-Founder of The Diplomatic Club, featured prominent speakers including Rashida Adenwala (TiE Hyderabad), Vinita Surana (Surana Group), Bobby Azmeera (Telangana’s first tribal woman pilot), Sheetal Mondkar (Founder, Asvira Consulting), and Radhika Yuvraj (Country Director, Women in Tech India).

K.K. Maheshwari, Senior Vice President of FTCCI, and Srinivas Garimella, Vice President of FTCCI, also graced the occasion and addressed the gathering.

 

Andhra Pradesh CM Naidu to Spotlight Tech-Driven Governance at Raisina Dialogue 2026

Andhra Pradesh CM N. Chandrababu Naidu to Speak at Raisina Dialogue 2026 in New Delhi; To Highlight Technology-Driven Governance and Position AP as Global Innovation Hub

Amaravati, Mar 6: Andhra Pradesh Chief Minister N. Chandrababu Naidu will address a high-level session at the prestigious Raisina Dialogue 2026 in New Delhi tomorrow, where he will speak on the theme “Technology, Governance & the Future.”

The Raisina Dialogue is widely regarded as India’s premier global conference on geopolitics and geo-economics, bringing together heads of state, ministers, policymakers, industry leaders, academics and strategic thinkers from across the world. Organized annually by the Observer Research Foundation in partnership with India’s Ministry of External Affairs, the Dialogue has emerged as one of the most influential policy forums globally, often compared to platforms such as the Munich Security Conference and Singapore’s Shangri-La Dialogue.

The 2026 edition of the Dialogue is being inaugurated by Prime Minister Narendra Modi, with participation from global leaders, senior policymakers and technology innovators from across continents.

During his address, Chief Minister Naidu will speak about the transformational role of technology in governance, drawing on Andhra Pradesh’s experience in deploying digital tools for public service delivery, real-time governance, and data-driven policy making.

He is also expected to outline Andhra Pradesh’s ambition to emerge as a global destination for innovation, advanced manufacturing and digital infrastructure, highlighting initiatives such as the state’s push for AI ecosystems, data centers, clean-energy manufacturing, and next-generation technology corridors.

Chief Minister Naidu, widely recognized for his pioneering role in integrating technology with governance in India, is expected to emphasize how technology-enabled governance can accelerate economic growth, enhance transparency, and improve citizen services at scale.

The session will bring together international policymakers, technology leaders and strategic experts to discuss how governments worldwide can leverage emerging technologies to address complex governance challenges while shaping the future of economic growth and global cooperation.

Naidu’s participation at the Raisina Dialogue underscores Andhra Pradesh’s growing engagement with global policy conversations and its ambition to position the state as a forward-looking hub for innovation, technology and investment in the Indo-Pacific region.

Amazon India Partners with AWWA to Empower Women Entrepreneurs from Military Families

Amazon India Signs MoU with Army Women’s Welfare Association to Boost Entrepreneurship Opportunities for Women from Military Families

Bengaluru, Mar 6: On the occasion of International Women’s Day 2026, Amazon India announced the signing of a Memorandum of Understanding (MoU) with the Army Women’s Welfare Association to expand entrepreneurship opportunities for women from Army families. The partnership aims to support hundreds of women entrepreneurs associated with AWWA in launching and scaling their businesses on Amazon marketplace Amazon.in by 2029.

The announcement was made during Amazon’s annual ElevateHER event, a platform dedicated to celebrating and supporting women entrepreneurs and professionals. Through the collaboration, women entrepreneurs registered with AWWA—including spouses of serving Army personnel, veterans’ spouses, Veer Naris, and widows—will receive structured support to build sustainable online businesses and reach customers across India.

As part of the initiative, Amazon will provide onboarding support and training on e-commerce and marketplace best practices. Entrepreneurs will also gain access to Amazon’s fulfilment and logistics network, enabling them to efficiently manage and deliver products to a nationwide customer base. Their products will be showcased through the Amazon Saheli storefront, which promotes women-led businesses across the country.

The Amazon Saheli program provides entrepreneurs with comprehensive support, including training sessions covering key aspects of online selling such as inventory management and customer experience. Participants also receive assistance with product photography, cataloguing, and access to analytics tools and business reports that help them make informed business decisions. These capabilities empower entrepreneurs to focus on innovation, product development, and brand growth.

Commenting on the collaboration, Sunita Dwivedi, President of AWWA, said

“We are excited to work with Amazon and help our members turn their entrepreneurial aspirations into sustainable, scalable businesses. Through this MoU, we aim to create new opportunities for women from Army families. We hope this collaboration will enable them to pursue entrepreneurship with greater confidence and connect with customers across the country.”

Deepti Varma, Vice President, PXT, Amazon Stores India, Japan and Emerging Markets, added,

“We are honoured to partner with AWWA to support women from military families in pursuing entrepreneurship opportunities. At Amazon, we are committed to providing access to markets and the support needed to build sustainable businesses online. Through this collaboration, women entrepreneurs will be able to access Amazon.in along with structured onboarding and guidance to help them establish and grow their business.”

ElevateHER 2026 Event Highlights

ElevateHER 2026 brought together women professionals and leaders for meaningful discussions on career growth and leadership. More than 150 participants engaged in small-group mentoring sessions with Amazon leaders, focusing on emerging sectors such as AI, fintech, and technology-driven careers.

The event also featured a fireside chat on “Navigating Career Resilience” with acclaimed actor and author Kalki Koechlin alongside Deepti Varma. Additionally, fintech entrepreneur Aly Hajiani conducted a workshop on financial independence, sharing insights on managing finances and building financial confidence.

Aye Finance Announces Strong Q3 FY26 Results: FY26 outperforms FY25

Aye Finance, India’s leading NBFC specialising in micro-enterprise lending, today announced its unaudited financial results for the third quarter of the fiscal year 2025-26. Building on the momentum of its recent successful IPO, Aye reported robust year-on-year (YoY) growth across its key performance indicators, driven by deep penetration into India’s “missing middle” MSME segment.

Business Highlights Q3FY26

  • 35% YoY Growth in Disbursement from INR 973 Crores to INR 1310 Crores
  • 23.5% YoY Growth in AUM from INR 5145 Crores to INR 6356 Crores
  • 41,015 new borrowers added in Q3FY26
  • Branch network growth by 9% YoY from 523 to 571 branches

Financial Highlights Q3FY26

  • Profit After Tax (PAT) grew 87.1% YoY from INR 23 crore to INR 43 Crore, resulting in RoA of 2.4% and RoE of 9.74%
  • GNPA was 4.94%, and NNPA was 1.98%
  • Four quarters of continuous reduction in Credit Cost, which stood at 4.67% in Q3FY26.
  • Credit Rating: A (Stable) by ICRA & India Ratings

Financial Highlights: 9M FY26

Total income increased by 18.54% YoY to INR 1282 crore

Profit After Tax (PAT) stood at INR 108 crore

Commenting on the performance, Mr Sanjay Sharma, Managing Director, Aye Finance Ltd, said,

“Our Q3 results demonstrate the resilience of the micro-enterprise sector and our ability to bridge the credit gap for underserved businesses. Disbursals are accelerating, and we remain firmly on track to deliver the 29-30% AUM growth in FY26 and beyond. With asset quality improved to normalised levels, we have cleared the runway for a sharp, sustained uptick in profitability over the coming quarters. Our focus remains on sustaining this trajectory through disciplined underwriting and a customer-centric approach enabled by technology & data science”

Finkurve Financial Services Limited (Arvog) gone live with Godrej Finance to Offer Gold Loans Under RBI Co-Lending Framework

Business Wire India

Finkurve Financial services Limited (BSE: 508954 / NSE: FINKURVE), among leading Tech-first Gold Loan NBFC, announced that the Company has gone live with a strategic co lending partnership with Godrej Finance Limited (GFL), a subsidiary of Godrej Capital to jointly offer gold loan products under the Reserve Bank of India’s co-lending framework.

Under this arrangement, Godrej Finance Limited will hold an 80% participation, while Finkurve Financial Services Limited (Arvog) will retain a 20% share, with risks and rewards shared in line with the agreed framework and applicable regulatory guidelines issued by the Reserve Bank of India.

The partnership enables Arvog to scale its gold loan portfolio in a capital efficient and risk aligned manner, supporting calibrated growth without a proportionate increase in balance sheet deployment. By leveraging the co-lending framework, Arvog aims to enhance capital rotation, liquidity management, and cost-efficient funding to deliver sustainable returns while maintaining a conservative risk profile.

Arvog will lead loan sourcing and origination through its branch-led operating model, including customer acquisition, onboarding, KYC processes, and gold valuation. Credit assessment and sanctioning will be carried out under a mutually agreed credit framework, ensuring disciplined underwriting and aligned risk management.

Disbursements and servicing will be executed through a structured mechanism, with Arvog responsible for collections and ongoing customer engagement. Robust governance, compliance oversight, and joint portfolio monitoring processes have been established to ensure transparency, regulatory compliance, and prudent portfolio management.

On the partnership, Pankaj Gupta, MD & CEO, Godrej Finance, a subsidiary of Godrej Capital, said, “This partnership aligns with our strategy to broaden our secured lending portfolio. Gold has long been a trusted financial asset for Indian households, and we see a significant opportunity to serve this segment in a more structured and transparent manner. By partnering with Arvog, we are bringing together complementary strengths to build a scalable and high-quality loan portfolio.”

Commenting on the development, Mr. Naveen Kottala, Chief Executive Officer, said:

“For Arvog, this partnership represents a calibrated approach to strengthening and scaling our gold loan franchise. By leveraging the RBI’s co-lending framework, we are able to pursue growth while maintaining capital efficiency, effective cost and disciplined risk management.

We believe this collaboration positions Arvog well to pursue sustainable growth while maintaining high standards of asset quality, liquidity discipline, and regulatory compliance.”

Artisans Get Market Platform as PM Vishwakarma Trade Fair Opens in Hisar

Hisar | March 6, 2026

A three-day PM Vishwakarma Exhibition-cum-Trade Fair opened on Friday at Aggrasen Bhawan near Green Square Market in Hisar, providing traditional artisans with a platform to showcase and sell their products directly to customers. The exhibition is being organised under the PM Vishwakarma initiative of the Ministry of Micro, Small and Medium Enterprises (MSME), Government of India, and will run from March 6 to March 8, 2026.

PM Vishwakarma Exhibition-cum-Trade Fair starts in Hisar, Strengthening Market Access for Traditional Artisans

 

The event was inaugurated by Srinivas Goyal, Vice Chairman of the Vyapari Kalyan Board, Hisar, in the presence of Rachna Tripathi, Assistant Director, MSME Development Office, Bhiwani, and Sanjeev Chawla, Additional Development Commissioner, MSME Development Office, Karnal, along with other dignitaries and participating artisans.

Addressing the gathering, Goyal said that India’s artisans and craftspeople continue to preserve the country’s cultural heritage through their skills and products while adapting to modern market demands. He appreciated the efforts being made by the Government of India to empower traditional artisans through targeted schemes and institutional support.

₹13,000-crore scheme to strengthen traditional artisans

The PM Vishwakarma scheme aims to strengthen traditional artisans and craftspeople through a range of measures, including skill upgradation, toolkit support, credit facilitation, and marketing assistance. The Government of India has earmarked ₹13,000 crore for the scheme for the period 2023–24 to 2027–28.

PM Vishwakarma Exhibition-cum-Trade Fair starts in Hisar, Strengthening Market Access for Traditional Artisans

 

Speaking on the occasion, Sanjeev Chawla said the main objective of the exhibition is to provide a strong market platform for traditional artisans and craftspeople, enabling them to sell their products directly to customers without intermediaries. He added that such initiatives aim to link traditional skills with business opportunities, thereby enhancing artisans’ income and improving their overall livelihoods.

50 stalls showcase traditional crafts

The exhibition features 50 stalls displaying products made by beneficiaries of the PM Vishwakarma scheme. Participating artisans include potters, tailors, cobblers, masons, goldsmiths, and garland makers, as well as craftspeople engaged in making dolls, mats, baskets, and toys.

During the exhibition, artisans will also receive guidance on selling their products through online platforms, helping them expand their reach beyond local markets and access digital marketplaces.

Among the dignitaries present at the event were Sadhu Ram Bansal, Ravindra Jangra, and Pradeep Sharma.

 

The exhibition is being coordinated by the MSME Development Office, Bhiwani, which is facilitating participation of beneficiaries under the PM Vishwakarma scheme and supporting efforts to connect traditional artisans with wider markets.

To support the participants, the government has provided free stalls to all beneficiaries taking part in the exhibition, along with complimentary tea and meals during the event.

The three-day exhibition will continue until March 8, offering visitors an opportunity to explore a wide range of handcrafted products from artisans across the region. The fair highlights traditional craftsmanship while helping artisans connect with wider markets under the PM Vishwakarma initiative.
Sh. Rahul Dhingra, Director of the firm ADKMAKERS which is the implementing agency for this event told us that any conscious effort is made to link these artisans with prospective business buyers and a separate training is organised for marketing, branding and labeling efforts to bring uniformity and consistency in products. A detailed catalogue is beingbprepared and sent to various galeries and life style stores for better placing of these products.

It is about feeling Lord Shiva’s pain and letting it come through your body” Avinesh Rekhi on preparing for Lord Shiva’s Tandav in Sony SAB’s Ganesh Kartikey

 

It is about feeling Lord Shiva’s pain and letting it come through your body” Avinesh Rekhi on preparing for Lord Shiva’s Tandav in Sony SAB’s Ganesh Kartikey

Sony SAB’s mythological saga Gatha Shiv Parivaar Ki – Ganesh Kartikey now moves into one of its most intense phases as the story builds to Lord Shiva’s fierce Tandav, performed by Avinesh Rekhi. After the emotional turn in Goddess Sati and Lord Shiva’s journey, the track reaches a powerful breaking point where grief transforms into divine fury. Known for its grand visuals and spiritual depth, the show now presents a moment that is both emotionally heavy and visually explosive and bringing this energy to screen demanded deep physical and emotional preparation from Avinesh.

 The Tandav sequence was planned as one of the biggest moments in the current track. The narrative builds slowly toward this breaking point, showing how pain turns into divine fury. The scene was shot on a large scale with dramatic lighting, strong background music and powerful camera movements to capture the intensity. The choreography was designed to reflect both destruction and emotion, while the heavy costume and long jata added to the visual impact. Every detail, from the sound design to the set atmosphere, was created to make this moment feel larger than life and true to the spirit of the show.

Sharing his experience, Avinesh Rekhi, said, “Preparing for the Tandav was one of the most intense experiences for me. It is not just about dancing with force; it is about feeling Lord Shiva’s pain and letting it come through your body. The rehearsals were physically demanding, especially with the costume and the heavy jata, but that helped me stay in the moment, the energy on set,  changed when I was performing the Tandav sequence. There is a certain fire you have to hold inside. I wanted viewers to feel that this is not just anger, it is heartbreak turning into strength.”

Tune in to watch Ganesh Kartikey, every Monday to Saturday at 8 PM, only on Sony SAB