Guru Kashi University to Educate Orphans of Pahalgam Tragedy for Free

Delhi, 25 April 2025

Guru Kashi University (GKU), deeply moved by the recent tragedy in Pahalgam, Kashmir, has strongly condemned the heinous terrorist attack that claimed the lives of 26 innocent civilians. In a compassionate and resolute response, the university has announced free education at GKU for children orphaned in the attack.

Guru Kashi University

The announcement, made by Chancellor S. Gurlabh Singh Sidhu, aims to provide long-term educational support to the affected families and ensure that the children’s future is not derailed by this tragedy. In his statement, Chancellor Sidhu said:

“The loss of innocent lives in Pahalgam is not just a tragedy for Kashmir—it is a wound felt across the entire nation. As an institution dedicated to the values of service and learning, we at Guru Kashi University will stand by these children. Their education will be our responsibility. We are committed to ensuring they are not left behind in their hour of greatest need.”

Chancellor Sidhu also expressed the university’s firm support for Prime Minister Narendra Modi and the Government of India in their stance against terrorism:

“We unequivocally condemn this brutal act of terror perpetrated by men driven by hatred and fear. But they will never succeed in dividing our society. As educators and citizens, we must answer with unity, not division; with compassion, not hatred. Guru Kashi University fully supports the Indian government’s stand against terrorism and its efforts to ensure justice and restore peace in Kashmir.”

GKU also extends heartfelt condolences to the families affected and stands with the people of Kashmir during this painful time. The university recognizes the enduring strength and warmth of the Kashmiri community and rejects the attempts of violent forces to disturb the peace and unity of the region.

Guru Kashi University remains steadfast in its commitment to nation-building, community support, and education as a tool for healing and empowerment. The university calls upon educational institutions and civil society to join hands in supporting those affected and oppose forces that seek to divide

AXISCADES Names Anurag Sharma CEO of Add-Solution to Drive EU Growth

24th April 2025, Bengaluru: AXISCADES Technologies Limited (BSE: 532395 | NSE:  AXISCADES), a leading end-to-end technology and engineering solutions provider, is pleased to  announce the appointment of Mr. Anurag Sharma as CEO of add-solution GmbH, a  Germany-based subsidiary of AXISCADES specializing in Wiring harness design & testing for  aerospace, automotive and industrial sectors. add solution GmbH also leads the Specialized Drone  development and Thermal management offering of AXISCADES group in Europe. 

Anurag Sharma

Welcoming Anurag, Alfonso Martinez, CEO and MD of AXISCADES said, “We are excited  to welcome Anurag to our leadership team. He embodies the rare blend of technical expertise and executional foresight that defines AXISCADES’ ambition. The future of engineering value is being  created: at the intersection of electrification, AI-driven industrial transformation, and  semiconductor-led innovation and he brings these talents to the table. 

Anurag’s track record in scaling engineering businesses gives add-solution the exact leverage  needed to dominate the software-defined era. His work in EDS and cross-border industrialization  aligns with our strategy to embed deeper into European OEMs’ R&D cycles. In Europe, the sector  contributes 4% to the GDP and is home to several leading premium car manufacturers, making it  a highly attractive market. As part of our restructuring, AXISCADES is doubling down on  aerospace, defense, and engineering services powered by Electronics, Semiconductors and  Artificial Intelligence (ESAI). add-solution plays a central role in this vision, bringing software-led  scale and agility to these high-priority verticals. We’re building a leadership team that doesn’t just  respond to industry shifts it shapes them.” 

Mr. Anurag Sharma, alumnus of IIT Roorkee joins as CEO of add-solution, bringing more than three decades of multifaceted experience across Product Development, Sales & Business Development, P&L Management, and the successful execution of large-scale engineering  programs. He began his career with L&T, contributing to a prestigious national project for the  Indian Defense. Anurag’s leadership journey spans global organizations such as Siemens Technology, Segula Technologies, Altran India, Ansys India and Altair Engineering. Notably  setting up the India presence of Segula Technologies as Managing Director, he secured business  mandates in localization and industrialization programs and led their seamless execution. His deep  domain expertise across Electronics, Semiconductor and Digitalization sectors have enabled  collaborations with global OEMs and Tier 1 players. He has also worked extensively on Digital  manufacturing and Smart infrastructure initiatives in the Metals and Oil & Gas sectors across the  Middle East. 

Commenting on his new role, Mr. Anurag Sharma said, “AXISCADES is at an inflection  point where product innovation in the domain of electronics, semiconductor and digital engineering  are converging to create long-term value. The EDS (Electrical Distribution Systems) industry is  undergoing a major transformation, with embedded electronic systems and 3D designs taking  center stage. As OEMs increasingly shift towards software-defined vehicles and electrification, the  demand for highly specialized, domain-driven engineering services is set to rise. I am thrilled to  contribute to this vision and bring together add solution’s deep expertise in EDS and component testing to give AXISCADES a unique edge. The goal is to deepen global partnerships and build  differentiated capabilities by delivering smarter, faster, and more integrated solutions across the value chain.”

The appointment marks a significant step in AXISCADES commitment to innovation,  customer-centricity, and strategic global expansion. 

Max Estates Takes Over Delhi One Project via IBC; Adds INR 2000 Crore Sales, INR 120 Crore Rental Potential

Noida, April 24, 2025: Max Estates Limited (Max Estates), a leading real estate developer in the NCR, had received the final approval from the National Company Law Tribunal (NCLT) and National Company Law Appellate Tribunal (NCLAT) and now with the successful closure, Max Estates has taken over the Delhi One Project. This marks a significant turnaround for the long-stalled site, bringing relief to homebuyers and unlocking fresh momentum for NCR’s most strategically located integrated campus.

The development of the Delhi One project will consolidate Max Estates’ position as a leading premium real estate developer in Noida and NCR. Max Estates will bring its experience and expertise in premium commercial real estate and high end residential real estate to create a state-of-the-art integrated development that will seamlessly host ultra-luxury residences, premium office spaces, curated high street retail and exclusive club facilities.

Situated at the edge of South Delhi and directly connected via the Delhi-Noida-Direct (DND) Flyway, the development is just steps from key metro stations, benefitting from unparalleled connectivity across Delhi NCR. The project spans approximately 2.5 mn sq. ft. of development part of around 10-acre land parcel constituting ~34,696 sq. mt. of area.

Sharing his vision about the development, Sahil Vachani, Vice Chairman and Managing Director, Max Estates, said, “We are delighted to announce that Max Estates has taken over Delhi One. We believe that we will provide a world class real estate experience to the residents and office goers of the NCR. We look forward to bringing to life our first integrated campus, weaving Max Estates’ philosophy of LiveWell, WorkWell, PlayWell, and EatWell into a holistic downtown experience.”

In line with Max Estates’ core vision of bringing real wellbeing to real estate, the project is being developed with a strong emphasis on wellbeing. The development will integrate green building practices, energy-efficient systems, and biophilic design to foster a harmonious relationship between residents, professionals, and their surroundings. Art and nature are seamlessly woven into the spatial experience, creating a community that is both inspiring and mindful. The serviced residential offerings would be designed to maximize space, natural light, and comfort while preserving residents’ ability to customise the space to suit their unique needs and preferences. On the commercial front, the office spaces would provide flexible layouts equipped with state-of-the-art technology and collaborative zones, catering to both emerging businesses and established enterprises.

Heads of State John Cena and Idris Elba Unite for Action Comedy Premiering July 2 on Prime Video

MUMBAI, INDIA- April 24, 2025 – Heads of State premieres globally on Prime Video July 2, 2025. The film is an action-packed comedy about the U.S. President (played by John Cena) and the UK Prime Minister (played by Idris Elba), who must set aside their rivalry to thwart a global conspiracy and save the world — if they can work together. The film is a global adventure blending explosive action and sharp comedic banter that takes audiences on the run and for a thrilling ride. The film combines fast-paced action sequences and creative stunts with a heavy dose of nostalgia fit with all of the 90s charm of the golden era of buddy action comedies. This film is helmed by Ilya Naishuller, the filmmaker behind Hardcore Henry (2015) and Nobody (2021). The film features an all-star ensemble cast including Idris Elba, John Cena, Priyanka Chopra Jonas, Carla Gugino, Jack Quaid, Stephen Root, Sarah Niles, Richard Coyle and Paddy Considine. The film reunites John Cena and Idris Elba after The Suicide Squad — but this time, they’re not trying to kill each other…probably. The movie will release in English, Hindi, Tamil, Telugu, Malayalam and Kannada on July 2 exclusively on Prime Video

 

Being Exporter Hosts National Agri-Export Summit in Nashik

Surat– Being Exporter, a leading platform for export guidance and support, hosted a national event in Nashik, providing aspiring exporters with practical exposure and strategic guidance to unlock the vast potential of India’s agro export market.

The event organized in Nashik, brought together 155 exporters and aspiring exporters from all over the country. The participants engaged in high-impact training sessions and field visits, marking a turning point in their export journey. The event combined learning with on-ground experiences that bridged the gap between theory and practice in the agri-export space.

The first day of the event was dedicated to training modules, where exporters learned how to pitch agro commodities, connect with international buyers, build trust, and structure their processes for scalable and repeatable growth. Through group work, participants developed actionable export roadmaps tailored to their business ambitions.

On the second day, exporters and aspiring exporters embarked on field visits across Nashik, including stops at farmers’ markets, packaging houses, warehouses and cold storage. The hands-on exposure offered participants a full-circle view of the export value chain, i.e. from farm to container. During the visit, the local farmers urged the exporters to start buying directly for export, sharing concerns about weak demand and unstable prices.

Speaking about the event, Bhagirath Goswami, Founder of Being Exporter, said, “There is immense potential for exports of agri products and commodities. A growth in exports will not only help exporters but also ensure farmers get the right price and steady income. The participants realized that while export margins in agri products may be modest, the volumes are substantial and the demand is consistent, offering opportunities for every link in the value chain. With this event, we are empowering Indian entrepreneurs to go global while uplifting the farmers.”

The two-day event highlighted the three critical pillars for agri-export success, i.e. farmers, infrastructure (such as warehouses and cold storage), and exporters, and the need for synchronization between them to create real impact.

Participants expressed immense gratitude to Mr. Goswami and the Being Exporter team, describing the event as a confidence booster and a stepping stone to scaling their agro product exports.

TPAG Applauds Lady Hardinge Medical College for Advancing Blood Safety with NAT Lab Inauguration

New Delhi, April 24, 2025: Thalassemia Patients Advocacy Group (TPAG) extends its heartfelt appreciation to Lady Hardinge Medical College (LHMC) and the Department of Immunohematology & Blood Transfusion for their progressive step towards enhancing blood safety through the inauguration of a Nucleic Acid Testing (NAT) Laboratory.

The NAT Lab was iugurated by Prof. (Dr.) Atul Goel, Director General of Health Services, Ministry of Health & Family Welfare, Government of India, in the esteemed presence of Dr. Sunita Sharma, Additional DGHS. This state-of-the-art facility marks a critical step forward in safeguarding patients against transfusion-transmitted infections.

Anubha Taneja Mukherjee, Member Secretary, TPAG, who attended the inauguration, lauded LHMC for setting a benchmark in ensuring safer blood transfusion practices. “This is a commendable initiative. We urge all hospitals and blood banks across the country to take a cue from LHMC and mandate Nucleic Acid Testing (NAT) to ensure the highest level of blood safety, especially for patients who are dependent on regular transfusions,” she stated.

This milestone follows TPAG’s recent endorsement of the Maharashtra Government’s bold move towards a ‘Thalassemia Mukt Maharashtra’, a pioneering step in the direction of prevention and early identification. TPAG strongly advocates for a national mandate on safe blood practices and urges the Government to:

  • Mandate NAT-based testing in all blood banks nationwide to eliminate the risk of transfusion-transmitted infections.
  • Integrate thalassemia screening into national and state-level health programs, including premarital health check-ups, to identify carriers early and prevent disease transmission.
  • Include thalassemia management under Ayushman Bharat and PM-JAY to ensure accessible, cost-effective, and lifelong care for all thalassemia patients in India.

With over 10,000 children born with thalassemia every year, TPAG reiterates that urgent, sustained policy action on safe blood, early screening, and comprehensive care is essential to realize the vision of a ‘Thalassemia-Free India’.

British Council Reveals Grantees for 2025 ‘Climate Futures: South Asia’

Kolkata, 24 April 2025:  The British Council, UK’s international organisation for cultural relations and educational opportunities, has announced the 11 recipients of the Climate Futures: South Asia programme for 2025. This pioneering initiative supports innovative, artist-led solutions to the climate crisis, empowering cultural organisations, artists, and communities in India, Bangladesh, Nepal, Pakistan, and Sri Lanka to create sustainable change.

Through grants, mentorship, and collaboration, these grantees will spearhead creative responses to climate challenges, focusing on cultural preservation, community engagement, and environmental resilience. The programme aims to amplify the role of the arts in addressing climate change, strengthening local responses, and fostering cross-border collaboration between the UK and South Asia.

Alison Barrett MBE, Country Director India, British Councilsaid, “These projects are more than just creative expressions; they are essential responses to the urgent need for climate action. By supporting these visionary initiatives, we are helping to safeguard cultural heritage, promote sustainability, and empower communities across India and the region to take meaningful action on climate change. We believe the ripple effects of these projects will inspire others to join the movement. In India, such initiatives help bring together the country’s deep-rooted cultural traditions with bold and innovative climate solutions, driving meaningful, community-led change for a more resilient future.”

 Jill Richens, British Council Regional Arts Director, South Asia, shared, “The grantees of Climate Futures: South Asia are leading the charge in using the power of art to confront the climate emergency. These projects demonstrate the ability of culture to spark action and inspire communities to adapt, preserve, and innovate. We are thrilled to support these projects and look forward to seeing the lasting impact they will have, both locally and globally. This is just the beginning – we hope to see more groundbreaking projects emerge from the region in the future.”

 The 2025 Climate Futures: South Asia grantees and their impactful projects include:

India:

  • Emerging Ecologies (Krishnapriya C P, Forest Way Trust)

Emerging Ecologies is an artistic collaboration with the Forest Way Trust, documenting Arunachala Hill’s reforestation, featuring a permanent exhibition and interactive website. The project promotes community-driven rewilding efforts, ecological justice, and sustainability through educational resources and engagement.

  • Mapping Nature’s Palette for Climate-Responsive Artisanal Practices (Tri-Impact Global)

 Mapping Nature’s Palette for Climate-Responsive Artisanal Practices empowers tribal communities in the Garhwal Himalayas to produce sustainable natural dyes from local flora, enhancing livelihoods, preserving biodiversity, and revitalising traditional skills. The project fosters eco-friendly practices, inclusivity, and cultural identity while reducing chemical dye use.

Bangladesh:

  • Crafting Togetherness (Samdani Art Foundation) – Preserving traditional crafts and promoting sustainable cultural exchange.
  • Discovering Matarbari Folk Tales (Mahenaz Chowdhury, Broqué) – Creating a living archive to preserve disappearing cultural and ecological heritage.
  • Shak Pitari (Wild Leaves) (Salma Jamal Moushum, Gidree Bawlee) – Capturing the vital knowledge of women in rural Bangladesh about wild edible plants and ecological change.

Nepal:

  • Carbon Footprint Mapping and Tracking for the Craft Sector (Story Cycle) – Helping Nepal’s artisans reduce emissions and adopt eco-friendly production methods.
  • Enhancing The Climate Change Resilience Of Women (Human Rights Film Center) – Empowering marginalised women in Nepal to address climate change through art-based storytelling.

Pakistan:

  • The Eco Block Tower (The Dawood Foundation’s MagnifiScience Center) – Raising awareness about ecosystems and climate change through an interactive art installation.
  • Weaving Together: Local Art for Social Cohesion and Climate Resilience (Sarah Ather Khan, NED University) – Promoting climate resilience in coastal communities through traditional arts and mangrove conservation.

Sri Lanka:

  • Circular Creative Companions (Fold Media Collective) – Promoting environmentally conscious exhibition practices and sustainable design in South Asian arts festivals.
  • Regenerating South Asian Climate Futures (Good Life x Lagori Collective) – Collaborating across sectors to develop climate-resilient solutions in biodiversity hotspots.

These projects represent the diverse and innovative approaches artists and cultural organisations in South Asia are taking to confront the climate crisis.

By providing funding, mentorship, and opportunities for collaboration, the British Council is helping these grantees develop their ideas, amplify their voices, and create lasting impact in their communities. Through Climate Futures: South Asia, we aim to support the role of the arts in shaping a sustainable and resilient future.

CM Vishnu Deo Sai Meets Daaji at Heartfulness Yoga Ashram in Amleshwar

Raipur, 24 April 2025: Hon’ble Chief Minister of Chhattisgarh, Shri Vishnu Deo Sai, visited the Heartfulness Yoga Ashram at Amleshwar in Durg district on 22nd April, where he had a heartfelt interaction with the Global Guide of Heartfulness, Pujya Daaji (Shri Kamlesh D Patel).

The Chief Minister was warmly received at the ashram and further engaged in a meaningful conversation with Pujya Daaji at the Master Cottage. The two dignitaries, known for their simplicity and humility, discussed the deeper nuances of Heartfulness meditation and its role in promoting personal well-being and collective development.

Following the meeting, Shri Vishnu Deo Sai participated in the Mano Yoga program and observed a 30-minute silent meditation session alongside citizens and practitioners in the ashram’s Meditation Hall – a gesture that reflected both mindfulness and solidarity with the people of the state.

Speaking about the meeting, Pujya DaajiGlobal Guide of Heartfulness & President of Shri Ram Chandra Mission said, “It was a joy to welcome Hon’ble Chief Minister Shri Vishnu Deo Sai to the Heartfulness Centre. His openness to experience silent meditation and understand its role in fostering inner balance reflects his deep care for the well-being of the people of Chhattisgarh. We believe that when leaders embrace inner stillness, they guide their communities with even greater compassion and clarity.”

Hon’ble CM Shri Vishnu Dev Sai shared his experience, stating, “My experience at the Heartfulness Ashram was truly peaceful and enriching. I thank Pujya Daaji for his gracious hospitality and for sharing his wisdom on meditation and inner well-being. Meditation can play a meaningful role in our personal lives and even in the collective progress of our state. I encourage citizens of Chhattisgarh to explore such practices that promote mental peace and social harmony.”

Notable contributions have been made by Surguja Zone Preceptor Brother Akhilesh Parihar, Brother Mukesh Singha, and political personalities of the region, who facilitated this significant moment of spiritual connection.

Ascendion Acquires UXReactor to Boost AI-Powered Experience Transformation

Mumbai, April 24, 2025 – Ascendion, a leading provider of AI-powered software engineering services, today announced its acquisition of UXReactor, an award-winning user experience (UX) strategy and design firm. With this strategic move, Ascendion force-multiplies its engineering capabilities, further enabling its customers to launch human-centered digital experiences that accelerate business outcomes and drive market advantage.

The acquisition of UXReactor marks a significant next step in Ascendion’s strategic investments for growth. Over the past two years, Ascendion has acquired Nitor Infotech to strengthen software product engineering, launched four global AI Studios, and created a new Latin America headquarters in Mexico.

This acquisition enhances Ascendion’s ability to create value across user-experience strategy, product experience design, UX research, platform experience design, and end-to-end digital innovation—all seamlessly integrated with AI-powered software engineering.

Founded in 2015 and headquartered in Pleasanton, California, UXReactor specializes in experience innovation with experts across the US, Asia, and South America. They help organizations of all sizes, from startups to Fortune 500 enterprises, drive growth and elevate performance.

This relationship strengthens Ascendion’s ability to create long-lasting, high-value impact for clients, and reflects a focused commitment to advancing AI-powered software engineering,” says Karthik Krishnamurthy, CEO, Ascendion. “Combined with the power of our ASCENDION AVA+ platform and talented engineers, UXReactor will help our clients design, build, and scale innovative experiences faster and with greater impact, all to the power of AI.”

This acquisition is the next step in a long-term partnership. UXReactor has been working with Ascendion since 2024, and this collaboration is already driving client impact:

  • Accelerating Strategy: In Silicon Valley, UXReactor and Ascendion co-led a user-centric strategy and design conceptualization for a leading software company, with the potential to capture another billion-dollar market. Engineering has now been significantly accelerated under the leadership of Ascendion’s Product Engineering teams.
  • Engineering a Seamless Ecosystem: At a large fintech company, UXReactor partnered with Ascendion to align engineering priorities with user needs through multi-stakeholder strategy workshops and design. This resulted in 40% faster execution through streamlined workflows and improved navigation design.
  • Competitive Differentiation: For a large UK bank, the combined Ascendion and UXReactor transformation playbook is helping inform and differentiate a large-scale digital transformation initiative for millions of users.

Shaping the Future of Experience Transformation in the Era of AI

As software and AI become deeply embedded in every aspect of life and business, differentiated, human-centered experiences are more critical than ever. UXReactor’s proven methodologies, global design talent, and upstream strategy expertise — combined with Ascendion’s engineering excellence and ASCENDION AVA+ platform — create a distinctive new value proposition for clients. The company also brings an innovative Experience Studio, located in Silicon Valley, to facilitate user-experience design workshops related to software products and digital consumer experiences.

Exceptional digital experiences begin long before a single line of code is written. AI-powered software is bringing a paradigm shift to various industries and experiences are now expected to be more seamlessly integrated for everyone. As a part of Ascendion, UXReactor will guide clients through this shift by delivering on critical experience strategy and design challenges — and then bring new ideas to life to create extraordinary value,” shares Satyam Kantamneni, CEO, UXReactor. “The future of experience innovation is here — and we’re thrilled to be part of it.”  

India Sees 163 Percent Surge in Contextual Marketing Revenue in 2024 Reveals WebEngage Report

Mumbai, 24 April 2025: WebEngage, a leading full-stack retention platform and B2B SaaS company, has released its Global Trends & Benchmarks Report 2024–2025, highlighting India’s exponential growth in contextual marketing. The report reveals a 163% surge in revenue from such campaigns and identifies key trends driving customer engagement across APAC and beyond. A key finding for India and the broader APAC region reveals a paradox: while personalization is crucial, the region lags in key engagement metrics – highlighting an opportunity for deeper optimization. 

The report analyzed data from 850 brands and over 400 billion messages, highlighting significant trends shaping user engagement across various channels, geographies, and industries.

Key findings indicate a strong move towards personalized and contextual campaigns, with a notable increase in engagement. AI-powered automation, hyper-personalization, and first-party data strategies are set to redefine business success in the coming year. As businesses navigate stricter data privacy laws and evolving customer expectations, brands using AI-driven engagement have reported a 25% increase in customer retention, while advanced personalization tactics drive 40% more conversions.

Key insights from the report:

Retention & Personalization Trends:

  • BFSI Leads in Engagement: The BFSI sector in India and APAC demonstrates strong performance with a 33.56% open rate and a 7.28% click-through conversion rate, showcasing the effectiveness of targeted campaigns in this sector.
  • Media & Entertainment Shows High Volume: The Media and entertainment industry sends the highest messages in India and APAC (138 billion), indicating the importance of customer engagement in this sector.
  • Personalization is Essential: The report emphasizes that personalized, relevant messaging is critical for maximizing ROI and fostering customer loyalty across all sectors.

Strategic Shifts & Channel Adoption

  • AI-Powered Customer Engagement Increases Retention by 25%. Brands leveraging AI-driven automation and predictive analytics are experiencing higher customer loyalty.
  • Personalization Strategies Lead to 40% Higher Conversions. Companies using behavioral segmentation and AI recommendations outperform competitors in sales and engagement.
  • 60% of Businesses Prioritize First-Party Data Collection. The shift is driven by the deprecation of third-party cookies and the rise of stricter data regulations. Underscores a 60% surge in first-party data adoption, signaling a fundamental shift away from third-party cookies in response to privacy regulations.

Avlesh Singh, Co-founder & CEO of WebEngage, commented on the findings and said, ““This year wasn’t just about keeping pace with change—it was about embracing it, steering it, and, at times, even challenging it. From AI-powered personalization to reimagined engagement strategies, our partners have shown that innovation isn’t a buzzword—it’s a necessity. As we look ahead to 2025, we believe AI will continue to drive real-time, hyper-targeted marketing at scale. The fusion of AI and automation is enhancing efficiency, deepening engagement, and boosting marketing ROI, ensuring that AI-driven businesses stay ahead in an increasingly digital-first world. At WebEngage, we’ve had the privilege of partnering with brands across industries and geographies, witnessing firsthand how they adapt to the evolving complexities of user engagement.”

The report provides valuable benchmarks and actionable insights for businesses looking to enhance their customer engagement strategies in 2025. It emphasizes the importance of data-driven decisions, AI-powered personalization, and omnichannel approaches to building lasting customer relationships. It reinforces the continued importance of channels like push notifications, email, and WhatsApp in driving meaningful engagement.

The insights highlighted by WebEngage are driving this transformation, equipping businesses with the tools, intelligence, and strategies needed for exponential growth. It shows that AI is no longer a trend—it’s now the backbone of business innovation. Industries like BFSI, e-commerce, and healthcare will continue leveraging AI for fraud detection, predictive analytics, and personalized recommendations. More than a presentation, this report serves as a compass for 2025, offering actionable insights to help marketers refine their engagement approaches and stay ahead in an evolving digital panorama.