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21 March 2025, Mumbai: In the first-of-its-kind initiative in the country, Mahanagar Gas Limited, one of the largest city gas distribution (CGD) companies in India, had launched “Khushiyan Lakhon Ki” from 15th November till 31st December. Khushiyan Lakhon Ki was a consumer-based promotion wherein new customers from gasified buildings, registering for Piped Natural Gas (PNG) between 15 November and 31 December 2024, were eligible to participate in a computerised lucky draw, where 2172 customers would win amount ranging from ₹1,000 up to a grand prize of ₹1,00,000. The winners of ₹1,000, ₹5000 and ₹10,000 will receive credit in their MGL gas bills on conversion, ensuring an easy reward experience. The winners of ₹25,000, ₹50000 and ₹1 lakh were rewarded their prize money through cheque.

As a result of the program, MGL saw nearly double the number of new registrations from gasified buildings in Mumbai and its neighbouring areas of Navi Mumbai, Thane, Mira -Bhayander, Kalyan, Dombivili, Ambernath, Badlapur, Bhiwandi, Taloja, Ulwe, etc.

On 7th January 2025, MGL successfully concluded the first phase of ‘Khushiyan Lakhon Ki’ by organizing a computerized lucky draw to determine the winners.

The lucky winners for the two grand prize of ₹1 lakh each are Mr. Freddy Patel from Mira Road (East) and Mr. Sanjay Parab from Kalyan (East). The individual winners were contacted by the MGL team and lucky winners of ₹25,000/-, ₹50,000 and ₹1 lakh were invited and presented with their cheques.

Commenting on the success of the campaign, Mr. Ashu Shinghal, Managing Director, Mahanagar Gas Limited said, “At the outset, I would like to extend my congratulations to all the winners of the lucky draw. With ‘Khushiyan Lakhon Ki,’ we aimed to spread not just awareness about sustainability but also a sense of hope and happiness. It is fulfilling to see the campaign resonate so deeply with communities and inspire a greener way of living. This success is a collective achievement, and we are grateful for the support from our partners, employees, and the people we serve.”

Due to the tremendous response for the Khushiyan Lakhon Ki promotion, it has now been extended till 31st March 2025 allowing even more households the opportunity to participate and win exciting prizes.

New Delhi, 21st March 2025 – Trailytics, a leading data analytics solutions provider, has proudly secured the analytics mandate for Agro Tech Foods Ltd (ATFL), redefining how data insights drive growth and efficiency in the online food retail sector. With its powerful analytics capabilities, Trailytics is set to empower ATFL with real-time, actionable intelligence, helping the brand optimize its digital presence, improve customer engagement, and enhance sales performance.

ATFL, a public limited company engaged in the business of marketing food and food ingredients to consumers and institutional customers, has been expanding its e-commerce footprint. However, in today’s fast-paced digital marketplace, success is no longer just about great products—it’s about having the right data to make informed decisions. This is where Trailytics comes in as a game changer.

Trailytics has revolutionized e-commerce analytics by providing brands with deep insights into consumer behaviour, market trends, and sales patterns. With seamless integration into ATFL’s digital platforms, Trailytics will provide comprehensive analytics covering everything from product performance and pricing strategies to customer sentiment and competitor benchmarking.

“Our goal is to help ATFL not just navigate but thrive in the competitive e-commerce landscape,” said Mr. Anirudh Varshney at Trailytics. “By leveraging advanced AI-driven analytics, we enable brands to make data-backed decisions that enhance efficiency, maximize profitability, and create a superior customer experience.”

With Trailytics, ATFL gains access to detailed insights that will help streamline inventory management, identify high-performing SKUs, and optimize promotional campaigns. Real-time tracking of consumer preferences will allow ATFL to align its offerings with market demand, ensuring a more personalized shopping experience for customers.

As online shopping continues to evolve, data-driven decision-making is becoming indispensable for brands looking to stay ahead of the curve. With its cutting-edge technology and intuitive analytics solutions, Trailytics is redefining how businesses harness data for growth. The collaboration with ATFL marks a significant step in that direction, setting new benchmarks for analytics-driven success in the food industry.

With Trailytics on board, ATFL continues to accelerate its e-commerce growth, ensuring a smarter, more efficient, and customer-centric approach to online retail. This partnership underscores the transformative role of analytics in shaping the future of digital commerce.

Money, Music and Mayhem—Kanneda is not just a thriller; it’s a gripping tale of survival where every choice comes at a cost. As JioHotstar gears up to premiere Kanneda on March 21, 2025, audiences are in for a high-octane ride into the world of ambition and consequences. Directed by Chandan Arora and produced by Jar Pictures, the series brings together an electrifying cast, including Parmish Verma, Mohammed Zeeshan Ayyub, Ranvir Shorey, Arunoday Singh, Aadar Malik, and Jasmin Bajwa.

Kanneda captures the raw ambition of those seeking a new life in Canada to embrace new opportunities in the background fraught with ambition and shadowed by crime, challenging one’s relentless fuel to stand out. Beyond its captivating plot, it has cultivated a strong off screen dynamic between amongst the cast and crew. Zeeshan, who is playing Rawat talks about the deep relationships that blossomed off-screen and the great bond he developed with Arunoday Singh.

Recalling the positive experience, Zeeshan shared, “Every day at shoot with my co-stars i.e. Parmish, Jasmin, Aadar, Arunoday, Ravi and Chandan sir were amazing. I have made a great friend in Arunoday, we have had so much fun on and off set, while at hotels and that is one of the biggest things I am taking away from Kanneda – he is a lovely human being and a great mind. I don’t even need to mention his acting skills, we have all seen it on screen and he is too good.”

Zeeshan highlighted the lasting friendships and relations he built with the cast and crew, enriching his experience of working on the project. He spoke fondly of working with Chandan and Ravi sir, adding to his experience of working on Kanneda.

Visakhapatnam: 21st March, 2025: Adani Gangavaram Port the deepest and the most modern port in the country has reinforced its safety infrastructure with the induction of a state-of-the-art Multi-Purpose Fire Tender. This latest addition is a testament to Adani Gangavaram Port commitment to ensuring the highest safety standards for its personnel, assets, and the environment.

The newly commissioned fire tender is equipped with cutting-edge firefighting technology, including an 11,000-liter water capacity, 1,000 liters of foam, a Dry Powder System, and multiple portable fire extinguishers. These advanced features enable a swift and effective response to diverse fire hazards, significantly enhancing the port’s emergency preparedness.

The new fire tender will play a vital role in strengthening Adani Gangavaram Port emergency response capabilities, ensuring rapid intervention and minimizing potential damage in the event of a fire. This strategic investment aligns with ongoing efforts to enhance operational resilience and maintain seamless port operations.

Speaking on the occasion, Adani Gangavaram Port Limited management said, At Adani Gangavaram Port, The acquisition of this advanced Multi-Purpose Fire Tender underscores our unwavering focus on safety and operational excellence. We are committed to proactive risk management and ensuring a secure working environment for all stakeholders.”

Prodigy Finance, a global student loan provider, is taking a bold initiative in 2025 to fund students in India who wish to study abroad. In November 2024, they received a significant funding amount of USD 310 million from the U.S. International Development Finance Corporation (DFC). This financial support marks an important step in Prodigy Finance’s mission to make education more accessible, helping students from Prodigy-supported regions to attend higher education at Prodigy-supported schools.

Prodigy Finance is putting this funding to work in ways that make a difference. At least 30% of the funding is dedicated to women and 50% to individuals from low- and lower-middle-income countries.

Prodigy Finance is also extending its support to students from Tier 1 to Tier 4 cities and beyond, ensuring that those from smaller towns and rural areas receive the same opportunities as those from major urban centers. Additionally, part of the funding has already been utilised to provide scholarships for Fall 2025, with more scholarship programs set to be launched in the future. These initiatives reinforce Prodigy Finance’s commitment to fostering diversity and increasing access to global education for students who might otherwise be unable to pursue higher studies.

“At Prodigy Finance, we believe education is the most powerful tool for change,” said Sonal Kapoor, Global Chief Business Officer at Prodigy Finance. “This new funding enables us to expand our reach, empowering even more students, particularly women and those from underserved communities, to achieve their dreams. Indian students have always been a key part of our mission, and we are committed to removing financial barriers that stand in their way.”

Beyond India, Prodigy Finance has expanded education access globally, benefitting students across Africa and other global regions. By offering education loans, scholarships, and tailored support programs, Prodigy Finance is ensuring that students from diverse socioeconomic backgrounds can connect with top academic institutions, regardless of their financial circumstances.

Prodigy Finance is not only financing education but also responding to the concerns of families who seek ways to ease the burden of student loans. Since its inception, the company has primarily offered no-cosigner and collateral-free loans, enabling students to secure funding based on their future potential. However, recognising the needs of Indian parents, including single parents who wish to support their children’s education, Prodigy Finance has introduced co-signer-based loans for Indian resident students, empowering families to contribute while ensuring students maintain financial independence, creating a balanced approach to education funding.

This initiative was inspired by students like Prachi Mahapatra, a determined STEM student whose father, a retired Air Force officer, wanted to help fund her studies. While Prachi was committed to funding her studies independently, Prodigy Finance provided the financial backing she needed. With this, she excelled in her field of cybersecurity. She is now working on threat modeling, XDR, and quantum cybersecurity services and products, making significant contributions to the US economy with her innovative ideas in the cybersecurity field. Her exceptional accomplishments have earned recognition from the Air Force Association, Odisha, India, in an initiative celebrating the daughters of Air Force personnel on International Women’s Day 2025. This recognition highlights how financial support can empower talented individuals to attain their goals and make a lasting impact in their respective fields.

As Prodigy Finance continues its $310 million investment, stories like Prachi’s illustrate the transformative power of education. With this funding in motion, Prodigy Finance aims to expand into more courses and universities this year. This initiative brings Prodigy Finance one step closer to ensuring that every talented student, regardless of their financial background or choice of education, has the opportunity to succeed on the world stage.

Mumbai, 21st March 2025: Malabar Gold & Diamonds, world’s 6th largest jeweler, is set to launch 12 new showrooms by March 2025 to further strengthen its presence across India. The latest expansion drive will take the total showroom count to 391 showrooms across 13 countries and presence in 19 states across India.

The new showrooms will be located at Panvel in Mumbai, Sinhagad Road in Pune, Brahmapur and Soubhagya Nagar in Odisha; Dhanbad in Jharkhand, Hospet, Nagarbhavi and Chitradurga in Karnataka; Nandyal, Amalapuram, Machilipatanam in Andhra Pradesh, Varanasi in UP.

Malabar Group has invested Rs. 600 crores in this expansion phase and hired 406 employees in various roles this financial year.

Malabar Gold & Diamonds plans to open 60 new showrooms in 2025, further expanding its global presence. In April 2025, the Group is set to inaugurate 5 new showrooms, marking its expansion into the Middle East, UK, and Canada.

Malabar Gold & Diamonds has launched a consumer awareness campaign with prolific actor and brand ambassador NTR Jr. The campaign highlights the brand as a responsible jeweller, emphasizing its commitment to sustainable practices, authentic hallmarked jewellery, and certified natural diamonds.

Commenting on the expansion, MP Ahammed, Chairman, Malabar Group said, “Our expansion plan is aligned with our broader vision of extending our global footprint and offering quality-focused, transparent retail practices coupled with a world-class shopping experience to more people across the world. We are deeply committed to ethical business practices and responsible sourcing, which are at the core of our values. As we continue to grow and enter new markets, each showroom opening represents a step closer to realizing our vision of becoming the world’s number one jewellery and luxury brand. This global market penetration not only broadens our reach but also strengthens our position as a trusted brand that offers excellence, integrity, and unparalleled luxury to our customers worldwide.”

All our showrooms will offer a diverse range of traditional and contemporary jewellery collections, coupled with a personalized shopping experience, demonstrating Malabar Gold & Diamonds’ dedication to customer service excellence.

Malabar Gold & Diamonds operates 11 state-of-the-art factories across India and 5 international units, ensuring world-class craftsmanship and quality in jewelry manufacturing. Its key facilities in Hyderabad, Jaipur, and Bangalore serve as innovation hubs, equipped with the latest technology to create exquisite designs while adhering to the highest standards of legal compliance, quality assurance, and sustainability. Beyond production, the company places a strong emphasis on employee well-being, occupational health, and safety, fostering a work environment that empowers artisans and upholds global best practices.

Malabar Gold & Diamonds is renowned for its commitment to customer satisfaction through its “Malabar Promises,” which include transparent pricing with a detailed cost breakdown, lifetime free maintenance services available at all global showrooms, and a 100% exchange value for old gold and diamonds. The company ensures that all jewellery is 100% HUID- compliant, offering complete transparency and authenticity. Certified diamonds undergo 28- point quality checks, and every jewellery purchase comes with one year of free insurance, with options for extended coverage and warranty. The brand also guarantees its gold is responsibly sourced from authorised channels, ensuring ethical practices throughout its supply chain.

Beyond India, Malabar Group’s global presence spans across the UAE, Qatar, Kuwait, Oman, Saudi Arabia, Bahrain, Singapore, Malaysia, USA, UK, Canada, and Australia. The company employs over 25,000 professionals from 26 countries. Malabar Gold & Diamonds also operates 14 wholesale units across eight countries, 15 jewellery manufacturing units in five countries, design studios, and boasts over 25 exclusive brand collections, serving more than 15 million satisfied customers from 100 countries.

A cornerstone of Malabar Group’s corporate social responsibility initiatives is the ‘Hunger Free World’ project, which aims to alleviate hunger by providing nutritious meals. Currently, the initiative distributes food packets to 60,000 individuals daily across 81 cities in 17 Indian states. In addition, 10,000 food packets are distributed daily to schoolchildren in Zambia, Africa. To date, Malabar Group has invested over ₹286 crore in various CSR activities.

Additionally, as part of the Malabar Group’s ongoing Hunger Free World initiative, 581 micro learning centers have been established across the country to provide basic education to street children and facilitate their transition into formal schooling.

So far, 25,800 children have been enrolled in these centres, where they receive one year of foundational education to help them return to or begin formal education. The initiative ensures each child continues their studies in a structured school environment, with an annual expenditure of Rs. 10,000 per child to support their education.

Faridabad, India, 21st March 2025 – Strengthening its three-decade-long commitment to delivering quality medical care with compassion, Sarvodaya Hospital, Faridabad, has partnered with the Oncidium Foundation, a global leader in advancing Radio Theranostics for cancer treatment. This collaboration marks a significant milestone, making Sarvodaya Healthcare the first in India to offer sponsored access to advanced nuclear therapy for underprivileged cancer patients. By leveraging Radio Theranostics, this initiative provides targeted, precise cancer treatment, improving outcomes for patients who otherwise lack access to such advanced care.

Radiotheranostics is a cutting-edge approach to cancer treatment that combines diagnostic imaging with targeted radiation therapy. This allows for precise identification and treatment of cancer cells, minimizing damage to healthy tissue.

Three patients—two from India and one from Bangladesh—have already benefitted, with many more expected to receive life-changing treatment in the coming months. Further reinforcing this commitment, Dr. Swagat Dash has been appointed as India’s first Oncidium Foundation Ambassador, dedicated to expanding access to cutting-edge cancer therapies and strengthening the fight against cancer.

Mr. Amit Aggarwal, Director, Sarvodaya Healthcare said, we are committed to making cutting-edge nuclear therapy accessible to those who need it most—offering hope where it matters. Through this partnership with the Oncidium Foundation, we are not just treating cancer—we are creating access, delivering hope, and transforming lives. Together, let’s make advanced cancer care reachable for all.”

Dr. Swagat Dash, HOD & Senior Consultant – Nuclear Medicine, Sarvodaya Hospital, Faridabad , further added, “I am deeply honored to serve as the first Oncidium Foundation Ambassador in India. This partnership with Sarvodaya Healthcare is a crucial step towards ensuring that more underprivileged patients have access to the life-saving benefits of Radiotheranostics. I am committed to working diligently to raise awareness and facilitate access to this advanced treatment for those who need it most.”

This partnership underscores Sarvodaya Healthcare’s dedication to providing innovative and accessible cancer care to all, regardless of their socioeconomic status. By working with the Oncidium Foundation, Sarvodaya Healthcare is taking a significant step towards bridging the gap in cancer care and ensuring that advanced treatment options are available to those who need them most.

Bengaluru, 21st March 2025: Nethradhama Super Speciality Eye Hospital, Bengaluru, a pioneering institution in eye care, has performed Asia’s first AI-designed intraocular lens implantation. Under the leadership of Professor Dr. Sri Ganesh, Chairman & Managing Director of Nethradhama Super Speciality Eye Hospital and Founder Trustee of Shraddha Eye Care Trust, the hospital achieved this milestone, making him the first surgeon in Asia to carry out the procedure using Rayner RayOne Galaxy and Galaxy Toric intraocular lenses (IOLs).

“Our goal is always to provide the best solutions for our patients, and this innovation allows us to offer superior vision outcomes with minimal side effects,” said Dr. Sri Ganesh. “By leveraging AI-driven technology in intraocular lens design, we can achieve greater precision, enhanced customization, and improved patient satisfaction.”

This represents a notable advancement in AI-driven vision correction and a significant step forward in refractive cataract surgery, bringing us closer to more personalized vision solutions.

“The biggest challenge with previous IOLs has been balancing vision quality with night vision clarity,” explained Dr. Sri Ganesh. “This new lens overcomes this by using AI to optimize light distribution, giving patients an exceptional visual experience. It revolutionizes vision with its non-diffractive, AI-optimized spiral design, ensuring seamless clarity at all distances while enhancing contrast sensitivity. Unlike traditional trifocal lenses, it evenly distributes light across all focal points, reducing halos and glare for improved night vision. Its innovative optical structure enhances contrast even in low light, and the toric variant offers optimal rotational stability for precise astigmatic correction.”

These lenses are specifically designed for patients with cataracts and astigmatism who seek reduced dependence—or complete independence—from glasses.

“For our patients, achieving true spectacle independence has always been a priority. They are particularly beneficial for individuals who require excellent vision across all distances while maintaining good night vision for driving and other low-light activities,” noted Dr. Sri Ganesh.

According to Dr. Sri Ganesh, the initial post-operative results have been extremely promising, with patients reporting excellent visual clarity within the first 24 hours. He added that long-term studies will continue to assess patient-reported experiences, particularly in real-world conditions like night driving and low-light environments.

Dr. Sri Ganesh is widely recognized for his expertise in high-risk surgeries, earning a stellar reputation in the field of advanced eye care. With an impeccable track record, he has performed over 100,000 Phaco surgeries and 50,000 Refractive surgeries, demonstrating exceptional surgical precision and innovation. His expertise is highly sought after on the global stage, serving on the advisory boards of leading companies such as Carl Zeiss Meditec Germany and J&J Vision USA. Beyond surgery, he has played a pivotal role in ophthalmic innovation, holding multiple patents for groundbreaking solutions that continue to shape the future of eye care.

To ensure an informed decision-making process, Nethradhama Super Speciality Eye Hospital offers comprehensive counseling and visual simulation sessions for patients considering these AI-designed IOLs. These sessions allow patients to preview their expected vision outcomes, including night vision improvements.

“With AI-driven advancements like these, we are witnessing a paradigm shift in ophthalmology. Our mission at Nethradhama Super Speciality Eye Hospital is to continually push the boundaries of innovation to provide our patients with the best possible visual outcomes. We are thrilled to bring this revolutionary technology to Asia and look forward to its impact on the future of vision correction,” added Dr. Sri Ganesh.

Under Dr. Sri Ganesh’s leadership, Nethradhama is committed to innovation and excellence, continuously integrating state-of-the-art technologies to ensure the best possible visual outcomes for patients. Through its dedication to research, training, and compassionate care, it has established itself as a trusted name in eye health, both in India and globally.

Seasoned actor Hemant Chaudhary, known for his powerful screen presence, is captivating audiences once again with Sun Neo’s recently launched show Rishto Se Bandhi Gauri, where he plays Kuldeep, the father of the lead character Rudra (played by Savi Thakur). Kuldeep is a man deeply rooted in his beliefs, shaped by his unwavering loyalty to his mother. His perspective on life, relationships, and family dynamics makes him a complex yet intriguing character.

Speaking about his character, Hemant Chaudhary shares, “The character I am playing has his own outlook on life. What may seem negative to some might actually be positive in his own way because he blindly follows his mother. Whatever she says becomes his ultimate truth. If she tells him something, he believes it without question. If she says his wife is not right for him, he will accept it without hesitation.”

The Rishto Se Bandhi Gauri actor futher added, “It’s quite ironic that a thick, well-groomed mustache is often linked to negativity. A long mustache is usually associated with power or dominance, and if styled a certain way, it tends to indicate a negative character. But I don’t believe that’s always true. I have interpreted Kuldeep in my own way, as I believe that defines who he is.”

Rishto Se Bandhi Gauri follows Gauri, a brave and kind-hearted girl whose faith guides her through life. Forced into an unwanted marriage, she navigates challenges as the Bundela family’s daughter-in-law, shaping her own destiny with wisdom and courage. Starring Eshaa Pathak, Savi Thakur, and Swati Shah, watch this emotional drama on Sun Neo, Mon-Sun at 8:30 PM.

INDIA– March 20, 2025 – Cohesity, the leader in AI-powered data security, is expanding Cohesity Gaia, the enterprise knowledge discovery assistant, to deliver one of the industry’s first AI search capabilities for backup data stored on-premises. The solution will be available for use with Cisco UCS, Hewlett Packard Enterprise (HPE), and Nutanix. The expansion will enable enterprises to uncover AI-powered insights by unlocking the full potential of their on-premises backup data.

As enterprises increasingly adopt hybrid cloud strategies, many prefer to have valuable, critical data remain on-premises to meet security, compliance, and performance requirements. Extending Cohesity Gaia to data stored on-premises empowers enterprises to tap into more high-quality data and remain fully in control of their infrastructure.

“Many of our customers require an AI solution for on-premises environments. This solution allows them to maintain complete control over sensitive data while benefiting from generative AI capabilities at the same time,” said Sanjay Poonen, president and chief executive officer, Cohesity. “By deploying Cohesity Gaia on-premises, they can harness powerful data intelligence directly within their environment and not worry about any of that data leaving their infrastructure.”

Leveraging NVIDIA accelerated computing and the NVIDIA AI Enterprise software platform — including with NVIDIA NIM microservices and NVIDIA NeMo Retriever — the Cohesity Gaia discovery assistant brings the power of generative AI to data backups and archives. Cohesity Gaia lets customers unleash new levels of insight, efficiency, innovation, and growth.

“Access to data is a crucial foundation for building advanced AI systems, including agentic AI,” said Pat Lee, vice president, Strategic Enterprise Partnerships, NVIDIA. “By integrating NVIDIA NIM microservices and NeMo Retriever into Cohesity Gaia, enterprises can harness AI-driven insights directly within their infrastructure to preserve data accessibility and security while unlocking new levels of intelligence.”

The extension of Cohesity Gaia to on-premises environments will mark a significant milestone in the evolution of AI-driven enterprise data management. Key benefits of the solution include:

• Complete control and security – allowing enterprises to retain full control over backup data while harnessing AI to extract meaningful insights.
• High-performance AI with NVIDIA accelerated computing – delivering the speed, accuracy, and efficiency of AI capabilities using accelerated computing
• Multi-lingual indexing and querying – allowing global enterprises to search and analyze data in multiple languages.
• Customizable and scalable infrastructure – making it easy for customers to tailor their data intelligence environment to specific business needs.
• Reference architectures – providing a prescriptive way for enterprises to deploy the solution on-premises across multiple hardware platforms.
• Pre-packaged on-premises LLMs – eliminating the need for any customer backup data to be transferred to the cloud.
• Optimized architecture – enabling efficient searches of petabyte-level volumes of data.

Customers like JSR Corporation, an international research and manufacturing company, are evaluating the benefits of leveraging Cohesity Gaia’s on-premises solution.

“With research centers in many locations, our researchers speak different languages. We want to be able to use generative AI to look across years of our data to discover insights that can accelerate the rate of our research and discovery,” said Ryan Reed, Head of IT, JSR Corporation. “Cohesity is leveraging NVIDIA AI Enterprise software and expertise to make that possible with an on-premises AI solution that uses our own collective knowledge.”

Cohesity is collaborating with data security, infrastructure, and AI industry leaders to bring Gaia to enterprises worldwide. Cisco, HPE, and Nutanix will be among the organizations that can offer Cohesity Gaia software with their full stack solutions. Cohesity and Cisco will validate and deploy Cohesity Gaia Software on Cisco AI PODs—plug-and-play AI infrastructure stacks that integrate compute, storage, networking, and NVIDIA AI Enterprise to simplify adoption with scalable, efficient, and future-ready deployment. Cohesity and HPE will work together to validate and deploy Cohesity Gaia Software on HPE Private Cloud AI, a turnkey, cloud-based solution co-developed with NVIDIA.