All posts by Neel Achary

Mumbai, May 5 2025: Zupee, India’s leading skill-based gaming platform, took center stage at the WAVES Summit 2025 held in Mumbai as industry pioneers gathered to spotlight India’s ascent as a global gaming powerhouse. Representing Zupee, Ravi Shankar Jha – Director of Public Policy shared insights on the transformative role of gaming in shaping India’s digital economy and cultural storytelling.

Speaking at the summit, Jha said, “Our mission has always been to bring culturally relevant games to the Indian mass audience. India has always been a land of games and stories, and we believe that with the right support, domestic developers can take Indian games to a global audience.”

The summit also saw the launch of the Government of India’s ‘Create in India Challenge’ encouraging young developers to build original games inspired by Indian themes  – a creative initiative that mirrors Zupee’s mission of celebrating Indian culture through innovative digital gameplay.

With games like Online Skill-Based Ludo and a growing national user base, Zupee continues to drive a paradigm shift from entertainment to meaningful engagement in the digital gaming space.

By advocating for homegrown innovation and expanding access to skill-based gaming, Zupee reinforces its role as a catalyst in India’s journey to becoming a global gaming powerhouse.

As temperatures rise and days lengthen, My Oh My Live Kitchen and Bar in Andheri unveils a cocktail collection that embodies the vibrant spirit of summer. The new “FROM THE HIGH LAB” menu transforms seasonal ingredients into refreshing libations designed to cool and captivate during the warmest months.

The collection celebrates summer’s abundant harvest with fresh watermelon in the “COCOMERO,” juicy pineapple in the “PINEAPPLE EXPRESS,” and sun-ripened tangerines in the “ALICE ALICE.” These seasonal fruits bring natural sweetness and bright acidity that perfectly counter the summer heat.

Garden-fresh herbs feature prominently throughout the menu, with Italian basil, mint, and lemongrass adding aromatic complexity that evokes summer gardens in full bloom. The “ENCHANTED FOREST” and “LOCAL FOR VOCAL” showcase how these green notes can transform a cocktail into a cooling oasis.

Even the presentation reflects the season’s playful nature, with the “DEVIL’S ADVOCATE” and “COCOMERO” arriving with colorful popsicles that double as garnish and palate refresher—a nostalgic nod to childhood summers reimagined for sophisticated palates.

“Summer demands drinks that not only refresh but transport you,” explains the establishment’s mixologist. “We’ve crafted each cocktail to capture different aspects of the season—from beachside relaxation to garden parties and tropical getaways.”

My Oh My’s summer collection offers the perfect companion to long evenings on their terrace or a cool retreat from the midday sun. These seasonal creations promise to become the signature tastes of summer 2025 for discerning cocktail enthusiasts across Mumbai.

Instagram:  https://www.instagram.com/myohmybombay/
Address: Melbourne Building, Shastri Nagar Lane 1, Shastri Nagar, Andheri West, Mumbai, Maharashtra 400053
Phone: 099674 98995

Tata Consumer Products Limited (TCPL), a leading player in the food and beverage industry, has partnered with Disney’s Marvel Avengers to bring a super hero powered twist to its much-loved Tata Gluco+ Jelly drink. The special edition pack feature fan-favourite Marvel characters, combining great taste with the thrill and excitement of beloved super heroes.

The collaboration brings an exciting Marvel twist to every pack, featuring premium super hero toys of fan-favourite characters like Spider-Man, Iron Man, Captain America, Thor, and Captain Marvel. Magnetic keychains and bag tags are the ultimate collectible treasures, exclusively with Tata Gluco+ Jelly—perfect to collect and proudly flaunt. Adding to the excitement are three exclusive super hero-themed cups featuring Spider-Man, Iron Man, and Captain America, making them a must-have for every Marvel enthusiast.

Partha Biswas, President s Head – RTD Business, Tata Consumer Products, said, “We are thrilled to launch our new jelly proposition in partnership with Disney’s Marvel Avengers. This platform allows us to fortify our unique jelly drink format with the dynamic world of Marvel super heroes, delivering an irresistible combination of taste and play.”

The launch is being amplified through a high-energy digital campaign that brings the super hero universe to life, spotlighting the specially designed packaging and collectible freebies. To build further excitement and trust of the gatekeepers and celebrities, the brand is also partnering with prominent national and regional influencers, celebrity Sameera Reddy and Subhashree Ganguly, a leading actress from Bengal. These credible voices will bring the product experience to life through authentic storytelling and social media engagement. The campaign aims to spark excitement while reinforcing Tata Gluco+ Jelly as a fun, on-the-go drink option.

Tata Gluco+ Jelly comes in an exciting bubblegum flavour and is priced at INR 20. Available at leading retail outlets, this super hero edition is set to make everyday moments more playful and action-packed than ever.

Vijayawada, Andhra Pradesh | 5 May 2025: Safexpress, India’s leading supply chain and logistics company, has inaugurated its state-of-the-art Logistics Park in Vijayawada, Andhra Pradesh. Strategically located on Chennai Kolkata NH-16, Savaragudem, Gannavaram Mandal, District Krishna, Vijayawada, this facility marks a significant step in enhancing logistics infrastructure in the region. Senior dignitaries from Safexpress graced the launch event.  

Spread across 3.5 lakh square feet, the Vijayawada facility is equipped with advanced transhipment and 3PL capabilities. It is designed to support the growing warehousing and distribution needs of businesses in the area, ensuring faster and more efficient supply chain connectivity. The cross-dock setup allows simultaneous loading and unloading of over 100 vehicles. An impressive column-free span of over 80 feet enables seamless movement of goods within the facility, while 16-feet wide cantilever sheds provide all-weather loading and unloading operations.

Vijayawada is the second largest city and a major commercial hub in the Andhra Pradesh state of India, known for its diverse industries including textiles, agro-processing, automobile body building, and pharmaceuticals. The city benefits from excellent transport connectivity and proximity to agricultural regions, boosting its trade and manufacturing sectors. Emerging IT and construction industries are also contributing to the city’s rapid economic growth and urban development.

The new Safexpress Logistics Park is poised to bridge critical infrastructure gaps and cater to the rising demand for efficient supply chain services in the region. By enabling faster movement of goods and reliable logistics support, it aims to empower businesses and manufacturers across Andhra Pradesh and beyond.

The facility is equipped with modern firefighting systems and trained personnel to handle emergencies. It also incorporates an integrated rainwater harvesting system, a dedicated green zone, and maximizes the use of natural sunlight during the day to conserve energy. Highly streamlined operations at this facility ensure the fastest transit times from Andhra Pradesh to destinations across. 

New Delhi, 5th May 2025: FUJIFILM India, a leader in healthcare technology, proudly announces the launch of its groundbreaking online platform, “Fujifilm Skill Club.” This innovative initiative is designed to empower stakeholders with access to exclusive training, learning modules, and marketing resources. By bridging knowledge gaps and fostering growth, the platform aims to unlock new opportunities for customers in the medical imaging industry.

The Fujifilm Skill Club is a comprehensive resource center designed to empower healthcare providers, healthcare administrators and business representatives with essential tools and knowledge. This innovative platform offers exclusive training modules that keep users updated on the latest medical techniques and technologies, ensuring they stay ahead in their field. Additionally, it provides access to industry insights, including best practices and trends, which enhance professional expertise and foster growth.

Speaking on the launch, Mr. Koji Wada, Managing Director of FUJIFILM India, stated, “At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. We are thrilled to introduce Fujifilm Skill Club, which reinforces our commitment to customer excellence and empowerment.”

Mr. Chander Shekhar Sibal, Vice President and Head of Department, Medical Systems Division, FUJIFILM India remarked, “The launch of Fujifilm Skill Club is a significant milestone in our journey to provide total solutions as a leading healthcare company. This platform will enable our customers to stay updated on the latest technologies, techniques, and industry trends, ultimately leading to better patient outcomes and improved healthcare delivery. This platform will serve as a one-stop destination for our customers to access valuable resources, insights, and best practices, ultimately enhancing their experience with our products and solutions.”

The platform also features marketing resources that enable users to effectively showcase their skills and services, helping them build stronger connections within the industry. By addressing challenges such as limited access to clinical content and inefficient communication, Fujifilm Skill Club underscores the company’s commitment to enabling its customers to excel in their respective domains while adapting to a rapidly evolving healthcare landscape.

With this initiative FUJIFILM India is equipping customers with cutting-edge knowledge and resources, the platform aims to build a stronger, more connected community within the medical imaging industry.

By – Dr Pinaki De, Consultant Physician, ILS Hospitals, Dumdum

A heat wave is a prolonged period of excessively hot weather, often accompanied by high humidity, which can have serious health implications. The most common and least severe health issue related to extreme heat is heat rash or prickly heat. However, prolonged exposure can lead to more serious conditions, progressing from heat cramps to heat exhaustion, and ultimately to heat stroke, which can be life-threatening.

Heat cramps are painful muscle cramps caused by the loss of water and electrolytes due to excessive sweating. They can be managed by resting in a shaded or cool area and consuming adequate Oral Re-hydration Solution (ORS) or electrolyte-rich fluids. Heat exhaustion occurs after prolonged exposure to high temperatures and excessive sweating, leading to weakness, nausea, headache, and muscle cramps. Managing heat exhaustion involves moving to a cool area, loosening clothing, and re-hydrating with ORS or other fluids.

The most severe and life-threatening heat-related illness is heat stroke, which occurs when the body’s internal temperature regulation system fails. The victim may present with a high body temperature (above 103°F), confusion, convulsions, or even unconsciousness. Immediate cooling is crucial, and the person should be transported to a medical facility without delay. Delayed intervention can result in mortality, with more than half of the victims being at risk.

The human body dissipates heat through four primary mechanisms: conduction, convection, evaporation, and radiation. Conduction involves heat transfer through direct contact, while convection allows heat loss through moving air or water. Evaporation, the most critical cooling mechanism, involves sweating and its subsequent evaporation from the skin. Radiation allows heat to be emitted from the body into the surrounding environment. When the environmental temperature exceeds normal body temperature (35°C), these mechanisms become less effective. Additionally, evaporation, the most important cooling method, fails when humidity exceeds 75%, making it difficult for the body to cool down efficiently.

When the body temperature surpasses 40°C (104°F), acute damage occurs in multiple organ systems, including the nervous system, lungs, heart, kidneys, and liver. Blood coagulation disorders may also develop. A single episode of heat-related injury can result in long-term or even permanent neurological damage.

Early intervention is critical in managing heat-related illnesses. Recognizing symptoms early and taking immediate action can prevent severe complications. Cooling strategies such as cold water application, preferably with ice water, are essential, though applying ice to specific areas like the axilla and groin is not necessarily more effective. Hydration plays a key role in prevention, with ORS, water, or electrolyte solutions helping maintain adequate hydration levels. Environmental modifications such as the use of fans, cool showers, and air conditioning can help reduce heat stress. Protective measures like wearing light, loose-fitting clothing and avoiding strenuous outdoor activities during peak heat hours can further prevent heat-related illnesses.

Heat stroke is a medical emergency and can be classified into two types: classic heat stroke and exertional heat stroke. Classic heat stroke occurs due to prolonged exposure to high temperatures, commonly affecting the elderly and individuals with pre-existing health conditions. Exertional heat stroke results from intense physical activity in hot conditions, often seen in athletes, laborers, and military personnel. Regardless of the type, heat stroke requires immediate cooling and rapid transportation to a healthcare facility. Without prompt treatment, heat stroke can lead to irreversible damage or death.

A heat wave is not just a discomfort—it is a significant health hazard. Understanding the progression of heat-related illnesses and taking appropriate preventive measures can save lives. Public awareness and timely intervention are essential to mitigate the adverse effects of extreme heat conditions.

At the panel ‘Taking the Leap: Storytelling from India, by India, for the World’, held at WAVES, some of the industry’s biggest filmmakers indulged in a conversation on creating Indian content that resonates with global audiences. Featuring Vikramaditya Motwane, Nikkhil Advani, Sudip Sharma, Shubh Shivdasani, Salona Bains Joshi, Gaurav Gandhi, Vice President – APAC & MENA, Prime Video, and Nikhil Madhok, Head of Originals, Prime Video, India, the conversation also delved into how streaming is continuing to change content creation in India.

“With streaming services like Prime Video, filmmakers now have creative freedom and can think beyond just that two hours in a movie theater,” said Vikramaditya Motwane, who created and directed the series Jubilee. He stressed that creators have the freedom to tell all kinds of stories, however there is still some grounds to cover. “We aren’t there yet, but it’s only a matter of time before we get there,” he added.

Nikkhil Advani who created and directed Mumbai Diaries, and is busy shooting for his upcoming series The Revolutionaries, emphasized the power of authentic research in storytelling, saying, “I believe it’s the source material and the research which matters the most. Whenever you have anything to do with period storytelling, the richer the material is, the more the research that has gone into the material, that is always a good starting point for us.” However, he added that period stories also need to be made interesting for young audiences. “If we start giving history lessons, audience will lose interest,” he said.

Paatal Lok’s creator Sudip Sharma offered fascinating insights into character development, stating, “A character evolves over a period of time over multiple criteria. Then the actor comes in and brings his or her own thing. Then on the set, some other magic happens.” Speaking about Hathiram’s enduring appeal, he added, “There’s something very authentic and honest about Hathiram that connects with most people — he’s not trying to be anyone else… That authenticity and ability to surprise is what has really stood out.”

First-time creators, Shubh Shivdasani and Salona Bains Joshi (Dupahiya) spoke about female gaze in storytelling, “To begin with there was no such intent of focusing on female characters only. We have two other co-creators and writers who are male and they have written the female characters for Dupahiya very well. But we would ask questions to each other. We come from different backgrounds and more than female gaze, it was about small town and city audiences. We wanted everyone to be able to enjoy the story we want to tell. Every character was charted keeping in mind that even if it’s a comedy, people should not comprehend it incorrectly and everyone should be comfortable watching it.”

Talking about Prime Video’s approach to selecting genres, Nikhil Madhok, Head of Originals, Prime Video, India said, “Early on we realized that in India it’s the themes which are really important. I would say the theme is like the soul and the genre is the body, and that combination is what we look for.” He explained further, “One of our themes is in the space of women breaking stereotypes, and in that space, we recently launched a series called Khauf. It’s about the challenges that young women face when they come to live in a big city. It’s also about dealing with past trauma. That’s the theme. The genre of the story is horror. Another theme is courage and valour in Indian stories. That courage can be at the border as in the movie Shershaah, or a doctor showing courage under fire as in Mumbai Diaries, or the protagonist Manoj Bajpayee showing courage in The Family Man or an honest cop like Hathiram Chaudhry in Paatal Lok. Another theme is aspirations of Bharat, and we told these stories in the genre of humour, for example Panchayat and Dupahiya.”

Gaurav Gandhi, Vice President, Asia Pacific & MENA, Prime Video, highlighted how universally relatable stories offered by streaming services have expanded the linguistic palette of the viewers, “We realized that to really make an impact in India, we have to really think local and as a market, we are so diverse that there is no one local, so we have to think about local in multiple ways, local languages, local milieu, local cultures, local taste, and so on. Earlier, everybody was locked into their own language, and we had the opportunity to program in multiple languages, leading to an expansion in the linguistic palette of Indian customers. Today, almost 60% of the customers on Prime Video India stream content in 4 or more Indian languages.”

Winding up the discussion Gaurav also spoke about the need for risk taking appetite from the creators as well as streaming services. He reiterated the need to be intentional to get diverse voices, newer voices, newer creators to come in, and existing creators to pitch and great stories to win. He also spoke about how good shows raise the standard for the industry and how the industry is collectively learning from everyone involved and from customers, who indicate their preferences and express their love for certain content, guiding the creation of more of such stories.

Nitin Tyagi

Embarking on the Digital Journey:

Nitin Tyagi’s adventure in the digital marketing industry started over 8 years ago. He began as a Digital Marketing Executive and gradually moved up the ladder,adding responsibilities to his portfolio. Today, he leads digital strategies at Media Maniacs Group as the Digital Marketing Manager.

Progress in Early Career:

Nitin’s digital career kick-started as an Executive, where he laid the foundation. His curiosity and eagerness to learn helped him grow and delve into roles like Team Leader and Digital Marketing Analyst. Every step he took was driven by a thirst for knowledge and a knack for adapting to the ever-changing digital world.

Skills and Proficiency:

Nitin Tyagi is skilled in various aspects of digital marketing. From creating effective strategies to attract draw customers to boosting sales on online platforms and making websites more visible on search engines, where he excels. He’s also adept at crafting compelling social media ads and using Amazon marketing strategies to achieve success for Media Maniacs Group’s clients.

Leadership and Approach:

Nitin believes in a mix of smart thinking and practical action. He leads by encouraging collaboration and open communication within the team. At Media Maniacs Group, he creates an environment where creativity flourishes, ideas are shared freely, and everyone feels valued. His focus on nurturing talent, fostering ownership, and promoting continuous learning defines his leadership style.

Future Goals and Ambitions:

Looking ahead, Nitin Tyagi sees Media Maniacs Group becoming a leading name in the industry. His aim is to expand the agency’s reach across various sectors by using innovative strategies. He envisions the agency not just as a service provider but as a partner in the success stories of different businesses, setting new standards in PR and digital marketing.

Adaptability and Innovation:

Nitin’s success comes from not just technical skills but also adapting quickly to changes in the digital world. He keeps an eye on new trends and technologies, allowing Media Maniacs Group to offer clients fresh solutions that match evolving consumer behaviors and market trends.

Empowering Work Culture:

Beyond marketing strategies, Nitin believes in creating a workplace where everyone feels included and motivated to contribute their best. Diversity and inclusivity are central to Media Maniacs Group’s culture under Nitin’s leadership, fostering an environment that celebrates differences and encourages collaboration.

Advocacy for Positive Change:

Nitin Tyagi believes in ethical and responsible digital marketing. He measures success not only by numbers but also by the positive impact created for brands, consumers, and society. Media Maniacs Group, under his guidance, focuses on initiatives for social responsibility and community engagement, aligning with values that drive meaningful change.

Final Thoughts:

Nitin Tyagi’s journey from a Digital Marketing Executive to leading Media Maniacs Group showcases his unwavering commitment, continuous pursuit of excellence, and visionary leadership. His influence extends beyond the agency, leaving a mark in the digital marketing landscape. As he steers Media Maniacs Group towards new heights, Nitin remains an inspiration for aspiring marketers, advocating innovation and ethical practices in the digital domain.

Gurugram, 5 May 2025 – As Mother’s Day approaches, The Leela Ambience Gurugram Hotel & Residences unveils a spectacular celebration at Spectra, its award-winning restaurant, offering an experience that honours maternal love with understated elegance and sincere warmth. On May 11th, this luxury urban sanctuary offers a brunch dedicated to life’s most revered bond. Impeccable service and attention to detail converge to create an experience that illustrates the hotel’s relentless pursuit of creating lasting memories, much like the enduring influence of a mother’s love.

Spectra, the hotel’s magnificent centerpiece spanning 16,000 square feet, becomes the backdrop for culinary brilliance as expert chefs present dishes worthy of those who shape our lives. Guests will savour Grilled Lamb Chops alongside vibrant Snap Pea Salad, Moroccan-Spiced Skillet Chicken with aromatic Couscous, and fresh, expertly-crafted sushi—each plate composed with both skill and heart. Amid glass accents and striking chandeliers, families will be surrounded by an atmosphere of quiet luxury. Every detail—from smooth marble surfaces to carefully curated wines—reflects the distinctive character that defines The Leela experience.

The afternoon unfolds as a carefully curated tribute, with live music setting the tone for a deeply meaningful celebration. Elegant décor enhances the already stunning space, transforming it into an atmosphere of appreciation at every turn. The decadent dessert selection offers a perfect finale, ensuring every mother is not merely acknowledged but truly praised.

The Leela Ambience Gurugram Hotel & Residences continues to set the standard for extraordinary hospitality, curating experiences that transcend the ordinary and leave an indelible mark. This Mother’s Day offering represents the hotel’s commitment to glorifying cherished relationships through a dedication to detail and an enriched sense of care. For those seeking to express gratitude that matches the depth of maternal love, this brunch perfectly presents appreciation—wrapped in luxury and delivered with warmth.

Bengaluru, May 05, 2024:  Dairy Day, a prominent ice cream brand across South & West India, celebrated May Day by bringing to life its core value of goodness in a heartfelt manner. Guided by its commitment to spreading goodness in every consumer’s life, the brand encouraged people to pause for a moment and express gratitude to the people who make their lives easier every day.

On May 1st, Bangaloreans received a delightful surprise—a free Dairy Day ice cream with their Blinkit orders! But this wasn’t just about indulging customers; it was about bringing a little joy to the delivery partners who work tirelessly every day. Thousands across the city were encouraged to pause, say thank you and share an ice cream with their delivery partner — recognizing the everyday heroes who make our lives easier.

Over a period of more than two decades, Dairy Day has championed the timeless power of Goodness through compelling campaigns, driven by a deep belief in its universal relevance and the transformative impact of small acts of kindness and gratitude.

“At Dairy Day, Goodness is a way of life that is deeply embedded in everything that we do, every single day. As a brand that believes in creating everyday moments of joy, we see this campaign as not just being about ice cream, but about spreading some goodness around us. A simple thank you, delivered in the form of a sweet treat- that’s the kind of world we want to help build.” said Arvind Ramachandran, Vice President – Marketing, Dairy Day Ice Creams.