This Father’s Day, Arrow celebrates the spirit of fatherhood with its ‘Modern Day’ campaign, highlighting the evolving personas of today’s dads
Mumbai, India, June 16, 2025 Arrow, India’s menswear brand, launches ‘The Modern Dad’ a Father’s Day campaign that redefines how we celebrate dads, not just as caregivers but as individuals with evolving identities and personal style.
At the heart of the campaign is a vibrant showcase of dad personas from the classic and the cool to the creative and the tech-savvy all imagined using AI and styled in Arrow’s timeless silhouettes. Through this digital-first campaign, Arrow captures the essence of fatherhood in 2025: confident, individualistic, and effortlessly stylish.
The brand has rolled out a series of AI-powered visuals across Instagram, each reflecting a distinct dad archetype styled in Arrow’s signature shirts, suits, and casualwear. These visuals are brought to life further through Instagram Reels and storytelling-led posts that highlight how style can be a reflection of personality even for dads. Adding an engaging layer to the campaign is a special social media contest, inviting followers to share their own dad’s aesthetic using the official campaign hashtag #TheModernDadByArrow. Selected entries will be featured on Arrow’s social handles, turning the spotlight on real-world fathers and their unique style journeys.
‘At Arrow, we believe every father has a unique style of story. This Father’s Day, we’re celebrating the many facets of modern fatherhood through a campaign that brings diverse dad personas to life each styled effortlessly in Arrow’s versatile collection. From boardroom meetings to weekend adventures, our looks are designed to match the pace, personality, and presence of today’s dads. It’s our tribute to their strength, style, and everything in between.,” said Anand Aiyer, CEO of Arrow..’
The campaign speaks directly to millennial dads and their families, tapping into emotion, relatability, and fashion-forward storytelling. This Father’s Day, Arrow invites you to celebrate the modern dad not just for who he is, but for how he expresses himself.
