13th October 2023: In a world filled with constant noise and digital distractions, a unique audio experience ASMR, or Autonomous Sensory Meridian Response, has captured the attention and interest of people worldwide. Bringing this phenomenon for its listeners and giving it a new twist, BIG FM, one of the leading radio networks in the country, announces the launch of its latest show ‘Abhishapt’. This unique audio format combines the soothing elements of ASMR with the spine-chilling narratives of horror, creating an engaging listening experience that promises to be both enchanting and eerie.
The concept of ASMR redefines the art of audio entertainment, immersing listeners in a world of pure sonic triggers that include whispered secrets, delicate scratching, and haunting chopping sounds. These carefully curated sounds are amplified to provide an unparalleled, up-close auditory adventure that goes beyond the boundaries of conventional storytelling. ‘Abhishapt’ unfolds as a captivating series of 6 gripping fictional horror tales, with each episode running for a thrilling 10-12 minutes. This late-night weekly broadcast guarantees uninterrupted, ad-free, edge of the seat suspense and excitement, with repeat episodes for those eager for more.
Sunil Kumaran, COO, BIG FM said, “In an age where innovative audio experiences are highly sought after, we at BIG FM, are dedicated to curating a new and immersive experience for our listeners. With ‘Abhishapt,’ we recognize the underutilised potential of ASMR technology in the radio industry. As pioneers in storytelling and the added element of the horror genre, we are excited to introduce a unique confluence that represents our commitment to delivering content that deeply engages our audience. The show seamlessly blends the allure of ASMR with the intrigue of horror narratives, offering a captivating and immersive journey that transcends traditional storytelling.”
Keeping listeners glued to the show, the stories will be presented in Hindi, catering to a wide Hindi-speaking audience. Amping up the excitement levels, the show is launching on Friday the 13th, popularly known as a day of horrors. The show, Abhishapt, reflects BIG FM’s commitment to innovation, storytelling and providing entertainment to its listeners. The show will also be available in a podcast format on the popular audio streaming platform, Spotify.
So, don’t forget to tune in on Friday, the 13th of October 2023, as ‘Abhishapt’ takes you on a new journey where ASMR meets the world of horror.