BlueStone marks a major milestone with the grand opening of its 200th store in Surat

BlueStone marks a major milestone with the grand opening of its 200th store in Surat

Surat, 18th 2024: BlueStone, one of India’s largest omnichannel jewellery brands, has accomplished a major milestone with the launch of its 200th store in Surat, Gujarat. This marks the brand’s first store in the city, centrally located at LP Savani, Surat and spans a massive area of 2,500 sq ft.

Speaking about the new store launch, Ms Rushina Shah, Business Development Head at BlueStone, said, “We are thrilled to celebrate the opening of our 200th store in Surat. This milestone highlights our commitment to providing an omnichannel experience. This store represents a step forward in our endeavour to offer Surat innovative designs for the modern consumer.”

BlueStone opened its first brick-and-mortar store in 2018 in New Delhi and has since expanded its retail presence across various states. The brand is now present in over 70 cities nationwide. In January 2023, the omnichannel brand launched its 150th store in Dimapur, Nagaland. Since then, BlueStone has expanded by opening 50 additional stores across India.

Headquartered in Bengaluru, BlueStone was incorporated in 2011, led by Gaurav Singh Kushwaha as the CEO. The brand is backed by funding from investors such as Nikhil Kamath, the Co-Founder of Zerodha, 360 One, InfoEdge Ventures, Accel Partners, Kalaari Capital, Saama Capital, Hero Enterprises and more.

BlueStone Company Profile:

BlueStone offers a wide range of jewellery options online across its app and website while also providing offline experiences at stores and a “Try At Home” service, delivering an omnichannel journey for customers. Their tech stack enables consumers to customise their purchases from design to delivery.

With wide-spread stores, BlueStone offers 100% certified jewellery designs ranging across gold, platinum, diamonds and gemstones.

BlueStone continues to innovate and expand its product offerings by launching newer designs, including customized smartwatch accessories that feature delicate chains with hanging charms, along with regular additions to its jewellery collections, providing customers with a diverse range of options.

BlueStone has also introduced schemes like the “Big Gold Upgrade” offer, providing higher carat value for their old gold, alongside the latest jewellery designs and a smooth, personalised jewellery shopping experience.

The company’s design and digital vision are backed by funding from investors such as Nikhil Kamath, 360One, InfoEdge Ventures, Accel Partners, Kalaari Capital, Saama Capital, Hero Enterprises and more. To learn more, visit www.BlueStone.com.

Rabindra

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