The Indian subcontinent is a connoisseur in the beauty space which is deeply rooted in its diverse culture and ancient traditions. Committed to preserving the Indian legacy of beauty traditions, Surbhee Grover complemented her grasp of market gap and consumer needs to the advanced technology of New York and brought forth something extraordinary. She re-imagined possibilities and created an opulent skincare and wellness brand that is driven by confluence and contrast – Love, Indus.
The brand has gone over and beyond to comprehend the significance of indigenous ingredients to restore beauty and strives to enhance and innovate how Indian-inspired skincare is consumed in the world. Unbound by conventions, a great deal of research has been done to meticulously select rare minerals and botanicals that are lost or forgotten. Love, Indus has seized the opportunity to bring to you Freedom of Expression – also referred as ‘Botox in a Bottle’.
The brand recognises that the skin around our mouth is very delicate and prone to wrinkles (producing expression lines such as lip and laugh lines), yet it receives less care. The alternatives for treating these lines are quite limited and somewhat obtrusive. And that is exactly why the brand introduced its Freedom of Expression Dual-Purpose Line Limiter – a nourishing, yet strong solution to care for lines in particularly weak places.
The Freedom of Expression Dual-Purpose Line Limiter is designed specifically for expression lines such as lip lines, laugh lines, and face creases. This vegan serum contains potent botanicals such as Hibiscus, Kokum, and Mulberry, as well as lab-designed, clean components such as Vegan Collagen, which is bio-designed to keep the skin supple, smoother, and crease-free. It strengthens thinning skin, improves lip contours, and helps cure the skin’s vulnerable areas, allowing you to express yourself freely. The end result is plumper skin that shines without stress.This concentrated serum can also be used as a primer and its floral bouquet showers your skin with a scent reminiscent of an Indian Varmala (Garland) Ceremony.
Love, Indus, celebrates Surbhee’s two homes and combines the regional riches and rituals of India to New York’s cutting-edge technology and advancements to create their revolutionary precious potions. The company creates clean, gender-neutral, and high-performance skincare by resurrecting hyper-local, valuable ingredients – ‘some lost, some forgotten, and some that are yet to be discovered and harnessed outside their regional bastions.’ –