The fear of theft is a common concern among those who own physical gold in the form of jewelry, coins, or bars. Unlike other assets, gold is a tangible asset that can be easily stolen or lost. This fear can be compounded by the high value of gold, which makes it a desirable target for thieves. To mitigate the risk of theft, investors who own physical gold may choose to store it in a secure location, such as a bank locker. However, these storage options can be expensive and may not be accessible at all times.
This is where an alternative form of getting exposure to gold through Gold ETFs (Exchange-Traded Funds) becomes relevant, especially for those concerned about the risk of theft. Gold ETFs can provide a solution to the fear of theft and storage problems associated with physical gold ownership, thereby negating these risks. A Gold ETF is a type of investment vehicle that tracks the price of gold and trades on a stock exchange like a stock. It allows investors to own gold without physically possessing it.
One of the leading names in this space is ICICI Prudential Gold ETF. Investors can buy units of the offering which represent ownership in the underlying gold holdings. ICICI Prudential Gold ETF offers several other advantages over physical gold ownership. They are more liquid, making it easier to buy and sell gold quickly on the exchange. Investing in gold adds another asset class to your portfolio thereby diversifying your investments and may also help to reduce the overall risk.
At a time when gold prices are prevailing at higher levels, through our latest campaign, we wish to communicate to the masses that by investing in ICICI Prudential Gold ETF they need not worry about the safety aspect of their investment.
Our endeavor with this campaign is also to create awareness about Gold ETFs in general and their safety aspect. It is a prudent portfolio diversifier and is suitable for all types of investors – evolved investors, conservative investors, and aggressive investors.
Abhijit Shah, Head Marketing, Digital and Customer Experience, ICICI Prudential AMC said, “When it comes to investing or purchasing gold, the one aspect which concerns everyone is with regards to the safety of the gold at hand. By taking exposure to gold in the form of ICICI Prudential Gold ETF, gold units will be held in a demat account, thereby addressing the safety aspect effectively.”
The campaign will reach the masses via a TVC mainly broadcasted across digital channels like Hotstar, Voot, Zee5, Youtube, etc. in order to reach a wider audience.
Agency – 4M Worldwide Advertising Ltd.
Production House – Afternoon Films