India Today Group’s Vice Chairperson Kalli Purie launched the group’s first bot AI collaborative anchor Sana during India Today Conclave 2023.
Describing Sana, Kalli Purie said, “She is bright, gorgeous, ageless, tireless, speaks in multiple languages and totally under my control.” Aaj Tak AI’s first anchor Sana will bring daily news updates several times a day in multiple languages, next week onwards. In a new show, she will explain one topic of relevance everyday. Sana will also do a show in which the audience can ask questions and she will answer.
Talking about constant innovation, Kalli Purie said, “Sana does not take away from the brilliance of real life anchors, who will be mentoring her. Sana will have a human surrogate editor and hopefully company soon.”
Kalli Purie said that it is not a competition between humans and AI and that this collaboration is leading to creative magic. “The future is fascinating and frightening and it is here,” she said. Talking about how media is constantly attacked and referred to as ‘godi media’, Kalli Purie said that there is a lot of pressure on media from political parties, business houses, foreign governments and larger-than-life professionals. “It is not new and not singular,” she said. Giving examples of how India Today has never compromised on the story it tells, she said, “Our credibilty is important to us.”
The 20th edition of India Today Conclave, which kicked off on Friday, is being held at Taj Palace in New Delhi.