India, 26 May 2025 – YSL Beauty is excited to announce the launch of YSL THE INKS VINYL CREAM and YSL THE INKS BLUR, two innovative liquid lipsticks that redefine high-impact beauty. These products are available in an impressive collection of 20 vivid shades. With ultra-pigmented formulas, they provide the perfect option for anyone looking for either an intense, lacquered vinyl shine or a soft, blurred matte finish. This empowers every woman to express her boldest self.
YSL THE INKS is a true masterpiece that beautifully blends two iconic textures: Vinyl Cream for an intense shine and Blur for a soft-focus matte finish. With a range of shades from sultry reds to sophisticated nudes, YSL THE INKS provides the perfect lip color for any mood or occasion. This collection embodies the modern woman’s desire for beauty with an edge, leaving a lasting impression with just one stroke.
Inspired by the visionary Yves Saint Laurent, YSL THE INKS VINYL CREAM offers a subversively sensual finish. Its ultra-pigmented formula delivers a couture vinyl shine, making lips look visibly fuller, bouncier, and irresistibly kissable. Infused with 90% caring ingredients, this high-gloss formula nourishes and hydrates the lips, ensuring they remain smooth and plump throughout the day. With ten stunning shades, the collection combines high-impact color with luxurious hydration for a truly indulgent experience.
For those seeking sophistication, YSL THE INKS BLUR delivers the epitome of understated elegance. Inspired by ethereal couture materials like lace and silk, this lip ink offers a soft matte finish with a smoky blurred effect. Its hyper-thin veil of color lasts up to 12 hours, while the 70% care-infused formula keeps lips moisturized and protected. This makes it an ideal choice for a seamless, all-day look.
Both YSL THE INKS VINYL CREAM and YSL THE INKS BLUR feature exceptional couture packaging. A heart-shaped transparent window reveals the shade inside, symbolizing the essence of Yves Saint Laurent’s iconic brand. ruby necklace. This innovative packaging not only enhances functionality but also serves as an elegant accessory, reflecting the sophisticated glamour of YSL Beauty.
Color at the Heart: 20 Vibrant Shades
The YSL THE INKS collection features 20 vibrant shades, with 50% dedicated to nudes, categorized into four color families: nudes, pinks, reds, and oranges. From subtle beiges to daring reds and vibrant oranges, these lip inks offer unmatched versatility, making them perfect for day-to-night looks. Whether you prefer classic elegance or bold modernity, YSL THE INKS caters to every beauty lover’s desire.
Inked by Desire: The Future of Lipstick
YSL THE INKS reveals the beauty of opposites—intense shine or matte softness, boldness or subtlety—crafted with couture precision. The collection celebrates freedom and individuality, empowering women to explore different finishes while ensuring that their lips are nourished and cared for. With luscious and lightweight textures, YSL THE INKS enhances confidence, providing a polished look without compromising on comfort.
