Delhi, 8th April 2025: ELIVAAS, pioneers of managing, monitoring and monetising luxury properties, has launched its Mother’s Day 2025 campaign, #becauseshedeservesabreaktoo. This campaign gently reminds us that behind every selfless act and sleepless night is a mother who deserves to feel cared for, cherished, and renewed. With this initiative, ELIVAAS encourages families to celebrate Mothers’ Day by giving her what she rarely asks for but deeply needs, a serene escape, a luxurious pause, a place where she can rest, recharge, and feel truly seen.
As part of this thoughtful campaign, ELIVAAS has released a digital film that portrays a relatable story. The video features a mother who casually expresses her desire for a day off, free from daily chores and responsibilities. Her daughter, understanding the unspoken need, surprises her with a peaceful villacation — a relaxing getaway in a private villa, designed to offer a blend of comfort, privacy, and personalized luxury. She gives her a chance to rest, recharge, and enjoy some quiet time away from routine — all in the serene setting of a beautiful, fully-serviced villa.
The message is simple and heartfelt. Mothers deserve more than just one special day. They need real moments of rest, care, and comfort, just like anyone else. With this campaign, ELIVAAS encourages families to gift experiences, turning Mothers’ Day into a time for true connection and meaningful relaxation. ELIVAAS offers 5-star hospitality, dedicated concierge, 24X7 caretaker, private chef-on-call with customized menus, so mothers don’t have to worry about anything; they can simply relax and enjoy their stay.
Sharing his thoughts on the initiative, Mr. Ritwik Khare, Founder & CEO, ELIVAAS, said, “We believe true luxury lies in experiences that make people feel genuinely cared for. This Mothers’ Day, we wanted to offer something meaningful for mothers — the gift of rest. Mothers often carry the weight of the family without taking time for themselves, so we wanted to encourage families to give them the break they deserve. Rest should not be a luxury, but a basic need. Our villas are designed as serene escapes that provide not just luxury but also comfort and peace, allowing everybody to truly unwind. This initiative reflects our larger vision to create experiences where people feel valued and cared for, and mothers certainly deserve that kind of attention.”
With this campaign, ELIVAAS is opening up conversations about the emotional and mental well-being of mothers. The brand believes that creating a space where mothers feel seen, heard, and cared for is a gift that can’t be wrapped, but can certainly be remembered.
