Finolex Industries unveils new logo, marking the legacy brand’s next era

Finolex Industries unveils new logo, marking the legacy brand’s next era

Finolex Industries unveils new logo, marking the legacy brand's next eraPune, 20 January 2024: Finolex Industries Limited is a name that has become synonymous with quality Pipes & Fittings over the last four decades. Steadily growing with committed investments in backward and forward integrations. Their formidable reputation in both urban and rural markets is testimony to this obsessive commitment. In a recent development, the company revealed a new logo that clearly represents this focus.

Maintaining a sense of familiarity and consistency over the years, the logo has gracefully evolved. Yellow embodies optimism and happiness, while Blue, the color of water, represents a steadfast reliability & trust over four decades.

Speaking about this change in logo, Shri Prakash P Chhabria, Executive Chairman, shared, “Our logo has evolved, but our focus hasn’t. Since the beginning, we have been single-mindedly focused on supporting our customers with Pipes & Fittings of the highest quality. Every decision we’ve made, every addition and growth to our company has only been to further this commitment. This focus is now visualized in our new logo.”

This announcement comes on the back of aggressive consolidation and expansion into new markets over the last year. This has been further bolstered by the inauguration of a new state-of- the-art manufacturing plant dedicated to fittings. The singular focus of Finolex on Pipes & Fittings is demonstrated by the new appointments, integrating company-wide tech-enabled systems and processes, and on-ground engagement programmes.

To sum things up Mr. Chhabria adds, “The new logo is not a culmination, but the beginning of a new phase for us.”

This is Finolex:

We are India’s most trusted PVC pipes and fittings manufacturer. Over the last 40 years, we have impacted the sanitation-plumbing and agricultural sectors with prudent investments across our value chain. Right from the sourcing of quality raw materials and resin production, to manufacturing, storage, transport, sales, marketing and even further downstream to include customer engagement

To stay focused on making superior quality pipes and fittings, and nothing else but that, for forty years, is no mean feat. Aligning every decision, every action, every resource towards delivering quality pipes and fittings. To choose to do just this one thing, and do it well. So that once our customers install our pipes, they completely forget about us. We take great pride in this dependable quality that has not only earned us ISO 9001:2015 certifications across plants, but also earned us the sincere affection of farmers, plumbers, homeowners, partners, associates and shareholders. They have all come to expect the world from us. Because that’s exactly what we expect from ourselves.

When we choose to diversify, it’s upstream with an open sea jetty to manage our raw materials, and downstream into last mile fulfillment. When we evolve, it has to be in our understanding of customer expectations and finding better machines and processes to meet those expectations. When we choose to expand, it is into newer markets, delivering our pipes and fittings to newer customers. And when we measure our growth, it is in reputation. The effect of which reflects in our bottom line – growing manifold in the last decade.

This quality focus is not just restricted to our products, but defines every aspect of our functioning. Whether quality support for our dealers, vendors and suppliers. Quality opportunities to our employees. Superior quality of life, education and health of the people we serve through our various social responsibility initiatives.

Over the last forty years, we have steadily added depth to our company, instead of spreading ourselves wide and thin. Consistently delivering the exact same products that fulfil the exact same promise. Every time. That’s what makes us a strong brand, with a strong network, and even stronger goodwill. We are Finolex Industries Limited.

Partners in Compassion:

Mukul Madhav Foundation (MMF), our CSR partner, is a registered charitable trust under the Bombay Charitable Act 1950. It has dedicated itself to uplifting underprivileged and vulnerable communities with opportunities that pave their path to success. Empowering them with educational facilities, hospitals, healthcare, sanitation and environmental support, social welfare and so much more. Creating a foundation for individuals, their communities and their environment to thrive. MMF also supports existing infrastructure and initiatives by helping them upgrade. We don’t simply donate funds, we endow dignity.