Foxtale’s WorksWonders festive campaign celebrates everything that gives one that lit-from-within glow

Foxtale’s WorksWonders festive campaign celebrates everything that gives one that lit-from-within glow

Mumbai, October 5th, 2023: One of India’s leading D2C skincare brands, Foxtale has launched its very first 360-degree campaign #WorksWonders featuring Jennifer Winget as the face of the brand. The campaign is a celebration of all the big and small things that make people glow from within during the festive season. It focuses on how the bonds we build with our family and friends are what truly make us shine.

To bring out this message Foxtale has partnered with Jennifer Winget, one of India’s most recognized celebrities.

Through the years Jennifer Winget has epitomized the modern Indian women – ambitious yet rooted, talented yet humble, a go-getter and a wonder woman which made her the perfect partner for the campaign. In their 50 second digital commercial, they beautifully capture how even the simplest moments spent with friends and family bring the kind of happiness nothing else can. The digital commercial further focuses on how in the times of picture-perfect digital era, it’s the meaningful time spent off-camera that truly makes you glow.


Speaking on the campaign, Romita Mazumdar, Founder & CEO of Foxtale said, “Jennifer is a woman of wonder! Her timeless personality is something that truly resonates with our audience. They look up to someone like her because she is both aspirational and inspirational. So to do this campaign with her just felt right. That true glow comes from the strength and love of the relationships we foster. In a time when everyone is chasing the latest beauty trends, we want to remind our audience to focus on the real things that matter – family that comforts them, friends that always have your back and skincare that shows visible results.”

Enthusiastic about the campaign and association, Actor Jennifer Winget shares “I am absolutely thrilled to be a part of the Foxtale journey. I have followed the brand closely and it is great to see how a young brand has created such an impact on the Indian beauty sector in such a short span of time. Foxtale has always put out innovative, high-performing products with a vision that amplifies the narrative of authentic, real beauty by understanding the skin we’re in, enhancing it, and making a difference. With their #WorksWonders festive campaign, the brand is once again breaking barriers, focusing on the concept of true glow that exudes when we’re amidst joyous experiences with our loved ones. Because nothing makes our faces light up more than the people we love.”

The #WorksWonders digital commercial promises to engage the audience across various platforms. The campaign aims to create an impact across prime digital channels and social media platforms. Foxtale also plans multiple onground consumer experiences and activities across major Indian metros in the upcoming festive quarter as a part of this brand campaign.