27th May 2023, New Delhi: Asian Footwears, a renowned Indian shoe brand, has recently launched an affordable and unique range of color-changing shoes, which are a first-of-its-kind product in the fashion industry. When worn indoors, the shoe boasts a clean and classic full white color, but as you step outside into the sunlight, it transforms into a vibrant combination of blue, pink, and yellow color”. Priced under INR 1000, the Magic Series Collection is not only fashionable but also comfortable.
The shoes come in various designs and patterns, making them a must-have accessory for fashion-conscious millennials and GenZ. The color-changing unique feature is a magical and eye-catching aspect that alters the shoe color based on the temperature and surroundings, due to presence of a photochromatic coated PVC rexine. This shoe has already received over 1000+ mentions from users across various social media platforms & its video has also gone viral with over 3 crore views. Seeing the popularity & success of color changing sneaker for girls (Asian Trendy 21 magic Girl’s sneakers), the company has also launched color changing magic collection in men’s sneakers (Asian Thunder-01 Magic Mens Sneakers), women high ankle sneakers and sliders (Asian Slider-25 magic Sliders), hereby launching India’s first color changing slider under 1000 price point.
The company provides clear and simple cleaning instructions for these shoes. To keep them looking their best, avoid using any chemicals or detergents and instead opt for a gentle clean with a damp cloth.
Asian Footwears was founded by Shri Rajinder Jindal and his wife Kiran Jindal in 1994 & has been providing modern and fashionable shoes at affordable prices since then. The company’s vision is to improve the quality of its products continually and introduce new technologies to make its shoes even better. Asian’s 100% made-in-India products are aligned with Prime Minister Modi’s vision of achieving self-reliance and boosting the local economy.
Last year Motilal Oswal’s private equity arm, MO Alternates invested INR 225 Crores in Asian Footwears. This capital infusion will accelerate growth of the company through investments in brand, distribution, people and supply chain infrastructure. Endorsed by legendary cricketer Virender Sehwag and official footwear partners of the Delhi Capitals cricket team, Asian is one of the most loved footwear brands in the country. Asian offers more than 500 active styles of shoes between INR 500-1,500 price points. The Company retails its products across all leading e-commerce platforms, Asian exclusive brand outlets and through an offline network of 200+ distributors and 10,000+ retailers.
According to Research and Markets, the global footwear market is predicted to reach $530.3 billion by 2027. The increasing demand for comfortable and attractive footwear, increased health & fitness awareness, higher spend on lifestyle products, rising disposable incomes, and the popularity of e-commerce are some of the factors contributing to the market’s expansion.
Asian Footwears has leveraged the latest technological advancements under Aayush Jindal, the CEO of Asian Footwears and an IIT Delhi graduate, to develop world-class manufacturing processes, resulting in superior quality shoes. The company has been constantly bringing latest technological innovations in footwear development & global trends for the mass India consumers. Additionally, the brand has been committed to sustainability, utilizing eco-friendly materials and processes in its manufacturing units.
Asian Footwears has established itself as a promising brand in the Indian shoe market, providing customers of different age groups and genders with stylish, trendy and comfortable footwear. With the launch of the Magic Series Collection, the brand has set a new standard for fashion and innovation, and customers can look forward to what other exciting products Asian Footwears will introduce in the future.