IWC Schaffhausen, the renowned Swiss luxury watch manufacturer announces the opening of its first boutique in India

IWC Schaffhausen, the renowned Swiss luxury watch manufacturer announces the opening of its first boutique in India


Mumbai, 21st November 2023: IWC Schaffhausen, the renowned Swiss luxury watch manufacturer, is thrilled to announce the opening of its first boutique in India at Jio World Plaza, Mumbai with its long-standing partner and one of India’s leading retailers of luxury watches, Art of Time. Located in Jio World Plaza, the city’s new luxury shopping destination, the boutique is designed as an intimate and welcoming space. Clients can discover exclusive Boutique editions such as the Portugieser Perpetual Calendar and the Portugieser Chronograph as well as IWC’s main collections.

The unveiling of IWC’s first boutique in Mumbai, the Financial Capital of India, marks an exciting moment for watch enthusiasts and an opportunity to discover the IWC universe, synonymous with timeless innovation and craftsmanship. The new boutique at Jio World Plaza spans an intimate 40 sqm space. Clients can immerse in the world of watchmaking excellence in a relaxed space and enjoy private consultations to gain deeper understanding of intricate horological details and appreciate the stories behind each collection.

Some of the highlights of the new retail space is the IWC Portugieser Perpetual Calendar Boutique Edition watch (Ref. IW503312), a compact automatic style in the iconic IWC Portugieser design with a legendary perpetual calendar. Made of 18 ct Armor Gold®, its features include displays for the date, day, month, and year in four digits, a perpetual moon phase, and a see-through sapphire glass back. It is powered by the IWC-manufactured 52610 caliber that features a rotor in 18 ct 5N gold. The Pellaton automatic winding system builds up a 7-day power reserve when fully wound. Another Boutique exclusive, the IWC Portugieser Chronograph Boutique Edition (Ref. IW371614) features an 18 ct 5N gold case, a see-through sapphire glass back, and is equipped with the IWC-manufactured 69355 caliber.

“The Indian luxury connoisseur has a deep understanding and appreciation for Swiss watchmaking, innovation, an eye for detail and a growing appetite for exclusive experiences. The opening of the first boutique in the country in partnership with Art of Time is an excellent platform to bring the IWC Schaffhausen craftsmanship and timeless design to the heart of Mumbai. Customers will have access to exclusive collections and will be able to fully immerse in the world of watchmaking in a luxurious environment.” states Mehdi Rajan, Managing Director of IWC Schaffhausen for the Middle East, India and Africa.

Commenting on the partnership, Directors of Art of Time, Gaurav Bhatia and Bharat Kapoor said, “We have enjoyed a long-standing relationship with IWC Schaffhausen, and the opening of this new boutique further strengthens our association. Jio World Plaza is the city’s ultimate luxury destination, and we are delighted to bring the discerning customer an elevated shopping experience as they discover the world of IWC Schaffhausen.”






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