4th November 2023: Khadim India, the homegrown second-largest retail footwear brand launches the Diwali campaign, ‘Dil Mein Diwali Pairon Mein Khadim’ to celebrate the joyous festival in this market. The campaign highlights the festive collection of the brand designed for the entire family to celebrate the festival of lights. Furthermore to add on to the festivity the brand is also offering attractive offers for its consumers to enjoy.
The campaign reassures its users that their beloved footwear brand is a one-stop destination for fashion footwear and accessories for all. The brand has launched its festive range of footwear under the primary brand Khadim and its sub-brands British Walkers, Lazard, Turk, Sharon, Cleo, Softtouch, PRO, Bonito & Adriana. Also have introduced in-store offers for consumers on purchases of Rs.1000 & above.
The campaign ‘Dil Mein Diwali Pairon Mein Khadim’ is specifically curated for this market. The festive range launched is best in quality and available in a right budget that will complement any festive attire. Consumers can take their pick from across the range for the entire family.
The campaign has been brought to life through a number of elements Print Campaign, Movie Theatre Ads, OOH, In-Store communication and digital promotions.