Manish Anandani, Kenvue speaks at the IAA & ISA Retrospect and Prospects

Manish Anandani, Kenvue speaks at the IAA & ISA Retrospect and Prospects

Retrospect and ProspectsThe India Chapter of the International Advertising Association (IAA) together with The Indian Society of Advertisers (ISA) hosted the IAA & ISA Retrospect and Prospects with Manish Anandani, Managing Director – India, Kenvue (erstwhile Johnson & Johnson Consumer Health) on 24th April in Mumbai. Kenvue was the presenting partner while ABP News & Fortune Edible Oils and Foods were the supporting partners for the event.

Manish Anandani, Managing Director – India, Kenvue (erstwhile Johnson & Johnson Consumer Health) the keynote speaker emphasized “The Indian FMCG industry has been a key driver contributing to India’s buoyant economy. There have been many factors like a young dynamic India, increasing urbanization, and a rising middle class which are presenting tremendous opportunities for the industry to pivot and scale. Today, we are seeing ‘Many India’ with many consumer cohorts, making it imperative for brands to design personalized, customized, and immersive campaigns to better engage with these audiences. We are also seeing big shifts in consumer behavior, with sustainability, purpose, and transparency being prioritized by the conscious consumer. These aspects will continue to shape the marketing agenda. We are excited about these opportunities and what they present for our iconic brands such as Johnson’s Baby, Stayfree, and Neutrogena.”

Avinash Pandey, President of, the IAA India Chapter and CEO, of ABP Network said “IAA has always been at the forefront of activities that benefit the Marcom Industry. Whether it be the Leadership Awards which are for the marketers, to having an all-advertising jury for our successful creative awards called IndIAA to having an annual program named the Retrospect & Prospects where a leading marketer gives a perspective of the highs and lows of the last year and some crystal ball gazing about the year ahead, we have always done path-breaking initiatives. And so, in that spirit, we have also saluted collaborations and cooperation and had the first IAA and ISA programs. I am sure this model will be appreciated and emulated in other programs as well”.

Sunil Kataria, Chairman of the India Society of Advertisers & CEO of Raymond’s Lifestyle Business said “An insightful presentation by Manish Anandani in retrospect and prospect session, dwelling into macro and micro opportunities of the India growth story driven by GDP, demographics, customer sentiments, rapid digitalization, evolving shopping & consumption behaviors has thrown interesting light on the possibilities ahead.

I am confident that our audience from IAA and ISA would have immensely benefited from the session today towards gearing up for the future”

Rabindra

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