Chandigarh, 6th June 2024: In celebration of World Environment Day, Mia by Tanishq, one of India’s trendiest fine jewelry brands is proud to announce a series of sustainability initiatives under the theme of #GoldForGood. These initiatives highlight Mia’s ongoing commitment to fostering a greener planet and promoting environmentally conscious practices within the jewelry industry.
As part of continuing efforts to contribute to the environment, Mia by Tanishq is launching a special plantation drive. For every purchase made at a Mia store during June, a tree will be planted in the customer’s name. As part of its Environment Day initiative, Mia is contributing towards the Trees for Villagers program in Fatehabad, Haryana, India. The “Trees for Villagers” program is a unique initiative where for every purchase made, a tree is planted in the customer’s name. This program aligns with the theme of “Only One Earth” for Environment Day, emphasizing the importance of preserving the planet for future generations. This initiative underscores Mia’s dedication to creating a positive environmental impact and aligns with our broader vision for sustainability.
Mia by Tanishq continues to prioritize sustainability across multiple touch points of the value chain from stores to the manufacturing processes. Most of the jewelry from Mia is crafted using recycled gold, significantly reducing the environmental impact associated with mining fresh gold. This not only conserves natural resources but also promotes responsible sourcing and sustainable production practices.
Alongside these efforts, Titan’s jewelry division, including Mia by Tanishq, is working diligently towards ambitious sustainability goals. These include becoming carbon-neutral and water-positive in manufacturing. They have also implemented a comprehensive 4-P framework – People, Place, Process & Planet – to ensure our vendor partners adhere to our rigorous sustainability standards.
Ms. Shyamala Ramanan, Business Head, Mia by Tanishq stated, “At Mia, we are deeply committed to creating beautiful jewelry pieces that also honors our planet. Our #GoldForGood initiatives reflect our dedication to sustainability, ensuring that our customers can make a positive impact with every purchase. The brand’s efforts are encapsulated in symbolizing the commitment to responsible and sustainable practices. At Mia, we believe that style and sustainability can go hand in hand, and we are dedicated to making a positive difference in the world.”