Kochi, April 14, 2023: Muthoottu Royal Gold, one of the group companies of M Mathew Muthoottu Group, rolled out its 24-carat gold coins featuring Lord Krishna on the occasion of Vishu, the spring festival in Kerala which marks the first day of the astronomical year.
The coins were unveiled by Dr. V.K Vijayan, Chairman, Guruvayoor Devaswom at Guruvayoor Temple, and Mr. Mathew Muthoottu, Managing Director of Muthoottu Mini Financiers Ltd (MMFL) in the presence of dignitaries, including Mr. PE Mathai, CEO of MMFL, Padma Shri Dr. Sundar Menon, President of Thiruvambadi Devaswom, Trissur, Mr. C. Manoj, Member of Guruvayoor Devaswom, Mr. Vijayakumar Menon K, Senior Accountant, Income Tax Office, Trissur, Mr. Jisson Thomas, Associate Vice President of Muthoottu Royal Gold, and Mr. Sanal Kumar, Zonal Manager of MMFL.
The coin is themed around Lord Krishna as the god is famously worshipped during Vishu. It is available in three variants: 0.5gm, 1gm, and 2gm, and features a 3D figure of baby Lord Krishna relishing butter, showcasing a unique story that captures the essence of the god’s divine playfulness. Each coin is packaged in a special tamper-proof blister package in the shape of a banyan leaf.
Speaking on the occasion, Mr. Mathew Muthoottu, Managing Director, Muthoottu Mini Financiers, said, “We are excited to launch these unique Lord Krishna coins on the occasion of Vishu, also known as the festival of lights and prosperity. Based on a timeless local belief that wealth that is shared with others will multiply in abundance, Vishu celebrates the tradition of ‘Kaineetam’, which is revering of coins and currency notes. With the launch of these coins we intend to engage deeply with our customers and be an integral part of their festivals. The coins also represent our commitment to preserving and promoting the rich Indian art and culture, and we hope they become a cherished possession for our customers.”
Mr. PE Mathai, CEO, of Muthoottu Mini Financiers, added, “The launch of Lord Krishna coins on the auspicious occasion of Vishu is a testament to MMFL’s commitment to promoting the state’s rich cultural heritage. We are excited to offer our customers a unique and valuable product that celebrates the spirit of Vishu and hope that these Lord Krishna coins become a much-valued possession for our customers and stand for years to come as a symbol of their faith and prosperity.”
Customers can purchase the Lord Krishna coins either by visiting their nearest Mini Muthoottu Financiers branch or by buying them online on the company’s website, www.muthootturoyalgold.com.