23rd December 2023 In a strategic move that further bolsters its robust collection of sought-after international brands, Myntra has associated with Apparel Group to add Victoria’s Secret Beauty, one of the world’s most renowned retailers, onto its platform. Victoria’s Secret, a leading brand under Apparel Group, will delight shoppers with its extensive range of fragrances, body mists, lotions, and fashion-forward accessories, including the brand’s chic handbags and cosmetic cases.
To begin with, Victoria’s Secret will offer 300+ options on Myntra, covering segments like Mist & Lotions, Body Care, Perfumes, Bags, and Wallets. The addition of one of the most popular fragrance brands on Myntra will give the platform a major fillip, considering that the Fragrances, Bath & Body, and Accessories segments are among the brand’s top performers. Additionally, Fragrances is also among the fastest growing personal care categories in the country. Some of the products customers should watch out for include the Bombshell, Tease, Very Sexy and the newly launched Bare collection, and other marquee collections which will be a part of the portfolio.
Myntra’s deep understanding of evolving customer preferences, vast network of distribution channels, and a proven track record of successfully growing international brands from strength to strength will enable Victoria’s Secret to build deeper resonance with their Indian consumers. This association will not only strengthen the brand’s foothold within the country by making its widely-popular products available to customers across nearly 19,000 pin codes, but also amplify its message of inclusivity through a diverse product line. Myntra’s association with Apparel Group will also see the coming together of two innovation-first powerhouses in the fashion industry, that at the core are united by their larger vision of inspiring and empowering consumers to express themselves freely through their lifestyle choices.
Victoria’s Secret Beauty’s visibility on Myntra will be augmented with an Online Brand Store (OBS), enabling navigation via the fragrance and luxe stores on the app, detailed product specifications, and the shop by note feature.
Speaking on the launch of the brand, Jayanti Ganguly, VP – Business, Myntra, said, “As we officially step into the season of parties and weddings, the addition of Victoria’s Secret’s leading range of fragrances, body mists, lotions, and fashion-forward accessories, will undoubtedly enhance the international fashion and body care offerings on Myntra. In association with the Apparel Group, we are confident that the iconic brand will deeply resonate with our burgeoning base of premium customers spread across the nation, who possess an innate appreciation for popular international brands. We are thrilled to bring the essence of this much-loved brand to our platform, offering our customers a taste of global luxury and inimitable style.”
“Apparel Group is delighted to partner with Myntra, to strengthen Victoria’s Secret position in the country by offering prestige fragrances, body care & fashion forward accessories to its customers. This collaboration marks a significant milestone for our brand, as it will enable us to connect with the discerning consumer base. With Myntra’s extensive reach, deep understanding of evolving consumer preferences, and proven success in growing international brands, we are confident that Victoria’s Secret Beauty will resonate deeply with their customers” added Mr. Tushar Ved, President Apparel Group.