Myntra gears up for summer with a fashion fiesta: Unveiling the Spring Summer 2024 collection

Myntra gears up for summer with a fashion fiesta: Unveiling the Spring Summer 2024 collection

Myntra gears up for summer

Bengaluru, 4th April 2024: Summer is here, and Myntra is ready to turn up the heat with its much-anticipated, uber-trendy Spring Summer 2024 campaign. The season’s collection promises a vibrant fashion adventure, brimming with over 170,000 trendy styles across various categories like western wear, casual wear, kids wear, sportswear, and more. Partnering with over 2500+ renowned brands, including powerhouses like Nike, Calvin Klein, Mango, and H&M, Myntra ensures a comprehensive range of offerings, strengthening its position as a one-stop shopping destination for fashion enthusiasts seeking to refresh their summer wardrobes.

This season, Myntra’s Spring Summer 2024 collection offers a diverse selection catering to various styles and occasions. Shoppers can explore an array of trends such as “Versatile Everyday Outfits” for daily wear, “Retro Chic” for a touch of vintage flair, and “On Campus Classics” to infuse that youthful energy. Understated Formal wear options are also available for special events, while intricate wedding essentials cater to the upcoming season’s festivities. Classic polos and tropical-inspired pieces round out the collection, ensuring there’s something for everyone.

Building on the much-loved trends of the season, 2024 fashion embraces individuality with maximalist self-expression. Bold colors, baggy silhouettes, patterns, and statement pieces reign supreme, while seamless tech integration continues to redefine the shopping experience. Classic silhouettes get a refresh, and gender lines blur as people embrace clothing that reflects their own style. Think Corp Core’s relaxed take on tailoring, voluminous cargo pants that redefine utility wear, and the Y2K resurgence with metallics and denim layering, all presented with a modern twist. Denim continues to be a hot favorite, evolving from acid-wash to floor-length column skirts, dark washes, and denim-on-denim ensembles. These trends are set to take over the fashion landscape, bursting onto the scene with a vibrancy that promises to make Spring Summer 2024 unforgettable.

Myntra has also introduced unique collaborative collections, which include the “Rustic Charm Collection” by Trendyol, the “Taped Collection” by HRX, “Fresh Feb Fits” by H&M, the “Gul Collection” by Libas, and the “Minimalist Allure” by Mango, among others. These limited-edition lines showcase the latest trends in a curated and fashion-forward manner, solidifying Myntra’s position at the forefront of easy, breezy Summer style.

As a part of the brand’s trend-based activations, Myntra has also introduced the ‘IT List’ for the season, which shoppers can explore on the homepage and SS 24 Destination page. Some of the key trends from the ‘IT List’ include:

Crochet On My Mind: Dive into the world of delightful crochet and open textures this season that transcends genders! These relaxed, on-trend pieces are go-to summer staples, offering cool comfort like never before.
Maxi-mise Your Summer Style: From running errands effortlessly to chic city strolls, maxi dresses are a certified must-have for Summer.

Talk Chunky to Me: This trend highlights chunky accessories as the undisputed stars for the season, offering a bold and elevated twist to any outfit.

Preppy Polos: An absolute must-have for men this season to achieve that laidback dapper look.

Love for Ethnic Coord Sets: From dreamy palettes to elegant prints, ethnic coord sets are poised to be all the rage this Summer.

Myntra is taking a multi-pronged approach to amplify the Spring/Summer 2024 collection. This includes creating informative and visually appealing social media content highlighting leading trends. Further amplifying the reach, Myntra will leverage social commerce through collaborations with over 100 sought-after creators.

On the influencer marketing front, Myntra will also collaborate with 30 prominent fashion trailblazers such as Riya Jain, Nikhil Kandhari, Priyanka Talukdar, Soundarya, Niki Mehra, The Sobo Guys and Akash Choudhary to create engaging content focused on the season’s hottest trends.

Speaking on the launch of the campaign, Jayanti Ganguly, VP – Business, Myntra, said, “Spring/Summer 2024 is all about embracing your individuality and reveling in the joy of self-expression. With a new fashion season upon us, We are noticing that our shoppers are slowly moving away from minimalism and towards a celebration of bold colors, statement pieces, and relaxed silhouettes. We are excited to showcase a wide, trend-first, and eclectic selection this season as our shoppers navigate the latest in fashion, beauty, and lifestyle. We also have our ‘IT List’ for the season, further empowering and inspiring shoppers to find looks that resonate with them. At Myntra, we take great pride in bringing the best of consumer-led fashion from across the globe to our thriving base of fashion-forward shoppers.”



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