New Delhi, India – March 10, 2025 — Organic Tattva, a leading brand in organic food, launched a powerful Women’s Day campaign, “Woh Ghar Se Nikalti Hai Ghar Banane,” a tribute to women across various walks of life who, through their hard work and determination, are building homes both in their professional lives and within their own families. The campaign, a heartfelt montage, showcases women in different roles, emphasizing that no matter the nature of their work, each woman is tirelessly contributing towards creating a better home, a better world.
Kriti Mehrotra, Co-Founder of Organic Tattva, emphasized the essence of the campaign:
“At Organic Tattva, we understand the daily balancing act women undertake. As a woman entrepreneur myself, I recognize how difficult it is to be expected to excel at work and at home simultaneously, without much acknowledgment. This campaign is our small, but powerful way to honour those efforts. It’s a reminder that whether we’re managing a team, running a business, or managing a home, we are building something meaningful every single day. It’s time the world recognizes that.”
The campaign has been conceptualized and delivered by Maximus Collabs, an innovative advertising agency, with women co-founders who understand the complex emotions of working women today. The montage highlights how women, regardless of their profession, bear the burden of societal expectations and guilt, but always rise above it—creating safe, loving homes in every capacity they serve.
Manisha Singh, Co-Founder of Maximus Collabs, shared her thoughts on the campaign:
“As women, we constantly face the challenge of balancing professional aspirations with the pressures of being the pillar of our homes. The societal narrative often makes us feel guilty for working, yet we persist. This campaign is a reflection of that resilience. Every woman is a force that creates and nurtures, whether she’s a teacher, a doctor, an entrepreneur, an armed force, a cleaner or a homemaker. She doesn’t stop; she doesn’t give up. This is the real story we wanted to tell—one of strength, sacrifice and perseverance.”
The campaign aims to shed light on the often-overlooked contributions of women and to celebrate their courage, strength and determination to make a difference, both in their homes and in the workplace. Organic Tattva, a company that advocates for holistic well-being, is proud to support women in all their roles—nurturing families while fostering their careers.
The “Woh Ghar Se Nikalti Hai Ghar Banane” campaign is a heartfelt expression of gratitude towards every woman who, despite societal pressures, works hard and creates homes in every sense of the word. Organic Tattva and Maximus Collabs hope that this campaign will inspire others to appreciate and empower women, not just on Women’s Day, but every day.
