Indian mobile payments and financial services company Paytm has collaborated with the MeitY on ‘Stay Safe Online’ Campaign during India’s presidency of the Group of 20 (G20) intergovernmental forum.
G20-Stay Safe Online Campaign (www.mygov.in/staysafeonline) is aimed at creating awareness among citizens about online safety as more and more people are rapidly adopting digital payments. The focus of the Stay Safe Online campaign is to promote cyber hygiene by educating them about online risk & safety measures. This campaign is in line with many such initiatives taken by Paytm and MeitY to sensitise users on online safety amid a greater usage of social media and digital payments.
The Stay Safe Online campaign comes at a time when the country is taking strides towards becoming a trillion-dollar digital economy. India is in the midst of a digital transformation with a proliferation of smartphones, increasing internet penetration and a young population. Technological development in India is advancing exponentially with innovations like artificial intelligence, Internet of things, augmented reality and metaverse evolving and becoming a part of our daily activities, this collaboration will not only support and equip the existing Internet users but will also be beneficial for the rapidly increasing new Internet users in India.
This campaign will be carried out in multiple languages to reach a wider audience. As a champion of digital payments, Paytm’s collaboration with this campaign will help in its better outreach.
The resources under the G20-Stay Safe Online Campaign will cover themes such as tackling Online frauds, reporting harmful content, tips to Stay Safe Online and organizing National level competitions to inculcate cyber hygiene practices among the internet users as part of Campaign & participate at https://www.staysafeonline.in/competitions.
As the pioneer of mobile payments, Paytm has empowered citizens with a wide range of digital payments and financial services, thus driving financial inclusion in the country. Paytm has one of the lowest fraud-to-sales ratios in the industry. With innovative technology-led products and services, the fintech giant has also been actively educating its users about online safety to ensure their cyber safety. In fact, its revolutionary IoT device, Paytm Soundbox has been a boon for visually challenged merchants. Its real-time audio alerts help these merchants keep a track of all payments.
As part of the collaboration, Paytm will share creatives, posters, banners and videos with MeitY’s MyGov Citizen Engagement Platform to amplify dissemination of safe digital payments and conduct awareness programmes on Cyber Safety.
Paytm also offers safe and secure money transfers. With UPI emerging as the most popular mode of mobile payments, Paytm has created blogs on secure UPI transactions while its support section on the website lists out safe ways through which money transfer can be done. The company also launched Paytm Payment Protect, an insurance cover to safeguard UPI payments.
One97 Communication Limited’s associate Paytm Payments Bank (PPBL) has created a separate web page on fraud prevention to ensure safe banking for users apart from blogs and social media campaigns.