Mumbai: 17th October 2023: Paytm E-commerce Private Limited (PEPL) has launched ‘My India Store’ on Paytm se ONDC Network. Under this, users can get access to a wide range of products such as handicrafts, paintings, ethnic wear, jewelry, kitchen essentials, and home decor starting at just ₹35 to promote Indian culture, local artisans, and their traditional craftsmanship.
From ‘My India Store’ on Paytm se ONDC Network, users can order Madhubani paintings starting from ₹256, Kanjivaram sarees for as low as ₹369, Chikankari kurta from ₹399, Khadi sarees and kurta from ₹539, silk sarees from ₹549. Moreover, agarbatti, samosa, and more start from ₹35, chaat from ₹75, handicraft jewelry from ₹99, and terracotta products starting from ₹299 can be ordered.
Paytm was the first to go live on the ONDC Network and launched Paytm se ONDC Network on the Paytm app powered by PEPL. The company is a leading buyer app on the ONDC Network and has been growing exponentially offering 200+ brands across different categories
Paytm se ONDC Network Spokesperson said, “With the launch of ‘My India Store’, we aim to provide access to the best offers and deals across a wide range of offerings to our users at reasonable prices to save big during festive season. Products such as Madhubani paintings, Tanjore paintings, and other handicrafts facilitate cultural exchange and connect people with diverse art forms and traditions. Paytm se ONDC Network is driving a seamless, secure and convenient online shopping experience for users.”
Backed by the Government of India, the Open Network for Digital Commerce (ONDC) has been created to democratize the existing e-commerce ecosystem of the country. Since its launch in Bengaluru, ONDC has expanded its presence to Delhi-NCR, Mumbai, Kolkata, Chennai, Kanchipuram, Hyderabad, Bagalkot and Lucknow. Paytm is a frontrunner in ONDC and is live across categories like Food and beverage, Grocery, Home and kitchen, Fashion, Electronics, Health and wellness, and Beauty and personal care.