New Delhi, June 11: E3 Group is India’s new generation and fastest growing brand in wood-based industry. As a leading brand of interior and exterior building solutions, we take great pride in continuing our legacy association with leading Bollywood actor Saif Ali Khan as the brand ambassador, reinforcing a longstanding association with the brand. This renewed partnership reflects the company’s commitment to delivering innovative, high-quality, and design-driven solutions while strengthening its position as a trusted Indian manufacturing brand.
With over three decades of industry experience, E3 Group offers a diverse portfolio that includes HDMR MDF, Edge Band, Interior & Exterior Clads, Modular Kitchen & Wardrobe, Hardware, PU Stone, Pet Acoustic Panels, Plywood, ACP, HPL, Artificial Grass, Sports Turf, Exterior WPE Decking, etc.
Founded in 1990 by Sanjay Garg, E3 Group has grown from a small plywood retail business in Delhi into a nationwide manufacturing powerhouse with a network of over 6,000 dealers, distributors, and retailers. Over the years, the company has invested in advanced manufacturing facilities and product innovation to build a comprehensive portfolio of interior & exterior solutions, delivering quality products tailored to the evolving needs of architects, designers, builders, and homeowners.
Commenting on the announcement, Ajay Garg, Managing Director, E3 Group, said, “We take great pride in continuing our legacy association with leading Bollywood actor Saif Ali Khan as the brand ambassador of the E3 family. His sophistication, credibility, and strong connection with consumers align perfectly with our vision of transforming spaces through innovation, quality, and thoughtful designs. As we continue expanding our footprints across India and international markets, this partnership will help us strengthen our brand presence and connect with a wider audience seeking premium yet accessible solutions.”
Expressing his enthusiasm, actor Saif Ali Khan said, “I am thrilled to reunite with E3 Group, a company that has consistently set benchmarks in quality, innovation, and design excellence. What gives E3 edge over others is its ability to offer a wide range of products that caters to evolving consumer aspirations while staying committed to the Make-in-India philosophy. I look forward to being part of their journey as they continue transforming spaces and bringing customers’ visions to life.”
This renewed collaboration marks an important milestone in E3 Group’s growth journey as it continues to strengthen its presence across India and expand into new markets. Backed by a robust network of over 6,000 dealers, distributors, and retailers, the company remains focused on advancing manufacturing excellence, broadening its product portfolio, and delivering innovative solutions that combine quality, functionality, and design. Through its continued commitment to the Make-in-India vision, E3 Group aims to further strengthen domestic manufacturing capabilities while taking India made products to customers across the world.
This association with Saif Ali Khan is expected to further amplify the brand’s reach and reinforce its reputation as a trusted partner for architects, designers, builders, and homeowners seeking reliable and contemporary building solutions.
