Secures $10 Million Investment to Transform India’s Online Jewellery Shopping Landscape

Secures $10 Million Investment to Transform India’s Online Jewellery Shopping Landscape

Secures $10 Million Investment

5th July 2024  Mumbai, Maharashtra, India In an era where ecommerce is more vibrant than ever, is quickly rising as a leader in the direct-to-consumer jewelry sector. Dedicated to providing a seamless and convenient shopping experience, this platform is set to become a household name across India. boasts a comprehensive collection that serves women, men, and children. The offerings range from gold and diamond rings, earrings, pendants, and necklaces, to mangalsutras, bangles, and bracelets, making it a one-stop-shop for every style and occasion.

Men can find exquisite chains, rings, and bracelets that epitomize elegance and sophistication. The children’s line features delicate and charming designs in earrings, pendants, and bracelets, ensuring there’s something special for the youngest members of the family. The brand also proudly introduces Anayra, a line of Sterling 92.5 Silver Jewellery designed for younger women who wish to shine in silver. Additionally, the Silver collection includes a variety of puja articles, from utensils to idols, enhancing the spiritual ambiance of any home. 9Ratna, another significant collection, offers a diverse range of colored gemstones to cater to all preferences.

Beyond its vast product range, is committed to ensuring a secure and user-friendly shopping experience. Features such as safe payment systems, quick delivery options within 24-48 hours, flexible payment plans including EMIs and insurance, bespoke jewellery services, try@home options and a dedicated customer care team underline the company’s customer-centric approach. Aditya Pethe, the founder of, highlighted the substantial growth potential of the Indian online jewellery market, “In 2019, the market was valued at $850 million and is expected to surge to $3.7 billion by 2025, growing at a CAGR of 28%. We are poised to capture a significant market share with our unique, tailored offerings.”

Recently, celebrated a significant milestone by securing $10 million in its first round of funding from a Singapore-based investment firm. This infusion of capital underscores the confidence investors have in the company’s potential and strategic direction. As it continues to expand its reach and innovate its offerings, remains dedicated to providing “Something Special for Everyone”, making it the premier destination for exquisite and convenient jewelry shopping online.



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