Bengaluru – 9th August 2023Shopsy by Flipkart, India’s fastest-growing hyper-value e-commerce platform, has rolled out its latest campaign, ‘Aaj Shopsy Kiya Kya?’ featuring artiste Ayushmann Khurrana as the protagonist. Shopsy’s value proposition of offering an expansive fashion and lifestyle catalog at affordable prices has been brought to life in its latest campaign through a humorous take on the cast conversing candidly at a bus stop. Created and conceptualized by Talented, the campaign reinforces Shopsy’s commitment to fulfilling the value-seeking consumers’ dream of buying fashionable products within their budget.
The film starts by featuring a young woman and her aunt conversing at a bus stop, when Ayushmann enters the scene. The woman is mesmerized by his style, while her aunt quickly brushes it off, adjudging that he must have spent an entire month’s salary to look this chic. Ayushmann then shows the Shopsy app to the aunt and says that he bought his shoes for just Rs. 50. The aunt is taken aback at the price and exclaims in disbelief. Ayushmann then points to a larger-than-life phone beside him to say that Shopsy has value-based deals not just on shoes and shirts but sarees and kurtis too. The film concludes with a scene of the aunt sitting at the bus stop, still in awe of the price along with the young woman and Ayushmann holding a glass of water to calm her down.
Speaking about the campaign, Madhuvanthi Ananth, Head of Marketing and Growth, Shopsy, said, ”At Shopsy, we are proud to deliver a shopping experience that resonates with the evolving needs of our value-seeking consumers. Based on the deep understanding of our customers, Shopsy’s new campaign communicates that style and affordability can go hand in hand. By partnering with Ayushmann Khurrana, one of Bollywood’s most celebrated stars, we aim to further strengthen our commitment to provide budget-friendly styles and variety.”
Expressing his excitement about the campaign, Ayushmann Khurrana said, “I am delighted to partner with Shopsy, a brand whose campaigns strike a chord with desi households. This campaign resonates with the real India – customers who seek value-driven deals. I am sure the audiences will relate to this TVC and experience the essence of Shopsy, benefitting from its expansive range of products.”
Credits: Agency: Talented
Creative: PG Aditiya, Yathartha Sharma, Usha K
Account Management: Prashant Gopalakrishnan, Abhishek Kumar, Nabil Kureshi, Karishma Changroth
Production House: Radhika Productions Director: Suresh Triveni
Producer: Radhika Sawhney
Director of Photography: Anuj Dhawan Music Director: Karan Kulkarni