SINGER India Launches “SINGER LIVE ASSIST” to enhance Customer Support

SINGER India Launches “SINGER LIVE ASSIST” to enhance Customer Support

28th March 2024, India: Singer India Limited, India’s leading manufacturer of sewing machines and home appliances, announced the launch of Singer Live Assist, a customer support service for existing and new sewing machine customers. The service, the first of its kind, will provide real-time, virtual, face-to-face support for customers from the comfort of their homes. With a proud legacy of over 170 years, this is an initiative from the company that is committed to setting new standards in customer satisfaction by utilizing technology to provide live resolution and demonstration.

Singer’s Live Assist offers a significant advantage, especially for customers located remotely. This service is designed to efficiently address their concerns, providing timely assistance at their convenience. Also, it caters to all new buyers, by providing resolution to queries and giving live online demonstrations of the sewing machine. Additionally, for those requiring further assistance, a complimentary home demonstration is also available upon the purchase of every Singer sewing machine.

Accessible every day from 10 AM to 7 PM except national holidays, Singer Live Assist offers customers prompt and complimentary solutions including product demonstrations for Singer sewing machines tailored to meet the needs of a diverse customer base. Customers can book this service through Singer’s existing toll-free number 1800-103-3474 and can interact with the service experts.

Singer India has recently been felicitated with the ‘Best use of Technology in Enhancing Customer Experience’ award at the 3rd Annual CX Excellence Awards 2024, Delhi, organized by Quantic India & SAP for Singer Live Assist.

Rakesh Khanna, Managing Director, and Vice Chairman of Singer India said, “We’re truly excited to lead the way in offering a tech-driven solution for a timeless industry that’s now evolving in new directions. Sewing machine is an engineering marvel yet it can be intimidating to understand and operate. That’s why we have created a solution that simplifies machine comprehension and troubleshooting for our customers. Our latest service breaks down the complexities of machine operation into easy-to-follow steps. By doing so, I am confident that our approach streamlines the process of resolving customer queries and complaints that saves time and ultimately enhancing their overall experience.”