Chennai: What happens when home renovation meets divine intervention? Ceramics Major, SOMANY Ceramics answers this in its latest Tamil TVC, featuring none other than Gomathi Priya and Vetri Vasanth, the much-loved pair from Siragadikka Aasai. With this light-hearted and entertaining vignette, SOMANY strengthens its brand presence in Tamil Nadu, tapping into the local charm and star power of these actors.
Conceptualized and executed by Madison Loop, the agency that worked on the TVC – it brings in a touch of humor and a whole lot of chemistry, with Meena (Gomathi Priya) playing the role of a ‘divine guide’, quite literally — leading Muthu (Vetri Vasanth) towards a stress-free, stylish home transformation. While Muthu seems, a bit lost in the process initially, Meena (channeling her wisdom) makes it clear that with SOMANY’s wide range of Tiles and Bathware, upgrading a home is simple, and hassle-free but filled with elegant choices. The TVC shows the pair shopping for tiles (Coverstone range), and Bathware (Somany French Collection) to revamp their home.
Talking about the campaign, Mr. Anshuman Chakravarty, Head of Marketing & Communications at SOMANY Ceramics, shared his excitement, stating, ” Tamil Nadu is a key market for us, and we wanted to create a campaign that resonates locally, bringing a lively and joyful experience. We have significantly expanded our footprint in Tamil Nadu by adding numerous showrooms and franchised outlets. We’re confident that this TVC will strike a chord with homeowners looking for stylish, durable, and hassle-free solutions.”
As shown in the TVC, Somany Coverstone brings the raw beauty of natural stone into contemporary design, featuring stylish yet highly durable slabs that offer seamless integration for both interior and exterior applications. The French Collection by SOMANY Bathware exudes European elegance, offering a range of sophisticated tiles that blend timeless aesthetics with modern durability, perfect for creating luxurious spaces. With its playful narrative and charming lead duo, SOMANY’s latest TVC is all set to win hearts across Tamil Nadu.
