New Delhi, 2nd July 2025: In a market full of fleeting partnerships, TECNO and Flipkart are forging a bond that feels more like brotherhood than business. This isn’t just about phones—it’s about two brands growing together, standing side by side to support the ambitions of young Indians in smaller towns and cities. With TECNO’s POVA 7 Series teasing excitement on Flipkart, the campaign brings together powerful innovation and wide reach to celebrate youth, accessibility, and meaningful tech. It’s a collaboration rooted in trust and shared purpose, aiming to uplift the next generation far beyond the metro narrative.
That spirit carries into the campaign itself—a playful, high-energy movement built for the go-getters and game-changers of tomorrow’s India. TECNO and Flipkart are infusing fun with real value, crafting an experience that’s bold, authentic, and deeply connected to the everyday hustle of young dreamers. Together, they’re not just selling smartphones—they’re building a community where innovation meets opportunity. Because when brothers build together, they build a brighter future.
“Our partnership with Flipkart is more than strategic—it goes beyond launches and logistics—it’s about long-term alignment and a shared belief in the potential of young India,” said Arijeet Talapatra, CEO, TECNO India. “POVA 7 series is just the beginning. Together, we aim to bring powerful, future-ready technology into the hands of those driving the next wave of digital progress in emerging India.”Smirthi Ravichandran, Vice President- Mobiles, Flipkart, added, “At Flipkart, we believe innovation should be within everyone’s reach, especially for India’s young dreamers in emerging markets. Our collaboration with TECNO is a testament to that belief — together, we’re crafting a campaign that’s as much about energy and fun as it is about meaningful impact. This partnership is about building trust, driving growth, and championing the aspirations of millions beyond the metros.”
Together, TECNO and Flipkart are setting a fresh benchmark in smartphone marketing, blending playful energy with a serious mission: to empower young India with technology that inspires and connects.
