India, 18th July 2023 In celebration of the unique journey shared between parents and their newborns, Benetton is gearing up to embrace the little ones, with their carefully curated newborn collection catering to babies aged 0-18 months. Benetton’s Newborn Apparel Collection promises to be a delightful addition to this beautiful universe of love and care.
The collection thoughtfully meets all the essential needs of babies, offering a range of short sleeve t-shirts, half and full-bodysuits, track pants, and shorts. The color palette is a combination of soft pastel hues with vibrant splashes of bright colors and luminous whites. This harmonious blend creates a calming and visually pleasing symphony. The embroideries, fabric appliques, and prints are mindfully designed, prioritizing the baby’s comfort above all else.
All Fabrics used are 100% cotton. Fabrics used in the collection have been well processed and tested to keep in mind the baby’s safety. All fabrics have a peached finish which gives the garments an extra softness. Fabrics are used with neutral PH values. Nickel-free snap buttons are used to avoid rust.
The collection also features a new icon developed especially for Benetton’s newborn capsule – an adorable bunny. The character artwork instantly captivates and entertains babies, adding an extra touch of appeal.
All pieces from the collection have been produced in sustainable factories and in compliance with all the norms and factors necessary for a newborn manufacturing unit to ensure the highest quality standards.
The Newborn Apparel Collection by United Colors of Benetton is available at in.benetton.com and at select stores in India.