Raigarh, 23rd August 2023: Voltas Limited, India’s No. 1 AC company, from the house of Tata, launched its first brand store in Raigarh, Chhattisgarh, today. This brand store adds to the brands legacy and offers a vast range of products in store like Air Conditioners, Air Purifiers, Air Coolers, Commercial Refrigerators, Water Dispensers, Water Coolers, Refrigerators, Washing Machines, Microwaves, and Dishwashers.
With its elegant design and unique ambiance, the store aims to offer an exceptional shopping experience that captures the essence of Raigarh’s unique spirit. The Brand Store in located in Shop no 34/35, Krishna Complex, Near Dhimrapur Road, Raigarh – 496001. This brand store will be operated by Tulsi Digital, a well-known name in the Consumer Durables market in Chhattisgarh.
“We have seen exponential growth in the demand for our products in Chhattisgarh over the years. Considering this, we wanted to strengthen our retail presence. This brand store stands as a remarkable testament to the overwhelming support and loyalty of our consumers over the past decades,” said Mr. Pradeep Bakshi, Managing Director & CEO, of Voltas Limited.
The Voltas 2023 RAC product range includes overall 64 new SKUs, with 50 SKUs in Inverter ACs, 42 in Split Inverter ACs, and 8 in Window Inverter ACs, besides Cassette and Tower ACs. The Company has also strengthened its overall portfolio by introducing 60 SKUs of Commercial Refrigeration products, including a Convertible Freezer, Freezer on Wheel, and Curved Glass Freezers. The company has recently launched its new range of Air Purifiers.
Through its Home Appliances JV brand, Voltas Beko, the company aims to strengthen its portfolio in 2023 by launching a series of new products. Keeping the brand promise and commitment to stand by the ‘Make in India’ initiative, Voltas Beko has unveiled a range of home appliances with new Frost-free refrigerators and Top-load washing machines. Equipped with a 12-year warranty on AC compressors and refrigerator motors, these products are proudly indigenous with advanced features that will cater to the evolving needs of new-age customers.